Potential Lost, Potential for Change: The Cost of Injury in Canada, 2021 is a new report published by Parachute that calculates the economic costs of injury, based on national injury data from 2018. Key highlights: Falls are the No. 1 cause of injury costs and, for the first time, poisonings have overtaken transport incidents.
Our fifth National Injury Prevention Day included light-ups of landmarks in Parachute Green across Canada and a national social media campaign to raise awareness around the importance of injury prevention. We also released a new national report documenting the impact of injury in Canada – Potential Lost, Potential for Change: The Cost of Injury Report, 2021.
Through support of the Alcohol and Gaming Commission of Ontario, Parachute has extended its #KnowWhatImpairedMeans campaign to discourage driving after cannabis use. New videos are being promoted on social media to Ontarians ages 25 to 49.
Nearly all Canadians agree that everyone must do their part to make the roads safe and 78 per cent agree that injuries from road crashes are preventable, according to a new Ipsos survey conducted for Parachute and our Vision Zero partner, Desjardins Insurance. However, fewer agree that there should be measures such as more traffic calming in their community and lower speed limits, suggesting there may be a gap between attitudes and action.
Parachute in the news
Why injury prevention matters
At Parachute, Canada’s national charity dedicated to injury prevention, we know the majority of injuries are predictable, and preventable.
In Canada, unintentional injury is…
No.1 cause of death for people ages 1 to 34
No.4 cause of death overall
48 Canadians die every day on average from an injury
61% of injury-caused deaths in seniors stem from falls
In the past decade, we’ve seen fewer injury-related deaths in Canada thanks to better laws, products and education. How we can do more:
We envision a Canada free of serious injuries, with Canadians living long lives to the fullest.
We want people to play, explore and be active while avoiding hazards that can cause injury and death.
So go ahead and skydive – but wear your parachute, when you do.
Keep Canada healthy
Help us eliminate predictable and preventable injuries
Know the facts
Educate yourself, your family and your community using our online resources
Understand the best practices
Participate in our many programs
Promote our awareness campaigns
Advocate for changes in laws and regulations to build safer environments and for enforcement measures that will reduce injury.
As a charity, we rely on your financial support to continue our work.
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