20th Anniversary of Parachute Safe Kids Week

For Immediate Release:                           

Celebrating 20TH Anniversary of Parachute Safe Kids Week 

Preventing the top childhood injuries ‘At Home, At Play, and On The Road’

TORONTO, May 30, 2016 – Parachute is marking the 20 year anniversary of Safe Kids Week, a national awareness campaign that runs from May 30-June 5. Parachute is a national charity dedicated to helping Canadians stop predictable and preventable injuries, the number one killer of children aged 14 and under.

For twenty years, Safe Kids Week has built awareness and educated Canadian families about how to keep their kids safe, active, and having fun. This year, Parachute Safe Kids Week focuses on the top childhood injuries ‘At Home, At Play, and On The Road.’

“We want kids to get outside and be active, but we want them to do it safely,” says Louise Logan, Parachute President and CEO. “We can decrease injury and death by continuing to make safety a top priority. But it takes all of us caring together to make it happen.”

There are a few easy ways Canadians can celebrate Parachute Safe Kids Week. Participate in a local community event. Share a pledge across social media platforms using #SafeKids20. Donate to Parachute and help support live saving programs. Details, resources and more information are available at parachutecanada.org/safekidsweek. 

“With summer just around the corner, Safe Kids Week is the perfect opportunity to remind children of all ages about the importance of safety at home, at play and on the road,” said The Honourable Jane Philpott, Minister of Health. “ The health and safety of families is a priority for the Government of Canada, and I would like to thank Parachute Canada for its continuous efforts to keep our kids safe. During Safe Kids Week, I encourage parents to sit down with their kids and discuss how they can avoid injury while they are having fun this summer.”

Toronto mother, Selina Esteves understands how suddenly and severely children can be affected. “My son, Hudson ended up in the emergency room after drinking two bottles of children’s medication. I thought he was in bed, but he managed to drag a stool, climb the bathroom shelves and open two child-resistant bottles. Children are naturally curious but we thought the medications were safe and out of reach. We now store them in a locked box,” she said. 

Preventable injury remains the leading cause of death among Canadian children. In fact, every nine hours a child’s life is cut short by a preventable injury in Canada.

The 20th Anniversary of Safe Kids Week will highlight the importance of avoiding the most common childhood injuries.

At Home:

  • Falls
  • Choking and Strangulation
  • Poisoning
  • Burns
  • Water Safety

At Play:

  • Concussions
  • Sports & Recreation/Team Sports
  • Playground
  • Falls

On The Road:

  • Motor Vehicle Passengers
  • Pedestrians
  • Bicycles

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, Instagram, or join us on Facebook. 

For information:

Andrea Piunno, Parachute

905 999-9215 (c) 647 776-5134 (w)