Parachute Safe Kids Week, sponsored by Hydro One, is an annual campaign to raise public awareness of child safety issues, encouraging community involvement as part of the solution.
Parachute Safe Kids Week 2019 takes place June 3 to 9, with hundreds of communities holding events across Canada. This year our messaging focuses on the topic of preventing harm from children’s falls in the home and at play. We’ll also be sharing our messaging and prevention tips widely on social media for #SKW2019.
Return to this site later in 2019 to access Safe Kids Week materials, messaging and news about all our great education and awareness activities!
Infographic information sources
"56% of Canadians who use weed believe it doesn't impair their thinking or decision-making": Canadian Cannabis Survey (2017), Health Canada
"22% of teens who use weed believe it doesn't impair driving": Canadian Cannabis Survey (2017), Health Canada
"28% of teens who use weed say they've driven within two hours of using": Canadian Cannabis Survey (2017), Health Canada
"41% of teens say they've been in a car with a driver who has used weed": Canadian Cannabis Survey (2017), Health Canada
"21% of fatally injured teen drivers tested positive for cannabis": TIRF. (2017). Marijuana use among drivers in Canada, 2000-2014. Retrieved from: http://tirf.ca/wp-content/uploads/2018/09/Marijuana-Use-Among-Drivers-in-Canada-2000-2014-9.pdf
Safe Kids Week 2018 - Resources
Parachute Safe Kids Week is a national awareness campaign developed to bring attention to predictable and preventable injuries in children. This year, Parachute Safe Kids Week takes place June 4–10, 2018 and focuses on awareness of concussion at home, at play and on the road.
We encourage Canadians to join the discussion on social media by following us @ParachuteCanada on Twitter, Facebook and Instagram, and using the hashtag dedicated to this campaign: #KidsAndConcussion.
We look forward to working again with local schools, health units and community partners to implement activities across the country. Order a community kit and/or download the free resources below to share with your community.
Background and Key Information
Use this document to get an overview of this year's Safe Kids Week campaign, and all of the key messages on concussion at home, at play and on the road.
Tip Sheets and Guides
Use these materials to spread awareness of childhood concussion and prevention tips for different environments.
Social Media Tools
Join the conversation on social media with these ready-made posts, a pledge card (for selfie fun) and matching images.
Use the tools below to announce your activities in the community to your local media and invite them to attend.
Click on any of the images below for a downloadable PDF, which you can print on 8.5 x 11 inch (letter size) paper, and post in community spaces.
|Be a Role Model (PDF)||Play Safe (PDF)||Watch Your Little Explorer (PDF)|
Community Kits - SOLD OUT
We thank all the communities who ordered Safe Kids Week 2018 kits, which are now sold out. The kits included a Jello Brain Mold and recipe, two packs of Jello, a pack of large sidewalk chalk, 50 "brain lightbulb" temporary tattoos, 50 ConcussionEd bookmarks and a guide for suggested Brain Mold and Chalk Artwork activities.
National Teen Driver Safety Week (NTDSW), is an awareness week designed to make the public aware of teen driver safety issues and encourage communities to be part of the solution. Parachute's goal is for Canadians to have a long life, lived to the fullest. NTDSW provides the tools to take this important messaging to the community. Our toolkit allows people to prioritize teen driver safety issues in their communities, engage people in the conversation about teen driver safety, and create change around this big issue.
2018 National Teen Driver Safety Week resources
Thanks to the continued support of Desjardins, Parachute is excited to announce the sixth annual National Teen Driver Safety Week (NTDSW) in Canada. NTDSW is designed to drive public awareness of teen driver safety issues and encourages community and youth involvement as part of the solution. National Teen Driver Safety Week will run from October 22 to 28, 2018.
Great momentum was achieved in 2017. Parachute and our community partners hosted hundreds of events, and we are looking for even greater engagement in this year’s program. This year, our messaging will focus on the issues of drugged, distracted, impaired and aggressive driving (including speeding).
We are excited to work with local schools, police and partners to implement activities in communities across the country, including Positive Ticketing Blitzes. We will also encourage teens, parents and community partners to join the discussion on social media, using the hashtag #KnowWhatImpairedMeans.
Please email email@example.com for more information and how you can participate in 2018.
Community tool kits
Starting September 24th, you will be able to order tool kits for your community here.
The $25 price includes shipping anywhere in Canada only.
Your tool kit will include a ballot box (for the Positive Ticketing Blitz), 50 positive tickets, 50 eyeglass cleaning cloths and 20 swag bracelets along with our information material.
Social media images
Click the thumbnails below to download the full-sized images.
Activity guide & tips
- Positive Ticketing Blitz Activity Guide
- Safety tips for implementing activities
- Pledge Challenge - Print copies of this Pledge Card (PDF) and have teens, parents, teachers and groups take photos with the pledge card to show their commitment to keeping teen drivers safe. Share it on all your social media platforms. Be sure to use the hashtag #KnowWhatImpairedMeans
- Media release template - once you download this Word document, go to your downloads and double-click to open it to add your information. Distribute to your local media.
- Media and social media waiver - Use this to obtain consent from participants appearing or contributing in digital content related to your campaigns.
Social Media Images for #CrossSAFE
Add these images to the suggested wording found in our #CrossSAFE Social Media Guide, to help start social media conversations about rail safety!
Parachute aims to educate Canadians about injury prevention and safe behaviours around railway tracks and property. The following materials were created for the grant recipients of the #CrossSAFE Program Community Grant, but are also free to download by any individuals or organisations. Use the resources below to start a rail safety conversation with your family and/or plan your next #CrossSAFE community event or campaign.
This overview of the #CrossSAFE program explains the program's goals in injury prevention and rail safety awareness
Build messaging for your next campaign/event on rail safety using these key #CrossSAFE messages
This useful tip sheet provides easy actionable tips on rail safety, which parents/caregivers can discuss with kids. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE
This useful tip sheet provides easy actionable tips on rail safety, which teachers can use with their teen students. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE
This colourful tip sheet provides easy actionable tips on rail safety, which parents or teachers can share with kids. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE
This useful visual provides easy actionable tips on rail safety, which can be used by teens, parents or teachers. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE
Copy and paste these sample messages into tweets and Facebook posts, to help us spread rail safety tips through your social media network. Add our high quality social media images to your posts. Don't forget to use the #CrossSAFE hashtag to help spread the word!
Customize and use this template to invite members of the media to attend your upcoming rail safety activities/events.
Customize and use this template to advise members of the media about the success of your rail safety activities/events.
Use this to obtain consent from participants appearing or contributing in digital content related to your campaigns.
Rail safety videos
Parachute has produced a number of videos covering various aspects of rail safety. See our YouTube playlist.
Social Media Images for National Teen Driver Safety Week 2017
Add these images to the suggested wording found in our NTDSW 2017 Social Media Guide, to help start social media conversations about National Teen Driver Safety Week!
National Teen Driver Safety Week 2017 Resources
National Teen Driver Safety Week: October 15 to 21, 2017
Parachute is excited to announce the fifth annual National Teen Driver Safety Week (NTDSW) in Canada. NTDSW is designed to drive public awareness of teen driver safety issues, and encourages community and youth involvement as part of the solution. National Teen Driver Safety Week will run from October 15 to 21, 2017. Great momentum was achieved in 2016. Parachute and our community partners hosted over 500 events, and we are looking for even greater engagement in this year’s program.
This year, our messaging will focus on the issues of drugged, distracted, impaired and aggressive driving (including speeding). We are excited to work with local schools, police and partners to implement activities in communities across the country, including Positive Ticketing Blitzes and Parking Lot Chalk Makeovers.
We will also encourage teens, parents and community partners to join the discussion on social media, using the hashtag #GetHomeSafe.
Your NTDSW toolkit will include a ballot box (for the Positive Ticketing Blitz), positive tickets, postcards, pens, jumbo sidewalk chalk (for the Parking Lot Chalk Makeover) and swag bracelets.
Railway collisions and trespassing incidents in Canada are on the rise, leading to more serious injuries and fatalities. #CrossSAFE is a two-year Parachute program, funded in part by Transport Canada, which promotes safe behaviours around railways for Canadian children, teens and parents – including pedestrians, cyclists and drivers.
In collaboration with Operation Lifesaver, Parachute integrates #CrossSAFE messages and materials into our annual educational campaigns (such as Back to School, National Teen Driver Safety Week and National Rail Safety Week) with a tie-in to Vision Zero road safety efforts. We also work with five grant communities who have demonstrated a commitment to year-round rail safety education, activities and events.
We encourage any individuals to make use of our free downloadable resources and talk to their families and networks about rail safety. Whether you are a parent, caregiver, teacher, youth, or an organization looking to share information with your community, these resources make it easy to learn how to prevent injuries and save lives.
Resources for parents and caregivers
This useful Tip Sheet for Parents and Caregivers provides simple tips to make sure your family is rail safety savvy. Print it, email it or share on social media with the hashtag #CrossSAFE. For more free downloadable materials - including tip sheets for kids, for teens and more - visit our #CrossSAFE Resources page.
Resources for communities
Parachute wants Canadians all over the country to learn about injury prevention and rail safety. We developed tools for #CrossSAFE community grant recipients to use in their #CrossSAFE event/campaigns, and they are free to download for anyone wishing to help spread the word. Visit our #CrossSAFE Resources page now, to download these free tools - and help save lives!
Want more information?
Parachute Brain Waves
What is Parachute Brain Waves?
Brain Waves is a free, informative and fun half-day neuroscience presentation for students in grades 4 to 6. Trained volunteers with an understanding and passion for injury prevention bring the hands-on program, which includes activity booklets, helmet fitting tips, and Jello Brains, to classrooms cross Canada.
Students learn about different parts of the brain, basic neuroscience vocabulary, and how and why it's important to protect their brain and spinal cord. By bringing this program into the classroom, teachers are giving their students a new awareness of the brain and spinal cord, and providing them with simple strategies to prevent injury.
Still curious about Brain Waves? Please see our Brain Waves Program Summary and for more information.
Parachute Brain Waves Kits - online
Our Brain Waves program is available as an online kit. The kits are available in English and French, and free of charge. The Brain Waves Kits are for those who currently do not have access to a formal Brain Waves site. To receive a free online kit for your community, please complete the order form. If you have any questions, please contact firstname.lastname@example.org.
Become a Parachute Brain Waves Site
Are you interested in starting a Brain Waves site in your community? Contact us at email@example.com for more information on how you can get involved!
2019 Canada’s Favourite Crossing Guard Contest
From February 25 to April 19, 2019, Parachute and FedEx Express Canada will be accepting nominations for Canada’s favourite crossing guards.
Tell us about your favourite crossing guard:
- How have they kept kids safe?
- Why are they a good role model?
- Remember to include photos or pictures!
Contest and Registration Details
We welcome students, educators, parents and community leaders to recognize the contributions of those who play an important role in pedestrian safety by helping children make the safe journey to-and-from school. Encourage kids and schools you know to participate! Up to three winners will be selected.
To nominate a crossing guard:
- Register here
- Download and complete the nomination form
- Email entries to firstname.lastname@example.org or mail entries to Parachute at the below address. Include photos, drawings and testimonials/letters with your nomination submission!
Canada’s Favourite Crossing Guard Contest
150 Eglinton Avenue East, Suite 300, Toronto, Ontario. M4P 1E8
Follow the hashtag #CANFavCrossGuard for updates throughout the contest.
Eligibility and Prize Details
Eligible crossing guards must be currently working at a Canadian crossing location. More on contest rules in nomination form.
The winning crossing guards will receive:
- $500 cheque
- An engraved trophy
- The contest winner’s school will also receive $500!
Deadline for submissions: April 19, 2019
Winners will be notified on or before May 10, 2019.
Thanks to our 2019 judging panel
Stephen Anderson, Senior Communications Specialist, FedEx Express Canada
Kate Berry, Program Director, Ontario Active School Travel at Green Communities Canada
Caroline Fernandez, Lifestyle Blogger and Bestselling Kidlit Author
Steve Podborski, President & CEO, Parachute
Pina Starnino, VP Operations, FedEx Express Canada
Patty Sullivan, Award Winning Television Personality
Congratulations to our 2018 winners
Three exceptional school crossing guards who go above and beyond the call of duty were chosen as winners of the 2018 Canada’s Favourite Crossing Guard Contest. The recipients are being recognized for their extraordinary contributions to their communities.
Christian Behnke, North Vancouver, B.C.: A volunteer crossing guard at Cleveland Elementary School, he leads Grade 6 and 7 students who also volunteer to assist with ensuring roads and crossings are safe. A D.J. by trade, he volunteers to bring music to the schools “Walk & Wheel” days and supports other schools’ activities with his music.
Pierce Casey, London, Ontario: He takes care of both the physical safety and emotional health of the 300 students at Evelyn Harrison P.S., taking on the role of confidant and dispute-resolver. He attends school concerts and sporting events as an “honorary grandparent” for students whose family are not available.
Darnley Lewis, Oakville, Ontario: Staff, students and parents at St. Mary Catholic School praise Lewis for his gentle demeanour with students, protecting them from aggressive drivers at a dangerous urban crossing spot. Says one nominee: “He is a foot soldier of safety at the corner of inconsiderate and entitlement.” He also is a hospital volunteer.
For more details, see our news release.
Stacey Levitt Memorial Award
About the Award
The Stacey Levitt Memorial Award was created in memory and celebration of Stacey’s life by her family through Parachute. This annual high school student award encourages Canadian youth to embody Stacey’s qualities and ideals and Parachute’s overarching goal of a long life lived to the fullest, while maintaining an approach that is rooted in risk management and injury prevention.
The Levitt family awards each year's selected recipient $2,500 in funding to help them live their life to the fullest. The award could be put towards an educational endeavour, engagement in sports, or investment in a travel experience – all pursuits that would have resonated with Stacey. Award recipients are expected to write a reflection on the impact of the funding on their life, due within one year of the distribution of funds.
The successful recipient will also receive a copy of Stacey’s book of poetry, I Am a Rose: A Life in Poetry published by her family in 1996 after her death.
Set a goal
and reach it!
Hold your head high!
Don’t settle for second,
Aim for the top,
Use your power!
Let yourself go
to the zenith of your being!
Believe in yourself!
You can do whatever you want
If you really set your heart to it!
- Inspiring words from Stacey’s poetry journal, written in 1989 at the age of 12
Thank you to all the applicants. The Stacey Levitt Memorial Award is now closed for 2019. The winner will be announced May 01, 2019.
2018 Stacey Levitt
Memorial Award Recipient
Congratulations to Kate Walsh of Beford, NS!
“The choice of just one young person each year among the hundreds of applicants for Stacey’s award is always difficult, because of the caliber of the applicants. This year was no different. In the end, we felt that this year’s recipient, Katherine Walsh, with her demonstrated leadership qualities would be a fantastic ambassador for the principles of the Parachute organization and those that guided Stacey and made her the admired young woman that she was. We thank and congratulate all of the applicants for their thoughtful applications and the incredible accomplishments so far in their lives.” - Ned Levitt
Stacey Levitt Memorial Award Recipients
2018 - Kate Walsh Bedford, NS
2017 - Jenicca Jean Upper Queensbury, NB.
2016 - Thomas Semychyshyn Winnipeg, MB
2015 - Kennedy Neumann Burnaby, BC
2014 - Melissa Tiggert Toronto, ON
Stacey Levitt was born May 19, 1977 at Toronto’s Mount Sinai Hospital. She attended Allenby Public School, Glenview Senior Public School and Northern Secondary School. Stacey had a wide variety of interests and lived a busy and active life while growing up in North Toronto with her family – her parents Ned and Cheryl, her sisters Marni and Jacqueline, and many very special and close friends.
On Aug. 30, 1995, 18-year-old Stacey was struck and killed by a driver of a motor vehicle while jogging in her Toronto neighbourhood.
To learn more about the Stacey Levitt Memorial Award, contact email@example.com.
Teen pedestrian safety survey
With the support of FedEx, Parachute conducted a poll of Canadian teenagers in 2014 to better understand the habits and experiences associated with distracted walking and pedestrian safety for teens. We polled 510 Canadian teenagers aged 13 to 18, across a balanced sample of gender and regions in Canada, to capture these results which give us a great picture of what is going on here in Canada.
The study found that 51% of Canadian teens report being hit or almost hit by a car, bike or motorcycle. Of those 51%, 6% were actually hit, and 46% reported they were almost hit. Interestingly, teenagers from Quebec were significantly less likely to have reported being ‘almost hit’ (33%) compared to teens in Western Canada (49%) and Ontario (48%).
We asked teens that reported being hit or almost hit (51%) to consider the circumstances of the incident or near miss. Teens reported the following reasons:
• The driver was going too fast (30%)
• Not looking before stepping onto the road (20%)
• The driver wasn’t paying attention (72%)
• Being distracted by phone, music or other communication device (8%)
A notable finding was that teenagers from Quebec were significantly less likely to report that the ‘driver wasn’t paying attention’ (53%) compared to teens from Western Canada (78%) and Ontario (76%).
One aim of the study was to examine the extent to which teens engaged in various types of risky behaviour while walking along the street. The most commonly cited behaviour was listening to music (55%) with texting (41%) and talking on the phone (33%) being reported second and third most often. Other behaviours included in the survey were using smartphone features (20%) and reading information on a mobile phone (15%). Lastly, watching videos on a phone, playing games on a phone and looking at websites on a phone were each reported by 6% of Canadian teens. This study showed that females were significantly more likely than males to report listening to music (60% compared to 50%), texting (46% compared to 36%) and talking on the phone (39% compared to 26%) while walking.
The study also asked teens about their transportation to and from school. Results showed that 35% of teens walk to school, with 27% taking the school bus, 24% riding to school in a car, and 22% taking public transportation. Other responses included ‘driving myself’ (10%), ‘other’ (3%), and ‘do not attend school’ (2%). Teens in Western Canada were significant less likely to ride a school bus (16%) compared to teens in Ontario (27%) and Quebec (39%).
Teens were asked to consider their behaviour as pedestrians. Based on pedestrian injury data, walking in the dark and disobeying pedestrian signals are important risk factors for injury. In this study, 42% of teens reported walking in the dark, with younger teens aged 13 - 15 (54%) being significantly more likely to do so compared to older teens aged 16 - 18 (31%). Further, 42% of teens reported running across the street. In this case, younger teens were also more likely to report this behaviour compared to older teens (47% compared to 38%, respectively). Lastly, 72% of teens reported crossing the street on a red light, 42% of teens reported crossing in the middle of the block, and 37% cross busy intersections at the time of day when there’s lots of traffic.
Grade 7-8 resources
The TD Think First For Kids Program for Grade 7-8 provides teachers with an innovative supplement to the Science and Physical Education curricula. Students will become familiar with the brain, spinal cord and nervous system, including lessons on reflexes and synapses. The students will develop analytical skills by applying the concepts taught in the classroom and in this program to critical analyses of potentially dangerous situations. These 6 modules can be easily integrated into other classroom plans, and will create opportunities for skill building.
Curriculum and resources: Grade 7-8
NASCAR’s Denny Hamlin asks drivers to slow down. Take the Pace Car pledge and win
"On the track, speed is an important part of winning races, but it can have drastic consequences on the streets in our communities," said NASCAR driver Denny Hamlin. "You can help make a difference. Take the Pace Car pledge to be a safe and responsible driver, and help make your roads safer for all Canadians." Visit the FedEx Express Canada Facebook page for a chance to win one of 10 Denny Hamlin Prize Packages.
Passport to Safety
Passport to Safety is an online national safety test, certification and transcript program for workers. Those who complete a test receive a ‘certificate’ or ‘passport’ which acknowledges and verifies the student’s basic level of workplace health and safety knowledge. All of our online tests provide a base for becoming smarter and safer workers. It is a catalyst for change intended to prevent needless workplace injuries and preventable deaths and promote a culture change driven by knowledge and awareness through youth and workers of all ages.
Currently we offer the following online tests:
- Passport to Safety Challenge for Teens (geared for those in the high school curriculum)
- Passport to Safety 101 Test (picture-oriented, with very basic language used)
- Passport to Safety Test (geared for those 20+)
- Passport to Safety for Supervisors (Ontario and Canada version)
- Passport to Farm Safety
If you have questions about Passport to Safety or need assistance in signing up, please email firstname.lastname@example.org or call (647) 776-5100.
Parachute Brain Waves Coordinator and Volunteer Resources
This page is a hub for Brain Waves Coordinators across Canada. The English and French resources needed to coordinate and deliver Brain Waves can be found on this page. If you have additional questions, or ideas for resources we should add to this page, please contact email@example.com.
The Coordinator Manual is a source of reference and direction for community members looking to coordinate Brain Waves in their community. It guides Coordinators through the process of school and volunteer recruitment, budgeting, purchasing materials.
The Volunteer Instructor Guide is geared to everyone presenting Brain Waves The Guide details Brain Waves activities and provides the content needed to present educational components like the Sense modules and Helmet Fitting demonstration.
The Activity Booklet will provided to students who take part in a Brain Waves presentation. It is available in English and French. If you would like hard copies of the booklet, please contact your Brain Waves Coordinator.
Parachute Brain Waves feedback
Feedback from all Brain Waves participants is vital for Parachute to determine what is going well, and what can be improved. Feedback forms are available for teachers, volunteers, and Coordinators. 2018 forms can be accessed below:
The activity Brain Waves students look forward to most! Please see recipe and instructions to make a Jello Brain Mold! Please note the recipe measurements and ingredients will provide for the most realistic "Brain". Substituting ingredients may result in your Jello not solidifying correctly.
Parachute Brain Waves Classroom FAQ - EN only
Brain Waves can spark interesting, funny and even odd questions about all things related to the brain. Here are some answers to the difficult questions volunteers have received during Brain Waves.
Walk This Way
Parachute, together with our sponsor FedEx Express® Canada, is pleased to offer the Walk This Way in Canada pedestrian safety program, aimed at reducing child pedestrian injuries and deaths while encouraging healthy and active living.
In Canada, pedestrian injuries are one of the leading causes of injury-related deaths for children 14 years of age and younger. By working together we can and have made a difference! According to Transport Canada, the number of child pedestrian injuries and deaths has slowly declined over the last decade. Parachute wants to see the rates continue to go down because each fatality is a tragedy – most often a preventable one.
Our pedestrian program offers resources and tools for parents, caregivers, teachers and community groups who share our goal of enhancing child-pedestrian safety. We are pleased to share these materials and always welcome feedback. Learn more about pedestrian safety and see our tips.
International Walk to School (IWALK) Month 2018
Celebrate IWALK Day - October 3, 2018, or walk/wheel to school all month!
International Walk to School Month (IWALK) is a global annual mass celebration of active transportation taking place each October. International Walk to School Month gives children, parents, school teachers and community leaders an opportunity to be part of a global event as they celebrate the many benefits of walking. Walkers from around the world walk to school together for various reasons — all hoping to create communities that are safe places to walk.
Halloween can be an exciting time for children and with the distraction of candy and costumes, safety rules can easily be forgotten. Check out our simple tips to keep Halloween night safe for all.
Safe school zones
Safe School Zones is a multi-country Walk This Way project that focuses on pedestrian safety around elementary schools, which will be called the “school zone.” The purpose of the project is to improve the safety of pedestrians around schools by evaluating the school zone and implementing different interventions, with a focus on permanent environmental improvements. The project is in support of the Decade of Action for Road Safety (2011-2020). The overall goal is to demonstrate that the Safe School Zone project is effective in reducing the number of collisions, injuries and fatalities on the road.
Parachute awarded a grant to Sherbrooke Safe Community in Quebec to participate in the Safe School Zones project over a two-year period, and they have just recently had their grant extended for an additional two-years.
Pace car program
Is your community concerned about pedestrian safety and unsafe driving? Are you looking for a way to engage community members to create a pedestrian-friendly community? Find out more about the Parachute Pace Car program, which is focused on raising awareness around speed reduction in the community.
Canada's favourite crossing guard contest
An initiative of Parachute and FedEx Express Canada, Canada's Favourite Crossing Guard Contest honours the extraordinary contributions of dynamic individuals who help keep our children safe. Find out more about the contest and the 2018 winners.
Pedestrian safety infographic
This infographic highlights five ways children are getting hit, paired with five tips to prevent them from happening. Download the full PDF.
Teen pedestrian safety survey
A survey of 500 teens was conducted by Parachute and FedEx Express Canada on the topic of pedestrian safety. View our infographic and read more about the survey results.
Is your community concerned about pedestrian safety and unsafe driving? Are you looking for a way to engage community members to create a pedestrian-friendly community?
Become a Parachute Pace Car Community!
What is Pace Car?
The Pace Car program is a locally delivered, nation-wide program that focuses on raising awareness around speed reduction in the community, especially in school zones and pedestrian-dense areas.
The Pace Car program involves seeking out community members to sign up as Pace Car drivers. Participants will sign the Pace Car Supporters Pledge and proudly display the official Pace Car emblems on their car window.
Many Pace Cars work to calm traffic throughout a neighbourhood - the more people who participate, the better it works!
What is the Pace Car Pledge?
- Residents agree to drive the posted speed limit.
- Cars become a "mobile speed bump" slowing speeding traffic behind them. Traffic is not only calmed on one street, but throughout a neighbourhood.
- Drivers also agree to be more aware of, and courteous to, other road users, especially pedestrians and cyclists, and to minimize car use by using active transportation (walking, cycling, etc.), using transit, and car-pooling.
- To reduce the chance of road rage, it's important for Pace Car drivers to display the Pace Car stickers so other motorists know why they are driving courteously. If someone urgently wishes to pass, a Pace Car driver simply pulls over and lets them by.
Register and Order FREE Resources:
Register here to order free window clings for your Pace Car community. Access all of the program tools and resources online- just scroll down to the bottom of this page!
Why Minimize Car Use?
When not in cars, communities can reclaim the streets by using them more often for walking, cycling and neighbourhood socializing. Making streets feel more like outdoor living rooms encourages drivers to act as guests.
Good for the Body & Environment
Reducing car use also reduces both speed and volume. This makes streets more livable, and frees up road and parking spaces that can be recycled into valuable community spaces including: pedestrian and cycle boulevards, green spaces for safe play, and a creative combination of shops and residences that can enhance a neighbourhood.
Save Time & Money
Most people can significantly reduce their car use (usually by 20 per cent to 50 per cent) by organizing their travel more efficiently. The rewards are a saving in time and money.
Collisions are not accidents
- Our local streets are becoming speedways.
- Children are particularly vulnerable because they face traffic threats that exceed their understanding and abilities.
- Children’s physical and mental capacities are still developing well into their teens and they are often unable to make safe judgments about pedestrian safety.
- Drivers must be prepared for children to act like children.
- Reducing vehicle speed has been proven to be effective in preventing crashes and reducing the severity of injuries.
- A pedestrian struck by a car traveling at 50km/hr is eight times more likely to be killed than a pedestrian struck at 30 km/hr.
- At a speed of 30 km/hr, vehicles and pedestrians are able to co-exist with relative safety, which means that drivers have sufficient time to stop for pedestrians, and pedestrians can make better crossing decisions.
Create a Buzz in Your Community about Pace Car
Use the tools below to inform your community about this initiative, organize Pace Car volunteers, promote the program in your community and reach out to local media.
- Pace Car Community Guide
- Pace Car Supporters Pledge
- Pace Car sign-up sheet
- Pace Car Promotional Poster
- Pace Car Promotional Flyer
- Pace Car Media Advisory Template
- Pace Car Media Release Template
- Pace Car Community Walkabout Guide
- Pace Car Community Walkabout Tool - Urban
- Pace Car Community Walkabout Tool - Rural
- How to Improve Pedestrian Safety Guide
- What's Speed Got To Do With It Handout