Parachute - Preventing Injuries. Saving Lives.
Motor Vehicle Collisions - What Can be Done?

Motor Vehicle Collisions - What Can be Done?

Distracted Driving

Distraction is an issue amongst all Canadian drivers. It can be defined as anything that takes a driver’s attention away from the task at hand. These distractions can be classified into three categories: visual, manual and cognitive.

  1. Visual distraction: When a driver’s eyes leave the road way
  2. Manual distraction: When a driver’s hands leave the steering wheel
  3. Cognitive distraction: When a driver’s mind is no longer on the task at hand

These distractions can seem like a minor moment of inattention, but still detract from an important task. Handheld devices present high levels of risk amongst drivers. Other distractions include drinking, adjusting dials in the car, eating, personal grooming, turning around, reaching for something in vehicle and communicating with people inside or outside the vehicle. The addition of passengers further distracts drivers, through loud conversations and horseplay.

In addition to the type of distraction, it is also important to recognize that distractions can have various origins.

It is important to manage distractions before getting on the road. These tips are a great start to staying safe behind the wheel:


Take the #PracticeSafeText pledge today! Canadians from across the country have participated in the social media campaign that aims to drive awareness to the issue of injuries & deaths resulting from texting while driving and walking. =

Speed Reduction 

Speed reduction is an important factor in overall pedestrian safety. A pedestrian struck by a car traveling at 50 km/hr is eight times more likely to be killed than a pedestrian struck at 30 km/hr. Even small reductions in speed can be significant. For each 1.6 km/hr reduction in average speed, collisions are reduced by five per cent. Reducing vehicle speed has been proven to be effective in preventing crashes and reducing the severity of injuries. At a speed of 30km/hr, vehicles and pedestrians are both relatively safe; drivers have sufficient time to stop for pedestrians and pedestrians can make better crossing decisions.

Parachute’s Pace Car Community program speak to the specific issue of traffic calming. Volunteers in the community agree to drive at the posted speed limit. Cars become a "mobile speed bump" slowing speeding traffic behind them. Traffic is not only calmed on one street, but throughout a neighbourhood.

Teen Driver Safety

Teen driver safety is a huge issue in Canada—while young people only make up 13% of licensed drivers, they account for approximately one quarter of all road- related injuries and fatalities. Teenagers are known to demonstrate increased risk taking behaviour, particularly related to driving. Most of these injuries and deaths can be prevented; ProjectGearshift is all about driving that change.

Parachute’s Project Gearshift is a national awareness campaign focused on teen driver safety in Canada. A key focus of Project Gearshift is National Teen Driver Safety Week (NTDSW). The third annual NTDSW was held in Canada from October 19-25, 2015, and was a huge success. Many organizations,groups, andindividuals answered thecall by taking action in their local communities to raise awareness and drive change around this issue.