Whitehorse crossing guard named as one of Canada’s favourites
Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest
WHITEHORSE, Dec. 17, 2013 – On Dec. 19, 2013, at 9 a.m., Elijah Smith Elementary School crossing guard Leonard Gordon Sr. will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.
What: Canada’s Favourite Crossing Guard Contest award presentation
Where: Elijah Smith Elementary School
When: 9 a.m., Dec. 19, 2013
Who: Darrell Pasloski, Yukon Premier
Ryan Leef, Member of Parliament (Yukon)
Daniel Anton, Parachute Representative, Co-Chair, Injury Prevention Coalition Yukon
Melanie Bennett, Principal, Elijah Smith Elementary School
“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.
“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”
The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.
“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.
FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.
Mr. Gordon Sr., 75, is an elder with the Kwanlin Dun First Nation and volunteers widely in the community. A crossing guard for Elijah Smith Elementary School in Whitehorse, Mr. Gordon Sr. is at his post in temperatures that plunge to as low as -40. Very popular in his community, he teaches children about safety and helps with children who have behavioural issues.
"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."
The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.
More information on pedestrian injuries and how to prevent them can be found at the Parachute website.
Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.
About FedEx Express Canada
Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions. The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets. FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast. For more information, visit news.van.fedex.com/intl/ca.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.
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To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:
Public Affairs and Media Relations
FedEx Express Canada