Parachute congratulates newly sworn-in Liberal cabinet

TORONTO, November 12, 2015 – Parachute, a national charity dedicated to preventing injuries, congratulates the new Liberal government and welcomes the Prime Minister, Cabinet members, and all elected Members of Parliament as partners in ensuring Canadians live long lives to the fullest.

“Preventable injuries continue to impose a massive $27 billion burden on the Canadian economy,” said Normand Côté, Chair of Parachute’s Board of Directors. “The Cost of Injury in Canada Report published by Parachute in collaboration with the Conference Board of Canada revealed preventable injuries not only impose heavy financial strains on society, but life-long emotional tolls on families, friends and communities.”

After the loss of his brother, Prime Minister Trudeau shared his commitment to protecting Canadians from injury in a video used in Parachute programs.

“When we lost my brother, we were looking for a way to draw some positive stuff out of a tremendous loss,” Prime Minister Trudeau said in a video filmed when he was a Member of Parliament. “[It’s important to] spread the message that ‘look, it’s great to get out there into the wilderness; we need to push ourselves’ but you have to do it with the knowledge, with the training, with the equipment.”

By every measure, the results of injury are devastating. Parachute calls on the Liberal government to respond to the epidemic of preventable injuries through:

  • National leadership for the creation of a Canadian Injury Prevention Strategy,
  • Investment to support Pan-Canadian action that responds to regional needs and priorities, particularly those of specific vulnerable populations,
  • Creation of an effective surveillance system supporting timely dissemination of data,
  • Implementation of public policy reforms known to reduce the incidence of injury,
  • Continued investment in research to support effective action,
  • Investment in a proven public awareness campaign to shift attitudes and behaviours that increase the risk of injury

“There is an incredible opportunity for political leadership and Parachute is poised to support this government in changing the healthcare landscape,” says Louise Logan, Parachute President and CEO. “In Canada, injury prevention remains an under-recognized and underfunded health issue. We know that countries that make injury prevention a national priority significantly reduce injury rates and related costs.”

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. Injury costs the Canadian economy $27B each year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at, follow us on Twitter, or join us on Facebook.

*The Cost of Injury in Canada Report quantifies the financial and societal burden of injury. Parachute published the Report in collaboration with The Conference Board of Canada and with support from The Public Health Agency of Canada.

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Lorraine Doherty