Parachute Safe Kids Week, sponsored by Hydro One, is an annual campaign to raise public awareness of child safety issues, encouraging community involvement as part of the solution. 

Parachute Safe Kids Week 2019 takes place June 3 to 9, with hundreds of communities holding events across Canada. This year our messaging focuses on the topic of preventing harm from children’s falls in the home and at play. We’ll also be sharing our messaging and prevention tips widely on social media for #SKW2019.

 

Return to this site later in 2019 to access Safe Kids Week materials, messaging and news about all our great education and awareness activities!

Infographic information sources

Below are the sources for the data cited in the 2018 National Teen Driver Safety Week infographic.

"56% of Canadians who use weed believe it doesn't impair their thinking or decision-making"Canadian Cannabis Survey (2017), Health Canada

"22% of teens who use weed believe it doesn't impair driving"Canadian Cannabis Survey (2017), Health Canada

"28% of teens who use weed say they've driven within two hours of using"Canadian Cannabis Survey (2017), Health Canada

"41% of teens say they've been in a car with a driver who has used weed"Canadian Cannabis Survey (2017), Health Canada

"21% of fatally injured teen drivers tested positive for cannabis": TIRF. (2017). Marijuana use among drivers in Canada, 2000-2014.  Retrieved from: http://tirf.ca/wp-content/uploads/2018/09/Marijuana-Use-Among-Drivers-in-Canada-2000-2014-9.pdf

 

Safe Kids Week 2018 - Resources

Parachute Safe Kids Week is a national awareness campaign developed to bring attention to predictable and preventable injuries in children. This year, Parachute Safe Kids Week takes place June 4–10, 2018 and focuses on awareness of concussion at home, at play and on the road.

We encourage Canadians to join the discussion on social media by following us @ParachuteCanada on Twitter, Facebook and Instagram, and using the hashtag dedicated to this campaign: #KidsAndConcussion.

We look forward to working again with local schools, health units and community partners to implement activities across the country. Order a community kit and/or download the free resources below to share with your community. 

Background and Key Information

Use this document to get an overview of this year's Safe Kids Week campaign, and all of the key messages on concussion at home, at play and on the road.

Backgrounder and Key Messages (PDF)

Tip Sheets and Guides

Use these materials to spread awareness of childhood concussion and prevention tips for different environments. 

Concussion Guide for Parents and Caregivers (PDF)

Safety at Home Tip Sheet (PDF)

Safety at Play Tip Sheet (PDF)

Safety on the Road Tip Sheet (PDF) 

Activities

Brain Maze (PDF)

Chalk Artwork Activity Guide (PDF)

Social Media Tools

Join the conversation on social media with these ready-made posts, a pledge card (for selfie fun) and matching images.

Safe Kids Week Social Media Guide (PDF)

Safe Kids Week Pledge Card (PDF)

Social Media Images

Media Templates

Use the tools below to announce your activities in the community to your local media and invite them to attend.

Media Advisory Template (Word document)

Media Release Template (Word document)

Posters

Click on any of the images below for a downloadable PDF, which you can print on 8.5 x 11 inch (letter size) paper, and post in community spaces.  

Poster - Be a Role Model - Safe Kids Week 2018 Poster - Play Safe - Safe Kids Week 2018 Poster - Watch Your Little Explorer - Safe Kids Week 2018
Be a Role Model (PDF) Play Safe (PDF) Watch Your Little Explorer (PDF)

Community Kits - SOLD OUT

We thank all the communities who ordered Safe Kids Week 2018 kits, which are now sold out. The kits included a Jello Brain Mold and recipe, two packs of Jello, a pack of large sidewalk chalk, 50 "brain lightbulb" temporary tattoos, 50 ConcussionEd bookmarks and a guide for suggested Brain Mold and Chalk Artwork activities.

 

National Teen Driver Safety Week (NTDSW), is an awareness week designed to make the public aware of teen driver safety issues and encourage communities to be part of the solution. Parachute's goal is for Canadians to have a long life, lived to the fullest. NTDSW provides the tools to take this important messaging to the community. Our toolkit allows people to prioritize teen driver safety issues in their communities, engage people in the conversation about teen driver safety, and create change around this big issue.

2018 National Teen Driver Safety Week resources

Thanks to the continued support of Desjardins, Parachute is excited to announce the sixth annual National Teen Driver Safety Week (NTDSW) in Canada. NTDSW is designed to drive public awareness of teen driver safety issues and encourages community and youth involvement as part of the solution. National Teen Driver Safety Week will run from October 22 to 28, 2018.

Great momentum was achieved in 2017. Parachute and our community partners hosted hundreds of events, and we are looking for even greater engagement in this year’s program. This year, our messaging will focus on the issues of drugged, distracted, impaired and aggressive driving (including speeding).

We are excited to work with local schools, police and partners to implement activities in communities across the country, including Positive Ticketing Blitzes. We will also encourage teens, parents and community partners to join the discussion on social media, using the hashtag #KnowWhatImpairedMeans. 

Please email info@parachutecanada.org for more information and how you can participate in 2018.

Community tool kits

Starting September 24th, you will be able to order tool kits for your community here.

The $25 price includes shipping anywhere in Canada only.

Your tool kit will include a ballot box (for the Positive Ticketing Blitz), 50 positive tickets, 50 eyeglass cleaning cloths and 20 swag bracelets along with our information material.

Information

Social media images

Click the thumbnails below to download the full-sized images.

Activity guide & tips

Infographic

Download PDF

Media tools

  • Media release template - once you download this Word document, go to your downloads and double-click to open it to add your information. Distribute to your local media.
  • Media and social media waiver - Use this to obtain consent from participants appearing or contributing in digital content related to your campaigns.

 

Sponsored by

Social Media Images for #CrossSAFE

Add these images to the suggested wording found in our #CrossSAFE Social Media Guide, to help start social media conversations about rail safety!

#CrossSAFE Resources 

Parachute aims to educate Canadians about injury prevention and safe behaviours around railway tracks and property. The following materials were created for the grant recipients of the #CrossSAFE Program Community Grant, but are also free to download by any individuals or organisations. Use the resources below to start a rail safety conversation with your family and/or plan your next #CrossSAFE community event or campaign.

     

Program Backgrounder

This overview of the #CrossSAFE program explains the program's goals in injury prevention and rail safety awareness

         
     

Rail Safety Key Messages

Build messaging for your next campaign/event on rail safety using these key #CrossSAFE messages

         
     

Rail Safety Tips for Parents and Caregivers

This useful tip sheet provides easy actionable tips on rail safety, which parents/caregivers can discuss with kids. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE

         
     

Rail Safety Tips for Teens

This useful tip sheet provides easy actionable tips on rail safety, which teachers can use with their teen students. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE

         
     

 Rail Safety Tips for Kids

This colourful tip sheet provides easy actionable tips on rail safety, which parents or teachers can share with kids. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE

         
     

Rail Safety Infographic

This useful visual provides easy actionable tips on rail safety, which can be used by teens, parents or teachers. Print and distribute these at events, or share it with your networks on social media using the hashtag #CrossSAFE

         
     

Social Media Guide

Copy and paste these sample messages into tweets and Facebook posts, to help us spread rail safety tips through your social media network. Add our high quality social media images to your posts. Don't forget to use the #CrossSAFE hashtag to help spread the word!

 

         
     

Media Advisory Template

Customize and use this template to invite members of the media to attend your upcoming rail safety activities/events.

         
     

Media Release Template

Customize and use this template to advise members of the media about the success of your rail safety activities/events.

         
     

Consent & Release Form

Use this to obtain consent from participants appearing or contributing in digital content related to your campaigns.

 

 

Rail safety videos

Parachute has produced a number of videos covering various aspects of rail safety.  See our YouTube playlist.

Social Media Images for National Teen Driver Safety Week 2017

Add these images to the suggested wording found in our NTDSW 2017 Social Media Guide, to help start social media conversations about National Teen Driver Safety Week!

 

    

National Teen Driver Safety Week 2017 Resources

   

National Teen Driver Safety Week: October 15 to 21, 2017

Parachute is excited to announce the fifth annual National Teen Driver Safety Week (NTDSW) in Canada. NTDSW is designed to drive public awareness of teen driver safety issues, and encourages community and youth involvement as part of the solution. National Teen Driver Safety Week will run from October 15 to 21, 2017. Great momentum was achieved in 2016. Parachute and our community partners hosted over 500 events, and we are looking for even greater engagement in this year’s program.

This year, our messaging will focus on the issues of drugged, distracted, impaired and aggressive driving (including speeding). We are excited to work with local schools, police and partners to implement activities in communities across the country, including Positive Ticketing Blitzes and Parking Lot Chalk Makeovers.

We will also encourage teens, parents and community partners to join the discussion on social media, using the hashtag #GetHomeSafe

Community toolkits

Your NTDSW toolkit will include a ballot box (for the Positive Ticketing Blitz), positive tickets, postcards, pens, jumbo sidewalk chalk (for the Parking Lot Chalk Makeover) and swag bracelets. 

Order toolkits for your community here

 

Downloadable resources

 
     
 

Information sheets

     
 

Social media

     
 

Activity guides

     
 

Infographic

     

 

Media tools

  • Media Release Template - Once you download this Word document, go to your Downloads to double-click and open it. Then fill in your information, and distribute to your local media.​

  • Consent and Release Form - Use this to obtain consent from participants appearing or contributing in digital content related to your campaigns.

     

#CrossSAFE Program

Railway collisions and trespassing incidents in Canada are on the rise, leading to more serious injuries and fatalities. #CrossSAFE is a two-year Parachute program, funded in part by Transport Canada, which promotes safe behaviours around railways for Canadian children, teens and parents – including pedestrians, cyclists and drivers.

In collaboration with Operation Lifesaver, Parachute integrates #CrossSAFE messages and materials into our annual educational campaigns (such as Back to School, National Teen Driver Safety Week and National Rail Safety Week) with a tie-in to Vision Zero road safety efforts. We also work with five grant communities who have demonstrated a commitment to year-round rail safety education, activities and events.

We encourage any individuals to make use of our free downloadable resources and talk to their families and networks about rail safety. Whether you are a parent, caregiver, teacher, youth, or an organization looking to share information with your community, these resources make it easy to learn how to prevent injuries and save lives.

Resources for parents and caregivers

This useful Tip Sheet for Parents and Caregivers provides simple tips to make sure your family is rail safety savvy. Print it, email it or share on social media with the hashtag #CrossSAFE. For more free downloadable materials - including tip sheets for kids, for teens and more - visit our #CrossSAFE Resources page.

Resources for communities

Parachute wants Canadians all over the country to learn about injury prevention and rail safety. We developed tools for #CrossSAFE community grant recipients to use in their #CrossSAFE event/campaigns, and they are free to download for anyone wishing to help spread the word. Visit our #CrossSAFE Resources page now, to download these free tools - and help save lives!

Want more information?

Please email info@parachutecanada.org for more information and how you can participate in the #CrossSAFE initiative. 

Parachute Brain Waves

 

What is Parachute Brain Waves?

Brain Waves is a free, informative and fun half-day neuroscience presentation for students in grades 4 to 6. Trained volunteers with an understanding and passion for injury prevention bring the hands-on program, which includes activity booklets, helmet fitting tips, and Jello Brains, to classrooms cross Canada.

Students learn about different parts of the brain, basic neuroscience vocabulary, and how and why it's important to protect their brain and spinal cord. By bringing this program into the classroom, teachers are giving their students a new awareness of the brain and spinal cord, and providing them with simple strategies to prevent injury.

Still curious about Brain Waves? Please see our Brain Waves Program Summary and for more information.

Parachute Brain Waves Kits - online

Our Brain Waves program is available as an online kit. The kits are available in English and French, and free of charge. The Brain Waves Kits are for those who currently do not have access to a formal Brain Waves site. To receive a free online kit for your community, please complete the order form. If you have any questions, please contact brainwaves@parachutecanada.org

Become a Parachute Brain Waves Site

Are you interested in starting a Brain Waves site in your community? Contact us at brainwaves@parachutecanada.org for more information on how you can get involved!

About Parachute’s programs

Parachute offers many programs across Canada that are designed to help people reduce their risks of injury while enjoying long lives lived to the fullest. Please visit our programs section to find out more about these programs and about how you can get involved.

2019 Canada’s Favourite Crossing Guard Contest

From February 25 to April 19, 2019, Parachute and FedEx Express Canada will be accepting nominations for Canada’s favourite crossing guards.

Tell us about your favourite crossing guard:

  • How have they kept kids safe?
  • Why are they a good role model?
  • Remember to include photos or pictures!

Contest and Registration Details

We welcome students, educators, parents and community leaders to recognize the contributions of those who play an important role in pedestrian safety by helping children make the safe journey to-and-from school. Encourage kids and schools you know to participate! Up to three winners will be selected.

To nominate a crossing guard:

Mail to:

Canada’s Favourite Crossing Guard Contest

c/o Parachute

150 Eglinton Avenue East, Suite 300, Toronto, Ontario.  M4P 1E8

Follow the hashtag #CANFavCrossGuard for updates throughout the contest. 

Eligibility and Prize Details

Eligible crossing guards must be currently working at a Canadian crossing location. More on contest rules in nomination form.

The winning crossing guards will receive:

  • $500 cheque
  • An engraved trophy  
  • The contest winner’s school will also receive $500!

Deadline for submissions: April 19, 2019

Winners will be notified on or before May 10, 2019.

Thanks to our 2019 judging panel 

Stephen Anderson, Senior Communications Specialist, FedEx Express Canada

Kate Berry, Program Director, Ontario Active School Travel at Green Communities Canada

Caroline Fernandez, Lifestyle Blogger and Bestselling Kidlit Author

Steve Podborski, President & CEO, Parachute

Pina Starnino, VP Operations, FedEx Express Canada

Patty Sullivan, Award Winning Television Personality

Congratulations to our 2018 winners

Three exceptional school crossing guards who go above and beyond the call of duty were chosen as winners of the 2018 Canada’s Favourite Crossing Guard Contest. The recipients are being recognized for their extraordinary contributions to their communities.

Christian Behnke, North Vancouver, B.C.:  A volunteer crossing guard at Cleveland Elementary School, he leads Grade 6 and 7 students who also volunteer to assist with ensuring roads and crossings are safe. A D.J. by trade, he volunteers to bring music to the schools “Walk & Wheel” days and supports other schools’ activities with his music.

Media coverage:

Pierce Casey, London, Ontario:  He takes care of both the physical safety and emotional health of the 300 students at Evelyn Harrison P.S., taking on the role of confidant and dispute-resolver. He attends school concerts and sporting events as an “honorary grandparent” for students whose family are not available. 

Media coverage:

Darnley Lewis, Oakville, Ontario:  Staff, students and parents at St. Mary Catholic School praise Lewis for his gentle demeanour with students, protecting them from aggressive drivers at a dangerous urban crossing spot. Says one nominee: “He is a foot soldier of safety at the corner of inconsiderate and entitlement.” He also is a hospital volunteer.

Media coverage:

 

For more details, see our news release.

Resources

Pedestrian Safety Facts

Pedestrian Safety Parent Tip Sheet

Stacey Levitt Memorial Award

About the Award

The Stacey Levitt Memorial Award was created in memory and celebration of Stacey’s life by her family through Parachute. This annual high school student award encourages Canadian youth to embody Stacey’s qualities and ideals and Parachute’s overarching goal of a long life lived to the fullest, while maintaining an approach that is rooted in risk management and injury prevention.

The Levitt family awards each year's selected recipient $2,500 in funding to help them live their life to the fullest. The award could be put towards an educational endeavour, engagement in sports, or investment in a travel experience – all pursuits that would have resonated with Stacey. Award recipients are expected to write a reflection on the impact of the funding on their life, due within one year of the distribution of funds. 

The successful recipient will also receive a copy of Stacey’s book of poetry, I Am a Rose: A Life in Poetry published by her family in 1996 after her death.  

To Everyone

Set a goal
and reach it!
Hold your head high!
Don’t settle for second,
Be first!
Aim for the top,
Use your power!
Let yourself go
up, up,
to the zenith of your being!
Believe in yourself!
You can do whatever you want
If you really set your heart to it!

- Inspiring words from Stacey’s poetry journal, written in 1989 at the age of 12

 

Thank you to all the applicants. The Stacey Levitt Memorial Award  is now closed for 2019. The winner will be announced May 01, 2019.

       

2018 Stacey Levitt

Memorial Award Recipient

           

 Congratulations to Kate Walsh of Beford, NS!

 “The choice of just one young person each year among the hundreds of applicants for Stacey’s award is always difficult, because of the caliber of the applicants.  This year was no different.  In the end, we felt that this year’s recipient, Katherine Walsh, with her demonstrated leadership qualities would be a fantastic ambassador for the principles of the Parachute organization and those that guided Stacey and made her the admired young woman that she was.  We thank and congratulate all of the applicants for their thoughtful applications and the incredible accomplishments so far in their lives.” - Ned Levitt

 

Stacey Levitt Memorial Award Recipients

2018 - Kate Walsh Bedford, NS

2017 - Jenicca Jean Upper Queensbury, NB. 

2016 - Thomas Semychyshyn Winnipeg, MB

2015 - Kennedy Neumann Burnaby, BC

2014 - Melissa Tiggert Toronto, ON

 

About Stacey

Stacey Levitt was born May 19, 1977 at Toronto’s Mount Sinai Hospital.  She attended Allenby Public School, Glenview Senior Public School and Northern Secondary School.  Stacey had a wide variety of interests and lived a busy and active life while growing up in North Toronto with her family – her parents Ned and Cheryl, her sisters Marni and Jacqueline, and many very special and close friends.

On Aug. 30, 1995, 18-year-old Stacey was struck and killed by a driver of a motor vehicle while jogging in her Toronto neighbourhood.

Contact information:

To learn more about the Stacey Levitt Memorial Award, contact info@parachutecanada.org

Teen pedestrian safety survey

With the support of FedEx, Parachute conducted a poll of Canadian teenagers in 2014 to better understand the habits and experiences associated with distracted walking and pedestrian safety for teens. We polled 510 Canadian teenagers aged 13 to 18, across a balanced sample of gender and regions in Canada, to capture these results which give us a great picture of what is going on here in Canada.

The study found that 51% of Canadian teens report being hit or almost hit by a car, bike or motorcycle. Of those 51%, 6% were actually hit, and 46% reported they were almost hit. Interestingly, teenagers from Quebec were significantly less likely to have reported being ‘almost hit’ (33%) compared to teens in Western Canada (49%) and Ontario (48%).

We asked teens that reported being hit or almost hit (51%) to consider the circumstances of the incident or near miss. Teens reported the following reasons:

•    The driver was going too fast (30%)
•    Not looking before stepping onto the road (20%)
•    The driver wasn’t paying attention (72%)
•    Being distracted by phone, music or other communication device (8%)

A notable finding was that teenagers from Quebec were significantly less likely to report that the ‘driver wasn’t paying attention’ (53%) compared to teens from Western Canada (78%) and Ontario (76%).

One aim of the study was to examine the extent to which teens engaged in various types of risky behaviour while walking along the street. The most commonly cited behaviour was listening to music (55%) with texting (41%) and talking on the phone (33%) being reported second and third most often. Other behaviours included in the survey were using smartphone features (20%) and reading information on a mobile phone (15%).  Lastly, watching videos on a phone, playing games on a phone and looking at websites on a phone were each reported by 6% of Canadian teens. This study showed that females were significantly more likely than males to report listening to music (60% compared to 50%), texting (46% compared to 36%) and talking on the phone (39% compared to 26%) while walking.

The study also asked teens about their transportation to and from school. Results showed that 35% of teens walk to school, with 27% taking the school bus, 24% riding to school in a car, and 22% taking public transportation. Other responses included ‘driving myself’ (10%), ‘other’ (3%), and ‘do not attend school’ (2%). Teens in Western Canada were significant less likely to ride a school bus (16%) compared to teens in Ontario (27%) and Quebec (39%).

Teens were asked to consider their behaviour as pedestrians. Based on pedestrian injury data, walking in the dark and disobeying pedestrian signals are important risk factors for injury. In this study, 42% of teens reported walking in the dark, with younger teens aged 13 - 15 (54%) being significantly more likely to do so compared to older teens aged 16 - 18 (31%). Further, 42% of teens reported running across the street. In this case, younger teens were also more likely to report this behaviour compared to older teens (47% compared to 38%, respectively). Lastly, 72% of teens reported crossing the street on a red light, 42% of teens reported crossing in the middle of the block, and 37% cross busy intersections at the time of day when there’s lots of traffic.

 

Grade 7-8 resources

The TD Think First For Kids Program for Grade 7-8 provides teachers with an innovative supplement to the Science and Physical Education curricula. Students will become familiar with the brain, spinal cord and nervous system, including lessons on reflexes and synapses. The students will develop analytical skills by applying the concepts taught in the classroom and in this program to critical analyses of potentially dangerous situations. These 6 modules can be easily integrated into other classroom plans, and will create opportunities for skill building. 

 

Curriculum and resources: Grade 7-8

Curriculum

 

Resources

 

 

Grade 7-8

Lessons

Lesson 1: Think First Connections

Lesson 2: Understanding Connections

Lesson 3: Making Connections

Lesson 4: Breaking the Connections

Lesson 5: Keeping the Connections

Lesson 6: Managing the Connection

Additional material

Introductory Package

Bibliography

Evaluation

Suggested Resources

 

NASCAR’s Denny Hamlin asks drivers to slow down. Take the Pace Car pledge and win

"On the track, speed is an important part of winning races, but it can have drastic consequences on the streets in our communities," said NASCAR driver Denny Hamlin. "You can help make a difference. Take the Pace Car pledge to be a safe and responsible driver, and help make your roads safer for all Canadians." Visit the FedEx Express Canada Facebook page for a chance to win one of 10 Denny Hamlin Prize Packages.

Passport to Safety

Passport to safety

Passport to Safety is an online national safety test, certification and transcript program for workers. Those who complete a test receive a ‘certificate’ or ‘passport’ which acknowledges and verifies the student’s basic level of workplace health and safety knowledge. All of our online tests provide a base for becoming smarter and safer workers. It is a catalyst for change intended to prevent needless workplace injuries and preventable deaths and promote a culture change driven by knowledge and awareness through youth and workers of all ages.

Currently we offer the following online tests:

  • Passport to Safety Challenge for Teens (geared for those in the high school curriculum)
  • Passport to Safety 101 Test (picture-oriented, with very basic language used)
  • Passport to Safety Test (geared for those 20+)
  • Passport to Safety for Supervisors (Ontario and Canada version)
  • Passport to Farm Safety

For more details, visit Passport to Safety.

If you have questions about Passport to Safety or need assistance in signing up, please email info@parachutecanada.org or call (647) 776-5100.

Parachute Brain Waves Coordinator and Volunteer Resources

This page is a hub for Brain Waves Coordinators across Canada. The English and French resources needed to coordinate and deliver Brain Waves can be found on this page. If you have additional questions, or ideas for resources we should add to this page, please contact brainwaves@parachutecanada.org

Parachute Brain Waves Flyer

Parachute Brain Waves - Parent/Caregiver Resource EN/FR

Parachute Brain Waves Coordinator Manual

The Coordinator Manual is a source of reference and direction for community members looking to coordinate Brain Waves in their community. It guides Coordinators through the process of school and volunteer recruitment, budgeting, purchasing materials.

Parachute Brain Waves Volunteer Instructor Guide EN/FR

The Volunteer Instructor Guide is geared to everyone presenting Brain Waves The Guide details Brain Waves activities and provides the content needed to present educational components like the Sense modules and Helmet Fitting demonstration.

Parachute Brain Waves Activity Booklet EN/FR

The Activity Booklet will provided to students who take part in a Brain Waves presentation. It is available in English and French. If you would like hard copies of the booklet, please contact your Brain Waves Coordinator. 

Parachute Brain Waves feedback

Feedback from all Brain Waves participants is vital for Parachute to determine what is going well, and what can be improved. Feedback forms are available for teachers, volunteers, and Coordinators. 2018 forms can be accessed below:

Parachute Brain Waves PowerPoint Presentation 

Parachute Brain Waves Slide Deck (pdf) EN/FR

Jello Brain recipe EN/FR

The activity Brain Waves students look forward to most! Please see recipe and instructions to make a Jello Brain Mold! Please note the recipe measurements and ingredients will provide for the most realistic "Brain". Substituting ingredients may result in your Jello not solidifying correctly.

Parachute Brain Waves Classroom FAQ - EN only

Brain Waves can spark interesting, funny and even odd questions about all things related to the brain. Here are some answers to the difficult questions volunteers have received during Brain Waves. 

Walk This Way

Parachute, together with our sponsor FedEx Express® Canada, is pleased to offer the Walk This Way in Canada pedestrian safety program, aimed at reducing child pedestrian injuries and deaths while encouraging healthy and active living.

In Canada, pedestrian injuries are one of the leading causes of injury-related deaths for children 14 years of age and younger. By working together we can and have made a difference! According to Transport Canada, the number of child pedestrian injuries and deaths has slowly declined over the last decade. Parachute wants to see the rates continue to go down because each fatality is a tragedy – most often a preventable one.

Our pedestrian program offers resources and tools for parents, caregivers, teachers and community groups who share our goal of enhancing child-pedestrian safety. We are pleased to share these materials and always welcome feedback. Learn more about pedestrian safety and see our tips.

International Walk to School (IWALK) Month 2018

Celebrate IWALK Day - October 3, 2018, or walk/wheel to school all month!

International Walk to School Month (IWALK) is a global annual mass celebration of active transportation taking place each October. International Walk to School Month gives children, parents, school teachers and community leaders an opportunity to be part of a global event as they celebrate the many benefits of walking. Walkers from around the world walk to school together for various reasons — all hoping to create communities that are safe places to walk.

Download the PDF poster below:

Find out more about International Walk to School Month and access resources and materials.

Halloween safety

Halloween can be an exciting time for children and with the distraction of candy and costumes, safety rules can easily be forgotten. Check out our simple tips to keep Halloween night safe for all.

Safe school zones

Safe School Zones is a multi-country Walk This Way project that focuses on pedestrian safety around elementary schools, which will be called the “school zone.” The purpose of the project is to improve the safety of pedestrians around schools by evaluating the school zone and implementing different interventions, with a focus on permanent environmental improvements. The project is in support of the Decade of Action for Road Safety (2011-2020). The overall goal is to demonstrate that the Safe School Zone project is effective in reducing the number of collisions, injuries and fatalities on the road.

Parachute awarded a grant to Sherbrooke Safe Community in Quebec to participate in the Safe School Zones project over a two-year period, and they have just recently had their grant extended for an additional two-years.

For more information on safe school zones, see our Parachute Vision Zero safe school zone case study, infographic and panel discussion.

Pace car program

Is your community concerned about pedestrian safety and unsafe driving? Are you looking for a way to engage community members to create a pedestrian-friendly community? Find out more about the Parachute Pace Car program, which is focused on raising awareness around speed reduction in the community.

Canada's favourite crossing guard contest

An initiative of Parachute and FedEx Express Canada, Canada's Favourite Crossing Guard Contest honours the extraordinary contributions of dynamic individuals who help keep our children safe. Find out more about the contest and the 2018 winners.

Pedestrian safety infographic

This infographic highlights five ways children are getting hit, paired with five tips to prevent them from happening.  Download the full PDF.

Teen pedestrian safety survey

A survey of 500 teens was conducted by Parachute and FedEx Express Canada on the topic of pedestrian safety.  View our infographic and read more about the survey results.

Pace Car

Is your community concerned about pedestrian safety and unsafe driving? Are you looking for a way to engage community members to create a pedestrian-friendly community?

Become a Parachute Pace Car Community!

What is Pace Car?

The Pace Car program is a locally delivered, nation-wide program that focuses on raising awareness around speed reduction in the community, especially in school zones and pedestrian-dense areas. 

The Pace Car program involves seeking out community members to sign up as Pace Car drivers. Participants will sign the Pace Car Supporters Pledge and proudly display the official Pace Car emblems on their car window.

Many Pace Cars work to calm traffic throughout a neighbourhood - the more people who participate, the better it works!

What is the Pace Car Pledge?

  • Residents agree to drive the posted speed limit.
  • Cars become a "mobile speed bump" slowing speeding traffic behind them. Traffic is not only calmed on one street, but throughout a neighbourhood.
  • Drivers also agree to be more aware of, and courteous to, other road users, especially pedestrians and cyclists, and to minimize car use by using active transportation (walking, cycling, etc.), using transit, and car-pooling. 
  • To reduce the chance of road rage, it's important for Pace Car drivers to display the Pace Car stickers so other motorists know why they are driving courteously. If someone urgently wishes to pass, a Pace Car driver simply pulls over and lets them by.

Register and Order FREE Resources:

Register here to order free window clings for your Pace Car community.  Access all of the program tools and resources online- just scroll down to the bottom of this page!

Why Minimize Car Use?

Social Communities

When not in cars, communities can reclaim the streets by using them more often for walking, cycling and neighbourhood socializing. Making streets feel more like outdoor living rooms encourages drivers to act as guests.

Good for the Body & Environment

Reducing car use also reduces both speed and volume. This makes streets more livable, and frees up road and parking spaces that can be recycled into valuable community spaces including: pedestrian and cycle boulevards, green spaces for safe play, and a creative combination of shops and residences that can enhance a neighbourhood.

Save Time & Money

Most people can significantly reduce their car use (usually by 20 per cent to 50 per cent) by organizing their travel more efficiently. The rewards are a saving in time and money.

Collisions are not accidents

  • Our local streets are becoming speedways.
  • Children are particularly vulnerable because they face traffic threats that exceed their understanding and abilities.
  • Children’s physical and mental capacities are still developing well into their teens and they are often unable to make safe judgments about pedestrian safety.
  • Drivers must be prepared for children to act like children. 
  • Reducing vehicle speed has been proven to be effective in preventing crashes and reducing the severity of injuries.
  • A pedestrian struck by a car traveling at 50km/hr is eight times more likely to be killed than a pedestrian struck at 30 km/hr.
  • At a speed of 30 km/hr, vehicles and pedestrians are able to co-exist with relative safety, which means that drivers have sufficient time to stop for pedestrians, and pedestrians can make better crossing decisions.

Create a Buzz in Your Community about Pace Car

Use the tools below to inform your community about this initiative, organize Pace Car volunteers, promote the program in your community and reach out to local media.

Program tools