Parachute and State Farm continue partnership for driver safety

TORONTO, April 18, 2016 Parachute, the national charity dedicated to preventing injuries and saving lives, would like to take the opportunity to thank State Farm for its generous support. As a leading insurer in Canada, State Farm partners with Parachute to engage communities in becoming safer and more aware of the risks that face them.

Young driver safety is a huge issue in Canada - while young people only make up 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Most of these injuries and deaths can be prevented.

"Our vision is to reduce distracted driving incidents to zero," says Louise Logan, Parachute's President and CEO. “Support from State Farm allows Parachute to provide critical awareness and education programs to keep teens safe behind the wheel."

State Farm partners with Parachute to support a National Teen Driver Safety Week in Canada. National Teen Driver Safety Week, occurring annually each October, aims to address the number one cause of death amongst teens in Canada.

"State Farm has a long history of promoting teen driver safety," said Barbara Bellissimo, Senior Vice President, State Farm. "We are happy to work with Parachute in establishing a National Teen Driver Safety Week in Canada and raising awareness about the serious issues facing teen drivers."

Parachute, in collaboration with State Farm has created an interactive program with many components, including Project Gearshift, Teen Ambassadors, Parachute Engagement and Community Sessions that all lead up to National Teen Driver Safety Week.

About State Farm

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit www.statefarm.ca, join us on Facebook – www.facebook.com/statefarmcanada, or follow us on Twitter – www.twitter.com/statefarmcanada.

State Farm and related trademarks and logos are registered trademarks owned by State Farm Mutual Automobile Insurance Company, used under licence by Certas Home and Auto Insurance Company and Desjardins Financial Security Life Assurance Company.

About Parachute

Parachute is a national charity dedicated to preventing injuries and saving lives. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, please visit http://www.parachutecanada.org or follow Parachute on Twitter and Facebook.

For information:

Andrea Piunno
Parachute
647 776-5134

apiunno@parachutecanada.org