Calling on teen drivers to prevent drugged driving and save lives

Parachute’s National Teen Driver Safety Week wants teens to #GetHomeSafe

TORONTO, October 16, 2017 – National Teen Driver Safety Week (NTDSW), an annual public awareness campaign aimed at educating young drivers about road safety, is taking place October 15-21. This year, Parachute and State Farm Canada are calling on teens to help reduce drugged driving and #GetHomeSafe.

One in four drivers aged 16-24 who died in a crash between 2000-2010 tested positive for cannabis - yet many youth don’t consider drugged driving to be high risk. Some teens even mistakenly believe using cannabis would make them a better driver. Educating teens about distracted, impaired and aggressive driving – including speeding – is also part of this year’s NTDSW campaign.

“While young people make up 12 per cent of drivers, they account for approximately 20 per cent of all road-related injuries and fatalities,” says Steve Podborski, Parachute President and CEO. “It’s critical that we empower teens with the knowledge of how the right choices can prevent collisions, suffering and heartbreak.”

“The consequences of impaired driving can be devastating. The Government of Canada takes road safety seriously, and we’re creating stronger laws and providing new tools to combat drug-impaired driving,” says the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness. “This National Teen Driver Safety Week, we encourage parents and teens to speak about the dangers of driving under the influence, and how we can all play a role to keep our roads and communities safe‎.”

“Auto collisions are the No. 1 killer of teenagers in Canada: drug-impaired driving is an increasing factor in teen deaths with the tragic part being that it can be completed avoided,” says John Bordignon, Media Relations at State Farm Canada. “Our recent survey found that half of respondents who admitted to smoking cannabis and driving believe it does not adversely impact their ability to drive safely, while another 20 percent admitted to driving while under the influence of a prescription drug or opioid. This proves continued education and awareness are needed. NTDSW is essential to showcasing the importance of auto safety while helping teens drive sober, avoid distractions and stay alive while using our roads.”

During the week of October 15-21, 2017, teens, parents and influencers will be participating in NTDSW activities across Canadian communities, including Parking Lot Chalk Makeovers and a Positive Ticketing Activity which promotes, encourages and rewards good driving habits among teens.

With their partners at State Farm Canada, Parachute has launched the Parachute Vision Zero Network, with one simple goal: the elimination of fatalities on Canadian roads through collaboration. Parachute is also hosting its second annual Vision Zero Summit during NTDSW, to update hundreds of its road safety partners on the implementation of Vision Zero across Canada.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the No. 1 killer of children. They cost the Canadian economy $27 billion a year. Worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at http://www.parachutecanada.org, follow us on Twitter, or join us on Facebook.

About State Farm Canada

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm Canada division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit https://www.statefarm.ca, join us on Facebook, or follow us on Twitter.

 

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Media contact:

Kelley Teahen, Director, Communications & Marketing, Parachute

647-776-5128

media@parachutecanada.org

Rick Hansen Institute pledges support to prevent spinal cord injuries in hockey

October 2, 2017 –  The Rick Hansen Institute is pleased to announce it is partnering with Parachute to support the prevention of spinal cord injuries (SCI) in hockey.

The Institute, a leader in spinal cord injury research and innovation, has pledged financial support to Parachute for the Canadian Ice Hockey Spinal Injury Registry, an existing registry of spine and spinal cord injuries sustained in hockey games. Parachute is a leader in injury prevention and the Canadian Ice Hockey Spinal Injury Registry records data such as the geographical location of the injury, level of injury, extent of neurological deficit, type of play (e.g. practice, organized, shinny), use of protective equipment, and how the injury happened (e.g., pushing and checking from behind).

The data is collected through a biennial survey spearheaded by Toronto neurosurgeon and renowned traumatic brain and spinal cord injury expert, Dr. Charles Tator.

The Canadian Ice Hockey Spinal Injury Registry is highly complementary to the Institute’s international one (Rick Hansen Spinal Cord Injury Registry). Both registries include individuals who sustain damage to their spinal cord as a result of hockey. However, the Canadian Ice Hockey Spinal Injury Registry includes important details about how to prevent injuries and the Institute’s registry provides information on long‐term outcomes that highlights the importance of injury prevention programs. Both registries provide a key resource for researchers, specialists in neurosurgery, orthopedic surgery, sports medicine, and physical medicine and rehabilitation as well as for those designing effective injury prevention initiatives. The Institute has transformed SCI research and care in Canada – facilitating collaboration by developing, funding, and harmonizing data registries that capture and share data – dramatically expanding what we know about SCI. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe. By combining each organizations’ strengths, this partnership supports the prevention of SCI, and provides the best care to Canadians when SCIs do occur.

Quotes

Honourable Kent Hehr, Minister of Sport and Persons with Disabilities, Member of Parliament for Calgary Centre:

“As with many Canadians, I grew up playing sports in my local community. When 1 out of 7 Canadians currently live with a disability, I know how important it is to be able to play sports, especially hockey, without fear of serious injury. This partnership will help to support our government’s goal of keeping our youth active and safe.”

Bill Barrable, Chief Executive Officer, Rick Hansen Institute:

“Through our Rick Hansen Spinal Cord Injury Registry, we know that sports are the third leading cause of traumatic spinal cord injuries. When we commissioned an Angus Reid survey in 2013 about amateur hockey, an overwhelming number of Canadians supported changes in the game to reduce injuries. Our organization’s two complementary registries will provide better data on what treatments may be most effective following injury.”

Stephen Podborski, President & Chief Executive Officer, Parachute:

“This partnership will provide evidence to support injury prevention programs and evaluate how effective they are. Preventing spinal cord injuries in hockey will reduce the burden on the health care system and create a safe and fun environment in which to enjoy Canada’s game.”

Facts about spinal cord injury

  • According to research conducted by the Rick Hansen Institute:
    • More than 86,000 Canadians live with spinal cord injury (approximately half of those injuries caused by trauma such as hockey‐related injuries)
    • For the 1,389 people who sustain a traumatic SCI each year, the annual cost is estimated at $2.7 billion (2015 CAD). This includes direct costs such as hospital stay and indirect costs such as lost productivity
  • According to the Canadian Ice Hockey Spinal Injury Registry:
    • There are 355 documented cases between 1943‐2011
    • Primarily males (97.7%) and cervical spine injuries (78.9%), resulting from impact with the boards (64.2%)
    • Check or push from behind (36.0%) was still the most common cause of injury, although slightly lower during 2006 to 2011
    • Current data for 2006 to 2011 indicate that spinal injuries in ice hockey continue to occur, although still at lower rates than the peak years 1982 to 1995 (Tator et al)]

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About Rick Hansen InstituteRick Hansen Institute is a Vancouver‐based not‐for‐profit organization that drives spinal cord injury (SCI) research and innovation around the world. The Institute networks international researchers, healthcare professionals, entrepreneurs, investors and people with SCI to find solutions to what is one of the most debilitating, costly and life‐altering chronic health conditions. We strive to improve the lives of people living with SCI in Canada and around the world. Visit http://www.rickhanseninstitute.org

For more information, contact Carey Lee, Marketing & Network Engagement Lead at 604 827.2426 or clee@rickhanseninstitute.org

Concussion baseline testing not required or recommended for youth athletes: Parachute statement

TORONTO, Aug 24, 2017 - Parachute has released a statement to clarify the role of concussion baseline testing for Canadian youth and adult athletes.

Concussion baseline testing has become increasingly marketed to athletes throughout Canada as a mandatory or recommended practice to help improve the post-injury care of athletes with suspected concussion.

In response, Parachute has released a set of key recommendations aimed at sport organizations, parents, and healthcare professionals. The recommendations are based on current research and consultation with Parachute’s Expert Advisory Concussion Subcommittee.

Baseline testing is not required for post-injury care of youth athletes with suspected or diagnosed concussion and is not recommended. Rather than using resources for baseline testing, Parachute encourages sport organizations to develop processes within their organizations to “recognize and remove” when a suspected concussion has occurred. Appropriate medical assessment, management, and return to sport are key, as outlined in the Canadian Guideline on Concussion in Sport.

The full Statement on Concussion Baseline Testing in Canada is available at parachutecanada.org/concussion

For more information:

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

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For further information or to arrange an interview, please contact:

August 24 & 25:

Isabel Cupryn, Parachute, (647) 776-5119, media@parachutecanada.org

August 26 and onward:

Pamela Fuselli, Parachute, (647) 776-5103, pfuselli@parachutecanada.org

‘Phones down, heads up’ - Five steps to help keep kids safe as they head back to school

TORONTO, August 30, 2017 – Back to school means a renewed focus on safety for drivers and parents. Every day in Canada, seven children are struck while walking, and pedestrian injuries remain a leading cause of injury-related deaths for Canadian kids aged 14 and under. Most incidents happen after 3 p.m., when drivers are coming home from work, and children are walking home from school or after-school activities.

With this in mind, Parachute and FedEx Express Canada are reminding parents and drivers to ensure kids can walk safely to and from school on our neighbourhood streets. With school starting, that means drivers should remain focused on slowing down in residential areas and parents are reminded to show their children safe pedestrian practices. They offer five important steps:

1.  Phones down, heads up when walking.

  • Child pedestrians are up to 30% more likely to be struck or nearly struck by a vehicle when distracted by a cell phone.

2.  Tempted to cross mid-block? Instead, take the extra time to cross at the corner.

  • Up to 25% of pedestrian collisions occur at mid-block locations.

3.  Be especially alert when it’s dark out, and make sure drivers can see you.

  • 55% of pedestrian deaths occur at night and/or with low-light conditions.

4.  It’s always best to walk on sidewalks or paths. No sidewalk? Walk facing traffic as far away from vehicles as possible.

  • Sidewalks can reduce pedestrian collisions by 88%.

5.  Adults or older children should walk with young children and teach them how to cross the road safely. The ability to assess vehicle speed and to judge safe gaps in traffic develops over time and with experience.

  • A pedestrian struck by a car travelling 50 km/h has less than a 20% chance of survival.

These actions are only effective when they happen in an environment that is designed for safety and laws are enforced.

“As a global express transportation company, FedEx Express puts safety above all, both in the workplace and on the road,” says Pina Starnino, Vice President of Operations at FedEx Express Canada. “For us, safety is more than just an essential work practice - it is a commitment to our neighbours in the communities we serve. As part of our FedEx Cares commitment to invest $200 million in 200 communities worldwide by 2020, we are dedicated to saving lives and developing solutions that responsibly and sustainably make roads safer.”

For more than 16 years, Parachute and FedEx Express Canada have been delivering Walk This Way, a national pedestrian safety awareness campaign aimed at educating parents and drivers about road safety, while encouraging children to walk safely in their neighbourhoods. Walk This Way asks drivers to exercise caution, slow down and drive the speed limit in residential areas; and always stop at all school crossings. Parents are urged to act as role models for their children and demonstrate safe pedestrian practices. 

“When a child is injured, it devastates us all, and we want no more broken hearts." says Steve Podborski, Parachute’s President and CEO. “Back to school is a time for adult pedestrians to role model good practices, and for drivers to slow down and be vigilant on the road.  Working together, we can ensure our kids walk to and from school safely throughout the year.”

Another effective way for neighbourhoods to increase local road safety is by becoming a Pace Car community. As part of the Walk This Way program, community members can sign up to become “Pace Car drivers,” pledging to drive respectfully and within speed limits - becoming “mobile speed bumps” to slow traffic - especially in school zones and pedestrian-dense areas. For more information on child pedestrian safety, how to become a Pace Car Community, and the Walk This Way program, visit http://parachutecanada.org.

Parachute’s Walk This Way pedestrian safety program is generously funded by FedEx Corp., to provide year-round education, resources and support for parents and community groups to increase the safety of their streets. Parachute has also recently adopted a Vision Zero approach to their road safety activities. This framework puts safety over speed and aims to eliminate road fatalities. More information on the program can be found at http://www.visionzeronetwork.ca.

All stats can be found in the following report: http://ccmta.ca/images/publications/pdf//CCMTA_Pedestrian_Report_Eng_FINAL.pdf

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $60 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.  To learn more about how FedEx connects people and possibilities around the world, please visit http://about.fedex.com.

About Parachute

Parachute is Canada’s only national charity dedicated to stopping preventable injuries, which cost the economy $27B each year. Preventable injuries are the #1 killer of children. One child dies every nine hours*. We have a proven cure: education, knowledge and empowerment. Support Parachute’s life-saving programs and initiatives and help create an injury-free Canada. For information, visit http://parachutecanada.org, and follow us on Twitter, Facebook, Instagram and LinkedIn.

* For the age group of 0-19 years.

 

For more information:

Julie Taylor, Parachute

(Office) 647-776-5120

(Cell) 416-655-1240

jtaylor@parachutecanada.org

New Rail Safety Program Plans to Save Lives

Parachute announces #CrossSAFE, funded in part by Transport Canada

TORONTO, August 22, 2017— Parachute is pleased to announce the two-year #CrossSAFE initiative, funded in part by Transport Canada. More than 100 Canadians were killed or seriously injured in 202 railway crossing collisions and trespassing incidents in 2016*. The #CrossSAFE program aims to stop preventable injury in its tracks, by raising rail safety awareness in all road users (pedestrians, cyclists and drivers) across the country.

The #CrossSAFE program will help to grow the capacity of local communities committed to rail safety education and awareness across Canada. In collaboration with Operation Lifesaver, a national not-for-profit dedicated to promoting rail safety, Parachute will integrate #CrossSAFE messages and materials into annual educational campaigns (such as Back to School, National Teen Driver Safety Week and National Rail Safety Week) with a tie-in to Vision Zero efforts.

“Railway collisions and trespassing led to 65 fatalities and 44 serious injuries in Canada in 2016*.  Those are lives lost, and hearts broken.” says Steve Podborski, Parachute President and CEO. “Thanks to the support of Transport Canada, Parachute can help put the brakes on preventable injury and fatality, and save lives across the country.”

#CrossSAFE will promote and measure increased understanding of safe behaviours around railways with parents, children and youth.

There will also be grant funding awarded to four communities over 2 years, to support rail safety activities to achieve the following objectives: help reduce deaths and injuries around road/railway crossings in Canada; enhance awareness of grade crossing and trespassing hazards; promote safe practices at road/railway grade crossings and on railway property.

Free rail safety resources and information will be available at parachutecanada.org/CrossSAFE.

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

*Source: http://www.tsb.gc.ca/eng/stats/rail/2016/12/r2016-12-t2.asp

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For information, please contact:

Isabel Cupryn, Parachute

647-776-5119 (w)

icupryn@parachutecanada.org

Parachute announces Canadian Guideline on Concussion in Sport to protect health of active Canadians

TORONTO, July 28, 2017 - Concussions in sport are a recognized public health problem because of their frequency of occurrence and their potential short- and long-term consequences. These include cognitive, emotional and physical symptoms, and when left undetected, even death. Parachute Canada (Parachute) works closely with concussion experts from across the country to better understand the most effective prevention, recognition and management strategies for concussion. Today, Parachute is announcing the new Canadian Guideline on Concussion in Sport.

Based on scientific evidence from the 5th International Consensus Statement on Concussion in Sport, and developed with Parachute’s Expert Advisory Concussion Subcommittee, the comprehensive Canadian Guideline creates the foundation for a more consistent approach to concussion across the country, which will allow participants to play safer and continue training, competing, and enjoying a full, active life.

The Canadian Guideline on Concussion in Sport is part of the Parachute-led Concussion Protocol Harmonization Project. With support from the Public Health Agency of Canada, and in collaboration with the Department of Canadian Heritage – Sport Canada, Parachute is working with National Sport Organizations to ensure concussion protocols that align with the Canadian Guideline are in place across Canada’s amateur sport community.

The announcement comes following the Conference of Federal, Provincial and Territorial Ministers Responsible for Sport, Physical Activity and Recreation in Winnipeg. Steve Podborski, Parachute President & CEO and Olympian, is available to media.

More information

Quick Facts

  • Sport and recreation-related injuries account for more than half of child and youth injuries treated in emergency departments across Canada.
  • Among children and youth (10-18 years) who visit an emergency department for a sports-related head injury, 39% were diagnosed with concussions, while a further 24% were possible concussions.
  • The Government of Canada is investing $1.4 million to develop a comprehensive, evidence-based approach to preventing, managing and raising awareness among Canadians about concussions.

Quotes

“I encourage all Canadians to incorporate more physical activity into their daily lives. However, I also want to encourage safe practices to prevent possible injuries. The Canadian Guideline on Concussion in Sport not only raises concussion awareness, but also provides parents, coaches, athletes and healthcare professionals with an evidence-based approach to preventing, identifying, managing and treating concussions.”

- The Honourable Jane Philpott, P.C., M.P., Minister of Health

“I am excited that the Canadian Guideline on Concussion in Sport is now available to all Canadians. It’s an invaluable tool, which will allow athletes, especially our young ones, to enjoy sport in a safe manner. I truly hope that this guideline will be used by all provinces and territories to ensure that proper return-to-play and return-to-learn protocols are followed by all.”

- The Honourable Carla Qualtrough, Minister of Sport and Persons with Disabilities

“We are honoured to work with the Public Health Agency of Canada and other elite members of the medical community, who are helping us better understand concussion prevention, recognition and management strategies to better equip Canadian athletes, coaches, educators and parents with the right information. The Canadian Guideline on Concussion in Sport will ensure there is consistent, evidence-based concussion information across the board for amateur sport organizations.”

- Steve Podborski, Parachute President & CEO

"I am 100% supportive of a national strategy on concussion to create a more consistent approach across the country. Many Canadian athletes compete in multiple sports, so having our sport organizations on the same page about concussion is critical to ensure our athletes are managed properly. This way they can continue competing, and excelling, at home and on the international stage."

- Curt Harnett, Olympian, three-time Olympic medalist, Chef de Mission Rio 2016

 

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Media contact:

Isabel Cupryn, Parachute

(647) 776-5119

(416) 823-9690 [cell]

icupryn@parachutecanada.org

 

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

Canada Shines a Light on First Annual National Injury Prevention Day

NIPD supports brighter outcomes for Canadians

TORONTO, July 5, 2017- Preventable injury remains the leading cause of death among young Canadians, with one child dying every nine hours. Parachute, a national charity helping Canadians stop the clock on predictable and preventable injuries is launching National Injury Prevention Day to increase awareness surrounding the debilitating, life-threatening and sometimes deadly outcomes of these types of injuries. The new annual recognition day is meant to help build awareness surrounding the devastating impact of injury.

Preventable injury, which includes motor vehicle collisions, sports and recreation injuries and seniors’ falls, accounts for 16,000 deaths every year in Canada.

Municipalities across the nation are pledging support for National Injury Prevention Day by lighting major landmarks in distinctive parachute ‘green’ on July 5th to honour the initiative. They include:

  • CN Tower & 3D Toronto sign – Toronto, Ontario
  • Calgary Tower – Calgary, Alberta
  • Peace Bridge - Fort Erie, Ontario
  • High Level Bridge – Edmonton, Alberta
  • Vancouver City Hall- Vancouver, British Columbia
  • Science World at Telus World of Science- Vancouver, British Columbia
  • North Bay City Hall- North Bay, Ontario
  • London City Hall- London, Ontario
  • Caesars Windsor- Windsor, Ontario

The City of Toronto is also participating in an official flag raising ceremony on the Podium Roof at Toronto City Hall on July 5th to mark the occasion.

Parachute is encouraging Canadians to support National Injury Prevention Day by taking photos of landmarks that are lighting up on July 5th, and by joining the conversation on social media using #NIPD and #StopTheClock to help us work towards the goal of an injury-free Canada.

Quick Facts

  • Preventable injury kills more Canadian children than any single disease, and more youth than all other causes combined.
  • Teen drivers die in crashes at a higher rate than any other age group in Canada.
  • 40% of head injuries in children aged 10 to 19 occur during sports.
  • 85% of hospitalizations of Canadian seniors are due to falls.

Quotes

"I commend Parachute for its dedication to the safety and wellbeing of Canadians. As part of the first-ever National Injury Prevention Day, I encourage all Canadians to learn about what they can do to minimize the risk of preventable injuries in their own homes, schools, playgrounds and communities.”

The Honourable Jane Philpott, P.C., M.P., Minister of Health

“We are committed to educating Canadians about injury prevention through programs, policy and partnerships. We have made positive strides in creating awareness for preventing injuries related to motor vehicle collisions, sports and recreation and seniors’ falls but there’s more work to be done. The impact of injury continues to affect Canadians nationwide, with one child dying every nine hours from predictable and preventable injuries. We urge Canadians to join us as we continue on the path to an injury-free Canada.”

Steve Podborski, Parachute President & CEO

 

 

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Media contact:

Andrea Piunno, Parachute

647-776-5134 (o) 905-999-9215 (c)

apiunno@parachutecanada.org

 

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

National Injury Prevention Day Message from our President & CEO

National Injury Prevention Day: A Message from Steve Podborski, Parachute President & CEO

Parachute is dedicated to preventing injuries and saving lives through education, knowledge and empowerment. Our key areas of focus are motor vehicle collisions, sports and recreational injuries, and seniors’ falls.

Help us drive down the number of motor vehicle collisions, which continue to affect the lives of countless Canadians.

Through our education and awareness tools, you can learn how to better manage injuries like concussion, because you will know how to recognize, treat, or even prevent this type of head injury.

We also encourage you to assist our country’s aging population, our parents and grandparents. Falls remain the leading cause of injury- related deaths and hospitalizations among seniors.

We invite you to participate in our first-ever National Injury Prevention Day by sharing our messaging through social media, using #NIPD and #StoptheClock to help inform others, raise awareness, and drastically lower the staggering number of preventable injuries across the nation. You can also see a list of our country’s major landmarks, which will light up in Parachute distinctive ‘green’ on July 5th to commemorate the event. We encourage you to take photos near the landmarks as they shine a light on this important cause.

Help us create an injury-free Canada. We know prevention is the cure.

Steve Podborski, Parachute President & CEO

Three Crossing Guard winners chosen as Canada’s Favourites

Recipients announced for Canada's Favourite Crossing Guard Contest

TORONTO, June 14, 2017—They’ve proven to go above and beyond the call of duty—three exceptional school crossing guards have been chosen as winners of the 2017 Canada’s Favourite Crossing Guard Contest. The recipients, who are being recognized for their extraordinary contributions to their communities, will receive their awards over the next few weeks.

Parachute, together with FedEx Express Canada, jointly launched Canada’s Favourite Crossing Guard Contest to acknowledge the tremendous efforts of dynamic crossing guards who help keep our children safe. The winners, who were nominated by people in their communities, make safety a priority each and every day and Parachute and FedEx Express Canada are honoured to recognize these individuals for their efforts.

“At FedEx Express Canada we put safety above all, both in the workplace and in the communities in which we operate,” says Pina Starnino, VP Operations, FedEx Express Canada. “Our drivers know the importance of being extra alert around schools and pedestrian crossings since these are the most important stops they make each day.”

Here are the winners of the 2017 Canada’s Favourite Crossing Guard Contest:

1. DAVID INNES, ST. JOHN’S, NEWFOUNDLAND: For more than three years, David Innes has been a volunteer crossing guard at Rennie’s River Elementary School. Students, staff and parents are inspired by his dedication even in harsh weather, including shoveling sidewalks to ensure safety.

2. SHERYL HAURANEY, PORT HOPE, ONTARIO: Longtime crossing guard Sheryl Hauraney at Beatrice Strong Public School is a valued member of her community. She ensures speeding cars slow down, greets all students and parents by name, and volunteers at numerous school events.  

3. MONIQUE TREMBLAY, LAVAL, QUEBEC: Staff and students at Terry Fox Elementary School praise crossing guard Monique Tremblay. She makes students smile each day, teaches them to stay alert and aware, and personally salts the sidewalks to ensure safety in the winter. 

Canada’s Favourite Crossing Guard Contest is part of Walk This Way, a pedestrian safety program aimed at reducing the number of child pedestrian injuries by raising driver awareness and making schools more walkable. To date, Canada’s Favourite Crossing Guard Contest has awarded 36 crossing guards nationwide.

“We are proud to recognize the contributions made by these outstanding people who commit to keep their communities safe,” says Pamela Fuselli, Knowledge Transfer & Stakeholder Relations at Parachute. “Canada’s Favourite Crossing Guard Contest allows us to showcase the work of some of the wonderful crossing guards across the country who are committed to guiding children as they make their way to and from school every day.”

About the contest:

Nominations were received from across the country and judging was conducted by a group of safety, community, and private sector leaders. Each candidate was scored in the categories of:

  • evidence of support shown for the crossing guard;
  • safety record of the crossing guard;
  • proactive initiatives the crossing guard has taken; and
  • level of involvement of the crossing guard in the community.

The winners receive a crystal maple leaf award that identifies the winner as one of Canada’s Favourite Crossing Guards, and $500. As well, each school will receive $500 provided by FedEx Express Canada.

For more information on the Parachute and FedEx Express Canada Walk This Way program, and on how to help prevent pedestrian injuries visit parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $58 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit about.fedex.com.

About Parachute

Parachute is Canada’s only national charity dedicated to stopping preventable injuries, which cost the economy $27B each year. Preventable injuries are the #1 killer of children. One child dies every nine hours*. We have a proven cure: education, knowledge and empowerment. Support Parachute’s life-saving programs and initiatives and help create an injury-free Canada. For information, visit parachutecanada.org, and follow us on Twitter, Facebook, Instagram and LinkedIn.    

* For the age group of 0-19 years

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For information and to arrange an interview with the winners:

Andrea Piunno

Parachute

647-776-5134 (w)

905 999-9215 (c)

apiunno@parachutecanada.org

Bruce Peninsula puts ‘safety first’ and becomes a Parachute Designated Canadian Safe Community

The Municipality of Northern Bruce Peninsula and the Town of South Bruce Peninsula put ‘safety first’ and become a Parachute Designated Canadian Safe Community

FERNDALE, ON, June 14, 2017 – After a two-year process, a local effort to create a community that promotes safety and prevents injuries will be celebrated at the Ferndale Visitors Centre Pavilion. This celebration formally recognizes Bruce Peninsula as a designated ‘Safe Community’.

The event will include remarks from Mayor Milt McIver, Municipality of Northern Bruce Peninsula, Mayor Janice Jackson, Town of South Bruce Peninsula, and Linda Neal of Parachute. Members of the organizing committees, local leaders and specials guests will also be in attendance, including Bruce-Grey-Owen Sound MPP, Bill Walker.

The Safe Community Leadership Team of Bruce Peninsula has successfully completed a rigorous    10-step process to become the 68th ‘Designated Canadian Safe Community’. The Safe Community project is an initiative of Parachute, a national charity dedicated to preventing injuries and saving lives. To earn a Safe Community designation, municipalities must meet certain criteria, and show a commitment to working with Parachute to promote safety and injury prevention in their area. Through this Canadian designation, the Bruce Peninsula also becomes part of the Pan Pacific Safe Community Network, which includes Australia, New Zealand and the United States.

“I congratulate the Municipality of Northern Bruce Peninsula and the Town of South Bruce Peninsula for their commitment to injury prevention, which is critical in helping Canadians live long lives to the fullest,” says Steve Podborski, President & CEO of Parachute.

“This is a nice accomplishment for our community stakeholders and community volunteers.  It is the efforts of our community volunteers that make the Bruce Peninsula a great place to live,” says Milt McIver, Mayor of the Municipality of Northern Bruce Peninsula.

“The Town of South Bruce Peninsula’s strategic plan focuses on Creating Our Future. Keeping our population healthy, active and safe is a top priority. We look forward to working with the other Safe Communities towards injury prevention,” says Janice Jackson, Mayor of the Town of South Bruce Peninsula.

The first step to Bruce Peninsula’s Safe Community designation began in 2014 when volunteer members who reside in the Town of South Bruce Peninsula came together under the umbrella of Parachute Canada. The goal was to earn the Town of South Bruce Peninsula the designation of being a “Safe Community.” In the fall of 2016 the committee expanded with members from Northern Bruce Peninsula; hence changing the name from the South Bruce Peninsula Safe Communities Committee to the Bruce Peninsula Safe Communities Committee (BPSCC). The Municipality of Northern Bruce Peninsula and the Town of South Bruce Peninsula have demonstrated a strong commitment to safety and injury prevention, through key community priorities including water safety, children and youth, and traffic and driving.

To find out more about the Parachute Designated Canadian Safe Community initiative, email info@parachutecanada.org

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Media Contact:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org

‘Everyday Superheroes’ recruited during Parachute Safe Kids Week to promote active transportation

TORONTO, June 5, 2017- Young children are among Canada’s most vulnerable population when it comes to preventable injuries. Parachute Safe Kids Week, a national awareness campaign which runs from June 5-11, is encouraging kids to act as ‘everyday superheroes’ to help champion road safety in their neighbourhoods. This year, Parachute Safe Kids Week is focused on active transportation safety: Walk, Bike, Wheel, which includes walking, cycling, skateboarding, scootering, and other wheeled activities.

Each year, approximately 4,700 children are injured due to non-motorized wheeled activities, and another 2,400 children are injured as pedestrians. Parachute wants Canadian families to better understand the importance of active transportation safety to help prevent injuries and save kids lives.

“We want to encourage children to become road safety leaders with their friends, family and in their communities,” says Pamela Fuselli, VP, Knowledge Transfer & Stakeholder Relations at Parachute. “Parachute Safe Kids Week can help them learn how to stay active while keeping themselves and their loved ones safe, whether they’re travelling to and from school, to the bus stop, or around their neighbourhood.”

“Just as kids need to watch for cars and play safe on the road, we adults must avoid distractions and pay close attention to speed when driving to prevent injuries,” says Transport Minister, Marc Garneau. “It’s important to remember that a car travelling at 50 kilometres per hour can move about 6 car lengths in just two seconds.”

Preventable injury remains the leading cause of death among Canadian children. In fact, every nine hours a child’s life is cut short by preventable injury in Canada. For more than two decades, Safe Kids Week has built awareness and educated Canadian families on how to keep their kids safe and active while having fun.

Safe Kids Week is one of several road safety initiatives led by Parachute, including the Parachute Vision Zero Network, which launched in April.  The Parachute Vision Zero Network provides important resources to help achieve the goal of zero deaths or serious injuries on Canadian roads.

You can acknowledge and help celebrate Parachute Safe Kids Week by taking part in a local community event, sharing resources and messaging on social media using #everydaysuperhero, and by donating to Parachute’s life saving programs. More information can be found at parachutecanada.org/safekidsweek.

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Media contact:

Andrea Piunno, Parachute

647-776-5134 (o) 905-999-9215 (c) apiunno@parachutecanada.org

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

Parachute appoints Steve Podborski as President & CEO, June 5, 2017

Order of Canada Officer, Olympic legend to lead national injury prevention charity

Toronto, May 2, 2017 – Parachute today announced the appointment of Steve Podborski to the role of Parachute President & CEO. Effective June 5, 2017, Steve will assume leadership for Parachute’s strategic direction, fundraising initiatives, program delivery and day-to-day operations.

“Steve brings to Parachute an impressive leadership background, dedication to community involvement, and a passion for Canadian achievement,” said Normand Côté, Chair, Parachute Board of Directors. “Steve’s competitive spirit and winning attitude, together with Parachute’s injury prevention expertise, will ensure the charity drives positive change to reduce the devastating human and economic costs of preventable injury.” 

Steve brings a stellar record of achievement to Parachute. He is a two-time Olympian and first North American male to win an Olympic medal in downhill skiing, capturing a bronze at the 1980 Olympic Winter Games in Lake Placid, New York. In 1982, Steve became the first and still only non-European male to win the World Cup downhill title and credits much of his unprecedented success to his ‘Crazy Canuck’ teammates. Since that time he has worked as an Olympic TV sport announcer for NBC and CBS and was Director, International Affairs for the successful bid for the 2010 Vancouver Olympic and Paralympic Winter Games. Steve is in four sports Halls of Fame and is an Officer of the Order of Canada. Steve was the Assistant Chef de Mission for the Canadian Olympic Team for the 2010 Games, the most successful Canadian Olympic team in Games history with 14 gold medal performances. He was also Canada’s Chef de Mission for the 2014 Olympic team in Sochi.

“I am honoured and excited to have been selected to lead this outstanding national charity,” said Steve Podborski. “One child is dying every nine hours in Canada because of injury. It is a solvable health issue because Parachute has the cure – prevention. My mission is to spread awareness of the cure and lead Parachute to even greater success.”

Steve leaves his role as Director Wellness at TELUS to lead Parachute. His tenure at TELUS began in 2003, in a consulting capacity regarding the Vancouver 2010 Olympic Winter Games. This developed into Steve becoming Director, Strategic Initiatives (2005) leading sponsorship activations with world class organizations including Formula 1, Vancouver Canucks, Calgary Flames, Montreal Alouettes, Alpine Canada, Soccer Canada, Snowboard Canada and Hockey Canada. Steve then became Director, Community Affairs (2009) contributing to TELUS being recognized as the World’s Most Philanthropic Corporation in 2010. As part of his increasing responsibilities at TELUS, Steve contributed to the management of TELUS’ generous giving to charities across Canada while driving results for Canadian kids in two major sports and health education programs: HEROS and 60 Minute Kids Club.

Under Steve’s leadership, Parachute will be dedicated to spreading the life saving message of injury prevention, while growing support for the charity with individuals, communities, sponsors and all levels of government. 

Injury is the number one killer of Canadians aged 1-44, with 43 people dying every day. 

The human costs are catastrophic with the loss of life equivalent to a jumbo jet crashing every ten days, with no survivors. The financial costs of preventable injuries continue to rise with $27 billion lost to the economy annually, surpassing heart and stroke disease costs.1 

To learn more, please visit www.parachutecanada.org.

1 Cost of Injury Report. Parachute, 2015.

 

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27 a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

For more information visit http://www.parachutecanada.org

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For more information or to arrange an interview please contact:    

Lorraine Doherty:  C: 416-779-3256  E: ldoherty@parachutecanada.org

Spring time change means ‘sleepy’ Canadians need to be extra alert on roadways

Driver fatigue is a factor in roughly 20% of all fatal crashes

TORONTO, March 7, 2017 - As Canadians spring ahead to Daylight Saving Time on March 12, we gain an extra hour of sunlight but lose an hour of sleep - enough to affect the body’s internal clock and driving skills. With that in mind, Parachute and FedEx Express Canada are reminding drivers and pedestrians to be extra careful on our roadways.

Driver fatigue is a factor in roughly 20% of all fatal crashes in Canada 1. Every year, 30 children are killed and more than 2,400 are injured in pedestrian incidents. Many collisions occur between 3:00 p.m. and 6:00 p.m. when drivers are coming home from work and children are walking home from school or after-school activities.

“As a global express transportation company, FedEx Express puts safety above all, both in the workplace and on the road,” says Pina Starnino, Vice President of Operations at FedEx Express Canada. “For us, safety is more than just an essential work practice - it is a commitment to our neighbours in the communities we serve.”

Every day in Canada, seven children are struck while walking, and pedestrian injuries remain a leading cause of injury-related deaths for Canadian children aged 14 and under. Parachute and FedEx Express Canada work together to help save kids’ lives by delivering Walk This Way, a national pedestrian safety awareness campaign aimed at educating parents and drivers about road safety while encouraging children to walk safely in their neighbourhoods.

Now in its 16th year, Walk This Way also includes the Pace Car Program, which is focused on traffic calming measures in school zones for like-minded parents, caregivers, teachers and community members who are looking for pedestrian safety strategies.

“Pedestrian safety is a shared responsibility among all road users,” says Pamela Fuselli, Parachute Interim CEO. “With the generous help of FedEx Express Canada, together we can spread awareness to reduce harm to our children. No child should be killed or injured on our roads. These injuries are predictable and preventable.”

Parachute and FedEx want all Canadians to take these five steps towards better pedestrian safety:

 http://www.tc.gc.ca/eng/motorvehiclesafety/tp-tp15145-1201.htm#s37

  1. Phones down, heads up when walking.

    Child pedestrians are up to 30% more likely to be struck or nearly struck by a vehicle when distracted by a cell phone.

  2. Tempted to cross mid-block? Instead, take the extra time to cross at the corner.
  • Up to 25% of pedestrian collisions occur at mid-block locations.
  1. Be especially alert when it’s dark out, and make sure drivers can see you.
  • 55% of pedestrian deaths occur at night and/or with low-light conditions 2.
  1. It’s always best to walk on sidewalks or paths. No sidewalk? Walk facing traffic as far away from vehicles as possible.
  • Sidewalks can reduce pedestrian collisions by 88%.
  1. Adults or older children should walk with young children and teach them how to cross the road safely. The ability to assess vehicle speed and to judge safe gaps in traffic develops over time and with experience.
  • A pedestrian struck by a car travelling 50 km/h has less than a 20% chance of survival.

All remaining stats can be found in the following report:

http://ccmta.ca/images/publications/pdf//CCMTA_Pedestrian_Report_Eng_FINAL.pdf

For more information and an infographic, visit us here:

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $58 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit about.fedex.com.

About Parachute

Parachute is Canada’s only national charity dedicated to stopping preventable injuries, which cost the economy $27B each year. Preventable injuries are the #1 killer of children. One child dies every nine hours*. We have a proven cure: education, knowledge and empowerment. Support Parachute’s life-saving programs and initiatives and help create an injury-free Canada. For information, visit parachutecanada.org, and follow us on Twitter, Facebook, Instagram and LinkedIn.                                                 

 http://tirf.ca/wp-content/uploads/2017/01/TIRF_Toolkit_Factsheets_Pedestrian-Issue.pdf

* For the age group of 0-19 years.

For information:

Andrea Piunno, Parachute

(M) 647-776-5134

(C) 905 999-9215

apiunno@parachutecanada.org

Parachute and State Farm Canada Partner for Vision Zero

Committed to reducing transport-related deaths and injuries to zero

TORONTO, February 21, 2017 – Transport-related incidents remain one of the leading causes of injury and death in Canada. Parachute is committed to reducing these incidents to zero by adopting strategies first introduced in Sweden as Vision Zero.

To help reach our goals, Parachute is pleased to announce its renewed partnership with State Farm Canada. A founding sponsor of Parachute, State Farm was instrumental in the development and implementation of National Teen Driver Safety Week. In partnership with State Farm, Parachute is excited to provide thought leadership, generate awareness and momentum, accelerate policy change and build community capacity around Vision Zero in Canada.

“Thanks to the support of State Farm, Parachute has the means to create a network that brings together Vision Zero players from across Canada,” says Pamela Fuselli, Parachute Interim CEO. “We are pleased to be working with State Farm to help facilitate connections between stakeholders, ensuring the most current evidence in road safety is shared with the Network and raising awareness about Vision Zero through a variety of actions.”

Vision Zero is a multi-national traffic safety initiative, which was founded in Sweden in the late 1990s, and is based on the philosophy that no one should be killed or seriously injured within the road transport system. Parachute subscribes to the main goal of Vision Zero, which is to achieve zero fatalities or serious injuries on the road. In Canada, the Network powered by Parachute, will work to lead real change to improve safety for all road users including pedestrians, cyclists and motorists. 

"In 2014, Canadian insurance companies paid out over $15 billion in auto insurance claims, but the costs associated with the loss of life and severe injury, can never be tabulated," says Zac Stevenson, Public Relations Advisor, State Farm Canada. "We are proud to support Parachute and look forward to the Vision Zero initiative that save lives and prevent injury across the country."

How can you help make Vision Zero a reality? Donate now to support Parachute's efforts to impact road safety and stop preventable injuries and deaths.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About State Farm

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit https://www.statefarm.ca, join us on Facebook, or follow us on Twitter.

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Media Contact:

Andrea Piunno

Communications & Marketing Coordinator, Parachute

647 776-5134

apiunno@parachutecanada.org

Hands-On Program Teaches Young Minds About Brain Health

Parachute and Economical Insurance Partner for Brain Waves

TORONTO, February 16, 2017 – Young Canadians are most vulnerable to preventable injuries, which account for more deaths than all other causes combined. Every year, nearly 23,000 Canadian youth sustain head injuries.[1] Brain Waves, an interactive brain and spinal cord educational program, is hoping to change that.

Parachute is pleased to announce its renewed two-year partnership with Economical Insurance, the first National Gold Sponsor of Brain Waves. The program, developed for young Canadian students, teaches children about concussion awareness, and provides vital brain and spinal cord information.

“Thanks to the support of Economical Insurance, Parachute has the means to offer young students invaluable education to help prevent life-threatening predictable and preventable injuries,” says Pamela Fuselli, Parachute Interim CEO. “We are pleased to be working with Economical to help inform educators and students across the country.”

Brain Waves offers a fun, hands-on approach to learning where students transform into young scientists during the half-day program. Brain Waves gives kids the tools to learn about brain safety and the implications of concussion, allowing them to get up close and personal with gelatin brain molds, and practice helmet safety tips.

"We are delighted to continue supporting the Brain Waves program that is helping prevent injuries that can disable if not kill our children," said Rowan Saunders, President and CEO of Economical Insurance. " This important initiative is helping Canadian children to better understand how to protect their most vital organ – the brain – while having fun.”

Today, more students are on the same wavelength: over 1,000 volunteers nationwide have brought Brain Waves to more than 600 elementary school classrooms in Canada. Parachute has reached more than 30,000 students through both in class and online presentations. To learn more about the program and how to launch a site in your community, visit Brain Waves on our website.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About Economical Insurance

Founded in 1871, Economical is one of Canada’s leading property and casualty insurers with more than $2.1 billion in annualized premium volume and $5.5 billion in assets as September 30, 2016. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Petsecure, Economical Financial, and Family Insurance Solutions.

 

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Media Contacts:

Andrea Piunno

Communications & Marketing Coordinator, Parachute

647 776-5134

apiunno@parachutecanada.org

Doug Maybee

Manager, Public & Media Relations, Economical Insurance

(T) 519 570-8249

(C) 519 404-0989

doug.maybee@economical.com

 [1] (Source: Statistics Canada Catalogue no. 82-624-X)

Year End Message From Pamela Fuselli

At the end of each year, reflecting on what’s happened the previous 12 months, I’m always struck by how grateful I am for the dedication and collaboration amongst my colleagues. Beyond the importance of the cause of preventable injuries, it is the reason I’ve stayed in this sector for almost 20 years.

From our spectacular team at Parachute to our Board members, funders, sponsors, partners and stakeholders who helped us throughout the year with financial donations, expertise and support, this collaborative spirit is pervasive. I believe it is the reason for the successes we enjoy as we continue on the path to an injury-free Canada…ensuring Canadians live long lives to the fullest. 

I am proud of our accomplishments in 2016, especially with the challenges facing the charitable and non-profit sector. Together, we faced the challenge of tackling the #1 cause of death for Canadians aged 1-44 by focusing education, policy and programs on road safety, seniors’ falls and concussions. Together, we worked to raise awareness, and grow our collective impact and influence to Stop The Clock on preventable injuries.

Parachute released our first-ever mobile application this year. Minister Jane Philpott launched the Concussion Ed app along with students from Glebe Collegiate Institute in Ottawa. The app was an immediate hit with thousands of downloads in just a few weeks. Our website has more information download details. 

To celebrate its 20th anniversary, Safe Kids Week focused on the top injury issues that affect children At Home, At Play and On The Road. Across Canada, more than 130 partners, representing every province and territory, executed Parachute Safe Kids Week. Together, we raised awareness through more than 34 million traditional and social media impressions.

We continued an emphasis on road safety during National Teen Driver Safety Week (NTDSW) in October. Communities hosted 252 events from coast to coast and garnered 87 government proclamations of support. During our national media launch, the campaign message #GetHomeSafe was trending on Twitter. 

To raise awareness during NTDSW, Parachute produced Choices a 90 second film to launch a new media format. Produced in partnerships with OPC, Collective Agreement, TimePlay and The Voila Foundation, Choices ran in Cineplex locations across Canada throughout October earning 90,000 pledges to end distracted driving.  

While we’ve accomplished a lot together, our work is not done as the impact of injury continues to be felt across this great country tragically one child dies every nine hours from preventable injuries. Continued focus on effective frameworks such as Vision Zero, changes to policies, and ongoing dissemination of life saving information require support in 2017.

On behalf of everyone at Parachute, we wish you and your family a happy and safe holiday season.

Zero expectations drive efforts to drastically reduce traffic-related deaths in Canada

World road safety leaders come together for first Canadian Vision Zero Summit

TORONTO- Transport-related incidents remain one of the leading causes of injury and death in Canada. Parachute, a national injury prevention charity, wants to reduce these incidents to zero by adopting strategies first introduced in Sweden as Vision Zero.

Canada's Vision Zero Summit, powered by Parachute, brings together an outstanding line up of road safety leaders and reserarchers to discuss how we can help drastically lower the number of deaths and injuries on our roads. Vision Zero is a multi-national traffic safety initiative, which was founded in Sweden in the late 1990s. It is based on the philosophy that no one should be killed or seriously injured within the road transport system. The Summit will examine the implementation of Vision Zero in Canada, drawing on international examples of Vision Zero and the application to Canada. 

Quick Facts:

  • Transport incidents, which include pedestrian, cycling and motor vehicle collisions, account for more than 2,600 deaths and over 28,000 hospitalizations across Canada each year. [1]
  • Vision Zero has been adopted and implemented globally, including in the Netherlands, United Kingdom, United States (Chicago, San Francisco, New York City, Boston, Los Angeles, Austin, San Mateo, Portland, Seattle, San Jose, Santa Barbara, San Diego), and Canada (Edmonton, Vancouver). 
  • Sweden has one of the world's lowest traffic-related fatality rates (Vision Zero was founded in Sweden and it was the first country to implement Vision Zero in the 1990s').
  • The Government of Canada has released a road safety strategy, which embraces Vision Zero.

Additional Resources:

Expert Quotes:

"Motor vehicle collisions are taking a significant toll on Canadian families. While we have seen some improvements in rates over the last several years, we now need to push for zero fatalities on our roads. That's why Parachute is proud to host our first Vision Zero Canada Summit. We are thrilled to bring international expertise together to discuss how we can prevent injuries and save lives."

Pamela Fuselli, Interim CEO, Parachute

"Road safety is of paramount importance in the City of Toronto. This past summer, City council just approved Toronto's first-ever, comprehensive Road Safety Plan, and a key part of the plan involves drawing on best practices from other jurisdictions and exchanging information with our transportation and road safety partners across Canada and around the world."

Councillor Jaye Robinson, Ward 25 Don Valley West, Chair of Public Works &     Infrastructure Committee, City of Toronto

"In 2013, Canadian insurance companies paid out over $15 billion in auto insurance claims, but the costs associated with the loss of life and severe injury individuals and their families endure as a result of auto collisions, bicycling and pedestrian incidents, can never be tabulated," says John Bordignon, Media Relations, State Farm Canada. "Vision Zero has proven effective in jurisdictins all over the world at promoting safety, reducing fatalities and improving traffic management .We are supportive of initiatives that save lives, prevent injury and decrease property damage."

John Bordignon, Media Relations, State Farm Canada

How can you help make Vision Zero a reality? Donate now to support Parachute's efforts to impact road safety and stop preventable injuries and deaths.

Media contact:

Andrea Piunno, Parachute

647 776-5134, apiunno@parachutecanada.org

About Parachute:

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. The cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About Vision Zero:

Vision Zero is a multi-national traffic safety initiative, which was founded in Sweden in the late 1990s. It is based on the philosophy that no one should be killed or seriously injured within the road transport system. Ultimately, the main goal of Vision Zero is to achieve zero fatalities or serious injuries on the road.

[1] (Source: The Cost of Injury in Canada)

Government takes action to develop national guidelines for concussion management

October 20, 2016- Ottawa, ON

Public Health Agency of Canada and Department of Canadian Heritage - Sport Canada

The frequency of concussions in sport and their potential for serious health consequences are increasingly being recognized as a serious public health issue in Canada.

Today, the Honourable Jane Philpott, Minister of Health, and the Honourable Carla Qualtrough, Minister of Sport and Persons with Disabilities, announced that the Government of Canada is investing $1.4 million to develop a comprehensive, evidence-based approach to preventing, managing and raising awareness among Canadians about concussions.

Currently, there is no common approach in Canada to address concussions across the many settings in which they can occur, including schools, fields of play, and recreation centres. The goal of harmonizing concussion guidelines is to provide caregivers and front-line professionals, including parents, teachers, coaches, and health professionals, with consistent and evidence-based information. These guidelines will help to make sport and recreation safer for children and athletes, and to reduce the health risks associated with this serious head injury.

Parachute, a leading injury prevention charity, will lead the development of harmonized concussion management guidelines and protocols. Parachute has established an Advisory Committee on Concussions with some of Canada’s foremost experts in the field. Over the coming months, the Committee will begin work on the development of Canadian Concussion Guidelines and a series of sport-specific concussion protocols based on evidence resulting from the Fifth International Consensus Conference on Concussion in Sport taking place in Berlin, Germany on October 27-28, 2016.

The guidelines and protocols will focus on children, youth and athletes in sport and recreational settings where there is a high incidence of concussion, with the goal of having them return to the classroom, activity, and everyday life as effectively as possible. This work will complement broad-based collaborative efforts underway with provinces and territories and stakeholders in the sport, recreation, education and health sectors.

Quick Facts

  • Data gathered from hospital emergency departments across Canada indicate that 64% of visits among 10-18 year-olds are related to participation in sports, physical activity and recreation. 
  • Between 2004 and 2014, the number of reported head injuries (relative to other injuries) among children playing sports increased by more than 40%. 
  • In early 2016, the Public Health Agency of Canada invested $294,000 with Parachute to create the Concussion Ed app, which provides users with interactive resources and tools on how to prevent, recognize and manage concussions, including when to see a doctor.

 Quotes

 “In Canada, greater awareness is needed about concussions and their related potential dangers, particularly among those involved in sports and recreation activities. With comprehensive national concussion guidelines and protocols, children and their parents, athletes, coaches and health care professionals will have the information they need to help prevent concussions and manage them carefully when they occur.”

 The Honourable Jane Philpott, P.C., M.P., Minister of Health

 “I am proud that our government is taking the lead when it comes to the health and safety of Canada’s children, youth, and athletes. There are too many stories of Canadians who have suffered head trauma as a result of their participation in sport or recreation. Canadians need access to the tools and knowledge necessary to keep participation in sport and recreation safe. That is why our government is following through on its promise and making this investment for harmonized protocols on return-to-play and return-to-learn policies to ensure a safe and supportive playing environment for all participants.”

 The Honourable Carla Qualtrough, P.C, M.P., Minister of Sport and Persons with Disabilities

“Canadians are asking for and have a growing need for accurate concussion information across the country. Parachute is pleased to see the federal government’s commitment to preventing injuries and saving lives with funding for harmonization of concussion guidelines. This is very important work and we look forward to continuing to work with the government on raising awareness of concussion treatment.”

 Pamela Fuselli, Parachute, Interim CEO

Associated Links

Launch of mobile concussions app

Parachute

                                                                               -30-

Contacts

Public Inquiries:

(613) 957-2991

1-866 225-0709

Public Health Agency of Canada

Media Relations

(613) 957-2983

Department of Canadian Heritage – Sport Canada

Public Inquiries

(819) 997-0055 or (866) 811-0055

Media Relations

(819) 994-9101 or (866) 569-6155

Parachute

Andrea Piunno

apiunno@parachutecanada.org

(647) 776-5134

 

 

 

 

 

 

 

TimePlay puts Moviegoers in the Driver’s Seat to Save Lives

Innovative execution immerses audience to help end distracted driving. 

Toronto, ON - October 20, 2016 – Moviegoers will have direct involvement in how the storyline of a powerful message unfolds on the big screen using the TimePlay app from their mobile device. TimePlay Inc., the global leader in interactive cinema, has released on its platform ‘Choices,’ a short cinema film using real time interactive storytelling to generate awareness for road safety initiatives.

In ‘Choices', audience members are asked to use their smartphones to help the film’s hero make decisions, creating their own unique story. After watching the story unfold, it suddenly ends with the hero being involved in a car crash due to distracted driving. At the end of the execution, the audience is requested to pledge publically to never text and drive again by pressing a pledge button on their devices, and their names appear on the big screen in front of the entire theatre.

The initial idea and script were created by Taxi co-founder Paul Lavoie, on behalf of the Voila Foundation. TimePlay teamed up as well with Parachute, OPC, and the Collective Agreement to create ‘Choices’. 

“TimePlay is a robust engagement tool; it allows the audience to participate in the story itself,” says Lavoie. “That’s the central idea underpinning the ‘Choices’ film. Rather than tell the public to drive safer, people make that ultimate decision themselves: to pledge publically to never text and drive again,” adds Lavoie.

“TimePlay’s interactive platform has proven to empower and engage users across all its
campaigns. With ‘Choices’, the audience can create their own story, which increases their involvement in the content and ultimately the message to not text and drive,” said Jon Hussman, TimePlay CEO & President. 

‘Choices’, playing in select Cineplex Entertainment theatres until October 28th, has run in front of over one million moviegoers and so far 69% have personally made the pledge not to text and drive.

“Widespread public awareness is vital to support change so that we can reduce texting and driving,” said Pamela Fuselli, Interim CEO of Parachute. “TimePlay’s use of its platform to deliver an innovative public service announcement allows Parachute to engage millions of Canadians and empower them to act immediately with their life-saving pledge.”

Distracted driving facts: 

  • While young people only make up 12 per cent of the licensed drivers, they account for approximately 20 per cent of all road-related injuries and fatalities.
  • Distracted driving is a factor in 15-19 per cent of all fatal collisions involving teen drivers.
  • Research shows that texting behind the wheel is equivalent to driving with your eyes closed for almost five seconds!

With ‘Choices’, TimePlay, the Voila Foundation, Parachute, OPC, The Collective Agreement and Cineplex Entertainment want to create awareness of the dangers of distracted driving. More importantly, we want to change the habit of texting and driving and save lives for teens and the general public as well.

Go to this link to find a theatre location playing ‘Choices’: Timeplay.com/locations

See this link for the ‘Choices’ campaign.

 About TimePlay

TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows consumers to use their smartphones and tablets to interact with and control outcomes on screens in real time, while providing a targeted portal for offer delivery, e-commerce and social networking. The globally patented technology enables venues, exhibitors, advertisers, studios and other partners to entertain, inform, and engage directly with consumers. TimePlay’s two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.

TimePlay is currently deployed at several exhibitors including Cineplex Inc. (TSX: CGX), Carmike Cinemas (NASDAQ: CKEC), Emagine Theatres and Bow Tie Cinemas. National CineMedia (NASDAQ: NCMI) and Screenvision Media, the two largest cinema advertising networks in the U.S., recently announced alliances with TimePlay. Many brands have created interactive ads on the platform outside of the U.S. including McDonalds, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto. For more information, please visit us at TimePlay.com or follow us on Twitter: @TimePlayEnt

About the Voila Foundation

Voilafoundation.org is a Canadian charity established in 2016 by the Lavoie family. Its mission is provide a unique combination of creative thinking and financial support to help solve issues affecting society through direct involvement in projects and programs aimed at delivering measurable change.


About Parachute 

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at, follow us on Twitter, or join us on Facebook. 

CONTACT:


Samantha Maker


TimePlay


416.568.5882 or smaker@timeplay.com 

Driving home the importance of road safety can make Halloween less frightening for trick-or-treaters

TORONTO, October 20, 2016 – Each year, more than 2,400 children under the age of 14 are injured as pedestrians in Canada. That’s the equivalent of about 40 busloads of kids. As children gear up to head door-to-door this Halloween, Parachute and FedEx Express Canada are urging children, parents and drivers to be extra vigilant on the roads.

For 15 years, Parachute and FedEx Express Canada have been delivering Walk This Way, a national awareness campaign to remind parents and drivers about road safety and to ensure children walk safely on Halloween, and every day, in their neighbourhoods.

“We know more than half of pedestrian fatalities occur at night or when there’s low-light conditions,” says Pina Starnino, Vice President of Operations at FedEx Express Canada. “Our drivers understand the importance of being especially alert around schools and pedestrian crossings year-round. On Halloween, we want to encourage parents and their children to be extra vigilant to ensure children get home safely at the end of the night.”

Child pedestrian incidents remain a leading cause of death among Canadian children. On average, 30 child pedestrians under the age of 14 are killed every year. Children between the ages of five and 14 are at greatest risk. 

“On Halloween, there are more children on foot trick-or-treating, compared to other nights of the year. That means they may be at an increased risk for pedestrian injuries and fatalities,” says Pamela Fuselli, Interim CEO Parachute. “The days are getting shorter, which serves as a reminder for both drivers and pedestrians to be more aware of their surroundings.”

Walk This Way also stresses the importance of reminding drivers to slow down and pay attention to speeds, especially in residential areas. Parachute and FedEx Express Canada are offering these safety tips before heading out on Halloween:

  • Have children wear reflective items such as glow sticks, wristbands, and tape to help them be more visible to drivers.
  • Use non-toxic face paint and makeup instead of masks, which can obstruct a child’s vision.
  • Always cross at crosswalks, street corners and intersections while trick-or-treating.
  • Drive slowly in residential areas where children are more likely to be.
  • Adults or older children should walk with young children since they may lack the skills to navigate streets on their own. 

Parachute is generously funded by FedEx Express Canada to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets.

For a safety tip video, infographic and more information, visit parachutecanada.org/halloween.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $58 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit about.fedex.com.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

Contact:

Andrea Piunno

Marketing & Communications Coordinator

Parachute

647-776-5134

apiunno@parachutecanada.org

Distracted and Drugged Driving accelerate concerns over teen driver safety

Parachute National Teen Driver Safety Week urges teens to #GetHomeSafe

TORONTO, October 16, 2016 – National Teen Driver Safety Week (NTDSW), an annual public awareness campaign aimed at educating young drivers about road safety,

Is taking place October 16-22. This year, Parachute and State Farm are calling on teens to help reduce distracted and drug impaired driving and #GetHomeSafe.

 A new Parachute poll, which for the first time includes Canadian transgender youth (aged 16-24), finds 39% of young drivers admit they text behind the wheel and an alarming 71% don’t consider using their phones while driving to be very distracting.

Distracted driving is a factor in up to 19% of all fatal crashes involving teen drivers.

 “It’s concerning that while many teens are still choosing to use their phones while driving when research shows that texting behind the wheel is the same as driving with your eyes closed for five seconds,” says Pamela Fuselli, Parachute Interim CEO. “We’re asking all teens to make a pledge to #GetHomeSafe and commit to safer driving practices.”

 Educating teens about drug impaired driving is also a focus of this year’s National Teen Driver Safety Week. One in four teen drivers who died in a crash between 2000- 2010 tested positive for cannabis yet many youth don’t consider drugged driving high risk.

“It’s imperative that while driving you remain focused and attentive, avoid distractions and refrain from drugs and alcohol. This is for your own safety and that of passengers, other motorists and pedestrians,” explains John Bordignon, Media Relations State Farm Canada. “We know various prescription drugs and marijuana impair judgment and reaction time. With legislation to legalize recreational marijuana use imminent safeguards need to be in place to discourage teenagers and drivers of all ages from getting behind the wheel while they are influenced by it. Road safety must be a clear priority.”

 For a full look at the Parachute poll involving young Canadian drivers and a new drug-impaired driving infographic visit parachutecanada.org/ntdsw.

Take Action to Support National Teen Driver Safety Week

In honour of NTDSW, Parachute and its partners premiered Choices, a new interactive film where participants can pledge to #GetHomeSafe and help end texting and driving. Learn more here.

This year, Parachute is proud to have received the support of provinces and municipalities from coast to coast for National Teen Driver Safety Week. Provinces and municipalities are engaged in a variety of ways, ranging from proclamations to communications support to community events. Visit proclamations for details.

During the week of October 16-22, 2016, teens, parents, and influencers will be participating in NTDSW activities across Canadian communities, including Parachute’s positive ticketing activity, which promotes, encourages and rewards good driving habits among teens. 

Help us raise awareness about this campaign. Take a picture with yourself or with a group of close friends and pledge on social media to make sure you will #GetHomeSafe and make sure your friends do the same. Follow us on Instagram, Twitter or Facebook and share the content we will be posting throughout the week.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at www.parachutecanada.org, follow us on Twitter, or join us on Facebook.

 About State Farm

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit https://www.statefarm.ca, join us on Facebook, or follow us on Twitter.

- 30 -

Media Contact:

Andrea Piunno

Parachute

647-776-5134

apiunno@parachutecanada.org

Parachute and Safe Communities Encourage Canadians to #GetHomeSafe

(Toronto) October 5, 2016 – As part of Parachute’s Safe Communities Day, community leaders across Canada are asking residents to help reduce the number of distracted drivers by getting involved in the #GetHomeSafe social media campaign.

With one person being killed everyday in a crash involving a distracted driver, this message takes on added urgency and is why Parachute and Safe Communities are encouraging Canadians to become aware of the importance of driver safety and to especially stop texting while driving. Building on Parachute’s leadership in road safety, #GetHomeSafe is a new social media campaign aiming to have every Canadian take responsibility for their safety as well as the safety of their friends.

“What makes distracted driving fatalities so tragic is that the vast majority of them are completely preventable,” says Pamela Fuselli, Vice President, Parachute.  “Through Parachute’s national initiatives such as Safe Communities Day, and Vision Zero, we want to make drivers aware of the devastating effects of distracted driving.”

Join Parachute and Safe Communities in making these completely preventable injuries a thing of the past, and ensure that you and your loved ones #GetHomeSafe.

About Safe Communities Day

Now in its 12th year, Safe Communities Day is an annual public awareness campaign designed to recognize and reward the great work Safe Communities do in Canada and around the world. Sixty-six communities in Canada have been designated as Safe Communities, with more communities seeking this designation every year. Linked to an international movement begun in 1989, Canadian Safe Communities believe that a safe life is a basic right and its designation is a public affirmation of, and testament to, a community’s aspiration to create a safer life for all its citizens.  

About Parachute

Parachute is part of the Pan Pacific Safe Communities Network and is involved in the International Safe Communities Network. Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

- 30 -

For information:

Andrea Piunno

Communications & Marketing Coordinator, Parachute                                                                          

647-776-5134                                                             

apiunno@parachutecanada.org

Windsor pledges to put ‘safety first’ as it officially becomes a Parachute Designated Safe Community

Windsor, ON, June 23, 2016 – After a year-long process, a local effort to create a community that promotes safety and prevents injuries will officially be announced in Windsor.

A ceremony to formally recognize Windsor’s designation as a ‘Safe Community’ will take place on June 23, 2016 at Caesars Windsor (377 Riverside Drive East.) The ‘State of Safety’ luncheon will feature presentations by Windsor Mayor Drew Dilkens, Windsor Police Chief Al Frederick, Essex-Windsor EMS Chief Bruce Krauter, Windsor Fire and Rescue Service Chief Bruce Montone and Parachute President and CEO, Louise Logan.

Augustus Ballroom III & IV
Doors Open: 11:30 am
Lunch and Presentations*: 12:00pm-2:00 pm 

Windsor has successfully completed the Parachute Safe Community Canada ten step process and becomes the 67th ‘Designated Canadian Safe Community.’ The Safe Community project is an initiative of Parachute, a national charity dedicated to preventing injuries and saving lives. Earning a Safe Community designation is not easy, as a municipality must meet certain criteria and show a commitment to working with Parachute to promote safety and injury prevention in its area. Through this Canadian designation, Windsor also becomes part of the Pan Pacific Safe Community Network, which includes Australia, New Zealand and the United States.

“Residents and community leaders in Windsor are to be congratulated for pledging to live and work in a Safe Community,” says Louise Logan, Parachute President and CEO. “This designation reflects Windsor’s long-term commitment to injury prevention and the well- being of their community.” 

The first step to Windsor’s Safe Community designation began in July 2015 when a presentation was made to 85 community leaders; an immediate show of support followed, with Mayor Drew Dilkens confirming his leadership toward the safety initiative.

“The designation of Windsor as a Safe Community is a testament to the strong efforts made by local leaders,” says Mayor Drew Dilkens. “Windsor residents will benefit from our newly created ‘Safe Community’ as we work toward making Windsor an even safer city to live, learn, work and play.”

Windsor has demonstrated a strong commitment to safety and injury prevention through key community priorities including falls, motor vehicle collisions and self-harm.

To find out more about the Parachute Designated Canadian Safe Community initiative, email barryking1@sympatico.ca. 

*Admission is paid and confirmed guests only. 

Media Contact:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org 

#Safe4Life poll finds young workers unwilling to ring ‘safety alarm’ on workplace hazards

TORONTO, June 21, 2016- New and young workers in Ontario are three times more likely to be injured and that’s why Parachute has launched #Safe4Life, an Ontario-wide, social media campaign designed to educate Canadian youth about workplace safety.

A poll, which includes 500 young workers, finds nearly half of them (aged 16-19) admit they would be embarrassed to ask about workplace safety hazards, and nearly one quarter of young people say they don’t understand worker rights.

Over half of young people who currently work, or have worked before say they were not given safety equipment; among those who were properly equipped, only 35% use it most of the time.

“Every day in Ontario, an average 20 workers under the age of 25 sustain lost-time injuries, or are unfortunately killed on the job. New workers are more likely to be injured and less likely to question safety practices in their workplaces,” says Louise Logan, Parachute President & CEO. “We want to change the conversation and encourage young workers to stay #Safe4Life.”

This time of year, many students are beginning summer jobs. #Safe4Life offers a virtual space where youth can ask questions and openly discuss experiences with workplace safety.

“Our youth are our future, and as such, we must ensure that we do our utmost to protect them. Young workers need to be properly trained, supervised and protected – including ensuring they wear the necessary protective equipment. As long as one son or daughter in Ontario fails to come home at the end of their shift, we all must continue to remain vigilant.”

Join the conversation: find us on Instagram @parachutecanada and tweet, using the hashtag #Safe4Life. For more information, visit safe4life.work.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

For information:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org

Rowan’s Law passes in the Ontario Legislature

Toronto, June 7, 2016- Parachute, a national charity dedicated to preventing injuries and saving lives, is pleased with the passing of Rowan’s Law in the Ontario legislature.

Ottawa high school rugby player, Rowan Stringer was just 17 when she died from Second Impact Syndrome, the result of repeated concussions. Her untimely death prompted a coroner’s inquest, which created 49 recommendations for enhanced concussion awareness and treatment.

“The passing of Rowan’s Law is unprecedented in Ontario. We welcome the opportunity to work with others on the importance of concussion education and awareness,” says Louise Logan, President & CEO of Parachute. “By working together, we can prevent injury and save lives.”

The private member’s bill, which was introduced last fall, will implement recommendations made by the jury at the inquest into Rowan’s death, in the hopes they will prevent others from suffering the same tragic outcome.

“We learned through the Rowan Stringer inquest that some leagues had done nothing about concussions, which is frightening, given science suggests young brains are particularly vulnerable to injury. Prevention is the only cure, “ says Dr. Charles Tator, Toronto-based neurosurgeon and Parachute board member.

Rowan’s Law, which received all-party support, is a remarkable step in the way of injury prevention and we are thrilled to see this life-saving legislation implemented to improve concussion protocols in Ontario youth sports.

Louise Logan, President & CEO, Parachute

Dr. Charles Tator, Neurosurgeon, Director of the Canadian Concussion Centre, Toronto Western Hospital, and Board Member, Parachute

For Information:

Andrea Piunno, Parachute

647 776-5134

apiunno@parachutecanada.org

Federal Minister of Health launches mobile concussions app

OTTAWA- Athletes, teachers and coaches from Glebe Collegiate Institute gathered today for the unveiling of a new mobile app designed to give Canadians free access to critical concussion resources. Concussion Ed was launched by the Honourable Jane Philpott, Minister of Health, and Louise Logan, President and CEO of Parachute at a special assembly on the importance of brain health.

It is estimated that over 155,000 Canadians suffered concussions in 2014. Concussion Ed seeks to help fill a much needed information gap by providing users with interactive resources and tools around how to prevent, recognize and manage concussions, including when to see a doctor and guidelines for returning to sports and learning activities. Led by Parachute, the app was developed under the guidance of its Expert Advisory Committee and with members from the Canadian Concussion Collaborative to select relevant, evidence-based material.

The launch comes just in time for Brain Injury Awareness month and Parachute Safe Kids week, a national awareness campaign that brings attention to predictable and preventable injuries in children and youth. Also in attendance to lend their support to the event were CHEO Pediatric Neurosurgeon Dr.  Michael Vassilyadi, and Gordon and Kathleen Stringer, whose daughter's concussion-related death led to the introduction of Rowan's Law in Ontario.

Concussion Ed was funded by the Public Health Agency of Canada and builds on the Budget 2016 commitment to harmonize concussion management guidelines across Canada, focusing on athlete and student return-to-play and return-to-learn protocols.  Minister Philpott will be working on this initiative with the Honourable Carla Qualtrough, Minister of Sport and Persons with Disabilities, who will also be speaking to this further in the coming weeks.

The app is available for free in the Apple App Store as well as Google Play for Android devices, with a web-based version available at www.parachutecanada.org.

Quick Facts

  • Concussions in sport are a recognized public health problem because of their frequency of occurrence and their potential short- and long-term consequences. These include cognitive, emotional and physical symptoms, and when left undetected, even death.
  • More than 50% of child and youth injuries treated in emergency departments are sports and recreation-related, with concussions being among the most common type.
  • Football, soccer and hockey have all shown a greater than 40% increase in rates of reported head injury (relative to other injuries) between 2004 and 2014 for children and youth.
  • The Government of Canada is investing $294,000 in this project through the Innovation Strategy.

Quotes

"Too many individuals experience concussions during sport and recreation activities, sometimes with tragic outcomes. Our ultimate goal is to reduce the incidence and severity of brain injuries among Canadians – especially youth - to provide consistent and harmonized concussions guidance. Concussion Ed is a first step in the right direction, and I am so pleased to working with my colleague Minister Qualtrough and our partners at Parachute to help launch this app as part of Safe Kids Week."
The Honourable Jane Philpott, P.C., M.P.
Minister of Health

"Thank you to Parachute Canada and all of the partners for their important work in the development of the Concussion Ed app. Information and awareness of the ways to prevent and, if necessary, manage the impacts of a concussion are so critical to the safety of everyone who participates in sport, from recreational sports and sport leagues to our national teams and high-performance athletes. I'm looking forward to sharing the app with my colleagues, the Provincial and Territorial Ministers of Sport and Recreation, when we meet in Lethbridge, Alberta on June 8-9, 2016. Within a busy and broad agenda, we'll be discussing the path forward to a harmonized Canadian concussion strategy."
The Honourable Carla Qualtrough,
Minister of Sport and Persons with Disabilities

"Parachute is proud to launch Concussion Ed, which will put life-saving information into the hands of Canadian youth, parents and coaches. This free app was developed with input from expert advisors and support from the Public Health Agency of Canada. Concussion Ed will help prevent, recognize, manage and track the signs and symptoms of a concussion. Parachute is committed to helping Canadians lead long, healthy, active lives and Concussion Ed will help achieve that goal." 
Louise Logan
President and CEO, Parachute

"Concussion Ed is something I encourage all coaches, parents, teachers and athletes to download.  It has critical information on how to keep your family and players safe. With Concussion Ed, prevention is the cure."
Dr. Charles Tator
Neurosurgeon, Member of the Canadian Concussion Collaborative and Professor in the Department of Surgery at the University of Toronto

Related Products

Associated Links

Parachute
Public Health Agency of Canada
Safe Kids Week

SOURCE Public Health Agency of Canada   

For further information: Public Inquiries: (613) 957-2991, 1-866 225-0709; Public Health Agency of Canada: Media Relations, (613) 957-2983; Parachute, Andrea Piunno, 647 776-5134 (w), 905 999-9215 (c), apiunno@parachutecanada.org

RELATED LINKS
http://www.phac-aspc.gc.ca

20th Anniversary of Parachute Safe Kids Week

For Immediate Release:                           

Celebrating 20TH Anniversary of Parachute Safe Kids Week 

Preventing the top childhood injuries ‘At Home, At Play, and On The Road’

TORONTO, May 30, 2016 – Parachute is marking the 20 year anniversary of Safe Kids Week, a national awareness campaign that runs from May 30-June 5. Parachute is a national charity dedicated to helping Canadians stop predictable and preventable injuries, the number one killer of children aged 14 and under.

For twenty years, Safe Kids Week has built awareness and educated Canadian families about how to keep their kids safe, active, and having fun. This year, Parachute Safe Kids Week focuses on the top childhood injuries ‘At Home, At Play, and On The Road.’

“We want kids to get outside and be active, but we want them to do it safely,” says Louise Logan, Parachute President and CEO. “We can decrease injury and death by continuing to make safety a top priority. But it takes all of us caring together to make it happen.”

There are a few easy ways Canadians can celebrate Parachute Safe Kids Week. Participate in a local community event. Share a pledge across social media platforms using #SafeKids20. Donate to Parachute and help support live saving programs. Details, resources and more information are available at parachutecanada.org/safekidsweek. 

“With summer just around the corner, Safe Kids Week is the perfect opportunity to remind children of all ages about the importance of safety at home, at play and on the road,” said The Honourable Jane Philpott, Minister of Health. “ The health and safety of families is a priority for the Government of Canada, and I would like to thank Parachute Canada for its continuous efforts to keep our kids safe. During Safe Kids Week, I encourage parents to sit down with their kids and discuss how they can avoid injury while they are having fun this summer.”

Toronto mother, Selina Esteves understands how suddenly and severely children can be affected. “My son, Hudson ended up in the emergency room after drinking two bottles of children’s medication. I thought he was in bed, but he managed to drag a stool, climb the bathroom shelves and open two child-resistant bottles. Children are naturally curious but we thought the medications were safe and out of reach. We now store them in a locked box,” she said. 

Preventable injury remains the leading cause of death among Canadian children. In fact, every nine hours a child’s life is cut short by a preventable injury in Canada.

The 20th Anniversary of Safe Kids Week will highlight the importance of avoiding the most common childhood injuries.

At Home:

  • Falls
  • Choking and Strangulation
  • Poisoning
  • Burns
  • Water Safety

At Play:

  • Concussions
  • Sports & Recreation/Team Sports
  • Playground
  • Falls

On The Road:

  • Motor Vehicle Passengers
  • Pedestrians
  • Bicycles

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, Instagram, or join us on Facebook. 

For information:

Andrea Piunno, Parachute

905 999-9215 (c) 647 776-5134 (w) 

apiunno@parachutecanada.org

Education, rules and enforcement- keys to reducing spinal injuries in ice hockey

New research published in the Canadian Journal of Sports Medicine shows the vital need for continued injury prevention, education and awareness to reduce spinal cord injuries in ice hockey.

Forty-four new cases from 2006-2011 have been added to the Canadian Ice Hockey Spinal Injuries Registry. The Registry now contains 355 ice hockey-related spinal cord injuries from 1943-2011, making it Canada’s leading database on spinal cord injuries in hockey. Leading neurosurgeon and Parachute Board member, Dr. Charles Tator and researchers, credit the continuing decrease in number of severe injuries to a combination of educational programs, rule changes and enforcement.

Charles H. Tator, MD, PhD, Board of Directors, Parachute is available to discuss the Registry and newest findings.

BACKGROUND:
Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

 

For information:
Andrea Piunno, Parachute
647 776-5134
apiunno@parachutecanada.org

Parachute and State Farm continue partnership for driver safety

TORONTO, April 18, 2016 Parachute, the national charity dedicated to preventing injuries and saving lives, would like to take the opportunity to thank State Farm for its generous support. As a leading insurer in Canada, State Farm partners with Parachute to engage communities in becoming safer and more aware of the risks that face them.

Young driver safety is a huge issue in Canada - while young people only make up 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Most of these injuries and deaths can be prevented.

"Our vision is to reduce distracted driving incidents to zero," says Louise Logan, Parachute's President and CEO. “Support from State Farm allows Parachute to provide critical awareness and education programs to keep teens safe behind the wheel."

State Farm partners with Parachute to support a National Teen Driver Safety Week in Canada. National Teen Driver Safety Week, occurring annually each October, aims to address the number one cause of death amongst teens in Canada.

"State Farm has a long history of promoting teen driver safety," said Barbara Bellissimo, Senior Vice President, State Farm. "We are happy to work with Parachute in establishing a National Teen Driver Safety Week in Canada and raising awareness about the serious issues facing teen drivers."

Parachute, in collaboration with State Farm has created an interactive program with many components, including Project Gearshift, Teen Ambassadors, Parachute Engagement and Community Sessions that all lead up to National Teen Driver Safety Week.

About State Farm

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit www.statefarm.ca, join us on Facebook – www.facebook.com/statefarmcanada, or follow us on Twitter – www.twitter.com/statefarmcanada.

State Farm and related trademarks and logos are registered trademarks owned by State Farm Mutual Automobile Insurance Company, used under licence by Certas Home and Auto Insurance Company and Desjardins Financial Security Life Assurance Company.

About Parachute

Parachute is a national charity dedicated to preventing injuries and saving lives. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, please visit http://www.parachutecanada.org or follow Parachute on Twitter and Facebook.

For information:

Andrea Piunno
Parachute
647 776-5134

apiunno@parachutecanada.org 

PSHSA Announces Major Donation to Health and Safety Charities

TORONTO (February 29, 2016) – Today, Public Health Services and Safety Association (PSHSA) announces a charitable donation of $20,000 to support two charities focused on preventing injuries and helping those affected by workplace incidents, Parachute and Threads of Life. In recognition of the new Ministry of Labour (MOL) training standards beginning March 1, 2016 and to further prevention in Ontario, ongoing donations will also be made for each participant in PSHSA’s new MOL approved Joint Health and Safety Committee (JHSC) Certification training programs.

“With the new training standards in place, there is an increased focus on building strong health and safety foundations in Ontario workplaces, which makes this a great time to give back to two charities that share strongly in the commitment toward prevention,” said Glenn Cullen, VP Corporate Programs and Product Development at PSHSA. “Parachute and Threads of Life make a true difference in the lives of families affected by workplace injury and illness, and we are honoured to support them in their cause.”

Supporting this initiative ensures that workplaces have strong, functioning Joint Health and Safety Committees while, at the same time, the donation aids families affected by workplace tragedy in their healing journey and supports injury prevention programs for Canada’s youth.

“Preventable injuries kill more Canadian children than any single disease, and more youth than all other causes combined,” said Louise Logan, President and CEO of Parachute. “The donations from PSHSA will be directed to programs focused on keeping children safe at home and at play.”

“These donations will allow us to provide greater support to families who have lost income, quality of life, or even a loved one due to workplace injury or illness,” said Shirley Hickman, Executive Director of Threads of Life. “The money will go towards our peer support program for family members who are living in the aftermath of a workplace tragedy.”

From March 1 to June 30, a donation will be made on behalf of each participant who registers for PSHSA’s new JHSC Certification training courses. $20 per person will be donated for those enrolled in Certification Part 1 and $20 per person for those enrolled in Certification Part 2. For those who take advantage of the bundled offer of $700 for both Certification Part 1 and 2, PSHSA will donate $40 per person.

PSHSA’s MOL-approved JHSC Certification courses provide training on how employers and employees can work together to improve health and safety in the workplace, including recognizing hazards, setting up internal safety programs and responding to issues and complaints in the workplace. If you are interested in signing up for a JHSC training course, visit http://www.pshsa.ca/jhsc for more details.

About PSHSA
Public Services Health & Safety Association (PSHSA) is funded by the Ontario Ministry of Labour and works with Ontario’s Public and Broader Public Sector employers and workers, providing training, consulting and resources to reduce workplace risks and prevent occupational injuries and illnesses. Follow us on Twitter @PSHSAca or visit our website pshsa.ca.

About Threads for Life
Threads of Life brings hope and healing to Canadian families who have been affected by a workplace fatality, life-altering injury or occupational disease. It is a national charity connecting more than 2,300 family members through one-on-one peer support, links to community support services, and the opportunity to take action to help prevent similar tragedies to other families.

About Parachute              
Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

Parachute teams up with Economical Insurance to educate ‘young brains’

TORONTO, February 23, 2016 – Parachute, the national charity dedicated to preventing injuries and saving lives, is pleased to announce its partnership with Economical Insurance as the first National Gold Sponsor of Brain Waves (formerly Brain Day). The interactive, hands-on program teaches students about concussion awareness, along with brain and spinal cord education.

Preventable injuries kill more Canadian children than any single disease and more youth than all other causes combined. Nearly 23,000 Canadian youth sustain head injuries in a single year. [1] Each year preventable injuries cause 16,000 deaths, 60,000 disabilities and cost the Canadian economy $27 billion.

“With the generous support of Economical Insurance, we can provide life-saving information to students and help stop the clock on children’s injuries,” said Louise Logan, Parachute President and CEO. “We look forward to working together with Economical Insurance to reach young people from coast-to-coast through more than 25 volunteer-led Brain Waves sites.”

Brain Waves transforms students into young scientists for part of the day, turning classrooms into laboratories. Students learn about brain safety and the impact of concussion. They discover how fragile the brain actually is through visual aids, such as a brain made of gelatin. They also learn how to protect their heads by wearing a helmet and following other safety tips.

“Too many Canadians are killed or disabled by preventable injuries every year,” said Karen Gavan, Economical’s president and CEO. “By building awareness of how to protect the most vital organ, our brain, we are able to focus on safety and injury prevention. We are pleased to support this important initiative that helps kids better understand how to protect themselves while having fun.”

The pulse of Brain Waves is getting stronger, with 30,000 students taking part nationwide in 2015. The program is offered by both volunteer classroom presenters and online, through downloadable teaching materials. Over 9,200 Canadian children between the ages of 5-19 were treated for head/brain trauma in 2011. 

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About Economical Insurance

Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with approximately $2.0 billion in annualized premium volume and $5.3 billion in assets as at December 31, 2015. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, and Economical Financial.

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For information:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org

 

Doug Maybee, Economical Insurance  

(T) ‪519.570.8249

(C) ‪519.404.0989

doug.maybee@economical.com

 

 

[1] (Source: Statistics Canada Catalogue no. 82-624-X)

Statement - Statement by Parachute on premiere of Concussion in Canada

New Will Smith movie shines a spotlight on concussion crisis

TORONTO, Dec. 22, 2015 - Louise Logan, President and CEO of Parachute, issues the following statement today in regards to injury prevention and concussion in Canada:

“Concussions can be a silent but serious injury. We hope the new Concussion film prompts Canadians to increase their awareness and understanding of this largely preventable injury.

We believe promoting education and resources will empower players, coaches, referees, volunteers and parents, allowing sport to play a safer role in Canadians leading active healthy lives. It is by working together that we can prevent injury and save lives.”

“Every Canadian should know the risks and signs of a concussion and how to prevent one,” said Dr. Charles Tator, leading neurosurgeon and Parachute Board member. “If you think you have a concussion, tell someone. It may save your life."

Concussion, a new film starring Will Smith is set to open in Canadian theatres on December 25, 2015. In the film Mr. Smith plays the role of forensic pathologist Dr. Bennet Omalu, who discovered chronic traumatic encephalopathy (CTE) in the brain of football players including Pittsburgh Steelers centre Mike Webster.

Parachute is grateful to Cineplex Entertainment for donating screen time in its Pre Show to air a Parachute Concussion PSA before screenings of Concussion. The creation of the PSA was possible with funding from the Public Health Agency of Canada, and will air at Cineplex theatres across Canada between January 8 - 21, 2016.

For information and resources about concussion visit http://www.parachutecanada.org/concussion.

BACKGROUND:

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

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For further information: Media Relations, Parachute. media@parachutecanada.org or call 647-776-5128                     

Three exceptional school crossing guards chosen as Canada’s favourites

TORONTO, December 17, 2015 – Three exceptional individuals have been selected as winners of Canada’s Favourite Crossing Guard Contest for 2015.  Over the next few weeks, they each will be awarded this honour in their community.

An initiative of Parachute and FedEx Express Canada, Canada’s Favourite Crossing Guard Contest honours the extraordinary contributions of dynamic individuals who help keep our children safe. Crossing guards who have made a difference in the lives of students in their own local communities and who have gone beyond the call of duty, have been selected from across the country for the honour.  

“At FedEx Express Canada we put safety above all, both in the workplace and in the communities in which we operate,” said Lisa Lisson, president of FedEx Express Canada. “Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in helping our children make it safely to school. It’s also a unique way for our communities to say thank you to a group of incredibly dedicated men and women who play an important role in our children’s lives.”

Canada’s Favourite Crossing Guard Contest winners for 2015 are:

1. Swaran Singh, Toronto, ON: For 23 years, Mr. Singh has been a local hero to students, staff and parents of Bedford Park Public School. Mr. Singh has won many service awards and citations including recognition for his efforts that saved a six year old child from injury, an incident which inspired Mr. Singh’s to be included in the book Caribou Crossing.

2. Gisele Young, Brampton, ON: After retiring from CIL Plastics, Gisele Young decided to become a crossing guard. Twenty-eight years later, she remains a beloved fixture at Sir Wilfrid Laurier Public School. Going strong at 92 years young, Mrs. Young has remarkably never missed a day of work.

3. Linda Roach, New Maryland, NB: Students at New Maryland School rely on “Miss L” to safely guide them especially when high snow banks obscure crossings. Recently she participated in “active transportation” a research project that encourages students to walk to school.

Canada’s Favourite Crossing Guard Contest allows us to recognize the vital contribution made by these women and men in our communities,” said Louise Logan, Parachute President and CEO. “The winners, along with crossing guards across the country, go to work every day, rain or shine, snow or slush, to help children make it safely across the road. They deserve to be celebrated for their great work."

Now in its tenth year, Canada’s Favourite Crossing Guard Contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It is part of the Walk This Way pedestrian safety program aimed at reducing pedestrian injuries to Canadian children by raising motorist awareness and making school zones more walkable. Since being launched, 33 exceptional school crossing guards from across the country have been selected as Canada’s Favourite Crossing Guards.

Nominations were received from across the country and judging was conducted by a group of safety, community, and private sector leaders. Each candidate was scored in the categories of: evidence of support shown for the crossing guard; safety record of the crossing guard; proactive initiatives the crossing guard has taken; and level of involvement of the crossing guard in the community. The winners receive a crystal maple leaf award that identifies the winner as one of Canada’s Favourite Crossing Guards, and $500. As well, each school will receive $500 provided by FedEx Express Canada.

Parachute is a national not-for-profit organization dedicated to an injury-free Canada with Canadians living long lives to the fullest. For more details about the Walk This Way child pedestrian safety program by Parachute and FedEx Express Canada and information on pedestrian injuries and how to prevent them visit parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $49 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 340,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. It costs the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

 

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For information:

Lorraine Doherty

Parachute

416-779-3256 (c)

416-776-5128 (w)

ldoherty@parachutecanada.org

Parachute congratulates newly sworn-in Liberal cabinet

TORONTO, November 12, 2015 – Parachute, a national charity dedicated to preventing injuries, congratulates the new Liberal government and welcomes the Prime Minister, Cabinet members, and all elected Members of Parliament as partners in ensuring Canadians live long lives to the fullest.

“Preventable injuries continue to impose a massive $27 billion burden on the Canadian economy,” said Normand Côté, Chair of Parachute’s Board of Directors. “The Cost of Injury in Canada Report published by Parachute in collaboration with the Conference Board of Canada revealed preventable injuries not only impose heavy financial strains on society, but life-long emotional tolls on families, friends and communities.”

After the loss of his brother, Prime Minister Trudeau shared his commitment to protecting Canadians from injury in a video used in Parachute programs.

“When we lost my brother, we were looking for a way to draw some positive stuff out of a tremendous loss,” Prime Minister Trudeau said in a video filmed when he was a Member of Parliament. “[It’s important to] spread the message that ‘look, it’s great to get out there into the wilderness; we need to push ourselves’ but you have to do it with the knowledge, with the training, with the equipment.”

By every measure, the results of injury are devastating. Parachute calls on the Liberal government to respond to the epidemic of preventable injuries through:

  • National leadership for the creation of a Canadian Injury Prevention Strategy,
  • Investment to support Pan-Canadian action that responds to regional needs and priorities, particularly those of specific vulnerable populations,
  • Creation of an effective surveillance system supporting timely dissemination of data,
  • Implementation of public policy reforms known to reduce the incidence of injury,
  • Continued investment in research to support effective action,
  • Investment in a proven public awareness campaign to shift attitudes and behaviours that increase the risk of injury

“There is an incredible opportunity for political leadership and Parachute is poised to support this government in changing the healthcare landscape,” says Louise Logan, Parachute President and CEO. “In Canada, injury prevention remains an under-recognized and underfunded health issue. We know that countries that make injury prevention a national priority significantly reduce injury rates and related costs.”

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. Injury costs the Canadian economy $27B each year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

*The Cost of Injury in Canada Report quantifies the financial and societal burden of injury. Parachute published the Report in collaboration with The Conference Board of Canada and with support from The Public Health Agency of Canada.

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Contact:

Lorraine Doherty

Parachute

647-776-5128

ldoherty@parachutecanada.org

Road safety top of mind as trick-or-treaters take to the streets this Halloween

TORONTO, October 27, 2015 – With children getting ready to go door-to-door this Halloween, Parachute and FedEx Express Canada are urging everyone to take extra care on the roads so trick-or-treaters, and their families, stay safe on this ghoulish night.

Child pedestrian incidents are a leading cause of death for Canadian children under age 10. In a typical year, 25 children are killed and over 2,100 are seriously injured. Most incidents happen after 3 p.m., when drivers are coming home from work and children are walking home from school or after-school activities.

For 14 years, Parachute and FedEx Express Canada have been delivering Walk This Way, a national awareness campaign to remind parents and drivers about road safety and to ensure children can walk safely on Halloween, and every day, in their neighbourhoods. Walk This Way asks drivers to exercise caution, slow down, and drive the speed limit in residential areas. Parents are urged to act as role models for their children and demonstrate safe pedestrian practices. 

“We all play a role in keeping our children safe while they walk in their communities,” said Lisa Lisson, president of FedEx Express Canada. “At FedEx Express Canada we put safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.”

“With it getting darker earlier outside, Halloween is a great time to remind drivers to stay aware on the roads and for parents and children to talk about pedestrian safety,” says Louise Logan, Parachute’s President and CEO. “Parachute encourages families to trick-or-treat together, while modeling safe pedestrian practices to be visible and enjoy this fun-filled tradition.”

Through the Walk This Way program, Parachute and FedEx offer parents, children and drivers these tips for a safe Halloween:

  • An adult or responsible older child should accompany younger children since they may lack the skills to cross the street on their own.
  • Teach your child to stop at the curb, look left, right and left again, and to listen for oncoming traffic.
  • Select costumes with bright colours to increase your child’s visibility and choose face paint instead of masks.
  • Always cross at crosswalks, street corners or intersections.
  • Stay on the sidewalk when walking from house to house, and if there is no sidewalk, walk beside the road, facing traffic so drivers can see you.
  • Drive slowly in residential areas where children are more likely to be trick-or-treating.
  • Watch out for kids, many of whom will be wearing costumes that limit their vision.
  • Eliminate distractions, such as cellphones or loud music, and stay alert.

Parachute is generously funded by FedEx Corp. to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $48 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 325,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

 

Contact:

Lorraine Doherty

Parachute

647-776-5128

ldoherty@parachutecanada.org

 

# # #

BFFs wanted to help stop deaths of young adults

Parachute looking for positive peer pressure to stop distracted driving and save lives during National Teen Driver Safety Week

(Toronto), October 16, 2015 – Leading into National Teen Driver Safety Week (NTDSW), Parachute is asking young adults to use the power of friendship to impact driver behaviour and stop distracted driving.

Auto collisions are the number one killer of teens in Canada making distracted driving a major issue for young adults. While young drivers make up 13 per cent of all licensed drivers in Canada, they account for almost one in every four road-related injuries and fatalities.

In collaboration with State Farm, Parachute is taking action to raise awareness about road safety for teens during National Teen Driver Safety Week (October 19-25, 2015). This annual public awareness campaign is aimed at reducing distracted, aggressive and impaired driving – the leading cause of preventable injury and death among teens.

Over 51 per cent of young adults admit to distracted driving, although almost all are aware of its dangers. A recent Parachute poll indicates 80 per cent of young adults would speak up if they saw their friend driving distracted.

“Parachute is asking teens to recognize that they can lead their generation and be part of a movement to transform driving habits across Canada,” says Louise Logan, Parachute President and CEO. “We want teens to start talking about distracted driving and spark a positive change that ensure safer roads for everyone.”

“Friends can change the behaviour of friends who place themselves in harm’s way,” says Allie Boelsterli. Her best friend Josh Field, died as a result of distracted driving when they were teenagers. “The vast majority of them are completely preventable.” VIDEO

“What makes distracted driving and its consequences so tragic is that it is 100% avoidable,” explains John Bordignon, Media Relations State Farm Canada. “We know that young people can have a strong influence on one another. NTDSW highlights the dangers of distracted driving and hopes teens will watch out for their friends, speak up when they encounter a dangerous situation, make distracted driving socially unacceptable and become safer drivers and passengers.”

Teen Driving Behaviours

  • •Nearly a quarter (24 per cent) of young adults reported they know someone who has been injured in a collision or killed as a result of distracted driving.
  • •Over 80 per cent of young adults report that they would say something if they were to see a friend using a smartphone while driving.
  • 89 per cent of young adults say they have been informed about distracted driving and are aware of the risks associated with it. The most common sources have been through media, at school, through parents and through friends.
  • 51 per cent of young adults admitted to using a smartphone while driving. 98 per cent of young adults felt that texting and driving is somewhat or very dangerous.
  • Distracted driving is a factor in up to 19 per cent of all fatal crashes involving teens.
  • INFOGRAPHIC

 

Take Action to Support National Teen Driver Safety Week

This year, Parachute is proud to have received the support of provinces and municipalities from coast to coast for National Teen Driver Safety Week. Provinces and municipalities are engaged in a variety of ways, ranging from proclamations to communications support to community events. PROCLAMATIONS

During the week of October 19 – 25, 2015, teenagers, parents, and influencers from across Canada will be participating in NTDSW activities, programs and events across Canadian communities. Parachute is encouraging all Canadians to take part and talk to your friends about distracted driving, so you can be best friends forever.

Help us raise awareness about this campaign. Take a picture with your best friends or group of close friends and pledge on social media to make sure you will #PracticeSafeText and make sure your friends do the same. Follow us on Instagram, Twitter and Facebook and share the content we will be posting throughout the week.

 

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

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Contact:

Jennifer Gonsalves-Teixeira

Parachute

647-776-5134

jgonsalvesteixeira@parachutecanada.org

Parachute’s Safe Communities Ask BFFs to Practice Safe Text

(Toronto), October 1, 2015 – As part of Parachute’s Safe Communities Day, community leaders across Canada are asking residents to help reduce the number of distracted drivers by getting involved in the #BFF social media campaign.

With more than 1400 fatalities in Canada having occurred from 2006-2010 as a result of distracted driving, this message takes on added urgency and is why Parachute and its Safe Communities are encouraging Canadians to become aware of the importance of driver safety and to stop texting while driving. Building on Parachute’s #PracticeSafeText initiative, #BFF is a new social media campaign aiming to have every Canadian take responsibility for their safety as well as the safety of their friends.

“What makes distracted driving fatalities so tragic is that the vast majority of them are completely preventable,” says Louise Logan, Parachute’s President and CEO.   “Through Parachute’s national initiatives such as Safe Communities Day, #BFF and #PracticeSafeText, we want to make drivers aware of the devastating effects of distracted driving.”

Join Parachute and its Safe Communities in making these completely preventable injuries a thing of the past, and ensure that you and your best friends remain Best Friends Forever.

About Safe Communities Day

Now in its 11th year, Safe Communities Day is an annual public awareness campaign designed to recognize and reward the great work Safe Communities do in Canada and around the world. Sixty-six communities in Canada have been designated as Safe Communities, with more communities seeking this designation every year. Linked to an international movement begun in 1989, Canadian Safe Communities believe that a safe life is a basic right and its designation is a public affirmation of, and testament to, a community’s aspiration to create a safer life for all its citizens.  

About Parachute

Parachute is part of the Pan Pacific Safe Communities Network and is involved in the International Safe Communities Network. Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

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For information:

Jennifer Gonsalves-Teixeira                          

Parachute                                                         

647-776-5134                                                  

jgonsalvesteixeira@parachutecanada.org    

Parachute encourages Canadians to play SMART hockey

Concussion awareness and education are key to preventing injuries and enjoying the game

TORONTO, September 24, 2015 – For many Canadians, fall means that the hockey season kicks off again. As families get ready for a season of practices and games and players lace up their skates, Parachute is encouraging everyone to play smart hockey.

Hockey is a popular sport with over 1 million children playing every year.  Preventing injuries like concussions is important to parents, coaches and players.

Parachute wants to stop the clock on these preventable injuries and ensure Canadians can safely enjoy Canada’s national pastime.

With its Smart Hockey program and Smart Hockey Concussion Kit, Parachute is giving families, players and coaches tools to identify possible physical, cognitive and emotional changes a head injury can cause.  

“We want players to enjoy hockey, but play it smart,” said Louise Logan, Parachute’s President and CEO. “Equipping Canadian families and coaches with the tools and resources to keep players safe is the first step in playing smart hockey.”

Two-time Olympic champion ice hockey player, Cassie Campbell-Pascall understands the impact of concussions first-hand, having suffered from several throughout her career, including one that had her sidelined for seven months.

“Safety and playing sports go hand in hand,” says Campbell-Pascall. “Recognition of concussion signs and symptoms are one of the first steps in playing smart hockey. Parachute’s Smart Hockey program and Smart Hockey Concussion Kit are great tools for parents, coaches and players to be aware and educated on how to prevent concussions.”

Parachute’s Smart Hockey resources are free and available online, including:

Parachute’s ThinkFirst Smart Hockey video, featuring personal stories from professional hockey players such as John Tavares, Tessa Bonhomme, Patrice Bergeron, Tyler Myers, and Caroline Ouelette. The video highlights potential dangers on the ice and provides quick tips for players on how to protect the most important part of their body – the brain.

Parachute’s Smart Hockey Concussion Kit, which provides an easy to follow guide and concussion information and resource materials.

Parachute’s Smart Hockey program and resource materials are supported by Scotiabank.

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook

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Contact:

Jennifer Gonsalves-Texeira
Parachute
(647) 776-5134

jgonsalvesteixeira@parachutecanada.org

Walk This Way program champions pedestrian safety

Be A.W.A.R.E as children head back-to-school

TORONTO, August 27, 2015 – With children getting ready to head back to school this September, Parachute and FedEx Express Canada are launching the Walk This Way program to keep our children safe.

For over 15 years, Parachute and FedEx Express Canada have been delivering Walk This Way, a national awareness campaign to remind parents and drivers about road safety and ensuring children can walk safely to and from school. Walk This Way asks drivers to exercise caution; slow down and drive the speed limit in residential areas; and stop at all school crossings. Parents are urged to act as role models for their children and demonstrate safe pedestrian practices. 

More than 25 children are killed and nearly 2,300 seriously injured in a typical school year and children aged 10-14 are at highest risk. Most incidents happen after 3 p.m., when drivers are coming home from work and children are walking home from school or after-school activities.

“Back-to-school is a great time to remind everyone to stay aware on the roads," says Louise Logan, Parachute’s President and CEO. “Parents have a great opportunity to act as role models, showing their children safe pedestrian practices. We are also asking drivers to reduce speed and focus on keeping pedestrians safe. Working together, we can ensure our kids will be able to walk to school safely all year long.”

Through the Walk This Way program, Parachute and FedEx offer the following A.W.A.R.E. tips to stay safe when heading back to school:

  • Act as a role model for your children. Teach by demonstrating safe pedestrian practices – crossing only at intersections, stop signs and crosswalks.
  • Walk with children. As children grow they gain the developmental skills and experience to cross the street on their own.
  • Assess your environment and route to school. Use changes to the environment (e.g. seasonal differences or construction work) to remind children how to cross safely.
  • Reduce your driving speed. Pedestrians have less than a 50 per cent chance of surviving a collision if struck by a car travelling 45 km per hour or more, but a 90 per cent chance of survival if the car is travelling 30 km per hour.
  • Eliminate distractions. Cellphones and other electronic devices should not be used when walking across streets or driving.

Another effective way for neighbourhoods to increase local road safety is by becoming a Pace Car community. Part of the Walk This Way program, community members can sign up to become “Pace Car drivers,” pledging to drive respectfully and within speed limits, becoming “mobile speed bumps” to slow traffic, especially in school zones and pedestrian-dense areas. For more information on child pedestrian safety, how to become a Pace Car Community, and the Walk This Way program visit parachutecanada.org.

Parachute is generously funded by FedEx Corp. to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets.

About FedEx

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $46 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

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Contact:

Feria Kazemi
Parachute
647-776-5134
fkazemi@parachutecanada.org

Cost of preventable injuries continuing to grow says new report

Parachute calls for action to stop the clock on Canada’s #1 killer .

TORONTO, June 3, 2015 New data from The Cost of Injury in Canada Report shows the financial costs of preventable injuries are rising, while the human costs are catastrophic. Using the latest national and provincial data available (2010), the Report shows $27 billion is lost to the economy annually, surpassing heart and stroke disease costs. Injury is the number one killer of Canadians aged 1-44, with 43 people dying every day. The loss of life is equivalent to a jumbo jet crashing every ten days, with no survivors.

These alarming statistics released today by Parachute, show that without intervention, the numbers of deaths and injuries will continue to climb. 



“The numbers tell a compelling story about the cumulative impact of injury and the importance of prevention for individuals, families, and our health care system,” said Louise Logan, Parachute’s CEO and president. “Now is the time for coordinated action so we can stop the clock on preventable injuries.” 

Since the previous Report, economic losses have risen 35 per cent; and, without action, forecasts show it will rise by 180 per cent in 2035. The national injury prevention charity published the Report in collaboration with The Conference Board of Canada and with support from The Public Health Agency of Canada.

"Our analysis shows that the overall cost of injuries is increasing steadily. Rising medical and hospitals costs play a role in this growth, and the aging of our population means that there will be more Canadians at greater risk of suffering preventable injuries," said Louis Theriault, Vice-President, Public Policy, The Conference Board of Canada. "We know that investing wisely in programs for which there is already good evidence makes a difference.


The Cost of Injury in Canada Report shows, as a result of preventable injuries:

  • $27 billion is lost to the economy annually
  • 16,000 Canadians die each year
  • 1 child dies every nine hours
  • 3.5 million visits to emergency rooms
  • More than 60,000 disabilities

“Fortunately, the good news is we have the power to change the story and reduce the impact of injury,” said Charles Tator, Canadian neurosurgeon and founding Parachute Board Member. “Prevention is the solution and the cure since more than 90% of injuries are predictable and preventable.”

About The Cost of Injury in Canada Report

The Report contains both national and provincial data. Comparison information across provinces - as highlighted in the map below - is also available. Visit parachutecanada.org/costofinjury for more information.


About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $20B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

Lorraine Doherty
Parachute
416-779-3256
ldoherty@parachutecanada.org

Honorary Chair Wayne Gretzky, along with Martin Short and Jason Priestley,

unite to raise awareness and funds for injury prevention.

First-ever Parachute Gala honours prominent, Canadian neurosurgeon Dr. Charles Tator.

TORONTO, May 20, 2015 Gala co-chairs Michael Budman, Diane Bald and Don & Denyse Green join Honorary Chair Wayne Gretzky, along with well-known actors Martin Short and Jason Priestley, to honour Dr. Charles H. Tator at the inaugural Parachute Gala on May 20, 2015 at the Fairmont Royal York Hotel. Together with the support from members of the medical community, celebrities, community leaders, entertainers, and gala sponsors, Parachute is raising funds and awareness to stop the clock on preventable injuries, the #1 killer of Canadian children and youth.


This inspirational evening will also honour outstanding work of Dr. Charles H. Tator, prominent Canadian neurosurgeon and one of Parachute's founding board members. Through his lifetime commitment to both injury prevention and the treatment of brain and spinal cord injuries, Dr. Tator has had a resounding impact on his patients’ lives, and on the burden of preventable injuries in Canada. Dr. Tator is a member of the Order of Canada and the Canadian Medical Hall of Fame. He most recently received the USA Hockey Excellence in Safety Award for his work in preventing brain and spinal cord injuries in hockey. Dr. Tator is currently the Director of the Canadian Sport Concussion Project at Toronto Western Hospital.

The evening will both inform and entertain. Focusing on the need for education, knowledge and empowerment, the gala includes powerful stories from individuals and families who have been forever changed by injuries. Their stories are complemented by special performances of support from Canadian R&B artists Deborah Cox and JRDN.

“We are proud and excited to welcome guests, sponsors and donors to our first-ever gala. It promises to be a moving celebration while reinforcing Parachute’s vital message of prevention”, said Louise Logan, Parachute’s President and CEO. “Funds raised go into much-needed initiatives that build awareness and understanding of the issue of injury, to keep Canadians safe at home, on the road, at work, and at play. Working together, we can stop the clock on preventable injuries”.

Each year, there are 13,000 deaths, 3 million visits to emergency rooms, 200,000 hospital stays, and 60,000 disabilities due to injury. This brings an economic burden of $20 billion to Canadians. Worst of all, 1 child dies every nine hours. We can change the statistics and save lives. Research shows 90% of all injuries are preventable.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $20B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

Lorraine Quartaro
PRQ
416-433-7232
Lorraine.quartaro@sympatico.ca

Speeding cars and traffic top child pedestrian safety concerns for parents

Survey reveals less than 1 in 3 children walking to school

TORONTO, May 13, 2015 Seventy five percent of parents are concerned about their children sharing the road with speeding cars and traffic, and only 28% of students are walking to school, according to a new national survey from Parachute and FedEx Express Canada.

The Walking to School survey indicates that 70% of children travel to school via car, school bus or public transit.  The survey polled Canadian parents of children aged 5-14 to better understand parents’ awareness and understanding of safety issues for children using active transportation (walking, cycling etc.) to get around.

Results indicate speeding cars and traffic, lack of sidewalks and bike lanes are top concerns for parents. Drivers across the country can help increase pedestrian safety by reducing vehicle speed.

In addition, spring provides a great opportunity for families to review their safety rules and start new habits, like walking to school. 

“We all play a role in keeping our children safe while they walk in their communities,” says Lisa Lisson, president of FedEx Express Canada.  “At FedEx Express Canada, we put safety above all, both in the workplace and in the communities in which we operate.”

Even small reductions in vehicle speed can yield significant reductions in injury risk.  Pedestrians have less than a 50% chance of surviving a collision if struck by a car travelling 50 km per hour or more, but a 90% chance of survival if the car is travelling 30 km per hour (World Health Organization. Safer roads: five key areas for effective interventions; 2004 [cited 2009 Apr 15]).

Survey results also indicated that, as illustrated in the infographic, most parents are doing their part by modeling good pedestrian behavior when with their children.  Further, some of the top factors identified by parents that make them feel more comfortable with their child walking to school are: walking with a friend (44%), walking with an adult (39%) and traffic calming measures (20%).

“We want parents to continue the important job of showing their children safe pedestrian practices,” says Louise Logan, Parachute’s President and CEO. "And we are asking drivers to reduce speed and focus on keeping pedestrians safe.  By all working together, our kids will be able to walk safely to and from school this spring.”

In addition to reducing speed, drivers can keep these good safety habits top of mind:

  • Eliminate distractions – when driving, put cell phones and other distractions out of sight.
  • Be alert – especially in residential neighbourhoods and school zones. Look out for bikers, walkers or runners who may step into the street unexpectedly.
  • Yield to pedestrians – give pedestrians the right of way and look both ways when turning to spot bikers, walker or runners who may not be immediately visible.
  • Be cautious – enter and exit driveways and alleys slowly and carefully.

Parachute offers the following tips for parents to give their children for walking to school and in neighbourhoods safely:

  • Assess your child’s abilities.  Young children lack the maturity and developmental skills to cross the street on their own and should be accompanied either by an adult or by responsible older children.
  • As they grow, teach your child the rules of the road; remind them to look and listen every time they cross the street.
  • Teach by doing.  Walk with your children to school and demonstrate safe pedestrian practices – crossing only at intersections, stop signs and crosswalks.
  • Eliminate distractions.  Cellphones and other electronic devices should not be used when walking across streets or driving. 

For complete survey results and an infographic, visit parachutecanada.org/walkingtoschool.

For more than 10 years, Parachute has been funded by FedEx Express Canada to deliver Walk This Way, a national awareness campaign aimed at reminding parents and drivers about road safety and ensuring kids can walk safely to and from school, from a friend’s house and in the neighbourhood. For information and resources on pedestrian and road safety, including the Pace Car community program, visit parachutecanada.org.

About the Survey

From February 13th to February 14th, 2015 an online survey was conducted among a sample of 359 Canadian parents who had at least one child between the ages of 5 to 14, by Vision Critical. The margin of error- which measures sampling variability – is +/- 5.2%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of Canadian parents. Discrepancies in or between totals are due to rounding. 

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $47 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 325,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $20B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Feria Kazemi, Parachute
647-776-5134 (w)
fkazemi@parachutecanada.org

Canadian communities join together for Parachute’s Safe Kids Week

Cycling and Road Safety is the life-saving message from May 4-10 

TORONTO, May 2, 2015 – Today, Parachute and hundreds of community partners launched Parachute’s Safe Kids Week, May 4-10, an annual national awareness program. Now in its 19th year, Safe Kids Week’s latest life-saving theme is Cycling and Road Safety. Head injuries are the number one cause of serious injury and death to kids on bicycles. A head injury can permanently change the way a child walks, talks, plays and thinks.

Bicycle helmets can make a dramatic difference, cutting the risk of serious head injury by up to 80%. The human skull is just one centimeter thick. A properly fitted helmet helps protect the brain from absorbing the force from a crash or a fall. This means four out of five brain injuries could be prevented if every cyclist wore a helmet.

During Safe Kids Week, Parachute is teaming up with community partners to teach families how to properly wear their helmets, and other easy steps to keep safe on the road (Cycling Infographic). Across Canada, interactive events provide kids and adults information on helmets, safe cycling and road safety.

“We want kids to get on their bikes and have fun; but, we also want them to be safe”, says Louise Logan, Parachute’s President and CEO. “Taking a few minutes to properly fit a helmet is a simple, important step that protects every child on every ride”. 

Additional Bicycling Safety Tips:

  • Check Your Ride
    • Ensure bikes are adjusted to the recommended height for the rider, tires are inflated and brakes are working properly.
  • Road Rules
    • As a cyclist, get trained in bicycle safety and rules of the road, use appropriate hand signals and obey all traffic signs.
  • Pick Family Friendly Routes
    • Use designated areas for riding when available.
  • Stay on the Right Side of the Road
    • Always ride on the right side of the road, going the same direction as traffic.
  • Be Seen and Heard
    • Wear bright, reflective clothing and ensure your bike is equipped with flashing lights and reflectors to increase visibility. Use your bell to announce when passing, or use your voice! 

Parachute’s Safe Kids Week is an annual, awareness campaign about preventable childhood injuries. Safe Kids Week is happening during the United Nations’ Global Road Safety Week and their important #SaveKidsLives campaign. Find local events along with more cycling and road safety information at www.parachutecanada.org/safekidsweek.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $20B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Safety First: Northumberland County officially marks designation as Safe Community

Northumberland County – A local effort to create a community that promotes safety and prevents injuries is finally coming to fruition in Northumberland County.

A ceremony to officially recognize Northumberland County’s designation as a ‘Safe Community’ takes place on Wednesday, April 8, at the Baltimore Recreation Centre (23 Community Centre Road). The event will feature interactive activities and displays from 10 am to 1:30 pm. The formal designation ceremony begins at 11 am.

(NOTE TO MEDIA: You are invited to attend for interview and photo opportunities)

Northumberland becomes the 66th community in Canada and the 27th community in Ontario to be designated a Canadian Safe Community. The Safe Community project is an initiative of Parachute, a national not-for-profit organization dedicated to preventing injuries and saving lives. Earning a Safe Community designation is not easy, as a county must meet certain criteria and show a commitment to working with Parachute to promote safety and injury prevention in its area.

“Residents and community leaders in Northumberland County are to be congratulated for living and working in a Safe Community,” says Louise Logan, Parachute President and CEO. “This designation reflects a commitment to injury prevention within Northumberland County.”

The first step to Northumberland being designated a Safe Community began in September 2013 when 65 participants met to discuss and explore the concept. Since then, municipal leaders, the local Ontario Provincial Police, the Haliburton, Kawartha, Pine Ridge District Health Unit and a number of other local agencies have worked together to move forward with the project. A major step forward came in June 2014 when Northumberland County council endorsed the Safe Community project.

“The designation of Northumberland as a Safe Community is worth celebrating and is a validation of all the time and effort that has gone into this process,” says Cobourg Councillor Forrest Rowden, who also co-chairs the Safe Communities Northumberland County. “Being named a Safe Community will benefit Northumberland residents as we create a safer and healthier community in which to live, work, learn and play.”

In Northumberland, the Safe Community project will focus on three key areas that were identified as priorities. These include falls prevention, on road/off road safety promotion and addressing incidents of self-harm and interpersonal violence.

To find out more about the local Safe Community initiative, email hgrundy@hkpr.on.ca .

 

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For media inquiries, contact:

Forrest Rowden, Co-Chairperson, Safe Communities Northumberland County, (905) 372-0932,

or Heather Grundy, Health Promoter, Haliburton, Kawartha, Pine Ridge District Health Unit, (905) 885-9100,

or Lorraine Doherty, Communications and Marketing Lead, Parachute, (647) 776-5128.

Parachute and Procter & Gamble partner to educate about poison prevention

TORONTO, March 18, 2015 – Parachute, the national charitable organization dedicated to preventing injuries and saving lives, is partnering with Procter & Gamble Canada (P&G) to educate Canadians and help reduce the number of incidents as a result of access to laundry detergent products by children. The announcement was made during Poison Prevention Week, with the focus this year being on laundry detergent packets.

“Parachute’s partnership with P&G provides an important opportunity to educate families about how to keep their children safe from harm,” says Louise Logan, Parachute’s CEO and President. “We all play a role in keeping children safe, and we remind parents to ensure all household products are properly stored – secured and out of reach.”

Poison is the second leading cause of injury-related hospital admissions for those for those aged 0-4 years (688 admissions in 2010/11). A Canadian Paediatric Society study of injuries associated with liquid detergent packets treated by paediatricians gathered information on 54 children with injuries following exposure. The study found that more than half of these children (56%) were less than 2 years of age and another 43% were aged 2-4 years.

“P&G is dedicated to the safety of Canadians. We have taken a leadership role globally to establish common safety standards for all liquid laundry detergent pacs, and strive to help enable families to create safe home environments through safety education and tools. We are very excited to be collaborating with Parachute in our continued effort to reach more Canadians with important safety messages,” says Victoria Maybee, Communications Manager at P&G Canada.

Over the next year, with P&G’s support, Parachute will be developing print and digital resources which will be available on Parachute’s website. To ensure children are kept safe, Parachute reminds consumers to:

  • Keep laundry products secured and out of the reach of children and pets.
  • Leave detergent products in their original container with the original label intact, close the packaging after each use, and immediately put them away in a secure location after use.
  • Handle unit-dose detergent packets with dry hands.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands .

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Canadian families are encouraged to play smart hockey

Educational video about playing smart helps kids prevent concussions

TORONTO, February 26, 2015
– Parachute, the national charitable organization dedicated to preventing injuries and saving lives, is promoting a video to educate hockey enthusiasts about the importance of playing smart hockey to prevent concussions.

For Canadians between 5-19 years old, hockey accounts for 44% of sports-related brain injuries. Parachute is committed to educating parents, coaches and hockey players through the distribution of a video called ThinkFirst Smart Hockey and other resource materials.   

“It is clear that we need to make sure the whole hockey team understands what the symptoms of a concussion are,” said Louise Logan, Parachute’s President and CEO. “Playing smart should be the first rule when players step onto the ice. With support from Scotiabank, we’re equipping coaches with important resources to help keep their players safe as well as prevent and manage concussions.”

Parachute’s ThinkFirst Smart Hockey resources are available for free on Parachute’s website. Included in the resources is the ThinkFirst Smart Hockey video which highlights potential dangers on the ice and provides quick tips for players on how to protect the most important part of their body – the brain.  Viewers will also learn about the symptoms, causes and management of concussions.

Parachute’s ThinkFirst Smart Hockey video features personal stories from hockey players including John Tavares, Tessa Bonhomme, Patrice Bergeron, Tyler Myers, and Caroline Ouelette. Many of the players featured have had concussions and share their experiences as well as information on what the effects of a concussion can be for someone who is recovering.

To accompany the ThinkFirst Smart Hockey video, the Parachute's Smart Hockey Concussion Kit provides an easy to follow guide and concussion information and resource materials which are available online at parachutecanada.org.

Parachute and its ThinkFirst Smart Hockey video and other resource materials are supported by Scotiabank.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Industry Announces Voluntary Guidelines for Single Unit Liquid Laundry Detergent

Ottawa, Toronto, February 6, 2015 – The Canadian Consumer Specialty Products Association (CCSPA) has released a voluntary guidance document for the labelling and packaging of liquid laundry detergent packets to help reduce the number of unintentional child exposures to the products.

The intent of the document is to provide guidance on best practices for the industry in the Canadian marketplace for the labelling, packaging and design of liquid laundry products that are used by Canadian consumers every day. It also reminds consumers to keep laundry detergents, including single-unit dose packets, secured and out of the reach of children. Like many other household products, CCSPA says detergents must be used as directed, and safely and properly stored. 

The document builds on CCSPA’s ongoing efforts, with partners like Parachute, to educate consumers on the safe use of the products in the home. Included in the guidance is safety advice for consumers and care givers, which can be found at: http://www.healthycleaning101.org/safety-advice-to-parents-and-caregivers/ 

CCSPA members are 100% in agreement and aligned with the guidance and we are pleased that the private brand companies who make up the single use laundry detergent market are also in compliance with the voluntary measures. 

“Consumer safety is the priority of CCSPA and our member companies and we are committed to the safe use of our products”, says Shannon Coombs, President, CCSPA. “I am pleased that this initiative is moving forward with the full support of our industry and other marketers of these products”.

“This issue has been of concern to us and we are pleased to see industry taking steps to reduce the exposure of these products to children”, says Louise Logan, Parachute’s CEO and President. “We all play a role in keeping children safe; and we remind parents to ensure all household products are properly stored – secured and out of reach.” Find household product safety tips for parents at Parachute

CCSPA remind consumers that when using laundry detergents, including traditional forms and the single dose packets, to:

  • Keep laundry products out of the reach of children and pets.
  • Leave detergent products in their original container with the original label intact, close the packaging after each use, and immediately put them away in a secure location after use.
  • Handle unit-dose detergent packets with dry hands.
  • More information about using laundry detergents can be found at www.healthycleaning101.org

Canadian Consumer Specialty Products Association (CCSPA) is a national trade association that represents 35 member companies across Canada, collectively a $20 billion industry directly employing 12,000 people in over 120 facilities. Our companies manufacture, process, package and distribute consumer, industrial and institutional specialty products such as soaps and detergents, pest control products, aerosols, hard surface disinfectants, deodorizers and automotive chemicals. (www.ccspa.org

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

Shannon Coombs
Canadian Consumer Specialty Products Association
(613) 232-6616, ext. 11 (w)
(613) 791-2480 (c)

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Town of Halton Hills designated the 65th Safe Community in Canada

GEORGETOWN, January 21, 2015 – Community leaders were today celebrating the designation of Halton Hills as the 65th Safe Community in Canada. 

An initiative of Parachute, a national charitable organization dedicated to an injury-free Canada with Canadians living long lives to the fullest, Canadian Safe Communities believe that a safe life is a basic right.  Being designated a Safe Community, is Halton Hills’s affirmation of, and testament to, their community’s aspiration to create a safer life for all its citizens. The official designation of a municipality as a Safe Community indicates a publicly articulated commitment to work towards a safer locality for all.

“Congratulations to the residents and community leaders of Halton Hills for living and working in a Safe Community,” said Louise Logan, Parachute President and CEO. “This designation reflects your commitment to injury prevention within your community. You all deserve to be applauded for your great work."

Communities that choose to be designated a Safe Community are committed to a collaborative relationship with Parachute, members of the Parachute network and others in the domain of health and safety, are also agreeing to some guiding principles, namely leadership, sustainability, community engagement and prioritization of injury prevention.

Communities who have obtained the Safe Community designation have shown considerable commitment to promoting injury prevention and safety promotion locally.  They have brought together local officials from their municipalities at a leadership table, including representatives from local government, public health, police, fire and emergency services, educational institutions, local business, and health and safety organizations.  Designated Safe Communities have completed a formal Priority Setting Exercise and community scan, to inform their programming decisions, and they have a proven plan for sustainability.

“This designation is validation that our efforts to maintain a safe and healthy community to live, learn, work and play are on track,” said Mayor Rick Bonnette, Halton Hills. “It’s wonderful to receive this designation from Parachute, but we know we can always do more. We all need to work together to keep all Halton Hills residents and visitors safe.”

Halton Hills was designated a Safe Community by:

  • Engaging community partners in the designation process.
  • Working together to increase the awareness of safety and injury prevention in the community.
  • Providing a forum for community, business and government leaders committed to community safety and health.
  • Working towards enhancing existing programs and resources through networks and partnerships at the grass roots level to achieve sustainable results.

The Town of Halton Hills, with a population of 60,000, consists of two urban centres, Georgetown and Acton, the Halton Hills Premier Gateway employment area, three hamlets – Glen Williams, Stewarttown and Norval – and several smaller settlements. Halton Hills has long been recognized for its natural beauty, active agricultural community, high quality of life and proximity to major centres, including Brampton, Mississauga and Toronto. 

For more information about the Halton Safe Community visit www.parachutecanada.org.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Four exceptional school crossing guards chosen as Canada’s favourites

TORONTO, December 18, 2014 – Four exceptional individuals have been selected as winners of Canada’s Favourite Crossing Guard Contest for 2014.  Over the next few days, they each will be awarded this honour in their community.

An initiative of Parachute, a national not-for-profit organization dedicated to an injury-free Canada with Canadians living long lives to the fullest, and FedEx Express Canada, Canada’s Favourite Crossing Guard Contest honours the extraordinary contributions of dynamic individuals who help keep our children safe. Crossing guards who have made a difference in the lives of students in their own local communities and who have gone beyond the call of duty, have been selected from across the country for the honour.

“Canada’s Favourite Crossing Guard Contest allows us to celebrate the important contributions made by these women and men in our communities,” said Louise Logan, Parachute President and CEO. “These four individuals, along with crossing guards across the country, go to work every day, rain or shine, snow or slush, to help children make it safely across the road. They deserve to be applauded for their great work."

Canada’s Favourite Crossing Guard Contest winners for 2014 are: Dale Martin, Jack Chambers Public School, London, ON; Gerry Brown, East Lambton Elementary School, Watford, ON; Peter Atienza, Oriole Park Public School, Toronto, ON; and Penny Easter, Brock Collegiate Institute, Brockville, ON.

Now in its ninth year, Canada’s Favourite Crossing Guard Contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It is part of the Walk This Way pedestrian safety program aimed at reducing pedestrian injuries to Canadian children by raising motorist awareness and making school zones more walkable. Since being launched, 29 exceptional school crossing guards from across the country have been selected as Canada’s Favourite Crossing Guards.

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in helping our children make it safely to school,” said Lisa Lisson, president of FedEx Express Canada. “It’s also a unique way for our communities to say thank you to a group of incredibly dedicated men and women who play an important role in our children’s lives.”

Nominations were received from across the country and judging was conducted by a group of safety, community, and private sector leaders.  Each candidate was scored in the categories of: evidence of support shown for the crossing guard; safety record of the crossing guard; proactive initiatives the crossing guard has taken; and level of involvement of the crossing guard in the community. The winners receive a crystal maple leaf award, a coat that identifies the winner as one of Canada’s Favourite Crossing Guards, and $500.  As well, each school will receive $500 provided by FedEx Express Canada.

For more information about the Walk This Way child pedestrian safety program by FedEx Express Canada and Parachute and information on pedestrian injuries and how to prevent them visit www.parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $46 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information and to arrange an interview with the winners:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

51% percent of Canadian teens say they have been hit or nearly hit while walking

Pedestrians being asked to take a Moment of Silence when crossing the street

TORONTO, November 17, 2014 — More than half of Canadian teenagers (51%), between the ages of 13 – 18, said they have been hit or nearly hit by a vehicle while walking, according to survey results released today from Parachute and FedEx Express Canada.  When asked about the contributing factors to the incident or near miss, teens most commonly said the driver wasn’t paying attention (72%) or the driver was going too fast (30%). Teens also admitted they’ve failed to look before stepping onto the road (20%) and being distracted by their phone, music or other communication device (8%).   

The results of the pedestrian safety survey, conducted amongst 510 teens, were shared today with students from Northern Secondary School as part of a national awareness initiative to encourage Canadians to commit to taking a Moment of Silence, by putting their device down and paying attention when crossing the street. This public service announcement is dedicated to the thousands of young pedestrians who are killed or injured in Canada each year. 

“These numbers remind us that we need to educate Canadians on pedestrian and driver safety, including at intersections,” said Louise Logan, Parachute’s President and CEO. “It’s simple, make road safety part of the conversation and remember to take a moment of silence and pay attention whether on foot or in a vehicle.”

The survey was developed to better understand why on average, 30 child pedestrians are killed and 2,412 are injured every year in Canada – meaning nearly every three hours, a child pedestrian is killed or injured. Further, according to the most recent data available, 376 youth were injured in 2010-2011, and 36 were killed as pedestrians in 2010. Most incidents happen between 3:00 p.m. and 6:00 p.m., when drivers are coming home from work and children are walking home from school or after-school activities. For complete survey results and an infographic, visit parachutecanada.org.

“We all play a role in keeping our children and teens safe while they walk in their communities,” said Lisa Lisson, president of FedEx Express Canada. “At FedEx Express we put safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.

For more than 10 years, Parachute has been funded by FedEx Express Canada to deliver Walk This Way, a national awareness campaign aimed at reminding parents and drivers about road safety and ensure kids can walk safely to and from school, from a friend’s house and in the neighbourhood. For information and resources on pedestrian and road safety, including the Pace Car community program, visit parachutecanada.org.

Parachute offers these tips to keep teens, as well as all pedestrians and drivers safe:

  • Parents need to show their children and remind their teenagers about safe pedestrian practices.
  • Reduce distractions, such as cellphones or loud music, and stay alert.
  • Make eye contact with drivers before crossing.
  • Be especially alert when it’s dark out, and make sure you’re visible to drivers.
  • Cross at a traffic signal, crosswalk or corner.
  • Drive slowly in residential and school zone areas where children and teens are more likely to be.

About the Survey

From November 6th to November 11th, an online survey was conducted among a sample of 510 Canadian teenagers 13 to 18 years old who are members or children of members of Angus Reid Forum panel. The margin of error — which measures sampling variability — is +/-4.34%, 19 times out of 20. The sample was balanced and weighted by age, gender and region Census data to be representative of Canadian teens 13-18 years old. Discrepancies in or between totals are due to rounding.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $46 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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Contact:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Halloween means parents and drivers should focus on the ghosts and goblins

TORONTO, October 27, 2014 — On Halloween, Parachute and FedEx Express Canada are urging all road users to drive with extra care so that all ghosts and goblins, as well as their parents and grandparents, will stay safe and sound this ghoulish night.  

Through their national campaign, Walk This Way, Parachute and FedEx Express Canada have tips for drivers and parents to ensure children can walk safely on Halloween, as well as every day, in their neighbourhoods. This means drivers need to slow down in residential areas and parents need to show their children safe pedestrian practices.

“With it getting darker outside earlier, Halloween is a great time for parents and children to talk about pedestrian safety, especially when it comes to crossing the street,” says Louise Logan, Parachute’s President and CEO.  “Set a good example, practice with your children and make road safety part of your conversation.”

Child pedestrian incidents are a leading cause of death for Canadian children under age 14. More than 30 children are killed and 2,400 are seriously injured in a typical year. Most incidents happen between 3 and 6 p.m., when drivers are coming home from work and children are walking home from school or after-school activities.

“We all play a role in keeping our children safe while they walk in their communities,” said Lisa Lisson, president of FedEx Express Canada. “At FedEx Express we put safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.”

For more than 10 years, FedEx and Parachute have been delivering Walk This Way, a national awareness campaign aimed at reminding parents and drivers about road safety to ensure kids can walk safely to and from school, from a friend’s house and on Halloween. As part of this initiative, another effective way to increase road safety in neighbourhoods is by registering to become a Pace Car community.

Parachute offers parents, children and drivers these tips for a safe Halloween:

  • An adult or responsible older child should accompany children, under age nine, since they may lack the skills to cross the street on their own.
  • Teach your child to stop at the curb, look left, right and left again, and to listen for oncoming traffic.
  • Select costumes with bright colours to increase your child’s visibility and choose face paint instead of masks.
  • Always cross at crosswalks, street corners or intersections – it’s unsafe to cross between parked cars or other obstacles.
  • Stay on the sidewalk when walking from house to house, and if there is no sidewalk, walk beside the road, facing traffic so drivers can see you.
  • Drive slowly in residential areas where children are more likely to be trick-or-treating.
  • Watch out for kids, many of whom will be wearing costumes that limit their vision.
  • Reduce distractions, such as cellphones or loud music, and stay alert.

Parachute is generously funded by FedEx Express Canada to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents. For information on Halloween safety and to register as a Pace Car Community, visit parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $46 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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Contact:

George James
Parachute
647-776-5125
416-402-3783
gjames@parachutecanada.org

Parachute asks Canadians to stop the clock on distracted driving during NTDSW

TORONTO, October 20, 2014 – This week, Canadians across the country are focused on the dangers of distracted driving as part of Parachute’s National Teen Driver Safety Week (#NTDSW). The public awareness campaign, featuring #PracticeSafeText, is aimed at reducing distracted, aggressive and impaired driving – the leading cause of preventable injury and death among teens.

In Canada, distracted driving contributes to more serious injuries than impaired driving or speeding. Almost 75 per cent of Canadians rate distracted driving as a very or extremely serious problem and consider texting while driving as the most important road safety issue compared to all other issues, including impaired driving. Research has also shown that a texting driver is 23 times more likely to crash than a non-texting driver.

Parachute, in collaboration with State Farm Canada and the federal and provincial governments, is taking action to raise the profile of road safety for teens.

“We need to take action now to stop distracted driving and keep teens safe behind the wheel,” says Louise Logan, Parachute’s President and CEO. “Teenagers, parents, corporations, governments, and community leaders are coming together during National Teen Driver Safety Week to help make our roads safer for all.”

“As both a mom and the Minister of Transport, safety is my top priority,” says Minister Raitt. “The reality is that Canadian teenagers on the road remain at a higher risk of death than all other age groups. However, in partnering with organizations like Parachute, I am confident that lives will be saved.”

“What makes teen driver fatalities so tragic is that the vast majority of them are completely preventable,” says Meg Field, whose brother, Josh, died five years ago as a result of distracted driving. “Through initiatives like National Teen Driver Safety Week, I hope young drivers will be inspired to drive safely, and be more aware of the devastating effects of distracted, aggressive and impaired driving.”

Throughout the week, teenagers, parents and opinion leaders from across Canada are participating in the National Teen Driver Safety Week activities, programs, and events.

"State Farm has a long history of promoting teen driver safety," says Barbara Bellissimo, Senior Vice President and Chief Agent of State Farm Canada. "We look forward to working with Parachute and other organizations in establishing a National Teen Driver Safety Week in Canada and raising awareness about the serious issues facing teen drivers."

In addition, many provincial governments are proclaiming this National Teen Driver Safety Week. Activities culminate on October 23 when teenagers from across the country, with The Hon. Lisa Raitt, Minister of Transport and Meg Field, will come together in a virtual classroom on teen driver safety.


Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647 776-5125 (w)
416 402-3783 (c)
gjames@parachutecanada.org

Back-to-School means everyone’s eyes need to be on the road

TORONTO, August 25, 2014 – With back-to-school season upon us, Parachute and FedEx Express Canada today launched the Walk This Way program to keep our children safe.

For over 10 years, FedEx and Parachute have been delivering Walk This Way, a national awareness campaign aimed at reminding parents and drivers about road safety to ensure kids can walk safely to and from school. That means drivers need to slow down in residential areas and stop at all school crossings, and parents need to show their children safe pedestrian practices.

Child pedestrian incidents are a leading cause of death for Canadian children under age 14. More than 30 children are killed and 2,400 are seriously injured in a typical year. Most incidents happen between 3 and 6 p.m., when drivers are coming home from work and children are walking home from school or after-school activities.

“We all play a role in keeping our children safe while they walk in their communities,” says Lisa Lisson, president of FedEx Express Canada. “At FedEx Express we put safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.”

Through the Walk This Way program, Parachute and FedEx offer the following tips for back-to-school safety:

  • Teach your child to look and listen every time they cross the street.
  • Teach by doing. Be a good role model by walking with your children to school and demonstrating safe pedestrian practices – crossing only at intersections, stop signs and crosswalks.
  • Always cross with younger children. Children under the age of nine lack the developmental skills to cross the street on their own and should be accompanied either by an adult or by responsible older children.
  • Reduce your driving speed. The higher the speed, the higher the risk of injury, or even death, to a child pedestrian. In fact, pedestrians have less than a 50 per cent chance of surviving a collision if struck by a car travelling 50 km per hour or more, but a 90 per cent chance of survival if the car is travelling 30 km per hour.
  • Eliminate distractions. Cellphones and other electronic devices should not be used when walking across streets or driving.

“With school beginning next week, now is a good time for parents and children to review their school route and discuss safe cellphone use," says Louise Logan, Parachute’s President and CEO. “Parents are their children’s best role models. You can tell your kids what to do, but showing them is always the most effective way to teach your children the habits that will keep them safe."

Another effective way for neighbourhoods to increase local road safety is by becoming a Pace Car community. Also part of the Walk This Way program, community members can sign up to become “Pace Car drivers,” displaying a Pace Car emblem on their vehicle. They pledge to drive respectfully and within speed limits, becoming “mobile speed bumps” to slow traffic, especially in school zones and pedestrian-dense areas. For more information on child pedestrian safety, how to become a Pace Car Community, and the Walk This Way program visit parachutecanada.org.

Parachute is generously funded by FedEx Corp. to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets.

About FedEx

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $46 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

Contact:

George James
Parachute
647-776-5125
gjames@parachutecanada.org

Water safety is the message for Parachute’s Safe Kids Week

TORONTO, June 7, 2014 – Safe swimming and safe splashing mean your kids can have fun when they are in and around the water. This is the message being shared with Canadians during Parachute’s Safe Kids Week, June 7 – 14, 2014. With more than 570 children having drowned in Canada in the past 10 years, this message takes on added urgency and is why Parachute is encouraging Canadians to become aware of the importance of water safety in order to prevent drowning and water-related injuries this summer. 

“Drowning is the second leading cause of injury related deaths for Canadian children,” says Louise Logan, Parachute’s President and CEO. “Education and knowledge are key. Parents need to be aware and know how they can prevent these tragic incidents and through initiatives like Parachute’s Safe Kids Week, we’re ensuring the right water safety resources are available for families who enjoy swimming and water activities.”

Now in its 18th year, Parachute’s Safe Kids Week is an annual public awareness campaign designed to raise awareness about the frequency and severity of preventable childhood injuries, which are the leading cause of death and disability amongst Canadian children. The annual national campaign is held in communities across Canada, including in Victoria, BC where Island Heath is today hosting a dunk tank for local celebrities to get wet in the name of water safety at the national launch of Parachute’s Safe Kids Week.

With 90% of all shallow water drownings of children occurring when an adult is not supervising, Parachute is reminding to adults to be aware and is encouraging Canadians to be know some very important water safety tips to help prevent childhood drownings:

  1. Stay Close, Keep in Sight and Listen: Active supervision is key. Kids overestimate their skills and underestimate their environments like water depth or strength of current.
  2. Life Jackets are Life Savers. Young children under 5 years of age and weak swimmers should wear lifejackets when they are in, on or around the water.
  3. Fence it, Prevent It! Install a four-sided pool fence around your backyard pool. Researchers estimate that 7 out of 10 child drownings can be prevented with four-sided pool fencing.
  4. Know How to Swim. While it doesn’t replace active adult supervision, swimming lessons allow children to gain confidence around water and learn swimming strokes and water skills.
  5. Be Prepared. Get trained in water skills, swimming skills, CPR and first aid. It could help save a life.

Parachute has developed and is sharing numerous resources to parents, and community organizations, which are available at parachutecanada.org/safekidsweek.

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647 776-5125 (w)
416 402-3783 (c)
gjames@parachutecanada.org

The Government of Canada and Parachute urge teenagers to stop texting and driving

OTTAWA, June 2, 2014 – Today The Hon. Rona Ambrose, Minister of Health, The Hon. Lisa Raitt, Minister of Transport and Mrs. Laureen Harper join Parachute CEO Louise Logan in urging 500 senior students at Nepean High School to stop texting while driving.  The event marked the launch of Parachute’s public awareness campaign to Stop the Clock on preventable injuries, including those caused by distracted driving.

Kathryn Field, whose teenage son Josh died five years ago as a result of distracted driving, is sharing her family’s tragic story.  Students across Canada are being encouraged to join Parachute’s national campaign #PracticeSafeText.

“Injuries relating to distracted driving can be devastating to families, friends and to communities,” said Minister Ambrose. “But these injuries and even death can be prevented. I encourage young people and all Canadians to be prudent and be focused when driving so that no other family loses a loved one tragically.”

“Parents want to know that their children are safe when they are on the road,” said Minister Raitt. “Texting and driving puts us all at risk, and our Government is proud to be working with leading organizations like Parachute, who continue to ensure our young drivers remain focused and safe on our roads.”

In Canada, distracted driving contributes to more serious injuries than impaired driving or speeding.   Driver distraction is a factor in between 15% and 19% of fatal collisions involving teen drivers. Canadian teenagers, between the ages of 16 and 19, remain at a higher risk of death per kilometre than all other age groups.

“These statistics send a clear and urgent message,” added Parachute’s President and CEO Louise Logan. “We need to take action to help make our roads safer for all drivers. Practicing safe texting will help save lives. Education, knowledge and empowerment are key to keeping Canadians safe behind the wheel.”

In Canada, preventable injuries kill more youth than all other causes combined and incur an annual economic burden of $20 billion.  Parachute’s Stop the Clock will draw attention to the facts around preventable injuries.  Parachute’s Stop the Clock campaign features the hash tag #PracticeSafeText which teens can tweet to help positively change Canadian’s driving habits.  Parachute has also developed resources materials and videos about distracted driving, which are available at parachutecanada.org.

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe. Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647 776-5125 (w)
416 402-3783 (c)
gjames@parachutecanada.org                      

National conference on fall prevention to support older persons being held in Toronto

Conference to share prevention ideas and help reduce 1 in 3 Canadian seniors from falling

TORONTO, May 27, 2014 – Canadian and global leaders, who work with older people in the fields of medicine, research and social needs, are in Toronto this week at Watch Your Step, the 2014 National Fall Prevention Conference. Taking place at the Eaton Chelsea Hotel in Toronto, May 27 - 28, more than 400 participants, including researchers, practitioners and policy makers in the field of seniors’ health and injury prevention, from across the country and around the world are coming together to exchange, develop and share strategies and best practices for helping prevent falls and injuries amongst older adults in every community across Canada.

In 2004, the direct cost for fall-related injuries for Canadians aged 65 and over was $2 billion - these costs are increasing rapidly due to our aging population which is expected to grown from 4.2 million in 2005 to 9.8 million in 2036. Approximately one third of all seniors fall at least once each year, which means the estimated 3.3 billion seniors will fall at least once in 2036.

“These numbers post a staggering economic burden on our economy,” says Louise Logan, Parachute’s President and CEO. “Our seniors deserve our full attention and support.  Prevention, knowledge and awareness are key.  Discussions like the ones taking place at Watch Your Step will ensure we are able to identify necessary approaches and create essential building blocks to further develop and enhance our support strategies for elders, not only in Canada but throughout the world.”

Watch Your Step is a follow-up to the first national Fall Prevention Conference held in Vancouver in 2010.  This year’s conference, co-hosted by Ontario Injury Prevention Resource Centre located at Parachute, BC Injury Research and Prevention Unit, and Toronto Rehabilitation Institute, follows from the dialogue and review of research and expertise in the area of fall and injury prevention among older adults. 

The event, being opened by Dr. Marla Shapiro, also includes keynote presenters Dr. Dean Fixsen, Senior Scientist at University of North Carolina at Chapel Hill, Dr. Stephen Robinovitch, Professor, Simon Fraser University Injury Prevention and Mobility Laboratory Technology for Injury Prevention in Seniors and Dr. Stephen Lord, Senior Principal Research Fellow at Neuroscience Research Australia in Sydney.

On May 27, the Toronto Rehabilitation Institute (TRI) will give conference delegates the opportunity to see first-hand how people can overcome the challenges of disabling injury, illness or age-related health conditions to live active, healthier and more independent lives.

“We are privileged to have a roster of presenters who are recognized, nationally and internationally, for their work as developers of cohesive strategies which are contributing to the implementation of best practices for the prevention of seniors’ fall,” adds Dr. Vicky Scott, Conference Co-Chair and Senior Advisor, Fall and Injury Prevention, BC Injury Research and Prevention Unit and Ministry of Health.

“We have more than 40 insightful and thought provoking presentations and symposiums taking place at Watch Your Step,” says Linda Yessen Conference Co-Chair and Manager, Ontario Injury Prevention Resource Centre at Parachute.  “Included this year are sessions on How Effective Exercise Programs Help Prevent Falls, The Vital Role Our Physical Environment Plays in Fall Prevention, Risk Factors and Assessment in Fall Prevention, An In-depth Look at Fall Prevention in Community Settings and The Challenge of Preventing Falls in Hospital and Residential Care Settings.”

The complete Watch Your Step program and speakers’ list can be viewed at watchyourstepcanada.com. Watch Your Step is made possible through the generous support of many partners including Shoppers Home Health Care, Osteoporosis Canada, Ontario Neurotrauma Foundation, Ontario Falls Prevention Community of Practice, Public Health Ontario, Canadian Red Cross, Philips Lifeline, Accreditation Canada, Seniors for Seniors and VON Canada.

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe. Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647 776-5125 (w)
416 402-3783 (c)
gjames@parachutecanada.org

Parachute and State Farm are driving change to help teens drive safely

Project Gearshift aims to increase awareness around the number one cause of death amongst Canadian teenagers

TORONTO, May 22, 2014 – In an effort to educate teens about distracted, aggressive and impaired driving, as well as reduce the number of motor vehicle-related injuries and fatalities among young Canadians, Parachute and partner State Farm launched Project Gearshift today.

Now in its second year, Parachute’s Project Gear Shift is a national awareness campaign designed to positively change the driving habits of Canadian teenagers, between the ages of 16 –19, who continue to remain at a higher risk of death per kilometre than all other age groups. Only about 13% of licensed drivers in Canada are 16-24 years old, yet 24% of fatalities and 26% of serious injuries on the road tend to be attributed to this young age group.

“With 24% of all vehicle accidents amongst teens resulting in fatalities, we need to take action help make our roads safer for all drivers,” says Louise Logan, Parachute’s President and CEO. “Education, knowledge and empowerment are key.  By partnering with State Farm, we’re equipping Canadian teens with critical resources to keep them safe behind the wheel.”

Throughout the course of the year, organizers will be raising awareness of teen driver safety issues in Canada, empowering people to discuss and share driver safety issues in their communities and inspiring teens and adult drivers to change their behavior around driving safely as well as being aware of the tragic impact and effects distractive driving can have.  

“What makes teen driver fatalities so tragic is that the vast majority of them are completely preventable,” says John Bordignon, Media Relations State Farm Canada. “Two of our core philosophies are education and safety awareness, by supporting the work Parachute is doing to formally establish a National Teen Driver Safety Week in Canada we are addressing these values and helping to save the lives of teens across the country.”

Parachute and State Farm have created an interactive program with many components, including Project Gearshift Teen Ambassadors, Parachute Engagement Community Sessions and a website, projectgearshift.ca, that offers teen drivers safety resources which all lead up to National Teen Driver Safety Week, taking place from October 19 – 25, 2014. Parachute and State Farm have also developed resources materials of interest to, parents, community organizations, and other interested individuals, available on its website parachutecanada.org/projectgearshift.

About State Farm

State Farm has been serving Canadians since 1938. State Farm is a Fortune 100 company and is the leading Property and Casualty insurer in North America with more than 80 Million policyholders. State Farm has more than 500 Canadian agents and 1700 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit www.statefarm.ca, join us on Facebook, follow us on Twitter, or see us on YouTube.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe. Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest. For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

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For information:

George James
Parachute
647 776-5125 (w)
416 402-3783 (c)
gjames@parachutecanada.org

 

John Bordignon
State Farm Canada
905.750.5567 (w)
416.801.6078 (c)
john.bordignon.pgr8@statefarm.com

There’s more to getting ready for spring than wearing a lighter coat

Injury prevention begins with using your head

TORONTO, May 9, 2014 – With spring officially here and the warm weather upon us, children and their parents are excited to be able to get outside. From playing tag and hopscotch at the playground to riding scooters and bikes, kids want be outside, have fun and exercise.  However, if children are not wearing the right safety equipment and are not aware of their surroundings, preventable injuries can often occur.

Parachute, a national charity dedicated to preventing injury and saving lives, wants to remind parents that injury prevention begins at home. This means when families are getting their sports equipment on, parents need to make sure it all fits and, if their children are running around a playground, they need to be aware of their surroundings and safety rules.

“The first step in injury prevention is using your head,” says Louise Logan, Parachute’s President and CEO. “Anyone who participates in a recreational activity needs to make sure they are wearing the right equipment and they know the rules of the game.”

Parachute recommends the following tips for outdoor safety:

  • Ensure your children wear a helmet every time they ride.
  • Get the right kind of helmet. Choose a bicycle helmet for cycling, in-line skating and scootering. Skateboarders need a special skateboarding helmet that covers more of the back of their head.
  • Ensure the helmet fits your child. The helmet should rest two finger widths above the eyebrow. The side and chin straps should be snug.
  • People of all ages should wear a helmet when they ride. Remember: you are your child's best role model.
  • Before using the playground, remove helmets, scarves and drawstrings.
  • Teach your child pedestrian safety.

Head injuries, resulting from kids on bicycles, are the number one cause of serious injuries and can permanently change the way a child walks, talks, plays and thinks. In Canada, preventable injuries kill more children than any single disease. For more information on safety, whether it’s at home, on the playground, at the pool or school, log on to parachutecanada.org.

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

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For information:

George James
Parachute
647 776-5125 (w)
416 402-3783 (c)
gjames@parachutecanada.org

Tyler Nicholson supports helmet use through Parachute’s Brain Day

Program teaches kids how to keep their brains safe

NORTH BAY, March 17, 2014 – The twists and turns in life can be interesting.  And one of those turns happened today when Tyler Nicholson returned to St. Hubert Catholic Elementary School.  This time, Tyler was not a student in Ms. Callahan’s class.  He attended his former teacher’s class as a member of Canada’s Snowboard Team, encouraging students to participate in Parachute’s Brain Day. 

A strong proponent of helmet use, with a cracked helmet to show for it, the 2013 World Junior Championships Gold Medalist in slopestyle, used the occasion to reinforce with students that they should always wear a helmet whether playing, training or competing.

“You only get one brain in life so use it and look after it.  Parachute’s Brain Day is a great way to learn more about it.  By learning more about your brain, you will learn why it is actually cool to wear a helmet,” Nicholson told the children.  “I get stoked for every run I take but I would never do any of it without a helmet.”

“We are excited to have Tyler encourage students to participate in Brain Day,” said Louise Logan, President and CEO of Parachute.  "It is wonderful to have someone involved in sports who will devote time and energy to teaching young people the importance of safety and wearing a helmet,” said Dr. Charles Tator, Board member of Parachute and founder of ThinkFirst.  “With this type of direct teaching in schools, we hope to keep kids out of harm and living long lives to the fullest.”

Parachute’s full Brain Day program will be taught to students at St. Hubert’s School on March 18 by a volunteer in 3rd year of the Nipissing University Community Health Nursing Program.  Last year, Brain Day reached over 18,000 students across Canada engaging more than 1,100 volunteers.  Numbers this year are anticipated to be higher with the program taking place across Canada in March, April and May.

About Tyler Nicholson

Tyler Nicholson is a native of North Bay and a member of the Canadian Snowboard Team in Slopestyle.  As the Gold Medallist at the recent 2013 World Junior Championships in Turkey, Tyler is the youngest and newest addition to the team.  While he narrowly missed attending the Sochi Olympics, he is viewed as an Olympic hopeful for the 2018 Winter Games.  An avid participant in wakeboarding and motocross outside of snowboarding, Tyler is an advocate for helmet use having experienced first hand the value of helmets in his sporting career.

About Brain Day

Parachute’s Brain Day is a fun, interactive neurosciences program for children in grades 4-6 that introduces students to the parts of the brain, wonders of the nervous system, and why it is important to protect them.  Led by local volunteers, Parachute’s Brain Day turns the classroom into a laboratory where students become sense explorers, conducting science experiments involving the five senses that tie into lessons in neuroanatomy and the fragility of this amazing system.  An example is the Jell-O brain where students study the lobes of the brain learning that the brain has the same consistency as gelatin and is protected by a skull that is only as thick as a pencil.  For more information, see http://www.parachutecanada.org/programs/topic/C55.

About Parachute

Parachute  is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. See us on Twitter, or join us on Facebook.

Media Contacts

Karen Fricker, Parachute
647-776-5117
kfricker@parachutecanada.org

PLAY Program to tackle preventable injuries among Aboriginal youth

Parachute joins with Right To Play and Ontario Ministry of Health and Long-Term Care

TORONTO, Feb. 19, 2014 – Parachute, Right To Play and the Ontario Ministry of Health and Long-Term Care today announced a multi-year program as a response to the high rate of preventable injury among Aboriginal youth in Ontario.  Based on the expertise of Parachute, Right To Play’s PLAY (Promoting Life-skills in Aboriginal Youth) program will be enhanced to include injury prevention skills training to PLAY program implementers. Right To Play is currently partnered with over 50 First Nation communities and urban Aboriginal organizations in Ontario and Manitoba to deliver PLAY programming to 3300 children and youth. The program is youth-centric and includes leadership workshops, sport and recreational activities, volunteer opportunities, intergenerational community events, sport clinics and youth-led initiatives.

With funding from the Ministry, Parachute will identify best practices and design injury prevention programming that will be delivered directly into First Nation communities through PLAY.  Parachute will also perform evaluations to measure success as input into the design of future programs for First Nations youth.

“Aboriginal youth experience very high rates of preventable injury and Parachute is committed to working collaboratively to change this situation,” said Louise Logan, President and CEO of Parachute.  “We are pleased to partner with Right To Play and the Ontario Ministry of Health and Long-Term Care on this important initiative.”

“Right To Play is proud and excited to be partnering with Parachute, leaders in injury prevention.  This new partnership will increase access to knowledge and skills needed in reducing preventable injuries among Aboriginal children, youth and communities. Together we aim to increase the health and well-being of Aboriginal children and youth,” stated Julia Porter, Deputy Director, Aboriginal Initiatives and Education at Right To Play.

“We are excited to team up with Parachute and Right to Play to help bring down rates of preventable injuries among First Nations youth in Ontario.  This initiative will give communities the tools to spread awareness about injuries and help young people play safer,” said The Honourable Deb Matthews, Minister of Health and Long-Term Care.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. See us on Twitter , or join us on Facebook .

About Right To Play

Right To Play is a global organization that uses the transformative power of play to educate and empower children facing adversity.  Through playing sports and games, Right To Play helps one million children weekly in more than 20 countries to build essential life-skills and better futures, while driving lasting social change.  Founded in 2000 by four-time Olympic gold medalist and social entrepreneur Johann Olav Koss, Right To Play is headquartered in Toronto, Canada.  Our programs are facilitated by over 600 international staff and over 13,500 volunteer Coaches.  Programming in Canada includes the enhancement of education in priority schools, and the Promoting Life-Skills in Aboriginal Youth (PLAY) program.  To learn more, visit www.righttoplay.ca and follow @RightToPlayCAN on Twitter and Facebook.

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Media Contacts

Karen Fricker, Parachute
647-776-5117
kfricker@parachutecanada.org

Ashton Lawrence, Right To Play Canada
416-203-0190, x 333, 
alawrence@righttoplay.com

Chevrolet launches new Safe and Sure Child Car Seat Installation Workshop Program

  • Keeping Kids Safe Starts with Knowing How
  • Free Car Seat Installation Workshops at Chevrolet dealerships in Toronto, Vancouver and Montreal

Toronto, ON (February 17, 2014) –Children are our most precious cargo, but when parents don’t know proper car seat safety procedures, they put their children’s lives at risk on the roads. That is why Chevrolet is launching the national Safe and Sure Child Car Seat Installation Workshop Program, offering families expert advice on installing car seats into any make or model of vehicle for free.

Families and caregivers can sign up for the free workshops at http://www.safeandsure.ca.  Sessions will begin at Chevrolet dealerships in Vancouver and Toronto in April 2014.  Dealerships in Montreal will begin offering the workshops in late spring 2014.  No matter what vehicle you drive, or the type of car seat you own, parents and caregivers can register online now for their free expert consultation.

“Safety has always been a priority for Chevrolet,” says Natalie Nankil, Public Relations Manager, Chevrolet. “Knowing that car seat safety has become such a concern, and that parents are looking for know-how and support, Chevrolet decided to help all drivers with the new Safe and Sure program.”

Chevrolet’s car seat installation workshops were piloted in Toronto during 2012 and 2013. The workshops received such overwhelmingly positive response from parents, grandparents, expectant parents and caregivers that Chevrolet is working with Parachute to now offer this program in three major cities.

"Parachute is excited to work with Chevrolet to give families the tools they need to travel safely," said Louise Logan, President and CEO of Parachute. "Research shows that a properly installed and used car seat will prevent injuries, and could save your child's life.  We encourage you to register for a Chevrolet Safe and Sure Car Seat Installation Workshop, so that you can learn this life-saving skill."

Did you know?

  • Motor vehicle collisions are a leading cause of death by preventable injury for Canadian children between the ages of one and nine (Public Health Agency of Canada).
  • A properly used child seat or child restraint system (CRS) reduces the risk of fatal injury by 71 per cent and risk of serious injury by 67 per cent (Canadian Paediatric Society).
  • Misuse rates range from 44 per cent to 81 per cent for car seats and 30 per cent to 50 per cent for booster seats (Canadian Paediatric Society).
  • Car seats have an expiry date. If it is not listed on the label or the seat itself you can call your manufacturer directly to get the expiry date for your model. Do not use a seat that has been in a crash, or a seat that you don't know the history of. Even if there is no visible damage, a crash can still compromise the integrity of the car seat.
  • Children shouldn’t be rushed out of a booster seat. The booster seat works to position the adult seat-belt over the strong bones of the body. Children should not move into a seat-belt until they are 145 cm (4’9”). Check your provincial laws around booster seats for applicable laws and restrictions for your province.

Parents are not alone when it comes to car seat safety. To register for a Safe and Sure Chevrolet Car Seat Installation Workshop visit www.safeandsure.ca.  

Visit the Chevrolet Canada YouTube channel to view the program video.

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.ca on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute's injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute's vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit www.parachutecanada.org.

 

Adria MacKenzie
Chevrolet
Office: (905) 644-6044
Cell:  (905) 442-6555
Adria.mackenzie@gm.com
Karen Fricker
Parachute
Office:  (647) 776-5117
Cell:  (416) 618-3142
kfricker@parachutecanada.org  

Twenty Thousand Durham District School Board Students Earn Passport to Safety

Media invitation
Friday, January 17, 2014

The Durham District School Board (DDSB) is celebrating young worker safety as 20,000 of its students have now completed the Passport to Safety program.

The Passport to Safety Program is a national youth safety initiative that educates young people on basic health and safety issues before they enter the workforce and receive job-specific training. Passport to Safety is offered by Parachute, a national charitable organization dedicated to preventing injury and saving lives and the DDSB was one of the first school boards in the country to pilot the program.

“Safety is always a key priority at the DDSB,” said Joe Allin, Chairman of the DDSB. “We are grateful to the many community partners and to our schools for making this program possible for students. Many of our students have either already entered the part-time workforce or will soon, and it’s imperative that they receive these messages regarding workplace safety.”

To mark the 20,000 student milestone, the DDSB will present Jasmine Fisher, a Wilfred Laurier University student whose family experienced a traumatic workplace tragedy when her brother was killed in a workplace accident. Fisher is a volunteer with the Threads of Life speakers’ bureau.

Threads of Life - the Association for Workplace Tragedy Family Support - helps families affected by a workplace fatality, life-altering injury or occupational disease along their journey of healing.

Fisher will speak on Wednesday, February 5, 2014 at 1:15 p.m. at Pickering High School, 180 Church Street North in Ajax. Media is invited to attend.

In reaching the 20,000 student milestone, the DDSB recognizes its community partners for their ongoing support of young worker safety and awareness in secondary schools, including: Safe Communities of Pickering Ajax (SCOPA); Ontario Power Generation; Ontario Ministry of Labour; and Workplace Safety and Prevention Services.

About Passport to Safety

Passport to Safety is a unique, not-for-profit, cross-Canada catalyst for change, intended to help eliminate needless injuries and preventable deaths of young Canadians aged 24 and under. The program supports the vision that our children enter and return home from safe workplaces every day.

The Passport to Safety program consists of young people taking a “test” based on learning outcomes developed by health and safety curriculum experts from provincial and territorial jurisdictions across Canada. Successful participants are awarded a “transcript” that can be attached to resumes demonstrating their basic awareness of health and safety.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. See us on Twitter, or join us on Facebook .

About Threads of Life

Threads of Life helps families affected by a workplace fatality, life-altering injury or occupational disease along their journey of healing. It provides families with referrals and is the only one-on-one peer support assistance program in the world that is delivered by trained Volunteer Family Guides, family members who have experienced their own workplace tragedy. It is currently working with more than 1,400 families from across Canada who have been affected by a workplace tragedy. The Threads of Life mission is to lead and inspire a culture shift as a result of which work-related injuries and illnesses are morally, socially and economically unacceptable.

About the Durham District School Board

The Durham District School Board is responsible for public education in the rural settings of Uxbridge, Brock and Scugog Townships and the urban settings of Ajax, Whitby, Pickering and Oshawa. The Board employs 7,000 teaching and educational services staff. With 128 elementary and secondary schools and learning centres, the Board accommodates more than 66,000 regular day students and thousands more who take advantage of a wide variety of continuing education and adult credit courses. More information can be found on the Board’s website at www.ddsb.ca. Please follow us on Twitter @DurhamDSB.

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We welcome media to our schools. In keeping with our Safe Schools protocol, we ask media to start their visit at the school office - thank you!

McConnell Foundation Supports Parachute

Parachute is pleased to announce that the J.W. McConnell Family Foundation has selected Parachute to be a recipient of a generous grant through their Social Innovation Fund.  This fund was launched to commemorate the 75th anniversary of the J.W. McConnell Family Foundation in its mandate to improve the lives of Canadians and contribute to a more resilient society by supporting breakthrough ideas and approaches, game changing strategies and collaborations, and continuous innovation.

In the category of Early Stage Consolidation, Parachute was selected as an organization that has proven or promising early stage innovations which is consistent with the approach that formed Parachute.  In a unique process, four longstanding injury prevention charities (SMARTRISK, ThinkFirst, Safe Kids Canada and Safe Communities Canada) amalgamated to form Parachute, a single entity with a vision of an injury-free Canada. 

“I’m so pleased to have the support of the J.W. McConnell Family Foundation not only because it recognizes the value of investment in injury prevention, but also because it signals growing confidence in Parachute’s drive for a new approach,” commented Louise Logan, Parachute’s President & CEO.  “Preventable injury is the number one killer of Canadian children, and represents a $20B annual burden on Canada’s economy.  Parachute is about new thinking that will prevent injuries and save Canadian lives.  This grant will help us to make new connections and leverage technology to share life saving ideas.  It will strengthen our national network and help make injury prevention a priority for all Canadians.”

Consistent with Parachute's strategic plan, the grant will support the creation of a national framework for community mobilization and stakeholder engagement including identification and mapping of stakeholders, creating connections between communities, providing injury prevention solutions and evaluating results.  The grant is effective through January, 2016.

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Winnipeg crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest 

WINNIPEG, Dec. 17, 2013 – On Dec. 19, 2013, at 9:30 a.m., Beaumont School crossing guard George Drad will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Beaumont School
                        5880 Betsworth Avenue
                        
Winnipeg, MB R3R 0J7

When:            9:30 a.m., Dec. 19, 2013

Who:             Steven Fletcher, Member of Parliament
                      (Charleswood – St. James – Assiniboia – Headingley)
                      Tonya Penman, Senior Operations Manager, FedEx Express Canada
                      
Wendy French, Parachute Representative, Injury Prevention Coordinator, Winnipeg Regional Health Authority
                     
 Doug Jonasson, Principal, Beaumont School  

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

Mr. Drad is the crossing guard for Beaumont School in Winnipeg. Mr. Drad’s son was killed as a child while crossing the street, a tragedy that compelled him to become a crossing guard 15 years ago after he retired. Mr. Drad knows the names of the children he helps across the road and his wife, who died recently, used to knit mittens, hats and scarves for the children.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

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To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Whitehorse crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest 

WHITEHORSE, Dec. 17, 2013 – On Dec. 19, 2013, at 9 a.m., Elijah Smith Elementary School crossing guard Leonard Gordon Sr. will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Elijah Smith Elementary School 

When:            9 a.m., Dec. 19, 2013

Who:              Darrell Pasloski, Yukon Premier
                       Ryan Leef, Member of Parliament (Yukon) 
                       
Daniel Anton, Parachute Representative, Co-Chair, Injury Prevention Coalition Yukon
                       
Melanie Bennett, Principal, Elijah Smith Elementary School   

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

Mr. Gordon Sr., 75, is an elder with the Kwanlin Dun First Nation and volunteers widely in the community. A crossing guard for Elijah Smith Elementary School in Whitehorse, Mr. Gordon Sr. is at his post in temperatures that plunge to as low as -40. Very popular in his community, he teaches children about safety and helps with children who have behavioural issues.  

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

St. John’s crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest 

ST. JOHN’S, Dec. 17, 2013 – On Dec. 19, 2013, at 10:30 a.m., Roncalli Elementary School crossing guard Wilf Hunt will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Roncalli Elementary School 

When:            10:30 a.m., Dec. 19, 2013

Who:              Charles Spinney, Operations Manager, FedEx Express Canada, 
                        Len LeRiche, Parachute Representative,
                        Chair, Newfoundland & Labrador Injury Prevention Coalition
                        
Craig Tremblett, Principal, Roncalli Elementary School 

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

A crossing guard for Roncalli Elementary School in St. John’s for the last nine years, Mr. Hunt’s quick thinking saved a child from being hit in the crosswalk by a driver who failed to stop. He’s active in his community, volunteering for local charitable events and attends the school’s special and holiday events as well.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Parachute and FedEx Canada announce winners of Canada’s Favourite Crossing Guard Contest

For the first time, four exceptional crossing guards are recognized

TORONTO, Dec. 17, 2013 – Over the next few days, four crossing guards from across Canada will be presented with awards for being selected winners of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

Students, teachers and parents across Canada submitted hundreds of nominations praising their crossing guards’ abilities to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -        

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Toronto crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest

TORONTO, Dec. 11, 2013 – On Dec. 13, 2013, at 9:30 a.m., Northlea Elementary and Middle School crossing guard Jake Apacible will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Northlea Elementary and Middle School 

When:             9:30 a.m., Dec. 13, 2013

Who:              Adrian Grundy, Manager, Corporate Communications, FedEx Express Canada

                        Lori Radke, VP Marketing and Development, Parachute

                        David Ehrlich, Principal, Northlea Elementary and Middle School 

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

Mr. Apacible, 78, is the crossing guard for Northlea Elementary and Middle School  in Toronto. Referred to by locals as their children’s “guardian angel”, Mr. Apacible often stays past his designated school times to help disabled people from local rehabilitation centres cross safely.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada 
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Government of Canada Promotes Toy Safety During the Holiday Season

Safe play and injury prevention should be a priority when holiday shopping

OAKVILLE, ONTARIO--(Marketwired - Dec. 6, 2013) - On behalf of the Minister of Health, Rona Ambrose, Parliamentary Secretary, Eve Adams, Member of Parliament for Mississauga - Brampton South, Ontario today reminded Canadians to choose wisely this holiday season when shopping for toys for children and to keep injury prevention top of mind.

For the period between June 2011 and November 6, 2013, for children under the age of 12, Health Canada has received 185 incident reports related to toys, 10 reports related to children's jewellery and 37 reports related to children's sporting equipment.

"The holidays are a time for family and fun, and it is often a time when many new toys come into the home," said Parliamentary Secretary Eve Adams. "We are urging all parents to be mindful of toy safety while shopping this year to ensure a safe and fun holiday season." said Parliamentary Secretary Adams.

"Holiday fun should never end due to the tragedy of a preventable injury. Our children deserve to spend their holidays safe and filled with joy," said Louise Logan, President and CEO of Parachute. "We support the Government's ongoing efforts to improve toy safety and to promote these important injury prevention messages for Canadian families and caregivers."

Using unsafe toys - or using safe toys in unsafe ways - can put a child at risk for illness or injury. Canadians are advised to use the following safety tips to guide their toy purchases:

- Purchase age appropriate toys, as toys for older children may contain small parts or other hazards that may make them unsafe for young children;

- Read and follow the age labels, warnings, safety messages and assembly instructions that come with a toy;

- Look for sturdy, well-made toys;

- Look for toys that come with contact information for the manufacturer or importer; and

- Remember to check the Government of Canada's Recalls and Safety Alerts Database to see if a toy has been recalled.

Once the toys are at home, parents and caregivers should continue to be vigilant. For example, toys should be checked often for hazards like loose parts, broken pieces or sharp edges and any weak or damaged toys should be repaired or discarded. All toy packaging, such as plastic wrap, foam, staples, ties and temporary plastic films should be removed and thrown away. For more information, please read Health Canada's guide to toy safety Is Your Child Safe? - Playtime.

If consumers experience a health or safety incident with a toy they have in their home, they should report it to the manufacturer or the retailer it was bought from. They can also report incidents on Health Canada's website.

Également disponible en français

Health Canada news releases are available on the Internet at: www.healthcanada.gc.ca/media

CONTACT INFORMATION

Media Inquiries:
Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Health Canada
Media Relations
(613) 957-2983

Public Inquiries:
(613) 957-2991
1-866 225-0709

NASCAR Driver Denny Hamlin, FedEx Express Canada and Parachute Encourage Drivers to Slow Down

Video: Denny Hamlin invites Canadians to take the Pace Car pledge

Visit the FedEx Express Canada Facebook Page for a chance to win one of 10 Denny Hamlin Prize Packages

MISSISSAUGA, ON., December 4, 2013 - Did you know that in Canada approximately 300 pedestrians are killed on our roads each year and as many as 18,000 are injured? That's why NASCAR driver Denny Hamlin, Parachute and FedEx Express Canada are asking Canadians to take the Pace Car pledge to be a safe and responsible driver.

"On the track, speed is an important part of winning races - but it can have drastic consequences on the streets in our communities," said NASCAR driver Denny Hamlin.   "You can help make a difference.  Take the Pace Car pledge to be a safe and responsible driver, and help make your roads safer for all Canadians."

Many Pace Cars calm traffic throughout a neighbourhood. The more people who participate, the better it works.  By taking the pledge, you agree to become a Pace Car driver by caring for others, driving with courtesy and safety in mind.  You agree to:

  • Recognize that your car use impacts the livability of other residents' streets, just as theirs impacts yours.
  • Drive the posted speed limit on all roads, stop to let pedestrians cross, and be courteous to bicyclists and other road users.
  • Minimize your car use by using active transportation (walking, cycling, etc.), transit and car-pooling.
  • Display your Pace Car stickers on the back of your vehicle and encourage others to take the pledge.

It is important that Pace Cars be easily identifiable as a Pace Car so motorists behind know why the person is driving within the speed limit.  This is why drivers display a Pace Car window cling and/or bumper sticker on the back of their vehicle.  For more information on the Pace Car program and to order your FREE window cling and bumper sticker from Parachute visit http://www.parachutecanada.org/programs/item/pace-car.

"Unfortunately, speeding is common in Canada,” said Pamela Fuselli, Parachute’s Vice President, Government and Stakeholder Relations.  “While it is estimated that about 20% of collisions involve excessive speed or driving too fast for conditions, a Traffic Injury Research Foundation survey found that about 2.7 million Canadians admit to often driving well over the speed limit, We are asking drivers to take the Pace Car pledge and reduce their speed. They could save a life or prevent a child from experiencing a life-altering injury."

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate.  Our drivers know the importance of adhering to the speed limit, especially around school and pedestrian crossings,” said Lisa Lisson, president of FedEx Express Canada.

CONTEST

People are invited to take the Pace Car pledge and join the discussion on how they pledge to drive safely in their community. Those who 'like' the FedEx Express Canada Facebook page and take the Pace Car pledge will be entered into a random draw to win one of 10 FedEx Racing prize packages consisting of an autographed Denny Hamlin photo, a FedEx Racing Official Pit Cap and a FedEx Express die cast car.

Contest conditions and rules are posted on the Pace Car Contest tab at www.facebook.com/FedExCanada or directly at http://on.fb.me/1bf4mJ1.

Denny Hamlin® and #11® licensed under authority of Joe Gibbs Racing, Huntersville, N.C.

Toyota trademarks used with permission.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives.  Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention.  Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit http://www.parachutecanada.org

.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $45 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

Video with caption: "Video: Denny Hamlin invites Canadians to take the Pace Car pledge". Video available at: http://www.youtube.com/watch?v=YpeXAQyfs8k.

For further information:
James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations and Communications
Parachute
647-776-5125
kblair@parachutecanada.org

No Regrets Live presents at St. Matthew Catholic School

(TORONTO, Nov 18, 2013) – Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Nov 28, Sheri-Lyn will share her story with students at St. Matthew Catholic School  as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at  St. Matthew Catholic School, 5735 58th Street, Rocky Mountain House, AB., T4T 1S2, on Nov. 28 at 10:00AM and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call 647-776-5118.

No Regrets Live presents at Pine Ridge Secondary School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 28, Jake will share his story with students at Pine Ridge Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Pine Ridge Secondary School, 2155 Liverpool Road North, Pickering, Ont., L1X 1V4, on Nov. 28, at 8:30am or 9:55 am and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at at 647-776-5118. 

No Regrets Live presents at Sexsmith Secondary School

(TORONTO, Nov. 18, 2013) – Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Nov. 27, Sheri-Lyn will share her story with students at Sexsmith Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Sexsmith Secondary School, Bag 5000, 9401-99 Ave., Sexsmith, AB., T0H 3C0, on Nov. 27, at 1:00pm and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.  

No Regrets Live presents at Ajax High School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 27, Jake will share his story with students at Ajax High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Ajax High School, 105 Bayly St. E, Ajax, Ont., L1S 1P2, on Nov. 27, at 9:00 am and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Sydenham High School

(TORONTO, Nov. 18, 2013) – Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Nov. 26, Melissa will share her story with students at Sydenham High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Kingston Partners for a Safe Community to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Sydenham High School, 2860 Rutledge Road, Sydenham, Ont., K0H 2T0, on Nov. 26 at 9:45am and/or to speak with Melissa.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Pickering High School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov 26, Jake will share his story with students at Pickering High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Pickering High School, 180 Church St N, Ajax, Ont., L1T 2W7, on Nov. 26 at 9:55 am and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Peace Wapiti Academy

(TORONTO, Nov. 18, 2013) – Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Nov. 26, Sheri-Lyn will share her story with students at Peace Wapiti Academy as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit http://www.parachutecanada.org

.

Contact

Media are welcome to attend the show at Peace Wapiti Academy, 11410 104 St., Grande Prairie, AB., T8V 2Z1, on Nov 26, at 1:00pm. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs, or call her at 647-776-5118.

No Regrets Live presents at Dunbarton High School

(TORONTO, Nov. 18, 2013) – Injury survivor Sean Fowler was on his way home from school with his friends. They often cut through an active rail yard, a popular short cut in his small town. While crossing between the moving train cars, Sean’s foot slipped, his backpack got caught and he was swung underneath the train. Sean lost his left arm and leg and has spent several years learning to adapt to his permanent injuries. On Nov. 25, Sean will share his story with students at Dunbarton High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sean, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Dunbarton High School, 655 Sheppard Ave,m Pickering, Ont., L1V 1G2, on Nov. 25 at 8:50 a.m. or 10:15 a.m. and/or to speak with Sean Fowler.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118. 

No Regrets Live presents at Lockerby Composite School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 22, Jake will share his story with students at Lockerby Composite School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with A&M Remediation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Lockerby composite School, 1391 Ramsey View Crt, Greater Sudbury, Ont., P3E 5T4, on Nov. 22 at 12:00pm and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Lo-Ellen Park Secondary School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 21, Jake will share his story with students at Lo-Ellen Park Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with A&M Remediation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Lo-Ellen Park Secondary School, 275 Loach’s Road, Sudbury, Ont., P3E 2P8, on Nov. 21 at 12:15 pm or 1:30 pm and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

Canada’s Influential Sport, Wellness and Health Orgs Offer Unprecedented Help to Get Kids Active

More than 60 of Canada's Leading Companies and Organizations Join Forces to Get Kids ACTIVE AT SCHOOL

Private Sector and Not-For-Profit Organizations Offer to Share Responsibility to Achieve One Hour of Physical Activity Every Day at School

Unprecedented Offer of Access to Considerable Networks, Resources, Investments and Marketing to Reverse a Staggering Trend of Inactivity

TORONTO, Nov. 18, 2013 /CNW/ - Canada's most influential sport, wellness and health organizations today offered unprecedented support to Canada's provincial and territorial governments in order to inject an hour of daily physical activity into Canada's schools. The group of more than 60 private sector and not-for-profit organizations offered to share responsibility to get Canada's kids active at school - representing a historical and unrivaled movement to solve the overwhelming problem of inactive youth in Canada.

The "ACTIVE AT SCHOOL" initiative announced today represents a multi-year movement by the organizations involved to work with governments and offer access to their considerable networks, resources, investments and marketing efforts to reverse the staggering trend of inactivity amongst millions of Canadian children and youth.

The group initiated meetings with governments over the past two months and will seek meetings with Premiers, Education and Health Ministers from all governments in the next 90 days to detail the breadth of what the group is offering to make an hour a day of activity in schools a reality.

The Problem

Canada's children and youth are more inactive today than at any time in our country's history - a fact articulated by numerous studies(i) andclearly recognized by Canada's concerned parents. A survey(ii) of more than 5,000 households has shown that 88 per cent of Canadian families know that being active is the right thing to do but have difficulty doing it, citing a lack of time, safety and financial resources as barriers to greater activity. The same study showed that more than 85 per cent of Canadians agree that schools should have daily physical activity for all students.

Increasing levels of physical activity among young people has been shown in study after study to:

  • improve health outcomes
  • increase confidence and self-esteem
  • provide life lessons, help with goal setting and build teamwork; and
  • improve concentration and academic performance.

Schools represent a safe and structured environment where all students, regardless of background or means, have the opportunity to succeed. Canada's school system, however, is facing extraordinary pressures and competing priorities.

Quotes from Leading Members of the Group and Supportive Voices

"We must help our children be more active at school but we must also help our schools and teachers who are doing great work with the resources they have," said Stephen Wetmore, Chief Executive Officer of Canadian Tire Corporation. "We rely on our schools and teachers to do so much. Those companies and organizations that have the resources and tools to help our school system get our kids more active need to step forward and make a difference."

"We're going to reach out to sit down with every Premier and Minister of Education in the next 90 days to identify ways we can inject more activity into schools," continued Wetmore. "We will learn about the barriers that are unique to each region - and we're going to offer the resources of this incredibly powerful group to help overcome those barriers."

"I always find it strange that we are looking for that secret sauce that makes our kids smarter, happier and gives them better self-esteem. Well, we've got it - it's called exercise," said Dr. Mike Evans, Staff Physician at St. Michael's Hospital. "It is great when kids are active outside of school, and many are, but just like adults if we want to change behaviour we need to think about their daily habits and make it as easy as possible for new habits to be formed."

"We've been focused on getting our young people access to daily physical education for over 80 years," stated Chris Jones, Executive Director and CEO of Physical & Health Education Canada. "We are excited to be a part of ACTIVE AT SCHOOL- working with partners to help raise awareness on the need for quality daily physical education programming for all kids across Canada."

"The passion for hockey, and the joy of playing it, has been passed through generations of Canadian youngsters," said Gary Bettman, Commissioner of the National Hockey League. "To help build the next generation of hockey players, we need to ensure that Canadian students get ACTIVE AT SCHOOL and receive the amount of physical activity they require. We are proud to be part of this outstanding initiative."

"We've made major strides in helping children enjoy healthier lifestyles, but we still have a long way to go to ensure that all kids are physically active," said Pierre Lavoie, co-founder of the Le Grand défi Pierre Lavoie. "Bringing together private, public and not-for-profit partners is part of the solution and we are excited that ACTIVE AT SCHOOL is helping to focus attention on such a critical issue for our youth."

More than 60 partners have rallied together to support an hour a day of activity at school. Inevitably more partners will join the movement in the coming months. Partners of the movement today include:

. 60 Minute Kids' Club

. Active For Live

. Active Healthy Kids Canada

. Alpine Canada Alpin

. Atmosphere

. Bell Canada

. Boys and Girls Clubs of Canada

. Calgary Flames

. Canada Games

. Canada Snowboard

. Canadian Association for the Advancement of Women and Sport and Physical Activity

. Canadian Chamber of Commerce

. Canadian Chiropractic Association

. Canadian Football League (CFL)

. Canadian Interuniversity Sport

. Canadian Medical Association

. Canadian Nurses Association

. Canadian Olympic Committee

. Canadian Paralympic Committee

. Canadian Parks and Recreation Association

. Canadian Public Health Association

. Canadian Soccer Association

. Canadian Sport for Life (CS4L)

. Canadian Tire Corporation

. Canadian Tire Dealers Association

. Canadian Tire Jumpstart Charities

. Canadian Tire Motorsport Park

. CBC Sports

. Clean Air Champions

. Coaching Association of Canada

. Concerned Children's Advertisers

. Ever Active Schools

. Edmonton Oilers Hockey Club . Hockey Canada

. Hockey Experts

. Le Grand Défi Pierre Lavoie

. Mark's

. Maple Leaf Sports & Entertainment

. Montreal Canadiens

. Motivate Canada

. National Association of Friendship Centres

. National Hockey League (NHL)

. National Hockey League Players' Association (NHLPA)

. Nike

. Ontario Chamber of Commerce

. Ontario Healthy Schools Coalition

. Ophea

. Own The Podium

. Parachute Canada

. ParticipACTION

. Physical & Health Education Canada

. Pro Hockey Life

. RBC

. Réseau Familles D'aujourd'hui

. S3

. Senators Sports & Entertainment

. Skate Canada

. Sportsnet

. Sport Chek

. Sport Matters Group

. Sports Experts

. The Sandbox Project

. TSN

. Winnipeg Jets

. YMCA Canada

. YWCA Canada

By working together, ACTIVE AT SCHOOL will raise awareness of the issue and the solution, as well as work with governments, school boards and industry partners to determine how best to achieve one hour a day of quality physical activity. ACTIVE AT SCHOOL partners expect to be making additional announcements in the days, weeks and months to come related to campaign successes and progress.

Visit activeatschool.ca or actifsalecole.ca

Join us on Facebook at Facebook.com/activeatschool

Follow the conversation on Twitter, #activeatschool

About ACTIVE AT SCHOOL

ACTIVE AT SCHOOL is a group of private, public and not-for-profit organizations committed to ensuring that one hour a day of qualityphysical activity and education is brought back to schools across Canada. With a goal of helping to reverse the trend of inactivity in Canadian kids and youth, the organization is focused on using its varied voices to keep the issue top of mind with federal, provincial and municipal government as well as school boards across Canada.

_______________

(1) See appendix

(2)Sklar Wilton & Associates, CTC Power of Sports Study, (2013).

Minister Joe Oliver Announces Support for the CIPSPC

TORONTO, Oct. 29, 2013 /CNW/ - The Honourable Joe Oliver, Minister of Natural Resources and Member of Parliament (Eglinton-Lawrence), today announced funding to enable the organization Parachute to offer simultaneous interpretation and translation services at the Canadian Injury Prevention and Safety Promotion Conference, to be held in Montréal in partnership with the Canadian Red Cross. He made this announcement on behalf of the Honourable Shelly Glover, Minister of Canadian Heritage and Official Languages.

"Our Government is a leader in promoting our two official languages across the country," said Minister Glover. "With this support, we are helping to make this important meeting a truly bilingual event."

"Our two official languages are an integral part of our country's history and identity," said Minister Oliver. "In addition to assisting with the provision of interpretation and translation services at this conference, our Government has helped to facilitate exchanges between the participants."

The Government of Canada has provided funding of $5,000 to Parachute through the Support for Interpretation and Translation subcomponent of the Promotion of Linguistic Duality component of the Enhancement of Official Languages Program. This subcomponent aims to assist organizations that encourage the participation of Canadians in both official languages at public events and to increase the number of documents available in both English and French.

The Government of Canada unveiled the Roadmap for Canada's Official Languages 2013-2018 last spring. The Roadmap focuses on three pillars that will ensure the vitality of English and French across Canada: education, immigration and communities. As outlined in Economic Action Plan 2013, the Government of Canada is renewing its unprecedented investment in the protection, promotion and celebration of both official languages for another five years.

SOURCE Canadian Heritage

For more information (media only), please contact:

Marisa Monnin
Press Secretary
Office of the Minister of Canadian Heritage
and Official Languages
819-997-7788

Media Relations
Canadian Heritage
819-994-9101
1-866-569-6155
media@pch.gc.ca

Transport Minister addresses Parachute’s youth road safety symposium

Students call for a National Teen Driver Safety Week

OTTAWA, Oct. 23, 2013 /CNW/ - Transport Minister Lisa Raitt yesterday congratulated attendees at a national youth road safety symposium on their leadership in working to make roads safer in their communities. Youth Ambassadors with Parachute's national teen driver safety Project Gearshift joined Ottawa-area youth to address traffic crashes as the leading cause of teenage deaths and to endorse calls for a National Teen Driver Safety Week the third week in October.

"The Government of Canada is committed to ensuring the safety and security of our transportation system and I am very pleased to be here today to support this important initiative," said Minister Raitt. "We all have a role to play in the improvement of road safety if we want to achieve our objective of making Canada's roads the safest in the world."

"We are honoured today to have Minister of Transport, Lisa Raitt, recognize the efforts of Canadian youth to save their lives and those of their friends," said Louise Logan, President and CEO of Parachute. "I congratulate our youth leaders for recognizing this important issue and for making action plans to address it."

Youth had gathered to learn more about road safety and to develop strategies to take back to their own communities. As part of this, the students, with Parachute and State Farm®, are urging Canadians to recognize the third week in October each year as National Teen Driver Safety Week, to focus attention on this serious issue. A diverse group including police, health units and industry have endorsed this call to action.

As a new report from the Traffic Injury Research Foundation finds, while the number of teen drivers killed in road crashes is declining over time, the problem is far from resolved. TIRF notes that in 2010, 16- to 19-year-old drivers were still 30% more likely to be killed in road crashes than drivers 20 and older. Males account for almost three quarters of all teen driver deaths.

About Project Gearshift

Project Gearshift, a program of Parachute, is designed to raise awareness of teen driver safety issues in Canada. It gives youth the tools to identify and tackle the main traffic issues in their communities - from pedestrian safety in urban areas to drinking and driving in rural communities.

About Parachute

Parachute (http://www.parachutecanada.org( http://www.parachutecanada.org )) is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute's injuryprevention solutions, knowledge mobilization, public policy and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute's vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. See us on Twitter, or join us on Facebook.

About State Farm

State Farm has been serving Canadians since 1938. State Farm is a Fortune 100 company and is the leading Property and Casualty insurer in North America with more than 80 million policyholders. In addition to providing affordable car insurance rates, State Farm has more than 500 Canadian agents and 1,700 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit www.statefarm.ca, join us on Facebook, follow us on Twitter, or see us on YouTube.

 

The Honourable Lisa Raitt, Minister of Transport (right) joins Parachute President and CEO, Louise Logan, (left) and Parachute Youth Ambassadors for a youth symposium on teen driver safety in Ottawa. Parachute is calling for Canadians to recognize a National Teen Driver Safety Week the third week of October. Photo credit: Lois Siegel (CNW Group/Parachute) 

Image available at: (photos.newswire.ca»)

Media Contact: Kathy Blair, Parachute 647-776-5125, kblair@parachutecanada.org

No Regrets Live presents at École secondaire catholique Algonquin during National Teen Driver Safety

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including École secondaire catholique Algonquin are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Oct.25, Jake will share his story with students at École secondaire catholique Algonquin as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with CN to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at École secondaire catholique Algonquin, 555 Algonquin Avenue, North Bay, Ont., at 10 a.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact: Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Central New Brunswick Academy during National Teen Driver Safety Week

(TORONTO, Oct 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Central New Brunswick Academy are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Oct 21, Sheri-Lyn will share her story with students at Central New Brunswick Academy as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Central New Brunswick Academy, 7263 Route 8, New Bandon, N.B, Oct. 21 at 1:40 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Lasalle Secondary School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Lasalle Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Oct. 21, Jake will share his story with students at Lasalle Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with A&M Remediation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Lasalle Secondary School, 1545 Kennedy Street, Sudbury, Ont., on Oct. 21 at 11:55 a.m. or 1:20 p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at All Saints Catholic Secondary School during NTDSW

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including All Saints Catholic Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Blair Williams was enjoying the Canada Day long weekend along with friends at a cottage. After a long day filled with fun and drinking, that night he decided to take a walk alone. He ended up on the edge of the dock contemplating diving or walking into the water. Due to his impaired state of mind, he dove in and broke his neck in the shallow water. Unable to feel or move his limbs, he was discovered minutes later and he’s now quadriplegic. On Oct.21, Blair will share his story with students at All Saints Catholic Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Blair, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with the Ontario Ministry of Transportation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at All Saints Catholic Secondary School, 3001 Country Lane, Whitby, Ont., on Oct. 21 at 10:15 a.m. and/or to speak with Blair Williams.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Paul Kane High School during National Teen Driver Safety Week

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Paul Kane High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 21, Melissa will share her story with students at Paul Kane High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Paul Kane High School, 12 Cunningham Road, St. Albert, Alta., Oct. 21 at 8 a.m., 9:15 a.m. and 10:30 a.m. and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Northern Secondary School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Northern Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Blair Williams was enjoying the Canada Day long weekend along with friends at a cottage. After a long day filled with fun and drinking, that night he decided to take a walk alone. He ended up on the edge of the dock contemplating diving or walking into the water. Due to his impaired state of mind, he dove in and broke his neck in the shallow water. Unable to feel or move his limbs, he was discovered minutes later and he’s now quadriplegic. On Oct. 24, 2013, Blair will share his story with students at Northern Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Blair, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with CN to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Northern Secondary School, 175 Ethel St., Sturgeon Falls, Ont., on Oct.24 at 1 p.m. and/or to speak with Blair Williams.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or  edriscoll@parachutecanada.org

No Regrets Live presents at École Mother Teresa School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including École Mother Teresa School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 24, Melissa will share her story with students at École Mother Teresa School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at École Mother Teresa School, 79 Old Boomer Rd, Sylvan Lake, Alta., Oct.24 at 1p.m. and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact:
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Chipman Forest Avenue School during National Teen Driver Safety Week

(TORONTO, Oct 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Chipman Forest Avenue School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Oct 23, Sheri-Lyn will share her story with students at Chipman Forest Avenue School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Chipman Forest Avenue School, 33 Forest Avenue, Chipman, N.B., Oct. 23 at 1:15 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at St. Francis of Assisi Middle School during NTDSW

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including St. Francis of Assisi Middle School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 23, Melissa will share her story with students at St. Francis of Assisi Middle School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at St. Francis of Assisi Middle School, 321 Lindsay Avenue, Red Deer, Alta., Oct. 23 at 10 a.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Hammarskjold High School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Hammarskjold High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sean Fowler was on his way home from school with his friends. They often cut through an active rail yard, a popular short cut in his small town. While crossing between the moving train cars, Sean’s foot slipped, his backpack got caught and he was swung underneath the train. Sean lost his left arm and leg and has spent several years learning to adapt to his permanent injuries. On Oct.23, Sean will share his story with students at Hammarskjold High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sean, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with CN to deliver life-saving programming to several schools across the country.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Hammarskjold High School, 80 Clarkson Street South, Thunder Bay, Ont., on Oct.23 at 9:40 a.m. or 11 a.m. and/or to speak with Sean Fowler.

To arrange interviews or to attend the show, please contact:
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at McAdam High School during National Teen Driver Safety Week

(TORONTO, Oct 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including McAdam High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Oct 22, Sheri-Lyn will share her story with students at McAdam High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at McAdam High School, 29 Lake Avenue, McAdam, N.B., Oct. 22 at 1:15 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Bruce Peninsula District Secondary School during NTDSW

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Bruce Peninsula District Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Oct. 22, Jake will share his story with students at Bruce Peninsula District Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with CN to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Bruce Peninsula District Secondary School, 5 Moore Street, Lion’s Head, Ont., on Oct.22 at 1:15 p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Mayerthorpe Jr./Sr. High School during National Teen Driver Safety Week

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Mayerthorpe Jr./Sr. High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 22, Melissa will share her story with students at Mayerthorpe Jr./Sr. High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Mayerthorpe Jr./Sr. High School, 5310 - 50 Avenue, Mayerthorpe, Alta., Oct.22 at 12:30pm and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact:
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Safe Community Wood Buffalo

(TORONTO, Oct.18, 2013) – Kyle was heading out for a summer job interview near his home. As usual, he hopped onto his bike wearing an iPod but no helmet. That day, while cycling down a steep dirt hill near the bike path, he found his brakes wouldn’t work. Kyle lost control and fell off his bike, breaking his back and injuring his head. After three long months spent in hospital, Kyle had to learn how to live as a paraplegic. On Oct. 22, Kyle Gieni will share his story with youth at Safe Community Wood Buffalo as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Kyle, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Safe Community Wood Buffalo, #208 – 10010 Franklin Avenue, Fort McMurray, Alta., on Oct. 22 at 9:15 a.m. or 1:15 p.m. and/or to speak with Kyle Gieni.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Speech from the throne marks a new chapter for injury prevention in Canada

TORONTO, October 16, 2013 – Today’s Speech from the Throne marked a new chapter for injury prevention in Canada, Parachute said today. 

As part of its commitment to safeguard and protect Canadian families, the government said it will “collaborate with injury prevention organizations, to reduce the injury rate in Canada.”

“Parachute congratulates the Government of Canada for recognizing the importance of injury prevention to Canadian families and we look forward to collaborating with the government and other stakeholders on these initiatives,” said Parachute President and CEO Louise Logan.

Preventable injury is the leading cause of death for Canadians aged 44 years and under and today’s inclusion in the Speech from the Throne brings much needed focus to this important health issue.

In addition to the emotional toll that it takes on many individuals and families, preventable injury costs the Canadian economy $20 billion annually. Investment in injury prevention will enable Parachute to develop solutions that will save lives, with human, social and economically beneficial outcomes. 

Most “accidents” are not accidents at all, but are predictable and preventable.  Relatively modest investments in injury prevention can significantly reduce the impact on society.

Addressing preventable injuries will have a positive impact on our public health care system by providing long-term cost savings, and will provide Canadians with the tools to be productive participants in our economy, workforce and communities from youth through to retirement.

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit www.parachutecanada.org.  See us on Twitter, or join us on Facebook.

For media assistance, contact:

Karen Fricker, Parachute 647-776-5117, 416-618-3142, kfricker@parachutecanada.org

Kathy Blair, 647-776-5125, kblair@parachutecanada.org

Drive like it’s Halloween every night

Parachute & FedEx Express Canada urge drivers to be mindful of young pedestrians every day of the year.

(TORONTO) October 24, 2013 — Driving with extra care on Halloween is a great idea. Why not make it a habit every day? Each year, almost 2,400 children in Canada are injured in pedestrian-related incidents.  We can bring this number down by driving carefully in residential areas, avoiding distractions and keeping our speed at or below the posted limit—not just while children are trick-or-treating, but every day of the year.

FedEx Express Canada and Parachute, a national charity dedicated to preventing injury and saving lives, have tips for drivers and parents to ensure children can walk safely in their neighbourhoods year round.

“Halloween is a fantastic opportunity for parents to discuss safe pedestrian habits with their kids and to model safe behaviour both as a pedestrian and as a driver,” says Pamela Fuselli, a Vice-President at Parachute.  “Practice the safety rules with them and consistently set a good example – make it part of the conversation.  Research shows that this really makes a difference!”

“As the world's largest express transportation company, FedEx puts safety above all, both in the workplace and in the communities in which we operate,” said Lisa Lisson, president of FedEx Express Canada.  “Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.” 

To help parents and children prepare for Halloween, Parachute recommends:

  • Children under age nine should be accompanied by an adult or responsible older child, since they lack the developmental skills to cross the street on their own;
  • Teach your child to stop at the curb, look left, right and left again, and to listen for oncoming traffic;
  • Select costumes with bright colours to increase your child’s visibility and choose face paint instead of masks;
  • Always cross at crosswalks, street corners or intersections - it’s unsafe to cross between parked cars or other obstacles;
  • Stay on the sidewalk when walking from house to house and if there is no sidewalk, walk beside the road, facing traffic so drivers can see you.

To help drivers prepare for Halloween, Parachute recommends:

  • Drive slowly in residential areas where children are more likely to be trick-or-treating;
  • Watch out for kids, many of whom will be wearing costumes that limit their vision;
  • Reduce distractions, such as cellphones or loud music, and stay alert;
  • Reduce your speed during peak trick-or-treating hours.

Another effective way to increase road safety where you live is by becoming a Pace Car community, part of Parachute’s Walk This Way program. Community members sign up to become “Pace Car drivers”, displaying a Pace Car emblem on their vehicle. They pledge to drive respectfully and within speed limits, becoming “mobile speed bumps” to slow traffic, especially in school zones and pedestrian-dense areas.

For more information on Halloween safety, how to become a Pace Car Community, and the Walk This Way program, visit www.parachutecanada.ca

Parachute is generously funded by FedEx Express Canada to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

For further information, please contact:

Kathy Blair, Coordinator, Media Relations and Communications, Parachute
Tel: 647-776-5125
Email: kblair@parachutecanada.org

Media advisory: Youth Symposium in Ottawa to focus awareness on teen driver safety

Transport Minister to attend, youth to call for recognition of a National Teen Driver Safety Week 

TORONTO, Oct. 17, 2013 – A Youth Symposium at Ottawa’s National Arts Centre on Oct. 22 will focus attention on youth and road safety as part of Parachute’s Project Gearshift. Seven Youth Ambassadors from across Canada will share with Ottawa-area students their expertise and experience working on road safety issues in their communities. Parachute is delighted to host Transport Minister Lisa Raitt for part of the day as an honoured guest and to have her address the students.

While teen drivers make up just 13% of the driver population, they account for about a quarter of the driver fatalities and injuries each year. Parachute’s Project Gearshift aims to reduce that toll and to have Canadians recognize an annual National Teen Driver Safety Week in Canada for the third week in October. Symposium participants will share information and work together to develop tools to effect road safety changes in their own communities.

Who:

  • Hon. Lisa Raitt, Minister of Transport
  • Parachute staff, including President & CEO, Louise Logan and Project Gearshift lead, Alex Kelly
  • Students, including seven Youth Ambassadors from Alberta, Ontario and New Brunswick

Where:

Salon Room, National Arts Centre, 53 Elgin St., Ottawa

When:

Tuesday, Oct. 22, 8 a.m. – 1 p.m.

Schedule details for media

The Minister will speak from 12:25 – 12:35.

Youth will meet with Minister Raitt and take photos at 12:35 – 12:40.

Students available to speak with media after that time.

More information

See www.projectgearshift.ca and www.parachutecanada.org

For media assistance, contact

Kathy Blair, Parachute, 647-776-5125, kblair@parachutecanada.org

Karen Fricker, Parachute, 647-776-5117, kfricker@parachutecanada.org