National Poison Prevention Week aims to draw attention to the causes of poisoning and how to prevent them from occurring. This guide is to help communities and partners use social media to support and promote National Poison Prevention Week 2023

Who should use this guide 

This guide is for all community leaders and partners who use social media tools or online communication media in a professional capacity, including, but not limited to, the following: Facebook, Twitter, Instagram, TikTok, YouTube or blogs. 

Follow our lead

Throughout the month of March, including Poison Prevention Week, March 19 to 25, 2023, Parachute will be active on all of our social media platforms promoting poison prevention information and sharing safety tips. Follow us and comment, share, like, repost and retweet relevant content. We’ll be doing the same, with as many of you as possible, leading up to and during Poison Prevention Week! 

Twitter: @parachutecanada

Use hashtags! 

Use hashtags in all social media channels to gain momentum and build a community of support leading up to and during Poison Prevention Week, March 19 to March 25, 2023. 

Primary Hashtag: #RethinkPoisons 
Secondary Hashtag: #NPPW2023
You can also create your own hashtags, but we urge you to use #RethinkPoisons and #NPPW2023 in all posts. 

When you should start posting 

Start posting and tweeting about Poison Prevention Week any time! We want to boost the number of people who are aware of the Poison Prevention Week dates and start engaging your community partners and the public as soon as possible. 

We encourage you to try and post every day during Poison Prevention Week: March 19 to 25, 2023. 

What you should share 

Please share the link to Poison Prevention Week and any of the information/key messages available there:

We encourage you to download and add these easy-to-download Poison Prevention Week 2023 Social Media Images to your posts to catch your readers’ eye. 

Sample tweets/social media posts 

Below are sample posts you can use as tweets or as posts on other social media channels (Twitter, Facebook, Instagram, Mastodon, LinkedIn). You are also welcome and encouraged to come up with your own tweets and messages that make sense for your organization and your community! 

Please note that tweets can only be 280 characters in length (including links). In addition to posting Poison Prevention Week materials, you can also tweet out references to your related materials and website at your organization. We have images we encourage you to use at Please note: if you are planning to use paid advertisements, imagery with cannabis or cannabis edibles may be flagged and/or removed by certain platforms.

Before the start of Poison Prevention Week 

  • Poison Prevention Week runs from March 19 to March 25, 2023. Learn what common products can be harmful and how you can prevent unintentional poisoning: #RethinkPoisons #NPPW2023
  • We’re getting ready for Poison Prevention Week, March 19 to 25. Find useful resources and learn how you can get involved: #RethinkPoisons #NPPW2023 
  • This Poison Prevention Week, we’re showing you that poison prevention is in your hands. Stay tuned to learn how to #RethinkPoisons around your home and safely store poisonous items. #NPPW2023 

During Poison Prevention Week (March 19 to 25, 2023) 

  • Unintentional poisonings are the third-leading cause of injury deaths in Canada & cost the Canadian economy $2.6 billion a year. Learn how you can prevent unintentional poisoning at #RethinkPoisons #NPPW2023 #CostOfInjury2021
  • In 2018 unintentional poisonings caused 3,477 deaths & more than 79,000 emergency department visits in 🇨🇦. Poisonings are preventable. Learn about simple changes you can make in your home to make it poison-safe: #RethinkPoisons #NPPW2023 #CostOfInjury2021
  • In 2020, Canada’s poison centres managed 186,739 cases involving a person exposed to a poison. More than 1/3 of these cases involved a child aged 5 or under. Learn how you can prevent unintentional poisoning at #RethinkPoisons #NPPW2023
  • DYK? Medications for pain relief (analgesics) are the most common substance involved in calls to Canada’s poison centres. Always store medication safely away after every use. Learn more at #RethinkPoisons #NPPW2023 
  • DYK? Medications are the leading cause of poisoning in Canada. You have the power to prevent poisoning before it happens: Keep all medications locked up high and out of reach. Learn more at #RethinkPoisons #NPPW2023
  • Prevent unintentional poisoning from medications: Always read the label, take only the recommended dosage, be aware of side effects or interactions and store medication away safely after use. Learn more at #RethinkPoisons #NPPW2023
  • Keep prescription and over-the-counter medications locked up, out of sight and in their original, labelled containers. To learn more about poison prevention and safe storage, check out #RethinkPoisons #NPPW2023  
  • Remember: Child-resistant doesn’t mean child-proof! Keep medications and other products with child-resistant packaging stored up high and out of reach. Learn more about how to make your home poison-safe at #RethinkPoisons #NPPW2023  
  • You may be surprised to know just how many everyday household products in your home can be poisonous if not used or stored correctly. Use the Poison Storage Checklist to make your home poison-safe: #RethinkPoisons #NPPW2023
  • What is a poison? A poison is anything that can cause harm to your body through a toxic event that may injure you or make you sick. Many everyday household products can be poisonous if not used correctly. Learn more: #RethinkPoisons #NPPW2023
  • Children are smaller and weigh less, which makes them vulnerable to poisoning. Always keep poisonous products locked up, out of sight and out of reach of children. #RethinkPoisons #NPPW2023 poisonpreventionweek 
  • Children want to explore the world around them, but they aren’t always aware of the substances that may harm them. To make your home poison-safe #RethinkPoisons and lock poisonous items up high & out of reach. #NPPW2023
  • Medications, vitamins, mouthwash, care products, cleaners, car supplies, cannabis products, e-cigarettes, pesticides, and some plants can be poisonous to children. Learn how you can keep your child safe at home at #RethinkPoisons #NPPW2023
  • You may be aware of common household poisons such as cleaners & medications, but don’t forget that items such as cannabis products, e-cigarettes, mouthwash & laundry detergent pods are also poisonous to children. Learn how to #RethinkPoisons at #NPPW2023
  • A household action plan can help you and your family act quickly in the event of a poisoning. Keep the poison centre phone number somewhere everyone can see (e.g. on your fridge) and save it in your cell phone. #RethinkPoisons #NPPW2023
  • Only half of Canadians agree they know what to do if a poisoning incident occurs. Make sure you and your family are prepared: Create a household action plan together. #RethinkPoisons #NPPW2023
  • Only 18% of Canadians report knowing about local poison centre resources. Remember to keep the poison centre phone number saved in your cellphone or in a visible location, such as on your fridge. #RethinkPoisons #NPPW2023 
  • Do you know the phone number for your local poison centre? Find out at and remember to save it in your cellphone. #RethinkPoisons #NPPW2023

Posts about cannabis and e-cigarettes 

  • Less than 30% of parents report they properly store their cannabis edibles. Remember to always keep cannabis products locked up, out of sight and out of reach of children. #RethinkPoisons #NPPW2023
  • Children want to be just like you! Avoid using cannabis products or taking cannabis edibles in front of your children, as they often try to copy parent/caregiver behaviour. #RethinkPoisons #NPPW2023
  • Nearly 45% of e-cigarette related poisonings between 2012 and 2017 were in children under 5 years old. Over half of these were from swallowing e-cigarette liquid. If you use these products, keep them locked up and out of sight. #RethinkPoisons #NPPW2023
  • 94% of Canadian parents who use cannabis agree it is their responsibility to safely put away their cannabis. Learn how to store cannabis and other potential poisons safely at #NPPW2023 #RethinkPoisons
  • 92% of parents agree the effects of THC are more severe for children and youth. Keep all cannabis and edibles products locked up high and out of reach. Learn how at #NPPW2023
  • 92% of parents agree it’s easy for a child to mistake cannabis edibles for candies or sweets. Prevent poisoning before it happens: keep cannabis locked up, out of sight and out of reach. #RethinkPoisons #NPPW2023 poisonpreventionweek 
  • Cannabis edibles or laundry detergent pods may look like candy to a curious child. Always store these potentially poisonous items locked up high, out of sight and out of reach. #RethinkPoisons #NPPW2023
  • Cannabis can be poisonous to children because it affects them differently than adults. Lock up cannabis just like you lock up medications and other potentially harmful household products. Learn more at #NPPW2023 #RethinkPoisons

After Poison Prevention Week 

  • Poison Prevention Week has wrapped up, but #CANInjuryPrevention is important all year long! Visit @parachutecanada for info & tips: #NPPW2023 #RethinkPoisons

Ask our advice 

If you have any questions or need some guidance, please feel free to contact Parachute’s social media team at