December 2012  

Keeping in touch


On behalf of all of us here at Parachute, I want to thank you - our supporters, stakeholders and clients across the country - for your dedication and patience as Parachute continues the process of uniting our four legacy organizations into one strong leader in injury prevention. We are making great progress. And as we build this new organization, we remain committed to keeping you informed and to continuing to provide innovative programming and resources.


One of my key goals as President & CEO of Parachute is finding new ways to work together across Canada and in local communities. We want to bring attention to the issue of preventable injury, exponentially increase our impact and influence, and support Canadians in enjoying long lives lived to the fullest. We will be relying on your support and involvement to make this happen. Our collective capacity to awaken and move Canadians to this cause should not be underestimated.  


I encourage you to visit our website for program updates and our blog Inside Parachute for the latest news. This month our blog will feature tips on holiday safety, among other topics. At the end of January 2013, we'll be launching our new website, filled with tools, ideas and news you can use. In the meantime, we'll email you another issue of News from Parachute in mid-January to keep you informed.


Finally, from everyone here at Parachute, we wish you all the joys of a happy festive season.


Louise Logan

President & CEO


Holiday campaigns

The perfect gift for car enthusiasts also supports Parachute

Jim Kenzie, chief auto reviewer for The Toronto Star's Wheels section for close to 30 years, has the perfect gift for the auto enthusiast on your list. The 2013 Kenzie Car Calendar is now on sale, featuring cool photos of great cars, taken by Jim Kenzie, and monthly safety tips provided by Parachute. And fully half of all net proceeds will go to support Parachute's safety programming. Even in today's digital age, who doesn't want - who doesn't need - at least one proper calendar hanging on an office, kitchen or workshop wall?


To order, simply visit and click on the Calendar link.


Honda Canada offering great prizes and support for Safe Kids

Visit Honda Canada's Facebook page every day in December and play the Holiday Calendar Game. Every time you play, Honda Canada will donate $1 (up to a maximum of $10,000) to Safe Kids Canada, now part of Parachute. They've even included a few safety questions in the daily Q&A game. Daily prizes include $50 gas cards and Honda snowblowers. Tell all your friends to play today. 


Program updates
New helmet-use campaign for teens 

Have a Word with Yourself is a new campaign developed in partnership with B.C.'s Preventable organization. Targeting Canadian youth, the campaign aims to increase helmet use. In this pilot year, innovative activities have been planned in 10 schools across Canada to raise awareness among students on the importance of wearing helmets. Please spread the word to your networks on the Mess your Hair, Not Your Head photo competition! The competition encourages high school students to post their helmet-hair photos to the Preventable Facebook page between Dec. 10 and Jan. 10. Then the competition will open up for voting from Jan. 11 to 18. Great prizes, great message to spread! 


Safety on the ski hills

The SNOWSMART campaign is a multi-tiered pilot strategy rolling out at five ski hills across Canada this winter, designed for teens and their parents to address excessive speed and collisions on the ski hill. The campaign includes a communications and social marketing blitz and a Get Caught component, in which volunteers from the Canadian Ski Patrol System and the Canadian Snowboard Federation reward teen skiers and boarders for riding/skiing in control and avoiding collisions. In addition, there is a competition for skiers and snowboarders to create their own short video public service announcements to creatively address the risks of excessive speed on the hills and the need to avoid obstacles. 


Bring the wonders of the brain to your elementary school

During Brain Awareness Week in March every year, our Brain Day team organizes a half-day program for junior elementary students. Using hands-on techniques, interactive discussion and fun experiments, students discover the science and wonders of the human brain, how it works, and how injuries can permanently affect the body. We already have 20 confirmed sites for 2013, and seven more sites in the works. If you are interested in Brain Day, or know someone who might be, please .(JavaScript must be enabled to view this email address).



New concussion tool in the works

A web-based concussion tool kit is being developed to communicate the three E's (education, engineering and enforcement) of injury prevention as they apply to concussion in sports. Scheduled for release in March 2013, the content from this tool kit will also be used to help inform other Parachute initiatives, specifically the development of school-based concussion modules. The work that is being generated, alongside existing education cards and fact sheets, will conform to the 4th International Consensus Conference on Concussion in Sport Guidelines, which will also be released in March 2013.


Free safe play and sport curriculum for elementary schools available

Order your free TD ThinkFirst for Kids CD-ROM today. Kindergarten to Grade 8 curriculum is available in limited quantities. .(JavaScript must be enabled to view this email address).



Canada's Favourite Crossing Guard winners

Thank you to the hundreds of individuals and schools who made submissions to Canada's Favourite Crossing Guard contest, which is supported by our pedestrian safety sponsor, FedEx Express Canada. Congratulations to our 2013 winners: Cathy Brady at Don Christian Elementary in Surrey, B.C.; Arnold Knickle at Bridgewater Elementary in Bridgewater, N.S. and Lynne Wright at Hillsdale Elementary in Hillsdale, Ont.


Deadline coming for I ThinkFirst student contest

Building on students' knowledge of TD ThinkFirst For TD ThinkFirst for Kids, we invite kids across Canada to tell us why they think first and play safe to avoid brain and spinal cord injuries. Submissions from students, classrooms and schools are being accepted until March 1, 2013. We are looking forward to hearing how and why I ThinkFirst!



Registry of spinal injuries

Parachute is now maintaining the registry of spinal injuries due to ice hockey, originally developed and maintained by ThinkFirst Canada. Since 1981, surveys have been sent to neurosurgeons, physical medicine and rehabilitation specialists, sport medicine physicians and orthopedic surgeons across the country. The purpose of this registry is to document the incidence, and associated factors, of spinal injury in ice hockey. The geographical locations of the injury, level of injury, extent of neurological deficit, type of play (e.g., practice, organized, shinny), use of protective equipment and how the injury happened (e.g., pushing and checking from behind) are assessed. Currently, the data spans 1943 to 2009, and we are now completing data collection for 2010 and 2011.  


The good news is that the total number of severe spinal cord injuries is declining. Dr. Charles Tator and Christine Provvidenza are now writing a paper that provides an update on these injuries from 1943-2009. We'll let you know when it is published.


Coming events 

OIPRC Injury Prevention Forum
The Ontario Injury Prevention Forum Resource Centre's 4th annual Injury Prevention Forum will take place Feb. 28, 2013, at the Novotel Hotel in Toronto. The theme of this year's event is Alcohol, Other Drugs and Injuries: Evidence and Prevention. The day will feature various presentations exploring the connection between alcohol, drugs and injury. Speakers include Dr. Toben Nelson from the University of Minnesota, Dr. Ian Pike from the BC Injury Research and Prevention Unit and Dr. Norman Giesbrecht from CAMH. The Forum is targeted to public health practitioners, health promoters, LHIN members, researchers, educators and police. Registration opens Dec. 12. For more information, email .(JavaScript must be enabled to view this email address) or visit the website

Canadian Injury Prevention Conference 2013

Mark your calendar now and plan to join us in Montreal, Nov. 5-7, 2013 for the Canadian Injury Prevention and Safety Promotion Conference. Abstract submission opens in January 2013. The conference is sponsored jointly by Parachute and the Canadian Red Cross. Meeting rooms at the Hilton Bonaventure can be booked before and after the conference for groups who wish to schedule their own meetings to coincide with the conference. 


Contact Sandi Ricardez at 
.(JavaScript must be enabled to view this email address) for more information and visit the conference website for updates.

36 Eglinton Ave. W., Ste. 704, 
Toronto, ON M4R 1A1
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Charitable number 133088419RR0001

Parachute unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK, and ThinkFirst Canada into one leader in injury prevention.

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Parachute | 36 Eglinton Avenue West | Suite 704 | Toronto | Ontario | M4R 1A1 | Canada