A future with zero serious injuries or deaths on our roads.

Vision Zero is a multi-national traffic safety initiative, founded in Sweden in the late 1990s. It’s based on the philosophy that no one should be killed or seriously injured within the road transport system. Ultimately, the main goal of Vision Zero is to achieve zero fatalities or serious injuries on the road.


In 2022, Parachute launched a national awareness campaign based on Vision Zero principles that calls on Canadians to #ShareSafeRoads: we need to accommodate all road users and build safe road systems for them to use.

Four road users – Driver, Cyclist, Pedestrian and Scooter – take part in a “Road Counselling” session to learn how we can #ShareSafeRoads.

Over 2022, Bell Media supported this campaign through donated TV airtime on its networks and stations, and we shared campaign videos, which you can find in the resources section below on this page, on social media.

We acknowledge Transport Canada for providing funding for this initiative.

Parachute’s national leadership in Vision Zero

In Canada, Parachute has taken the national lead to co-ordinate and share best practices among all the municipalities and communities seeking to improve road safety. On social media, we use the hashtag #ParachuteVZ to share information and encourage public support of Vision Zero.

Parachute Vision Zero works to:

  • Create and disseminate evidence-based Vision Zero resources and best practices in road safety.
  • Support urban and rural jurisdictions in their understanding and adoption of Vision Zero.
  • Connect key road safety stakeholders to increase the overall awareness and effectiveness of the Vision Zero approach.
  • Support data-driven approaches to road safety.

Why Canada needs Vision Zero

In 2021, collisions led to:

  • 1,768 Canadians killed on our roads
  • 8,185 seriously injured on our roads in Canada
  • 324 pedestrians and cyclists killed

Transport injuries cost $3.6 billion a year.

Speeding, distracted driving and impaired driving

  • Speeding was a factor in 25 per cent of fatal collisions, according to Transport Canada
  • 20 per cent of fatal crashes involved distraction, according to Transport Canada
  • Four Canadians die, on average, each day in collisions involving drugs or alcohol, as reported by MADD

International results for Vision Zero

Sweden made a Vision Zero commitment more than 20 years ago and, as a result:

  • Traffic deaths per 100,000 inhabitants in Sweden fell by 68 per cent between 2000 and 2019
  • Road deaths of children under seven have plummeted: in 2012, only one was killed, compared with 58 in 1970.

In 2015, Edmonton became the first Canadian city to adopt Vision Zero. Between 2015 and 2021, traffic-related fatalities dropped by 50 per cent and serious injuries dropped by 32 per cent, as reported by The City of Edmonton.

Vision Zero has achieved international recognition and was identified as an effective policy to prevent road traffic injury by the World Health Organization in 2004.

The Vision Zero difference

Vision Zero critically analyzes the road system, reinventing system-wide design, practices and policies to lessen the severity of collisions and prevent serious injury and death on our roads.

Built on a systems-based approach, Vision Zero holds everyone accountable for their role in traffic safety.

  • Road users are responsible for abiding by the systems, laws and policies of the road.
  • Policymakers publicly voice their commitment to road safety and demonstrate this commitment in all policies.
  • Law enforcement strictly and equitably enforce road safety laws, such as those aimed at speed management and deterring impaired and distracted driving.
  • System designers work diligently to design or improve road infrastructure, redesigning it when it fails to keep road users safe.

The Vision Zero commitment

Components of a strong commitment

  • Action plan
  • Co-operation and collaboration
  • Community engagement
  • Data-driven
  • Equity
  • Multi-disciplinary leadership
  • Political commitment
  • Systems-based approach
  • Transparency

Key activities

  • Advocacy for policy change
  • Enhanced regulation and enforcement
  • Raising public awareness and commitment to road safety
  • Road infrastructure changes

Focus areas

  • Continued leadership, collaboration and accountability among all stakeholders
  • Enhancing the safety of vulnerable road users
  • Leveraging innovative technology (red light cameras, automated speed enforcement)
  • Improving road infrastructure for all road users
  • Increasing enforcement of laws to manage safe speeds and reduce impaired and distracted driving
  • Positioning road safety as a top priority in policy-making
  • Strict vehicle regulation and testing