Parachute has developed a Bike Safe PSA as one of a series of three animated 30-second public service announcements: Walk Safe, Bike Safe, and Play Safe. The Bike Safe PSA incorporates evidence-based key messaging and has been produced in four languages: English, French, Chinese and Punjabi. The primary audience is Canadian families, especially those new to Canada. You are welcome to share these PSAs through your own social media networks and websites.
The Bike Safe PSAs can be viewed in Chinese, Punjabi, and French at the below links:
Children are most likely to get hurt because they are just learning to ride, going too fast, riding near cars and traffic or not using safety gear.
The most common injury is a broken bone. The most serious injuries are those involving the head and brain. Even seemingly minor head injuries may cause permanent brain damage.
A properly fitted helmet helps protect your child's brain in a crash or fall. Head injuries are a leading cause of serious injury and death to kids on bicycles. A head injury can permanently change the way a child walks, talks, plays and thinks. The human skull is just one centimetre thick. A properly fitted and correctly worn bike helmet can cut the risk of serious head injury by up to 80 per cent. This means four out of five brain injuries could be prevented, if every cyclist wore a helmet.
You are your child's best role model. Everyone should wear a helmet when they ride.
Reflective materials such as fluorescent-coloured clothing and accessories, as well as lights, may improve the visibility of children when they are riding on the roads. Drivers can see children better if they are using reflective materials.
Children develop physical and thinking skills around age 10 – but their ability to ride on the road may depend on their experience, environment and development. Younger children should be accompanied by adults or older children whenever they ride their bikes, especially in traffic. To help decide if your child is ready to ride on the road, parents need to think about the roads around them (e.g. do streets have a lot of traffic, many intersections to cross), the amount of practice your child has riding on streets, and their knowledge of the rules of the road. All of these should be taken into consideration when making a decision to let them ride on the road.
If drivers slow down, they reduce the chance of children being injured on the road. When drivers slow down to speeds between 30 and 40 km/h, injuries to children on bicycles are reduced by 48 per cent.
Legislation requiring cyclists to wear helmets has been shown to be highly effective in having more children and adults wear helmets. If more children wear helmets, there will be fewer injuries.