National Injury Prevention Day, Message from our President & CEO

Message from Parachute President & CEO, Steve Podborski on National Injury Prevention Day

Parachute is dedicated to preventing injuries and saving lives through education, knowledge and empowerment. Our key areas of focus are motor vehicle collisions, sports and recreational injuries, and seniors’ falls.

Help us drive down the number of motor vehicle collisions, which continue to affect the lives of countless Canadians.

Through our education and awareness tools, you can learn how to better manage injuries like concussion, because you will know how to recognize, treat, or even prevent this type of head injury.

We also encourage you to assist our country’s aging population, our parents and grandparents. Falls remain the leading cause of injury- related deaths and hospitalizations among seniors.

We invite you to participate in our first-ever National Injury Prevention Day by sharing our messaging through social media, using #NIPD and #StoptheClock to help inform others, raise awareness, and drastically lower the staggering number of preventable injuries across the nation. You can also see a list of our country’s major landmarks , which will light up in Parachute distinctive ‘green’ on July 5th to commemorate the event. We encourage you to take photos near the landmarks as they shine a light on this important cause.

Help us create an injury-free Canada. We know prevention is the cure.

Steve Podborski, Parachute President & CEO