We'll be asking for your input as we plan for the future
Over the past few months, I have had the opportunity to meet and hear from many of you. I have been so impressed by the level of commitment and energy from coast to coast. From these many conversations, I now know we share a common vision - Canadians living long lives to the fullest.
To achieve this vision, we need to awaken and move Canadians to the issue of preventable injury. How can we do that together? What steps do we need to take to make it a reality? How can we focus our collective knowledge and expertise? Who can help us achieve our goals?
These are just a few of the questions we'll be seeking to answer as we launch our national strategic planning process. With support from our new National Development Sponsor, Great-West Life, London Life and Canada Life, we believe this is an excellent opportunity for Parachute to hear from people across Canada.
With your input, Parachute's strategic plan will be the guiding document for national efforts to prevent injuries and save lives. Stay tuned for information in the coming weeks about how you can participate. We want to hear your ideas about how we can achieve our vision for Canada together.
Louise Logan, BA JD
President & CEO
Check out our new website
Today, Parachute launches phase one of its new, bilingual website. It has lots of injury-prevention information arranged by topic, related reports and research, descriptions and links to all of our programs and resources, as well as information on our advocacy efforts and more.
Over the coming months we will continue to enhance the site as we incorporate all of the resources and content from the legacy organizations. For now, you can still access the Safe Communities, ThinkFirst and Safe Kids Canada websites from the Parachute site. Our youth campaign websites (for No Regrets, Is It Worth It? and SNOWSMART) and their social media outlets will continue to serve our youth audiences.
The new website also features plenty of opportunities to stay in touch and interact with us. Link to our YouTube channel with our latest and most popular videos; read our blog Inside Parachute; visit to read or sign up for this newsletter, News from Parachute; and visit our Facebook, Twitter and LinkedIn social media outlets. Invite your colleagues to sign up for this newsletter and follow us on Facebook and Twitter. We'd also love to hear what you think of our new website or anything else you'd like to share with us and our other visitors.
Long-time funders give their support to Parachute
Several long-time funders of our legacy organizations are now making significant financial commitments to Parachute. "Our sponsors are recognizing the many benefits of our amalgamation," says Parachute President and CEO Louise Logan. "They acknowledge the increased capacity that our combined forces have to make a significant impact on reducing the risk of injuries on Canadian families, communities and workplaces. Our combined audiences and expertise increase our opportunities to cross-promote our programs and knowledge, and to have a greater voice in informing public policy."
Our sincere thanks go to the Ontario Trillium Foundation, which provided the original funding for a feasibility study that ultimately led to the creation of Parachute. The foundation subsequently provided additional funding to support the implementation of the amalgamation.
To view our current roster of sponsors, visit the sponsor recognition page on our new website. Parachute salutes the continued commitment of our long-term sponsors and our development team looks forward to earning the confidence and support of many others in the coming months. Together, we can help all Canadians reduce their risk of injury and enjoy long lives lived to the fullest.
Parachute in the news
Parachute is an important source for the news media when they're looking for comment on current injury issues. Parachute's information, programs and staff are regularly featured in Canada's newspapers, on TV news, radio and on various websites. Visit Parachute in the news or follow us on Twitter to link to some of our latest coverage.
Here are a few examples of what's there now: described as a "concussion guru", Dr. Charles Tator, founder of ThinkFirst Canada and now a Parachute board member, was interviewed for a CBC Radio Ideas program on Feb. 8, Brain Bang Theory. Parachute's concussion experts also helped pull together a two-page supplement on concussions for Canadian Health Magazine's winter edition. See Things to know about concussions. The Globe and Mail driving columnist Joanne Will interviewed a couple of Parachute staff for her recent driving columns. See Teens learn by example; Student drivers are picking up on your habits - the good and the bad and How long should my baby be in a rear-facing car seat? SNOWSMART's Dec. 27, 2012, launch at five Canadian ski hills was widely covered. See CTV in Barrie, about 15 minutes into the clip. Finally, see Dr. Tator interviewed on Canada AM about new research on CTE, during which he also talks about Parachute.
Join the conversation
Parachute is reaching out to the broad and diverse group made up of thousands of communities, chapters, partners and schools across the country from Parachute's four legacy organizations' networks. These conversations will ensure the sparks of new ideas will continue the work of mobilizing grassroots community engagement, stakeholder collaborations, programming and policy work, with a broader, more integrated and strategic approach. Conversations are happening by teleconference, email, face-to-face meetings, webinars and, of course, the tried and true telephone. Parachute's goal is to be responsive, flexible and able to meet the needs of diverse communities across Canada.
There is an incredible wealth of expertise and passion across the country in the existing network. Parachute wants to strengthen these connections and reach out to those who are not currently engaged with us.
2013 Dr. Charles Tator Lectureship features Ken Dryden
This year's event is a concussion discussion: talking about sports-related brain injuries in children and youth - prevention, recognition and management. Featured keynote speaker is Ken Dryden, presenting The Next Step - From Problems to Answers. Former Montreal Canadiens goalie and winner of six Stanley Cups, author of five books and former member of Parliament, Mr. Dryden currently teaches at McGill.
The day will provide participants with the latest information about concussion, and tools to educate about concussion prevention, recognition of signs and symptoms, and management of return to learn and play if a concussion occurred.
The Lectureship will be held March 18, 2013, at TD Bank Centre, Toronto. The agenda includes an interactive workshop about new concussion resources developed through the Active and Safe initiative (funded through a contribution agreement with the Public Health Agency of Canada), the Charles Tator Lectureship and a reception and viewing of new resources by Parachute, Hockey Canada, Coaching Association of Canada and Canadian Centre for Ethics in Sports.
The lectureship and reception is limited to 100 people. For more information and to register on a first come, first served basis, visit our website.
Canadian Injury Prevention and Safety Promotion Conference
Parent show well received at Southlake Regional Health Centre
Did you know that teenagers rank their parents as the main influence when making decisions about risky behaviours - even more important than their peers? Research shows that parents have more control than they might think over whether their teens practise safer behaviours and feel comfortable talking with them about the risky decisions they face each day.
Yesterday, Parachute invited community members to attend No Regrets Live for Parents hosted by Southlake Regional Health Centre in Newmarket, Ont. The highly impactful show was well received by the audience. No Regrets Live for Parents: "[brings] home the message that it is far more empowering to give our teens the tools to evaluate and reduce the risks in their own lives than it is to simply lecture them on what not to do," said an audience member after a previous show.
The show features a parent presenter sharing the story of their child's preventable injury combined with a research presentation that provides real tools and data to help parents manage risk with their children. The show was profiled in BeingWell magazine, featuring interviews with parent presenter and Parachute board member Ned Levitt, as well as Parachute research coordinator Jayne Morrish. Find the article on pages 24 and 25 (26 and 27 in the e-reader). For more information on the show, check out the online trailer.
Last chance to bring the wonders of the brain to your elementary school
During Brain Awareness Week in March every year, our Brain Day team organizes a half-day program for junior elementary students. Using hands-on techniques, interactive discussion and fun experiments, students discover the science and wonders of the human brain, how it works, and how injuries can permanently affect the body. The program is also available as an online kit in French and English.
With 23 confirmed sites for 2013, Parachute is prepping for the biggest Brain Day yet! A special mention goes to our Guelph team (Monika, Audrey and Laura), who will be reaching four times as many classrooms in 2013 as they did in 2012. We are also expanding rapidly in British Columbia, with Vancouver doubling their 2012 numbers, and Creston joining us as the newest Brain Day team.
We want to hear from kids about how they think first to prevent injury
Building on students' knowledge of Parachute's TD ThinkFirst For Kids, we invite kids across Canada to tell us why they think first. Students can submit creative art projects explaining in their own words how and why they think first before engaging in sport, recreation and play. Entrants can win helmets for themselves or their entire class. Get your I ThinkFirst! Contest submissions in before March 1, 2013.
See the Parachute website for contest details, as well as a contest poster for your school or classroom and more information about the TD ThinkFirst For Kids program.
Rail safety grants awarded
With support from CN, Parachute has provided grants to host rail safety events to eight Boys and Girls Clubs of Canada with the highest rates of rail injury incidents. New this year, Parachute has increased the number of grants provided to community partners and has reached out to the YMCA to replicate the BGCC model, with three YMCAs benefitting from rail safety grants. Through both the BGCC and the YMCA, roughly 1,100 children and youth were reached with Parachute's rail safety programming and activities.