#PracticeSafeText & #BFF
What is #PracticeSafeText?
The #PracticeSafeText social media campaign aims to drive awareness to the issue of preventable injuries, specifically injuries & deaths resulting from texting while driving and walking. We are asking Canadians to pledge to change their behaviour when they are driving by keeping two eyes on the road and two hands on the wheel, and also by leaving their phone alone when crossing the street.
#PracticeSafeText kicked off on June 2, 2014 at Nepean High School in Ottawa with Mrs. Laureen Harper, Minister Lisa Raitt and Mrs. Kathryn Field, who lost her son in a distracted driving incident.
Why should we use #BFF?
If you care about your best friend, let them know that teen driver safety is a huge issue in Canada. Best friends are very special people you want in your life forever. They are the people you make plans with, the people you talk to, and the people with whom you share the most important things. During #NTDSW, Parachute is asking you to be a #BFF and encourage your best friends to #PracticeSafeText. Talk to your #BFF about texting while driving. By agreeing to #PracticeSafeText and waiting until they arrive before texting you back, you gain a lifetime of memories.
Join Parachute in making these completely preventable injuries a thing of the past, and ensure that you and your best friends remain Best Friends Forever.
How do I get involved?
1. Take a photo with your best friend, or any friend that is important to you and post it to your Instagram account or any other social platform you may have including Twitter or Facebook. Make the online pledge to not text and drive - be sure to include the hashtags #PracticeSafeText and #BFF
2. We'll be watching for and sharing your photos online - follow us on Twitter, Facebook & Instagram.
3. Feel free to download one of the posters and take pictures with them as well!