Canadian communities join together for Parachute’s Safe Kids Week

Cycling and Road Safety is the life-saving message from May 4-10 

TORONTO, May 2, 2015 – Today, Parachute and hundreds of community partners launched Parachute’s Safe Kids Week, May 4-10, an annual national awareness program. Now in its 19th year, Safe Kids Week’s latest life-saving theme is Cycling and Road Safety. Head injuries are the number one cause of serious injury and death to kids on bicycles. A head injury can permanently change the way a child walks, talks, plays and thinks.

Bicycle helmets can make a dramatic difference, cutting the risk of serious head injury by up to 80%. The human skull is just one centimeter thick. A properly fitted helmet helps protect the brain from absorbing the force from a crash or a fall. This means four out of five brain injuries could be prevented if every cyclist wore a helmet.

During Safe Kids Week, Parachute is teaming up with community partners to teach families how to properly wear their helmets, and other easy steps to keep safe on the road (Cycling Infographic). Across Canada, interactive events provide kids and adults information on helmets, safe cycling and road safety.

“We want kids to get on their bikes and have fun; but, we also want them to be safe”, says Louise Logan, Parachute’s President and CEO. “Taking a few minutes to properly fit a helmet is a simple, important step that protects every child on every ride”. 

Additional Bicycling Safety Tips:

  • Check Your Ride
    • Ensure bikes are adjusted to the recommended height for the rider, tires are inflated and brakes are working properly.
  • Road Rules
    • As a cyclist, get trained in bicycle safety and rules of the road, use appropriate hand signals and obey all traffic signs.
  • Pick Family Friendly Routes
    • Use designated areas for riding when available.
  • Stay on the Right Side of the Road
    • Always ride on the right side of the road, going the same direction as traffic.
  • Be Seen and Heard
    • Wear bright, reflective clothing and ensure your bike is equipped with flashing lights and reflectors to increase visibility. Use your bell to announce when passing, or use your voice! 

Parachute’s Safe Kids Week is an annual, awareness campaign about preventable childhood injuries. Safe Kids Week is happening during the United Nations’ Global Road Safety Week and their important #SaveKidsLives campaign. Find local events along with more cycling and road safety information at www.parachutecanada.org/safekidsweek.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $20B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org