History and accomplishments
In July 2012, Parachute was created through the amalgamation of four legacy organizations to create one, strengthened voice for injury prevention.
Parachute united the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada, led by founding President and CEO Louise Logan.
In its first five years, 2012-2017, under the guidance of its first Strategic Plan, Parachute has:
- Researched and released the Cost of Injury in Canada Report (2015), which quantifies the financial and societal burden of injury, nationally and provincially
- Lobbied for and established the first National Injury Prevention Day (July 5, 2017)
- Hosted two major galas, in 2015 and 2017 that, collectively, raised $2 million. At the 2017 gala, Parachute honoured the Rt. Hon. David Johnston, with the inaugural Dr. Charles Tator Parachute Safety Award.
- Developed Concussion Ed, a mobile app to give Canadians free access to critical concussion resources in both French and English (2016), as well as the Canadian Guideline on Concussion in Sport (2017)
- Partnered in 2016 with Bell Media, which donated airtime for Parachute’s Stop the Clock and Concussion commercials extensively across all their channels, including primetime airing over a 12-months period of these public service announcements. This resulted in an unprecedented extension of Parachute’s message reach, adding an estimated 750 million impressions across Canada for the duration of the campaign (2016 into 2017).
- Led annual awareness campaigns both through community and online activities such as Safe Kids Week and National Teen Driver Safety Week.
- Led school-based injury awareness campaigns such as Brain Waves (neuroscience presentations for students in grades 4 to 6), Walk This Way (a pedestrian youth safety program), No Regrets (presentations to high school students) and TD ThinkFirst for Kids.
- Organized and ran two successful and influential Parachute Zero Vision Summits in 2016 and 2017 that brought together road safety experts, advocates and municipal representatives from across the country.
- Most significantly, Parachute has brought together a direct injury-prevention Canadian network of 8,000 constituents, including 68 Designated Safe Communities, brain education and road safety partners, sporting organizations, concussion specialists, and partners from government, corporations, foundations, education, and health care.