A message from Steve Podborski about National Injury Prevention Day

Preventing injuries and savings lives. 

This is the mission of Parachute. We are a national charity dedicated to ensuring that one day Canada will be free of serious injuries. 

Our key areas of focus are preventing serious and fatal injuries at home, at play, and on the move. We know, from research, that up to 90 per cent of the injuries people suffer now could have been prevented. Whether that is a pedestrian killed by a distracted driver, or a child drowning in a pool without proper safety fencing, we can save those lives in future by changing our attitudes and our environments. 

Education is where we start. 

Parachute offers a range of educational programs and awareness tools to Canadians so that they can prevent injuries. In the case of concussion, we teach Canadians how to reduce the harm caused by this injury by learning how to recognize, manage and treat it properly. 

We need to convince Canadians that injury prevention is a critical part of creating a healthier country: injury is the leading cause of death for Canadians one to 44 years of age and every nine hours, on average, a child dies.

We want to change those numbers. But we can’t do it without you. 

As we celebrate our second annual National Injury Prevention Day, I invite you to participate in this major event by sharing our messaging through social media, using #ParachuteNIPD and #TurnSafetyOn to help inform others, raise awareness, and drastically lower this staggering number of preventable injuries. 

Check out the list of Canada’s major landmarks that will be lighting up in Parachute “green” the evening of July 5. Find the one nearest to you and we encourage you to take and share photos on National Injury Prevention Day. You can find us on Facebook,Twitter,and Instagram.

Join us in creating a Canada free of serious injuries. 

How you can help prevent injuries

Parachute offers many resources and programs across Canada designed to help people reduce their risk of injury while enjoying long lives lived to the fullest.

#CrossSAFE

A program promoting rail safety awareness and behaviours to Canadian children, teens and parents.

Brain Waves

A free, informative and fun half-day neuroscience presentation for students in grades 4 to 6 delivered by trained volunteers across Canada.

National Teen Driver Safety Week

Our annual campaign designed to drive public awareness of teen driver safety issues, encouraging community and youth involvement as part of the solution.

Parachute Vision Zero

We provide national leadership and resources in this road safety movement. We share current research and best practices in road safety, support data driven models, create and disseminate evidence-based resources and bring together key multi-sector players to increase overall awareness and effectiveness of the Vision Zero approach.

Safe Kids Week

Our annual campaign designed to raise public awareness of child safety issues and encouraging community involvement as part of the solution.

Stacey Levitt Award

An annual high school student award encouraging Canadian youth to embody Stacey’s qualities and ideals and Parachute’s overarching goal of a long life lived to the fullest, while maintaining an approach that is rooted in risk management and injury prevention.

Walk This Way

A program aimed at reducing child pedestrian injuries and deaths while encouraging healthy and active living. This includes our annual 

Please visit our injury topic section for more information on concussions, driving and road safety, home safety and more.

Lighting up social media

The first Parachute National Injury Prevention Day had 4 million media impressions as people shared information about injury prevention on Facebook and Twitter. In 2018, our two unique hashtags #ParachuteNIPD and #TurnSafetyOn – garnered 33.5 million social media impressions on Facebook, Twitter, Instagram and LinkedIn.

Prominent people and organizations who shared our messages included:

  • Safe Communities Newfoundland
  • Atlantic Collaborative on Injury Prevention
  • Trauma New Brunswick
  • Children’s Hospital of Eastern Ontario
  • Toronto Mayor John Tory
  • Toronto Public Health Unit
  • Ivey Health (London ON)
  • Windsor Regional Hospital
  • Hydro One
  • Ontario Neurotrauma Foundation
  • CFL alumnus Peter Dyakowski
  • Alberta Blue Cross
  • City of Edmonton
  • Vancouver Island Health
  • B.C. Injury Research and Prevention Unit
  • B.C. Children’s Hospital
  • Alternatives Journal
  • Canadian Medical Association Journal
  • Canadian Institute for Health Information

See our social media feeds for the event

Our NIPD Twitter moment

Our NIPD Facebook album

NIPD proclamations

National Injury Prevention Day (NIPD) is a day to raise awareness around the importance of injury prevention and aid Canadians to live long lives to the fullest. During our 2018 NIPD, we received proclamations across the country that formally proclaimed July 5, 2018 as National Injury Prevention Day.

The City of Toronto also held a flag raising ceremony outside of Toronto City Hall for National Injury Prevention Day on July 5, 2018.

 

 

The City of Halifax officially declared July 5, 2018 as National Injury Prevention Day. 

 

The City of Fredericton officially declared July 5, 2018 as National Injury Prevention Day.

 

The City of Ottawa officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Ottawa Proclamation here.

 

The City of Kingston officially declared July 5, 2018 as National Injury Prevention Day.

 

The City of Markham officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Markham Proclamation here.

 

The City of Toronto officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Toronto Proclamation here.

 

The City of Windsor officially declared July 5, 2018 as National Injury Prevention Day. 

 

The City of Regina officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Regina Proclamation here.

 

The City of Saskatoon officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Saskatoon Proclamation here.

 

The City of Edmonton officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Edmonto Proclamation here.

 

The City of Calgary officially declared July 5, 2018 as National Injury Prevention Day. Please view the City of Calgary Proclamation here.

Shine a Light on Preventable Injury 

Thank you to all who participated in Parachute’s National Injury Prevention Day(NIPD) on July 5, 2018. NIPD was a huge success and we could not have done it without you! Please continue to share your photos of landmarks that lit “Parachute green” on social media using #ParachuteNIPD. Help us continue to work toward the goal of a Canada free of serious injuries. Don’t forget to mark July 5, 2019 on your calendar for our next National Injury Prevention Day!

Photos from the day:

 

Light Up Canada!

Municipalities across the nation pledged their support for National Injury Prevention Day (NIPD) by lighting major landmarks in our distinctive ‘Parachute green’ July 5, 2018 to honour the initiative. They included:

  • Halifax City Hall, Halifax, Nova Scotia
  • Truro Library, Truro, Nova Scotia
  • Fredericton City Hall, Fredericton, New Brunswick
  • Olympic Park Tower, Montreal, Quebec
  • Queen’s Lantern at Canadian Museum of Nature, Ottawa, Ontario
  • Peace Bridge, Fort Erie, Ontario
  • Niagara Falls, Niagara Falls, Ontario
  • CN Tower, Toronto, Ontario
  • Ripley’s Aquarium of Canada, Toronto, Ontario
  • Toronto City Hall, Toronto, Ontario
  • 3D Toronto Sign, Toronto, Ontario
  • 3D Hamilton Sign, Hamilton, Ontario
  • Fountain at the Forks, London, Ontario
  • JA Taylor Building, London, Ontario
  • London City Hall, London, Ontario
  • London Convention Centre, London, Ontario
  • London Life Building, London, Ontario
  • Caesars Windsor, Windsor, Ontario
  • Calgary Tower, Calgary, Alberta
  • High Level Bridge, Edmonton, Alberta
  • Fitzsimmons Creek Bridge, Whistler, British Columbia
  • BC Place Stadium, Vancouver, British Columbia
  • Canada Place Sails of Light, Vancouver, British Columbia
  • Science World at Telus World of Science, Vancouver, British Columbia
  • Vancouver Convention Centre, Vancouver, British Columbia
  • Vancouver Olympic Cauldron, Vancouver, British Columbia

Do you have a photo of a landmark?

Please send and share your photos with us of landmarks that “lit green” in Canada for injury prevention awareness! 

What is NIPD?

Parachute’s National Injury Prevention Day is a day to raise awareness around the importance of injury prevention and aid Canadians to live long lives to the fullest through education and advocacy.

Injury prevention is critical to saving lives: Did you know that injury is the No. 1 cause of death of Canadians ages 1 to 44? Or that injury costs the Canadian economy $27 billion a year? We know that most injuries are predictable and preventable: We need your help spreading our information on preventing serious injuries on the road, at home, and at play. 

Our goal is to provide the necessary information and tools to the public, and to work diligently to ensure that one day Canada will be free of serious injuries. 

Quick Facts:

  • Preventable injury kills more Canadian children than any single disease, and more youth than all other causes combined
  • Teen drivers die in crashes at a higher rate than any other age group in Canada
  • 40% of head injuries in children aged 10 to 19 occur during sports

We have made improvements in the area of injury prevention but there’s still more work to be done.