The images and messages depicted are the most common ways that children 0-6 are injured from child passenger related incidents. For each scenario, there is a negative message that shows what could happen (i.e. a toddler loose in back seat being thrown forward in a crash) and for some, a less negative message that shows the potential of a serious injury (i.e. a 4 yr old child in back seat propelled forward with seatbelt digging into waist and side of neck – not in booster seat). These images have a corresponding positive image that shows what can be done in the environment to prevent that injury (i.e. 4 yr old in high back booster seat, in back seat, with lap belt potion over hips and chest portion correctly positioned on his shoulder). Some of the images have been focus group tested by caregivers who are new to Canada, young parents, Aboriginal caregivers or those with lower literacy.
Some caregivers indicated they needed to see the most negative image to get them thinking about the issue, while others only needed to see a less negative message. Still others only needed to see the positive message to “get the message” about what they could do to prevent this injury to their child. or some messages, only one, or a combination image is included to depict that situation, depending on what caregivers suggested.
We know that education alone does not change behavior. We need to start the discussion from the caregiver’s own needs and situation and help them work through their own solutions to their ultimate goal- keeping their baby/young child safe. We need to ensure they have access to the equipment and resources, as well as the knowledge, to minimize the risk of injury as their child grows. These images are just one additional discussion tool in that larger process.
These images can be useful in starting discussion about what caregivers know about how to prevent injury and to problem-solve around the barriers they encounter in keeping their children safe. The images can also be integrated into other resources that you create, such as posters, calendars, displays, etc.