Statement - Statement by Parachute on premiere of Concussion in Canada

New Will Smith movie shines a spotlight on concussion crisis

TORONTO, Dec. 22, 2015 - Louise Logan, President and CEO of Parachute, issues the following statement today in regards to injury prevention and concussion in Canada:

“Concussions can be a silent but serious injury. We hope the new Concussion film prompts Canadians to increase their awareness and understanding of this largely preventable injury.

We believe promoting education and resources will empower players, coaches, referees, volunteers and parents, allowing sport to play a safer role in Canadians leading active healthy lives. It is by working together that we can prevent injury and save lives.”

“Every Canadian should know the risks and signs of a concussion and how to prevent one,” said Dr. Charles Tator, leading neurosurgeon and Parachute Board member. “If you think you have a concussion, tell someone. It may save your life."

Concussion, a new film starring Will Smith is set to open in Canadian theatres on December 25, 2015. In the film Mr. Smith plays the role of forensic pathologist Dr. Bennet Omalu, who discovered chronic traumatic encephalopathy (CTE) in the brain of football players including Pittsburgh Steelers centre Mike Webster.

Parachute is grateful to Cineplex Entertainment for donating screen time in its Pre Show to air a Parachute Concussion PSA before screenings of Concussion. The creation of the PSA was possible with funding from the Public Health Agency of Canada, and will air at Cineplex theatres across Canada between January 8 - 21, 2016.

For information and resources about concussion visit http://www.parachutecanada.org/concussion.

BACKGROUND:

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

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For further information: Media Relations, Parachute. media@parachutecanada.org or call 647-776-5128