Calling on teen drivers to prevent drugged driving and save lives

Parachute’s National Teen Driver Safety Week wants teens to #GetHomeSafe

TORONTO, October 16, 2017 – National Teen Driver Safety Week (NTDSW), an annual public awareness campaign aimed at educating young drivers about road safety, is taking place October 15-21. This year, Parachute and State Farm Canada are calling on teens to help reduce drugged driving and #GetHomeSafe.

One in four drivers aged 16-24 who died in a crash between 2000-2010 tested positive for cannabis - yet many youth don’t consider drugged driving to be high risk. Some teens even mistakenly believe using cannabis would make them a better driver. Educating teens about distracted, impaired and aggressive driving – including speeding – is also part of this year’s NTDSW campaign.

“While young people make up 12 per cent of drivers, they account for approximately 20 per cent of all road-related injuries and fatalities,” says Steve Podborski, Parachute President and CEO. “It’s critical that we empower teens with the knowledge of how the right choices can prevent collisions, suffering and heartbreak.”

“The consequences of impaired driving can be devastating. The Government of Canada takes road safety seriously, and we’re creating stronger laws and providing new tools to combat drug-impaired driving,” says the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness. “This National Teen Driver Safety Week, we encourage parents and teens to speak about the dangers of driving under the influence, and how we can all play a role to keep our roads and communities safe‎.”

“Auto collisions are the No. 1 killer of teenagers in Canada: drug-impaired driving is an increasing factor in teen deaths with the tragic part being that it can be completed avoided,” says John Bordignon, Media Relations at State Farm Canada. “Our recent survey found that half of respondents who admitted to smoking cannabis and driving believe it does not adversely impact their ability to drive safely, while another 20 percent admitted to driving while under the influence of a prescription drug or opioid. This proves continued education and awareness are needed. NTDSW is essential to showcasing the importance of auto safety while helping teens drive sober, avoid distractions and stay alive while using our roads.”

During the week of October 15-21, 2017, teens, parents and influencers will be participating in NTDSW activities across Canadian communities, including Parking Lot Chalk Makeovers and a Positive Ticketing Activity which promotes, encourages and rewards good driving habits among teens.

With their partners at State Farm Canada, Parachute has launched the Parachute Vision Zero Network, with one simple goal: the elimination of fatalities on Canadian roads through collaboration. Parachute is also hosting its second annual Vision Zero Summit during NTDSW, to update hundreds of its road safety partners on the implementation of Vision Zero across Canada.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the No. 1 killer of children. They cost the Canadian economy $27 billion a year. Worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at http://www.parachutecanada.org, follow us on Twitter, or join us on Facebook.

About State Farm Canada

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm Canada division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit https://www.statefarm.ca, join us on Facebook, or follow us on Twitter.

 

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Media contact:

Kelley Teahen, Director, Communications & Marketing, Parachute

647-776-5128

media@parachutecanada.org

Concussion baseline testing not required or recommended for youth athletes: Parachute statement

TORONTO, Aug 24, 2017 - Parachute has released a statement to clarify the role of concussion baseline testing for Canadian youth and adult athletes.

Concussion baseline testing has become increasingly marketed to athletes throughout Canada as a mandatory or recommended practice to help improve the post-injury care of athletes with suspected concussion.

In response, Parachute has released a set of key recommendations aimed at sport organizations, parents, and healthcare professionals. The recommendations are based on current research and consultation with Parachute’s Expert Advisory Concussion Subcommittee.

Baseline testing is not required for post-injury care of youth athletes with suspected or diagnosed concussion and is not recommended. Rather than using resources for baseline testing, Parachute encourages sport organizations to develop processes within their organizations to “recognize and remove” when a suspected concussion has occurred. Appropriate medical assessment, management, and return to sport are key, as outlined in the Canadian Guideline on Concussion in Sport.

The full Statement on Concussion Baseline Testing in Canada is available at parachutecanada.org/concussion

For more information:

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

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For further information or to arrange an interview, please contact:

August 24 & 25:

Isabel Cupryn, Parachute, (647) 776-5119, media@parachutecanada.org

August 26 and onward:

Pamela Fuselli, Parachute, (647) 776-5103, pfuselli@parachutecanada.org

‘Phones down, heads up’ - Five steps to help keep kids safe as they head back to school

TORONTO, August 30, 2017 – Back to school means a renewed focus on safety for drivers and parents. Every day in Canada, seven children are struck while walking, and pedestrian injuries remain a leading cause of injury-related deaths for Canadian kids aged 14 and under. Most incidents happen after 3 p.m., when drivers are coming home from work, and children are walking home from school or after-school activities.

With this in mind, Parachute and FedEx Express Canada are reminding parents and drivers to ensure kids can walk safely to and from school on our neighbourhood streets. With school starting, that means drivers should remain focused on slowing down in residential areas and parents are reminded to show their children safe pedestrian practices. They offer five important steps:

1.  Phones down, heads up when walking.

  • Child pedestrians are up to 30% more likely to be struck or nearly struck by a vehicle when distracted by a cell phone.

2.  Tempted to cross mid-block? Instead, take the extra time to cross at the corner.

  • Up to 25% of pedestrian collisions occur at mid-block locations.

3.  Be especially alert when it’s dark out, and make sure drivers can see you.

  • 55% of pedestrian deaths occur at night and/or with low-light conditions.

4.  It’s always best to walk on sidewalks or paths. No sidewalk? Walk facing traffic as far away from vehicles as possible.

  • Sidewalks can reduce pedestrian collisions by 88%.

5.  Adults or older children should walk with young children and teach them how to cross the road safely. The ability to assess vehicle speed and to judge safe gaps in traffic develops over time and with experience.

  • A pedestrian struck by a car travelling 50 km/h has less than a 20% chance of survival.

These actions are only effective when they happen in an environment that is designed for safety and laws are enforced.

“As a global express transportation company, FedEx Express puts safety above all, both in the workplace and on the road,” says Pina Starnino, Vice President of Operations at FedEx Express Canada. “For us, safety is more than just an essential work practice - it is a commitment to our neighbours in the communities we serve. As part of our FedEx Cares commitment to invest $200 million in 200 communities worldwide by 2020, we are dedicated to saving lives and developing solutions that responsibly and sustainably make roads safer.”

For more than 16 years, Parachute and FedEx Express Canada have been delivering Walk This Way, a national pedestrian safety awareness campaign aimed at educating parents and drivers about road safety, while encouraging children to walk safely in their neighbourhoods. Walk This Way asks drivers to exercise caution, slow down and drive the speed limit in residential areas; and always stop at all school crossings. Parents are urged to act as role models for their children and demonstrate safe pedestrian practices. 

“When a child is injured, it devastates us all, and we want no more broken hearts." says Steve Podborski, Parachute’s President and CEO. “Back to school is a time for adult pedestrians to role model good practices, and for drivers to slow down and be vigilant on the road.  Working together, we can ensure our kids walk to and from school safely throughout the year.”

Another effective way for neighbourhoods to increase local road safety is by becoming a Pace Car community. As part of the Walk This Way program, community members can sign up to become “Pace Car drivers,” pledging to drive respectfully and within speed limits - becoming “mobile speed bumps” to slow traffic - especially in school zones and pedestrian-dense areas. For more information on child pedestrian safety, how to become a Pace Car Community, and the Walk This Way program, visit http://parachutecanada.org.

Parachute’s Walk This Way pedestrian safety program is generously funded by FedEx Corp., to provide year-round education, resources and support for parents and community groups to increase the safety of their streets. Parachute has also recently adopted a Vision Zero approach to their road safety activities. This framework puts safety over speed and aims to eliminate road fatalities. More information on the program can be found at http://www.visionzeronetwork.ca.

All stats can be found in the following report: http://ccmta.ca/images/publications/pdf//CCMTA_Pedestrian_Report_Eng_FINAL.pdf

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $60 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities.  To learn more about how FedEx connects people and possibilities around the world, please visit http://about.fedex.com.

About Parachute

Parachute is Canada’s only national charity dedicated to stopping preventable injuries, which cost the economy $27B each year. Preventable injuries are the #1 killer of children. One child dies every nine hours*. We have a proven cure: education, knowledge and empowerment. Support Parachute’s life-saving programs and initiatives and help create an injury-free Canada. For information, visit http://parachutecanada.org, and follow us on Twitter, Facebook, Instagram and LinkedIn.

* For the age group of 0-19 years.

 

For more information:

Julie Taylor, Parachute

(Office) 647-776-5120

(Cell) 416-655-1240

jtaylor@parachutecanada.org

New Rail Safety Program Plans to Save Lives

Parachute announces #CrossSAFE, funded in part by Transport Canada

TORONTO, August 22, 2017— Parachute is pleased to announce the two-year #CrossSAFE initiative, funded in part by Transport Canada. More than 100 Canadians were killed or seriously injured in 202 railway crossing collisions and trespassing incidents in 2016*. The #CrossSAFE program aims to stop preventable injury in its tracks, by raising rail safety awareness in all road users (pedestrians, cyclists and drivers) across the country.

The #CrossSAFE program will help to grow the capacity of local communities committed to rail safety education and awareness across Canada. In collaboration with Operation Lifesaver, a national not-for-profit dedicated to promoting rail safety, Parachute will integrate #CrossSAFE messages and materials into annual educational campaigns (such as Back to School, National Teen Driver Safety Week and National Rail Safety Week) with a tie-in to Vision Zero efforts.

“Railway collisions and trespassing led to 65 fatalities and 44 serious injuries in Canada in 2016*.  Those are lives lost, and hearts broken.” says Steve Podborski, Parachute President and CEO. “Thanks to the support of Transport Canada, Parachute can help put the brakes on preventable injury and fatality, and save lives across the country.”

#CrossSAFE will promote and measure increased understanding of safe behaviours around railways with parents, children and youth.

There will also be grant funding awarded to four communities over 2 years, to support rail safety activities to achieve the following objectives: help reduce deaths and injuries around road/railway crossings in Canada; enhance awareness of grade crossing and trespassing hazards; promote safe practices at road/railway grade crossings and on railway property.

Free rail safety resources and information will be available at parachutecanada.org/CrossSAFE.

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

*Source: http://www.tsb.gc.ca/eng/stats/rail/2016/12/r2016-12-t2.asp

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For information, please contact:

Isabel Cupryn, Parachute

647-776-5119 (w)

icupryn@parachutecanada.org

Parachute announces Canadian Guideline on Concussion in Sport to protect health of active Canadians

TORONTO, July 28, 2017 - Concussions in sport are a recognized public health problem because of their frequency of occurrence and their potential short- and long-term consequences. These include cognitive, emotional and physical symptoms, and when left undetected, even death. Parachute Canada (Parachute) works closely with concussion experts from across the country to better understand the most effective prevention, recognition and management strategies for concussion. Today, Parachute is announcing the new Canadian Guideline on Concussion in Sport.

Based on scientific evidence from the 5th International Consensus Statement on Concussion in Sport, and developed with Parachute’s Expert Advisory Concussion Subcommittee, the comprehensive Canadian Guideline creates the foundation for a more consistent approach to concussion across the country, which will allow participants to play safer and continue training, competing, and enjoying a full, active life.

The Canadian Guideline on Concussion in Sport is part of the Parachute-led Concussion Protocol Harmonization Project. With support from the Public Health Agency of Canada, and in collaboration with the Department of Canadian Heritage – Sport Canada, Parachute is working with National Sport Organizations to ensure concussion protocols that align with the Canadian Guideline are in place across Canada’s amateur sport community.

The announcement comes following the Conference of Federal, Provincial and Territorial Ministers Responsible for Sport, Physical Activity and Recreation in Winnipeg. Steve Podborski, Parachute President & CEO and Olympian, is available to media.

More information

Quick Facts

  • Sport and recreation-related injuries account for more than half of child and youth injuries treated in emergency departments across Canada.
  • Among children and youth (10-18 years) who visit an emergency department for a sports-related head injury, 39% were diagnosed with concussions, while a further 24% were possible concussions.
  • The Government of Canada is investing $1.4 million to develop a comprehensive, evidence-based approach to preventing, managing and raising awareness among Canadians about concussions.

Quotes

“I encourage all Canadians to incorporate more physical activity into their daily lives. However, I also want to encourage safe practices to prevent possible injuries. The Canadian Guideline on Concussion in Sport not only raises concussion awareness, but also provides parents, coaches, athletes and healthcare professionals with an evidence-based approach to preventing, identifying, managing and treating concussions.”

- The Honourable Jane Philpott, P.C., M.P., Minister of Health

“I am excited that the Canadian Guideline on Concussion in Sport is now available to all Canadians. It’s an invaluable tool, which will allow athletes, especially our young ones, to enjoy sport in a safe manner. I truly hope that this guideline will be used by all provinces and territories to ensure that proper return-to-play and return-to-learn protocols are followed by all.”

- The Honourable Carla Qualtrough, Minister of Sport and Persons with Disabilities

“We are honoured to work with the Public Health Agency of Canada and other elite members of the medical community, who are helping us better understand concussion prevention, recognition and management strategies to better equip Canadian athletes, coaches, educators and parents with the right information. The Canadian Guideline on Concussion in Sport will ensure there is consistent, evidence-based concussion information across the board for amateur sport organizations.”

- Steve Podborski, Parachute President & CEO

"I am 100% supportive of a national strategy on concussion to create a more consistent approach across the country. Many Canadian athletes compete in multiple sports, so having our sport organizations on the same page about concussion is critical to ensure our athletes are managed properly. This way they can continue competing, and excelling, at home and on the international stage."

- Curt Harnett, Olympian, three-time Olympic medalist, Chef de Mission Rio 2016

 

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Media contact:

Isabel Cupryn, Parachute

(647) 776-5119

(416) 823-9690 [cell]

icupryn@parachutecanada.org

 

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

Canada Shines a Light on First Annual National Injury Prevention Day

NIPD supports brighter outcomes for Canadians

TORONTO, July 5, 2017- Preventable injury remains the leading cause of death among young Canadians, with one child dying every nine hours. Parachute, a national charity helping Canadians stop the clock on predictable and preventable injuries is launching National Injury Prevention Day to increase awareness surrounding the debilitating, life-threatening and sometimes deadly outcomes of these types of injuries. The new annual recognition day is meant to help build awareness surrounding the devastating impact of injury.

Preventable injury, which includes motor vehicle collisions, sports and recreation injuries and seniors’ falls, accounts for 16,000 deaths every year in Canada.

Municipalities across the nation are pledging support for National Injury Prevention Day by lighting major landmarks in distinctive parachute ‘green’ on July 5th to honour the initiative. They include:

  • CN Tower & 3D Toronto sign – Toronto, Ontario
  • Calgary Tower – Calgary, Alberta
  • Peace Bridge - Fort Erie, Ontario
  • High Level Bridge – Edmonton, Alberta
  • Vancouver City Hall- Vancouver, British Columbia
  • Science World at Telus World of Science- Vancouver, British Columbia
  • North Bay City Hall- North Bay, Ontario
  • London City Hall- London, Ontario
  • Caesars Windsor- Windsor, Ontario

The City of Toronto is also participating in an official flag raising ceremony on the Podium Roof at Toronto City Hall on July 5th to mark the occasion.

Parachute is encouraging Canadians to support National Injury Prevention Day by taking photos of landmarks that are lighting up on July 5th, and by joining the conversation on social media using #NIPD and #StopTheClock to help us work towards the goal of an injury-free Canada.

Quick Facts

  • Preventable injury kills more Canadian children than any single disease, and more youth than all other causes combined.
  • Teen drivers die in crashes at a higher rate than any other age group in Canada.
  • 40% of head injuries in children aged 10 to 19 occur during sports.
  • 85% of hospitalizations of Canadian seniors are due to falls.

Quotes

"I commend Parachute for its dedication to the safety and wellbeing of Canadians. As part of the first-ever National Injury Prevention Day, I encourage all Canadians to learn about what they can do to minimize the risk of preventable injuries in their own homes, schools, playgrounds and communities.”

The Honourable Jane Philpott, P.C., M.P., Minister of Health

“We are committed to educating Canadians about injury prevention through programs, policy and partnerships. We have made positive strides in creating awareness for preventing injuries related to motor vehicle collisions, sports and recreation and seniors’ falls but there’s more work to be done. The impact of injury continues to affect Canadians nationwide, with one child dying every nine hours from predictable and preventable injuries. We urge Canadians to join us as we continue on the path to an injury-free Canada.”

Steve Podborski, Parachute President & CEO

 

 

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Media contact:

Andrea Piunno, Parachute

647-776-5134 (o) 905-999-9215 (c)

apiunno@parachutecanada.org

 

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

National Injury Prevention Day Message from our President & CEO

National Injury Prevention Day: A Message from Steve Podborski, Parachute President & CEO

Parachute is dedicated to preventing injuries and saving lives through education, knowledge and empowerment. Our key areas of focus are motor vehicle collisions, sports and recreational injuries, and seniors’ falls.

Help us drive down the number of motor vehicle collisions, which continue to affect the lives of countless Canadians.

Through our education and awareness tools, you can learn how to better manage injuries like concussion, because you will know how to recognize, treat, or even prevent this type of head injury.

We also encourage you to assist our country’s aging population, our parents and grandparents. Falls remain the leading cause of injury- related deaths and hospitalizations among seniors.

We invite you to participate in our first-ever National Injury Prevention Day by sharing our messaging through social media, using #NIPD and #StoptheClock to help inform others, raise awareness, and drastically lower the staggering number of preventable injuries across the nation. You can also see a list of our country’s major landmarks, which will light up in Parachute distinctive ‘green’ on July 5th to commemorate the event. We encourage you to take photos near the landmarks as they shine a light on this important cause.

Help us create an injury-free Canada. We know prevention is the cure.

Steve Podborski, Parachute President & CEO

Three Crossing Guard winners chosen as Canada’s Favourites

Recipients announced for Canada's Favourite Crossing Guard Contest

TORONTO, June 14, 2017—They’ve proven to go above and beyond the call of duty—three exceptional school crossing guards have been chosen as winners of the 2017 Canada’s Favourite Crossing Guard Contest. The recipients, who are being recognized for their extraordinary contributions to their communities, will receive their awards over the next few weeks.

Parachute, together with FedEx Express Canada, jointly launched Canada’s Favourite Crossing Guard Contest to acknowledge the tremendous efforts of dynamic crossing guards who help keep our children safe. The winners, who were nominated by people in their communities, make safety a priority each and every day and Parachute and FedEx Express Canada are honoured to recognize these individuals for their efforts.

“At FedEx Express Canada we put safety above all, both in the workplace and in the communities in which we operate,” says Pina Starnino, VP Operations, FedEx Express Canada. “Our drivers know the importance of being extra alert around schools and pedestrian crossings since these are the most important stops they make each day.”

Here are the winners of the 2017 Canada’s Favourite Crossing Guard Contest:

1. DAVID INNES, ST. JOHN’S, NEWFOUNDLAND: For more than three years, David Innes has been a volunteer crossing guard at Rennie’s River Elementary School. Students, staff and parents are inspired by his dedication even in harsh weather, including shoveling sidewalks to ensure safety.

2. SHERYL HAURANEY, PORT HOPE, ONTARIO: Longtime crossing guard Sheryl Hauraney at Beatrice Strong Public School is a valued member of her community. She ensures speeding cars slow down, greets all students and parents by name, and volunteers at numerous school events.  

3. MONIQUE TREMBLAY, LAVAL, QUEBEC: Staff and students at Terry Fox Elementary School praise crossing guard Monique Tremblay. She makes students smile each day, teaches them to stay alert and aware, and personally salts the sidewalks to ensure safety in the winter. 

Canada’s Favourite Crossing Guard Contest is part of Walk This Way, a pedestrian safety program aimed at reducing the number of child pedestrian injuries by raising driver awareness and making schools more walkable. To date, Canada’s Favourite Crossing Guard Contest has awarded 36 crossing guards nationwide.

“We are proud to recognize the contributions made by these outstanding people who commit to keep their communities safe,” says Pamela Fuselli, Knowledge Transfer & Stakeholder Relations at Parachute. “Canada’s Favourite Crossing Guard Contest allows us to showcase the work of some of the wonderful crossing guards across the country who are committed to guiding children as they make their way to and from school every day.”

About the contest:

Nominations were received from across the country and judging was conducted by a group of safety, community, and private sector leaders. Each candidate was scored in the categories of:

  • evidence of support shown for the crossing guard;
  • safety record of the crossing guard;
  • proactive initiatives the crossing guard has taken; and
  • level of involvement of the crossing guard in the community.

The winners receive a crystal maple leaf award that identifies the winner as one of Canada’s Favourite Crossing Guards, and $500. As well, each school will receive $500 provided by FedEx Express Canada.

For more information on the Parachute and FedEx Express Canada Walk This Way program, and on how to help prevent pedestrian injuries visit parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $58 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit about.fedex.com.

About Parachute

Parachute is Canada’s only national charity dedicated to stopping preventable injuries, which cost the economy $27B each year. Preventable injuries are the #1 killer of children. One child dies every nine hours*. We have a proven cure: education, knowledge and empowerment. Support Parachute’s life-saving programs and initiatives and help create an injury-free Canada. For information, visit parachutecanada.org, and follow us on Twitter, Facebook, Instagram and LinkedIn.    

* For the age group of 0-19 years

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For information and to arrange an interview with the winners:

Andrea Piunno

Parachute

647-776-5134 (w)

905 999-9215 (c)

apiunno@parachutecanada.org

Bruce Peninsula puts ‘safety first’ and becomes a Parachute Designated Canadian Safe Community

The Municipality of Northern Bruce Peninsula and the Town of South Bruce Peninsula put ‘safety first’ and become a Parachute Designated Canadian Safe Community

FERNDALE, ON, June 14, 2017 – After a two-year process, a local effort to create a community that promotes safety and prevents injuries will be celebrated at the Ferndale Visitors Centre Pavilion. This celebration formally recognizes Bruce Peninsula as a designated ‘Safe Community’.

The event will include remarks from Mayor Milt McIver, Municipality of Northern Bruce Peninsula, Mayor Janice Jackson, Town of South Bruce Peninsula, and Linda Neal of Parachute. Members of the organizing committees, local leaders and specials guests will also be in attendance, including Bruce-Grey-Owen Sound MPP, Bill Walker.

The Safe Community Leadership Team of Bruce Peninsula has successfully completed a rigorous    10-step process to become the 68th ‘Designated Canadian Safe Community’. The Safe Community project is an initiative of Parachute, a national charity dedicated to preventing injuries and saving lives. To earn a Safe Community designation, municipalities must meet certain criteria, and show a commitment to working with Parachute to promote safety and injury prevention in their area. Through this Canadian designation, the Bruce Peninsula also becomes part of the Pan Pacific Safe Community Network, which includes Australia, New Zealand and the United States.

“I congratulate the Municipality of Northern Bruce Peninsula and the Town of South Bruce Peninsula for their commitment to injury prevention, which is critical in helping Canadians live long lives to the fullest,” says Steve Podborski, President & CEO of Parachute.

“This is a nice accomplishment for our community stakeholders and community volunteers.  It is the efforts of our community volunteers that make the Bruce Peninsula a great place to live,” says Milt McIver, Mayor of the Municipality of Northern Bruce Peninsula.

“The Town of South Bruce Peninsula’s strategic plan focuses on Creating Our Future. Keeping our population healthy, active and safe is a top priority. We look forward to working with the other Safe Communities towards injury prevention,” says Janice Jackson, Mayor of the Town of South Bruce Peninsula.

The first step to Bruce Peninsula’s Safe Community designation began in 2014 when volunteer members who reside in the Town of South Bruce Peninsula came together under the umbrella of Parachute Canada. The goal was to earn the Town of South Bruce Peninsula the designation of being a “Safe Community.” In the fall of 2016 the committee expanded with members from Northern Bruce Peninsula; hence changing the name from the South Bruce Peninsula Safe Communities Committee to the Bruce Peninsula Safe Communities Committee (BPSCC). The Municipality of Northern Bruce Peninsula and the Town of South Bruce Peninsula have demonstrated a strong commitment to safety and injury prevention, through key community priorities including water safety, children and youth, and traffic and driving.

To find out more about the Parachute Designated Canadian Safe Community initiative, email info@parachutecanada.org

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Media Contact:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org

‘Everyday Superheroes’ recruited during Parachute Safe Kids Week to promote active transportation

TORONTO, June 5, 2017- Young children are among Canada’s most vulnerable population when it comes to preventable injuries. Parachute Safe Kids Week, a national awareness campaign which runs from June 5-11, is encouraging kids to act as ‘everyday superheroes’ to help champion road safety in their neighbourhoods. This year, Parachute Safe Kids Week is focused on active transportation safety: Walk, Bike, Wheel, which includes walking, cycling, skateboarding, scootering, and other wheeled activities.

Each year, approximately 4,700 children are injured due to non-motorized wheeled activities, and another 2,400 children are injured as pedestrians. Parachute wants Canadian families to better understand the importance of active transportation safety to help prevent injuries and save kids lives.

“We want to encourage children to become road safety leaders with their friends, family and in their communities,” says Pamela Fuselli, VP, Knowledge Transfer & Stakeholder Relations at Parachute. “Parachute Safe Kids Week can help them learn how to stay active while keeping themselves and their loved ones safe, whether they’re travelling to and from school, to the bus stop, or around their neighbourhood.”

“Just as kids need to watch for cars and play safe on the road, we adults must avoid distractions and pay close attention to speed when driving to prevent injuries,” says Transport Minister, Marc Garneau. “It’s important to remember that a car travelling at 50 kilometres per hour can move about 6 car lengths in just two seconds.”

Preventable injury remains the leading cause of death among Canadian children. In fact, every nine hours a child’s life is cut short by preventable injury in Canada. For more than two decades, Safe Kids Week has built awareness and educated Canadian families on how to keep their kids safe and active while having fun.

Safe Kids Week is one of several road safety initiatives led by Parachute, including the Parachute Vision Zero Network, which launched in April.  The Parachute Vision Zero Network provides important resources to help achieve the goal of zero deaths or serious injuries on Canadian roads.

You can acknowledge and help celebrate Parachute Safe Kids Week by taking part in a local community event, sharing resources and messaging on social media using #everydaysuperhero, and by donating to Parachute’s life saving programs. More information can be found at parachutecanada.org/safekidsweek.

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Media contact:

Andrea Piunno, Parachute

647-776-5134 (o) 905-999-9215 (c) apiunno@parachutecanada.org

About Parachute

Parachute is a national charity dedicated to reducing the devastating impact of preventable injuries. Injury is the #1 killer of Canadians aged 1 – 44, where one child dies every nine hours. The financial toll is staggering with injury costing the Canadian economy $27B a year. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For more information, visit us at parachutecanada.org and follow us on Twitter and Facebook.

Parachute appoints Steve Podborski as President & CEO, June 5, 2017

Order of Canada Officer, Olympic legend to lead national injury prevention charity

Toronto, May 2, 2017 – Parachute today announced the appointment of Steve Podborski to the role of Parachute President & CEO. Effective June 5, 2017, Steve will assume leadership for Parachute’s strategic direction, fundraising initiatives, program delivery and day-to-day operations.

“Steve brings to Parachute an impressive leadership background, dedication to community involvement, and a passion for Canadian achievement,” said Normand Côté, Chair, Parachute Board of Directors. “Steve’s competitive spirit and winning attitude, together with Parachute’s injury prevention expertise, will ensure the charity drives positive change to reduce the devastating human and economic costs of preventable injury.” 

Steve brings a stellar record of achievement to Parachute. He is a two-time Olympian and first North American male to win an Olympic medal in downhill skiing, capturing a bronze at the 1980 Olympic Winter Games in Lake Placid, New York. In 1982, Steve became the first and still only non-European male to win the World Cup downhill title and credits much of his unprecedented success to his ‘Crazy Canuck’ teammates. Since that time he has worked as an Olympic TV sport announcer for NBC and CBS and was Director, International Affairs for the successful bid for the 2010 Vancouver Olympic and Paralympic Winter Games. Steve is in four sports Halls of Fame and is an Officer of the Order of Canada. Steve was the Assistant Chef de Mission for the Canadian Olympic Team for the 2010 Games, the most successful Canadian Olympic team in Games history with 14 gold medal performances. He was also Canada’s Chef de Mission for the 2014 Olympic team in Sochi.

“I am honoured and excited to have been selected to lead this outstanding national charity,” said Steve Podborski. “One child is dying every nine hours in Canada because of injury. It is a solvable health issue because Parachute has the cure – prevention. My mission is to spread awareness of the cure and lead Parachute to even greater success.”

Steve leaves his role as Director Wellness at TELUS to lead Parachute. His tenure at TELUS began in 2003, in a consulting capacity regarding the Vancouver 2010 Olympic Winter Games. This developed into Steve becoming Director, Strategic Initiatives (2005) leading sponsorship activations with world class organizations including Formula 1, Vancouver Canucks, Calgary Flames, Montreal Alouettes, Alpine Canada, Soccer Canada, Snowboard Canada and Hockey Canada. Steve then became Director, Community Affairs (2009) contributing to TELUS being recognized as the World’s Most Philanthropic Corporation in 2010. As part of his increasing responsibilities at TELUS, Steve contributed to the management of TELUS’ generous giving to charities across Canada while driving results for Canadian kids in two major sports and health education programs: HEROS and 60 Minute Kids Club.

Under Steve’s leadership, Parachute will be dedicated to spreading the life saving message of injury prevention, while growing support for the charity with individuals, communities, sponsors and all levels of government. 

Injury is the number one killer of Canadians aged 1-44, with 43 people dying every day. 

The human costs are catastrophic with the loss of life equivalent to a jumbo jet crashing every ten days, with no survivors. The financial costs of preventable injuries continue to rise with $27 billion lost to the economy annually, surpassing heart and stroke disease costs.1 

To learn more, please visit www.parachutecanada.org.

1 Cost of Injury Report. Parachute, 2015.

 

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27 a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

For more information visit http://www.parachutecanada.org

                                                                        -30-

For more information or to arrange an interview please contact:    

Lorraine Doherty:  C: 416-779-3256  E: ldoherty@parachutecanada.org

Spring time change means ‘sleepy’ Canadians need to be extra alert on roadways

Driver fatigue is a factor in roughly 20% of all fatal crashes

TORONTO, March 7, 2017 - As Canadians spring ahead to Daylight Saving Time on March 12, we gain an extra hour of sunlight but lose an hour of sleep - enough to affect the body’s internal clock and driving skills. With that in mind, Parachute and FedEx Express Canada are reminding drivers and pedestrians to be extra careful on our roadways.

Driver fatigue is a factor in roughly 20% of all fatal crashes in Canada 1. Every year, 30 children are killed and more than 2,400 are injured in pedestrian incidents. Many collisions occur between 3:00 p.m. and 6:00 p.m. when drivers are coming home from work and children are walking home from school or after-school activities.

“As a global express transportation company, FedEx Express puts safety above all, both in the workplace and on the road,” says Pina Starnino, Vice President of Operations at FedEx Express Canada. “For us, safety is more than just an essential work practice - it is a commitment to our neighbours in the communities we serve.”

Every day in Canada, seven children are struck while walking, and pedestrian injuries remain a leading cause of injury-related deaths for Canadian children aged 14 and under. Parachute and FedEx Express Canada work together to help save kids’ lives by delivering Walk This Way, a national pedestrian safety awareness campaign aimed at educating parents and drivers about road safety while encouraging children to walk safely in their neighbourhoods.

Now in its 16th year, Walk This Way also includes the Pace Car Program, which is focused on traffic calming measures in school zones for like-minded parents, caregivers, teachers and community members who are looking for pedestrian safety strategies.

“Pedestrian safety is a shared responsibility among all road users,” says Pamela Fuselli, Parachute Interim CEO. “With the generous help of FedEx Express Canada, together we can spread awareness to reduce harm to our children. No child should be killed or injured on our roads. These injuries are predictable and preventable.”

Parachute and FedEx want all Canadians to take these five steps towards better pedestrian safety:

 http://www.tc.gc.ca/eng/motorvehiclesafety/tp-tp15145-1201.htm#s37

  1. Phones down, heads up when walking.

    Child pedestrians are up to 30% more likely to be struck or nearly struck by a vehicle when distracted by a cell phone.

  2. Tempted to cross mid-block? Instead, take the extra time to cross at the corner.
  • Up to 25% of pedestrian collisions occur at mid-block locations.
  1. Be especially alert when it’s dark out, and make sure drivers can see you.
  • 55% of pedestrian deaths occur at night and/or with low-light conditions 2.
  1. It’s always best to walk on sidewalks or paths. No sidewalk? Walk facing traffic as far away from vehicles as possible.
  • Sidewalks can reduce pedestrian collisions by 88%.
  1. Adults or older children should walk with young children and teach them how to cross the road safely. The ability to assess vehicle speed and to judge safe gaps in traffic develops over time and with experience.
  • A pedestrian struck by a car travelling 50 km/h has less than a 20% chance of survival.

All remaining stats can be found in the following report:

http://ccmta.ca/images/publications/pdf//CCMTA_Pedestrian_Report_Eng_FINAL.pdf

For more information and an infographic, visit us here:

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $58 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 400,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit about.fedex.com.

About Parachute

Parachute is Canada’s only national charity dedicated to stopping preventable injuries, which cost the economy $27B each year. Preventable injuries are the #1 killer of children. One child dies every nine hours*. We have a proven cure: education, knowledge and empowerment. Support Parachute’s life-saving programs and initiatives and help create an injury-free Canada. For information, visit parachutecanada.org, and follow us on Twitter, Facebook, Instagram and LinkedIn.                                                 

 http://tirf.ca/wp-content/uploads/2017/01/TIRF_Toolkit_Factsheets_Pedestrian-Issue.pdf

* For the age group of 0-19 years.

For information:

Andrea Piunno, Parachute

(M) 647-776-5134

(C) 905 999-9215

apiunno@parachutecanada.org

Parachute and State Farm Canada Partner for Vision Zero

Committed to reducing transport-related deaths and injuries to zero

TORONTO, February 21, 2017 – Transport-related incidents remain one of the leading causes of injury and death in Canada. Parachute is committed to reducing these incidents to zero by adopting strategies first introduced in Sweden as Vision Zero.

To help reach our goals, Parachute is pleased to announce its renewed partnership with State Farm Canada. A founding sponsor of Parachute, State Farm was instrumental in the development and implementation of National Teen Driver Safety Week. In partnership with State Farm, Parachute is excited to provide thought leadership, generate awareness and momentum, accelerate policy change and build community capacity around Vision Zero in Canada.

“Thanks to the support of State Farm, Parachute has the means to create a network that brings together Vision Zero players from across Canada,” says Pamela Fuselli, Parachute Interim CEO. “We are pleased to be working with State Farm to help facilitate connections between stakeholders, ensuring the most current evidence in road safety is shared with the Network and raising awareness about Vision Zero through a variety of actions.”

Vision Zero is a multi-national traffic safety initiative, which was founded in Sweden in the late 1990s, and is based on the philosophy that no one should be killed or seriously injured within the road transport system. Parachute subscribes to the main goal of Vision Zero, which is to achieve zero fatalities or serious injuries on the road. In Canada, the Network powered by Parachute, will work to lead real change to improve safety for all road users including pedestrians, cyclists and motorists. 

"In 2014, Canadian insurance companies paid out over $15 billion in auto insurance claims, but the costs associated with the loss of life and severe injury, can never be tabulated," says Zac Stevenson, Public Relations Advisor, State Farm Canada. "We are proud to support Parachute and look forward to the Vision Zero initiative that save lives and prevent injury across the country."

How can you help make Vision Zero a reality? Donate now to support Parachute's efforts to impact road safety and stop preventable injuries and deaths.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About State Farm

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit https://www.statefarm.ca, join us on Facebook, or follow us on Twitter.

- 30 -

Media Contact:

Andrea Piunno

Communications & Marketing Coordinator, Parachute

647 776-5134

apiunno@parachutecanada.org

Hands-On Program Teaches Young Minds About Brain Health

Parachute and Economical Insurance Partner for Brain Waves

TORONTO, February 16, 2017 – Young Canadians are most vulnerable to preventable injuries, which account for more deaths than all other causes combined. Every year, nearly 23,000 Canadian youth sustain head injuries.[1] Brain Waves, an interactive brain and spinal cord educational program, is hoping to change that.

Parachute is pleased to announce its renewed two-year partnership with Economical Insurance, the first National Gold Sponsor of Brain Waves. The program, developed for young Canadian students, teaches children about concussion awareness, and provides vital brain and spinal cord information.

“Thanks to the support of Economical Insurance, Parachute has the means to offer young students invaluable education to help prevent life-threatening predictable and preventable injuries,” says Pamela Fuselli, Parachute Interim CEO. “We are pleased to be working with Economical to help inform educators and students across the country.”

Brain Waves offers a fun, hands-on approach to learning where students transform into young scientists during the half-day program. Brain Waves gives kids the tools to learn about brain safety and the implications of concussion, allowing them to get up close and personal with gelatin brain molds, and practice helmet safety tips.

"We are delighted to continue supporting the Brain Waves program that is helping prevent injuries that can disable if not kill our children," said Rowan Saunders, President and CEO of Economical Insurance. " This important initiative is helping Canadian children to better understand how to protect their most vital organ – the brain – while having fun.”

Today, more students are on the same wavelength: over 1,000 volunteers nationwide have brought Brain Waves to more than 600 elementary school classrooms in Canada. Parachute has reached more than 30,000 students through both in class and online presentations. To learn more about the program and how to launch a site in your community, visit Brain Waves on our website.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About Economical Insurance

Founded in 1871, Economical is one of Canada’s leading property and casualty insurers with more than $2.1 billion in annualized premium volume and $5.5 billion in assets as September 30, 2016. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Sonnet, Petsecure, Economical Financial, and Family Insurance Solutions.

 

- 30 -

Media Contacts:

Andrea Piunno

Communications & Marketing Coordinator, Parachute

647 776-5134

apiunno@parachutecanada.org

Doug Maybee

Manager, Public & Media Relations, Economical Insurance

(T) 519 570-8249

(C) 519 404-0989

doug.maybee@economical.com

 [1] (Source: Statistics Canada Catalogue no. 82-624-X)

Parachute in the news

Parachute staff and our various programs are regularly featured in news coverage. Here are some recent examples:

Boy's neck gets tangled in ropes at Winnipeg indoor playground

CTV News, Nov.29, 2017

NPR talks to Parachute co-founder Dr. Charles Tator on concussion and the NHL

Morning Edition, National Public Radio, Nov. 29, 2017

Steve Podborski: A downhill daredevil’s surprising 2nd act

CBC Sports, Nov. 15, 2017

After David Poisson's tragic death, downhill skiers will count on preparation to ward off risks that don't go away

National Post, November 15, 2017

Concussions: Is the reward worth the risk? 

CBC Sports, November 10, 2017

Canada's Sports Hall of Fame welcomes newest members

CBC Sports, November 9, 2017

It's hard to keep an Olympian down after a concussion

CBC Sports, October 27, 2017

Scientists gain new window to mysteries of concussions

The Globe & Mail, October 19, 2017

National campaign to get teens to drive safe underway in Sudbury

CBC Sudbury, October 18, 2017

Friends of Hannah Thorne warn students against dangerous driving

CBC NL, October 17, 2017

Concussions will kill hockey. Gary Bettman needs to save it

The Globe & Mail, October 16, 2017

When it comes to brain injuries, how dangerous is youth hockey?

The Globe & Mail, October 15, 2017

School zone driving is getting worse in B.C., survey suggests

Vancouver Sun, September 5, 2017

How to avoid, recognize and treat concussion in sports

National Post, September 6, 2017

University athletes with concussions still show changes in the brain after medical clearance to play

Global News, August 24, 2017

Why athletes' concussion MRIs 'not all doom and gloom'

CBC Health, August 24, 2017

Athletes cleared to play still have brain changes: study

Global National,  August 24, 2017

Time to put legislative teeth into the concussion debate

CBC Sports, August 23, 2017

In Good Company: Air Canada at the Parachute Gala

enRoute, August 17, 2017

CFL faces challenge at Supreme Court of Canada on concussions

The Globe & Mail, August 15, 2017

Government announces release of guideline on concussions in sports

CTV, July 28, 2017

Canadian government issues guidelines on concussions in sport

cbc.ca, July 28, 2017

Concussions in sports: Feds announce guidelines for diagnosis, treatment

Global News, July 28, 2017

Group takes aim at concussion risk with national guidelines

Globe and Mail, July 28, 2017

Canadian government releases guideline on concussions in sport

nationalpost.com, July 28, 2017

Canadian government releases guideline on concussions in sport

sportsnet.ca, July 28, 2017

Canadian guideline on concussions in sports released

thestar.com, July 28, 2017

'Watch your child, not your phone': Drownings up this year in Ontario

Metro News Toronto, July 14, 2017

The perfect balance; Funds and awareness raised for preventable injuries 

National Post, June 17, 2017

Mexican Consulate in Leamington, Ont. urges water safety after migrant worker drowns

CBC Windsor, June 16, 2017

Watch: Laval Crossing Guard Named One of Canada's Best 

iheartradio.ca, June 14, 2017

Keeping Surrey kids safe, and healing hurts

Surrey Now Leader, June 6, 2017

Diary of the Week: Power Ball XIX, Parachute Gala, Scrubs in the City

Hello! Canada, June 6, 2017

What happens when Toronto takes the ‘play’ out of playground

The Globe and Mail, May 19, 2017

A better approach to brain injuries on P.E.I.

The Guardian, April 4, 2017

Every eight minutes a baby is injured due to nursery products

Global News, March 13, 2017

American study on nursery product-related injuries

CTV News, March 13, 2017

Time to keep children and youth active, healthy and safe

The Hill Times, March 7, 2017 (reprinted with permission from The Hill Times)

Edmonton teen breaks neck while visiting indoor trampoline park

Global News, January 10, 2017

Deadly year for pedestrians in Toronto a wake-up call to improve road safety

The Globe and Mail, December 29, 2016

Neuroscience explains why elderly people fall

Metro News Toronto, December 12, 2016

National Post series: Driven to Distraction

National Post, November 26, 2016

CityNews covers the 2016 launch of National Teen Driver Safety Week

CityNews Toronto, October 18, 2016

Windsor students drive home distracted driving message

The Windsor Star, October 18, 2016

Parachute teen driver poll on distracted driving 

News 1130, October 18, 2016

TVO's The Agenda with Steve Paikin panel discussion on distracted driving

TVO, September 27, 2016

Kathleen Wynne urges Pokémon Go players to keep their heads up

Toronto Star, July 18, 2016

App to help prevent concussions (Concussion Ed)

CTV News Edmonton, June 8, 2016

Safe Kids Week 

Bayshore Broadcasting, June 6, 2016

Ontario wants concussion policy 

CTV Toronto, June 1, 2016

Playground concussions on the rise

CTV National, May 2, 2016

Put the phone down

The Oshawa Express, May 11, 2016

Recent study raises red flags on playground safety

Global News Toronto, May 2, 2016

6 Concussion Symptoms and Other Facts About this Head Injury

Huffington Post Canada, March 21, 2016

Action needed to address the rising cost of concussions in Canada

Ottawa Sun, March 19, 2016

Almost 300 people killed in vehicle collisions last year

CityNews Story, March 12, 2016

Canada's increasingly destructive, and deadly, snowmobile obsession

Maclean's, February 3, 2016

New Maryland woman one of Canada's favourite crossing guards

CBC.ca, January 25, 2016

93-year-old Brampton crossing guard named one of Canada's favourites

CTV News, December 9, 2015

Lively high school students promise to not text and drive

CBC.ca, October 20, 2015 

Stats show young drivers account for more than their fair share of road injuries. 

Brampton Guardian, October 19, 2015

Why a leading neuroscientist wants the brains of hockey players

CBC.ca, September 25, 2015

Parachute encourages Canadians to play SMART hockey

Yahoo!, September 24, 2015

Doctors, hockey organizations take aim at spinal cord injuries

The Province, September 16, 2015

Canadian Sport Concussion Project educates CFLers on brain traumas

Toronto Star, September 6, 2015

Walk This Way program champions pedestrian safety

Yahoo!, August 27, 2015

Parachute merger critical success factors

Trends, The Change & Adaptation Issue

Injuries cost NB health system $696M annually: report

Telegraph Journal, August 4, 2015

Cost of preventable injuries continuing to grow says new report

Canada Newswire, June 3, 2015

Preventable injuries cost Canada billions, report says
CTV, June 3, 2015

Preventable injuries in Canada called 'heartbreaking and unsustainable'

CBC, June 3, 2015

Daughter’s memory prompts parents to push for safer sports

The Globe and Mail, May 22, 2015

How I’m overcoming my fear of letting my kid bike to school

Today's Parent, May 19, 2015

Why most Canadian children are now driven to school
The Globe and Mail, May 14, 2015

Kids given dramatic demonstration of why bike helmets are necessary

The Telegram, May 6, 2015

Northumberland officially declared a safe community by Parachute Canada

Northumberlandnews.com, April 12, 2015

Northumberland County officially marks designation as Safe Community

Northumberlandview.ca, April 9, 2015

How safe are hockey helmets? 

Canada AM, March 31, 2015

Concussion: The Invisible Injury

Peterborough This Week, March 20, 2015

Keeping kids safe from injury

Daily Herald-Tribune, February 26, 2015

Toronto parents launch petition to ban body checking in minor hockey

Global News Toronto, February 6, 2015

When are kids ready to commute without adults?

Global News Toronto, February 3, 2015

When can a kid travel solo? It depends on street smarts more than age, experts say

The ChronicleHerald, February 3, 2015

The number of distracted driving tickets handed out by London police keeps going up

London Free Press, January 28, 2015

Researchers use dollar signs to show NHL the cost of brain injuries

Globe and Mail, January 16, 2015

Risk reduction, not outright bans, key to safe sledding: experts

Globe and Mail, January 14, 2015

'Favourite crossing guard' honoured

Brockville Recorder, December 18, 2014

Toronto man named Canada's favourite crossing guard

CTV Toronto, December 18, 2014

Londoner winner of 'Canada's Favourite Crossing Guard'

CTV London, December 18, 2014

Toy-related injuries on the rise, study shows

The Toronto Star, December 1, 2014

Campbell-Pascall focused on education

The Leader Post, November 25, 2014

Remembrance: Ceremony and vigil honours Canadian road crash victims

The Toronto Star, November 20, 2014

Parents share agony of losing children in road crashes 

The Globe and Mail, November 18, 2014

Half of Canadian teens hit or nearly hit by vehicles while walking

Global News, November 17, 2014

Cassie Campbell and Dr. Tator team up on concussion awareness

Ottawa Citizen, November 10, 2014

National Teen Driver Safety Week

NewsTalk 1010, October 19, 2014

When Should Kids Walk to School Alone?

The Toronto Star, August 28, 2014

Police Urge Road Safety as Children Head Back to School

Global News Toronto, September 2, 2014

Don't dive into a life-changing injury: Use common sense to stay safe in pools and lakes

The Globe & Mail, August 8, 2014

Risky play and skinned knees are key to healthy child development

The Toronto Star, July 29, 2014

Ontario to bring back bill to toughen penalties for distracted driving

Global News, July 9, 2014

Childhood injury prevention for the summer (4 video clips)

BT Toronto, July 8, 2014

Smart Safety Move

Leader-Post, July 7, 2014

The concussion conundrum

Winnipeg Free Press, July 5, 2014

Winnipeg students' distracted driving ad wins national award

CBC News Manitoba, June 27, 2014

Concussion prevention takes a hit from hockey leagues

The Globe & Mail, June 22, 2014

Swimming during Safe Kids Week

Kootenay News Advertiser, June 13, 2014

Debate: Should children be banned from contact sports? Read and vote

Globe and Mail, June 9, 2014

Have a splashing time this summer, but stay safe

Times Colonist, June 6, 2014

Distracted driving is deadly, transport Minister & PM's wife warn teens

CBC, June 2, 2014

Car Seat Safety Tips

Parents Canada, May 22, 2014

Experts reminding parents of dangers of backyard trampolines

CTV News Toronto, May 14, 2014


Car Seat Safety

CHCH, April 24, 2014

Preston GM gives parents a course on buckling up their babies 

The Now, April 10, 2014

Kitchen experiment show the dangers of lithium batteries

Global News, April 2, 2014

The impact of concussions

Canadian Living, April 2014

Nicholson promotes safety, helmet use

nugget.ca, March 17, 2014

Helmet Use

CTV Nothern Ontario, March 14, 2014

It's all about the brain

Kingston Whig-Standard, March 5, 2014

Should you sign your kid up for a contact sport?

Globe and Mail, Feb. 26, 2014

Car seat installation program launches at CIAS

autofocus.ca, Feb. 20, 2014

Research project aims to reduce youth sports injuries by 20% by 2020

Calgary Sun, Jan. 23, 2014

Tobogganing is more dangerous than you think – here’s how to stay safe

Globe and Mail, Jan. 19, 2014 

How to Identify Symptoms of a Concussion

urbanmommies.com, Jan. 8, 2014

Tips on picking out the right helmet

Global News, Jan. 2, 2014

Toronto's Jake Apacible named Canada's favourite crossing guard

Global News Toronto, Dec. 13, 2013

Safe driving and pig kissing share St. Joe’s stage

The Windsor Star, Dec. 5, 2013

No Regrets Live aims to empower

Grand Prairie Daily Herald-Tribune, Nov. 26, 2013

No Regrets

Cogeco North Bay News, Oct. 31, 2013

Wanted: 'Pace car drivers' to slow down the speeders

Times Colonist, Oct. 22, 2013

Dr. Charles Tator: Sports concussion expert

Hockey Night in Canada Radio, Oct. 10, 2013

Alcohol, teens and road safety: Emerging research, programs and priorities

Ontario Health Promotion E-Bulletin, Oct. 4, 2013

Chris Selley: Forget the latest hysteria, statistics show playgrounds are safe

The National Post, Sept. 19, 2013

Looks Like Playground Injuries are on the Rise

AM900 CHML, Sept. 18, 2013

Safe Swimming

CKWS TV News, July 23, 2013

Learn not to drown

Belleville Intelligencer, July 23, 2013

Child safety: how can business help prevent injury?

The Guardian, July 17, 2013

Maple Ridge toddler dies after falling from window

Maple Ridge News, July 16, 2013

Prevent Drowning Deaths in the Bath

CBC News, Toronto, July 5, 2013

Prevent Heatstroke - Never Leave Kids in Cars

CTV News Network, July 5, 2013

Helmet Design Impacts Concussion Risk

CBC News, July 2, 2013

Study Suggests Head Injuries in Teens More Common than Thought

CTV National News, June 24, 2013

Parachute’s Safe Kids Week 2013 Puts the Spotlight on Concussions

Ontario Health Promotion E-Bulletin, May 24, 2013

Former Oakville woman lives with her past mistakes

Oakville Beaver, May 14, 2013

Put a lid on it

Ottawa Family Living, spring 2013

Survivor talks about risks

The North Bay Nugget, May 2, 2013

Government of Canada Supports Childhood Injury Prevention

CNW, April 21, 2013

Darcy Tucker rejoins 'Leafs'

Cambridge Times, March 19, 2013

Teen's hockey injury re-opens debate about violence in youth hockey

Toronto Sun, Feb. 23, 2013

Brain Bang Theory

CBC Radio 1, Ideas with Paul Kennedy, Feb. 8, 2013

Parachute: Preventing Injuries.  Saving Lives.  New Canadian leader in injury prevention emerges

OHPE-Bulletin, Jan. 4, 2013

Know your level: Youth safety campaign launches at Snow Valley

Vueweekly.com , Jan. 2, 2013

Teens learn by example; Student drivers are picking up on your habits - the good and the bad

The Globe and Mail, Dec. 27, 2012

Cloverdale crossing guard tops in Canada

Surrey North Delta Leader, Dec. 11, 2012

Première «Communauté sécuritaire» francophone au monde

La Tribune, Dec. 7, 2013

How long should my baby be in a rear-facing car seat?

The Globe and Mail, Dec. 6, 2012

Rule changes reduce hockey head injuries: Study

The Globe and Mail, Dec. 4, 2012

Year End Message From Pamela Fuselli

At the end of each year, reflecting on what’s happened the previous 12 months, I’m always struck by how grateful I am for the dedication and collaboration amongst my colleagues. Beyond the importance of the cause of preventable injuries, it is the reason I’ve stayed in this sector for almost 20 years.

From our spectacular team at Parachute to our Board members, funders, sponsors, partners and stakeholders who helped us throughout the year with financial donations, expertise and support, this collaborative spirit is pervasive. I believe it is the reason for the successes we enjoy as we continue on the path to an injury-free Canada…ensuring Canadians live long lives to the fullest. 

I am proud of our accomplishments in 2016, especially with the challenges facing the charitable and non-profit sector. Together, we faced the challenge of tackling the #1 cause of death for Canadians aged 1-44 by focusing education, policy and programs on road safety, seniors’ falls and concussions. Together, we worked to raise awareness, and grow our collective impact and influence to Stop The Clock on preventable injuries.

Parachute released our first-ever mobile application this year. Minister Jane Philpott launched the Concussion Ed app along with students from Glebe Collegiate Institute in Ottawa. The app was an immediate hit with thousands of downloads in just a few weeks. Our website has more information download details. 

To celebrate its 20th anniversary, Safe Kids Week focused on the top injury issues that affect children At Home, At Play and On The Road. Across Canada, more than 130 partners, representing every province and territory, executed Parachute Safe Kids Week. Together, we raised awareness through more than 34 million traditional and social media impressions.

We continued an emphasis on road safety during National Teen Driver Safety Week (NTDSW) in October. Communities hosted 252 events from coast to coast and garnered 87 government proclamations of support. During our national media launch, the campaign message #GetHomeSafe was trending on Twitter. 

To raise awareness during NTDSW, Parachute produced Choices a 90 second film to launch a new media format. Produced in partnerships with OPC, Collective Agreement, TimePlay and The Voila Foundation, Choices ran in Cineplex locations across Canada throughout October earning 90,000 pledges to end distracted driving.  

While we’ve accomplished a lot together, our work is not done as the impact of injury continues to be felt across this great country tragically one child dies every nine hours from preventable injuries. Continued focus on effective frameworks such as Vision Zero, changes to policies, and ongoing dissemination of life saving information require support in 2017.

On behalf of everyone at Parachute, we wish you and your family a happy and safe holiday season.

Zero expectations drive efforts to drastically reduce traffic-related deaths in Canada

World road safety leaders come together for first Canadian Vision Zero Summit

TORONTO- Transport-related incidents remain one of the leading causes of injury and death in Canada. Parachute, a national injury prevention charity, wants to reduce these incidents to zero by adopting strategies first introduced in Sweden as Vision Zero.

Canada's Vision Zero Summit, powered by Parachute, brings together an outstanding line up of road safety leaders and reserarchers to discuss how we can help drastically lower the number of deaths and injuries on our roads. Vision Zero is a multi-national traffic safety initiative, which was founded in Sweden in the late 1990s. It is based on the philosophy that no one should be killed or seriously injured within the road transport system. The Summit will examine the implementation of Vision Zero in Canada, drawing on international examples of Vision Zero and the application to Canada. 

Quick Facts:

  • Transport incidents, which include pedestrian, cycling and motor vehicle collisions, account for more than 2,600 deaths and over 28,000 hospitalizations across Canada each year. [1]
  • Vision Zero has been adopted and implemented globally, including in the Netherlands, United Kingdom, United States (Chicago, San Francisco, New York City, Boston, Los Angeles, Austin, San Mateo, Portland, Seattle, San Jose, Santa Barbara, San Diego), and Canada (Edmonton, Vancouver). 
  • Sweden has one of the world's lowest traffic-related fatality rates (Vision Zero was founded in Sweden and it was the first country to implement Vision Zero in the 1990s').
  • The Government of Canada has released a road safety strategy, which embraces Vision Zero.

Additional Resources:

Expert Quotes:

"Motor vehicle collisions are taking a significant toll on Canadian families. While we have seen some improvements in rates over the last several years, we now need to push for zero fatalities on our roads. That's why Parachute is proud to host our first Vision Zero Canada Summit. We are thrilled to bring international expertise together to discuss how we can prevent injuries and save lives."

Pamela Fuselli, Interim CEO, Parachute

"Road safety is of paramount importance in the City of Toronto. This past summer, City council just approved Toronto's first-ever, comprehensive Road Safety Plan, and a key part of the plan involves drawing on best practices from other jurisdictions and exchanging information with our transportation and road safety partners across Canada and around the world."

Councillor Jaye Robinson, Ward 25 Don Valley West, Chair of Public Works &     Infrastructure Committee, City of Toronto

"In 2013, Canadian insurance companies paid out over $15 billion in auto insurance claims, but the costs associated with the loss of life and severe injury individuals and their families endure as a result of auto collisions, bicycling and pedestrian incidents, can never be tabulated," says John Bordignon, Media Relations, State Farm Canada. "Vision Zero has proven effective in jurisdictins all over the world at promoting safety, reducing fatalities and improving traffic management .We are supportive of initiatives that save lives, prevent injury and decrease property damage."

John Bordignon, Media Relations, State Farm Canada

How can you help make Vision Zero a reality? Donate now to support Parachute's efforts to impact road safety and stop preventable injuries and deaths.

Media contact:

Andrea Piunno, Parachute

647 776-5134, apiunno@parachutecanada.org

About Parachute:

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. The cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

About Vision Zero:

Vision Zero is a multi-national traffic safety initiative, which was founded in Sweden in the late 1990s. It is based on the philosophy that no one should be killed or seriously injured within the road transport system. Ultimately, the main goal of Vision Zero is to achieve zero fatalities or serious injuries on the road.

[1] (Source: The Cost of Injury in Canada)

Parachute EAC Concussion Subcommittee

Dr. Charles Tator
(Co-Chair)

Professor of Neurosurgery, U of T,

Division of Neurosurgery and Canadian Concussion Centre, Toronto Western Hospital,

Founder, ThinkFirst Canada

Board Member, Parachute Canada

Dr. Michael Ellis
(Co-Chair)

Medical Director, Pan Am Concussion Program

Department of Surgery and Pediatrics and Section of Neurosurgery University of Manitoba.

Scientist Manitoba Institute of Child Health

Canada North Concussion Network

Dr. Alison Macpherson

Associate Professor,

Faculty of Health

School of Kinesiology & Health Science,

York University Adjunct Scientist, The Institute for Clinical Evaluative Sciences

Dr. Carolyn Emery

Associate Dean Research & Associate Professor,

Faculty of Kinesiology Co-chair Sport Injury

Prevention Research Centre, Faculty of Kinesiology

Pediatrics and Community Health Sciences,

Faculty of Medicine, University of Calgary

Dr. Claude Goulet

Professeur titulaire / Full Professor

Département d'éducation physique / Department of Physical Education

Pavillon de l'Éducation physique et des sports, Université Laval

Dr. Michael Cusimano

Division of Neurosurgery, St. Michael's Hospital Professor of Neurosurgery, Education and Public Health, University of Toronto

Dr. Roger Zemek

Associate Professor, Dept of Pediatrics and Emergency Medicine, Clinical Research Chair in Pediatric Concussion, U of Ottawa 

Director, Clinical Research Unit, CHEO

Dr. Shelina Babul

Associate Director, Sports Injury Specialist, BCIRPU Children's Hospital

Investigator, Developmental Neurosciences & Child Health, Child & Family Research Institute

Investigator, Djavad Mowafaghian Center for Brain Health, UBC

Clinical Associate Professor, Department of Pediatrics/Pathology & Laboratory Medicine, UBC

Dr. Michael Vassilyadi

Associate Professor of Surgery, University of Ottawa

Division of Neurosurgery Children's Hospital of Eastern Ontario (CHEO)

Dr. Pierre Frémont

Professor of Rehabilitation, Faculty of Medicine, University of Laval

Chair, Canadian Concussion Collaborative

Dr. Nick Reed

Clinician Scientist, Bloorview Research Institute

Co-Director, Concussion Centre

Holland Bloorview Kids Rehabilitation Hospital

Assistant Professor, Department of Occupational Science and Occupational Therapy, U of T

Dr. Kathryn Schneider

Assistant Professor, Clinician Scientist

Clinical Specialist –Musculoskeletal Physiotherapy

Sport Injury Prevention Research Centre

Faculty of Kinesiology

Alberta Children’s Hospital Research Institute

Hotchkiss Brain Institute

University of Calgary

Dr. Ash Singhal

Pediatric Neurosurgeon, BC Children’s Hospital

Medical Director, BC Pediatric Trauma Program

Clinical Assistant Professor, UBC

Dr. Shannon Bauman

MD, CCFP, Dip. Sport Med

Primary Care Sports Med Physician

Medical Director, Concussion North

www.concussionnorth.com

July 2016

Windsor pledges to put ‘safety first’ as it officially becomes a Parachute Designated Safe Community

Windsor, ON, June 23, 2016 – After a year-long process, a local effort to create a community that promotes safety and prevents injuries will officially be announced in Windsor.

A ceremony to formally recognize Windsor’s designation as a ‘Safe Community’ will take place on June 23, 2016 at Caesars Windsor (377 Riverside Drive East.) The ‘State of Safety’ luncheon will feature presentations by Windsor Mayor Drew Dilkens, Windsor Police Chief Al Frederick, Essex-Windsor EMS Chief Bruce Krauter, Windsor Fire and Rescue Service Chief Bruce Montone and Parachute President and CEO, Louise Logan.

Augustus Ballroom III & IV
Doors Open: 11:30 am
Lunch and Presentations*: 12:00pm-2:00 pm 

Windsor has successfully completed the Parachute Safe Community Canada ten step process and becomes the 67th ‘Designated Canadian Safe Community.’ The Safe Community project is an initiative of Parachute, a national charity dedicated to preventing injuries and saving lives. Earning a Safe Community designation is not easy, as a municipality must meet certain criteria and show a commitment to working with Parachute to promote safety and injury prevention in its area. Through this Canadian designation, Windsor also becomes part of the Pan Pacific Safe Community Network, which includes Australia, New Zealand and the United States.

“Residents and community leaders in Windsor are to be congratulated for pledging to live and work in a Safe Community,” says Louise Logan, Parachute President and CEO. “This designation reflects Windsor’s long-term commitment to injury prevention and the well- being of their community.” 

The first step to Windsor’s Safe Community designation began in July 2015 when a presentation was made to 85 community leaders; an immediate show of support followed, with Mayor Drew Dilkens confirming his leadership toward the safety initiative.

“The designation of Windsor as a Safe Community is a testament to the strong efforts made by local leaders,” says Mayor Drew Dilkens. “Windsor residents will benefit from our newly created ‘Safe Community’ as we work toward making Windsor an even safer city to live, learn, work and play.”

Windsor has demonstrated a strong commitment to safety and injury prevention through key community priorities including falls, motor vehicle collisions and self-harm.

To find out more about the Parachute Designated Canadian Safe Community initiative, email barryking1@sympatico.ca. 

*Admission is paid and confirmed guests only. 

Media Contact:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org 

#Safe4Life poll finds young workers unwilling to ring ‘safety alarm’ on workplace hazards

TORONTO, June 21, 2016- New and young workers in Ontario are three times more likely to be injured and that’s why Parachute has launched #Safe4Life, an Ontario-wide, social media campaign designed to educate Canadian youth about workplace safety.

A poll, which includes 500 young workers, finds nearly half of them (aged 16-19) admit they would be embarrassed to ask about workplace safety hazards, and nearly one quarter of young people say they don’t understand worker rights.

Over half of young people who currently work, or have worked before say they were not given safety equipment; among those who were properly equipped, only 35% use it most of the time.

“Every day in Ontario, an average 20 workers under the age of 25 sustain lost-time injuries, or are unfortunately killed on the job. New workers are more likely to be injured and less likely to question safety practices in their workplaces,” says Louise Logan, Parachute President & CEO. “We want to change the conversation and encourage young workers to stay #Safe4Life.”

This time of year, many students are beginning summer jobs. #Safe4Life offers a virtual space where youth can ask questions and openly discuss experiences with workplace safety.

“Our youth are our future, and as such, we must ensure that we do our utmost to protect them. Young workers need to be properly trained, supervised and protected – including ensuring they wear the necessary protective equipment. As long as one son or daughter in Ontario fails to come home at the end of their shift, we all must continue to remain vigilant.”

Join the conversation: find us on Instagram @parachutecanada and tweet, using the hashtag #Safe4Life. For more information, visit safe4life.work.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

For information:

Andrea Piunno, Parachute

647-776-5134

apiunno@parachutecanada.org

March 2016

Winter 2016

Industry Announces Voluntary Guidelines for Single Unit Liquid Laundry Detergent

Ottawa, Toronto, February 6, 2015 – The Canadian Consumer Specialty Products Association (CCSPA) has released a voluntary guidance document for the labelling and packaging of liquid laundry detergent packets to help reduce the number of unintentional child exposures to the products.

The intent of the document is to provide guidance on best practices for the industry in the Canadian marketplace for the labelling, packaging and design of liquid laundry products that are used by Canadian consumers every day. It also reminds consumers to keep laundry detergents, including single-unit dose packets, secured and out of the reach of children. Like many other household products, CCSPA says detergents must be used as directed, and safely and properly stored. 

The document builds on CCSPA’s ongoing efforts, with partners like Parachute, to educate consumers on the safe use of the products in the home. Included in the guidance is safety advice for consumers and care givers, which can be found at: http://www.healthycleaning101.org/safety-advice-to-parents-and-caregivers/ 

CCSPA members are 100% in agreement and aligned with the guidance and we are pleased that the private brand companies who make up the single use laundry detergent market are also in compliance with the voluntary measures. 

“Consumer safety is the priority of CCSPA and our member companies and we are committed to the safe use of our products”, says Shannon Coombs, President, CCSPA. “I am pleased that this initiative is moving forward with the full support of our industry and other marketers of these products”.

“This issue has been of concern to us and we are pleased to see industry taking steps to reduce the exposure of these products to children”, says Louise Logan, Parachute’s CEO and President. “We all play a role in keeping children safe; and we remind parents to ensure all household products are properly stored – secured and out of reach.” Find household product safety tips for parents at Parachute

CCSPA remind consumers that when using laundry detergents, including traditional forms and the single dose packets, to:

  • Keep laundry products out of the reach of children and pets.
  • Leave detergent products in their original container with the original label intact, close the packaging after each use, and immediately put them away in a secure location after use.
  • Handle unit-dose detergent packets with dry hands.
  • More information about using laundry detergents can be found at www.healthycleaning101.org

Canadian Consumer Specialty Products Association (CCSPA) is a national trade association that represents 35 member companies across Canada, collectively a $20 billion industry directly employing 12,000 people in over 120 facilities. Our companies manufacture, process, package and distribute consumer, industrial and institutional specialty products such as soaps and detergents, pest control products, aerosols, hard surface disinfectants, deodorizers and automotive chemicals. (www.ccspa.org

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

- 30 -

For information:

Shannon Coombs
Canadian Consumer Specialty Products Association
(613) 232-6616, ext. 11 (w)
(613) 791-2480 (c)

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Winter 2014

51% percent of Canadian teens say they have been hit or nearly hit while walking

Pedestrians being asked to take a Moment of Silence when crossing the street

TORONTO, November 17, 2014 — More than half of Canadian teenagers (51%), between the ages of 13 – 18, said they have been hit or nearly hit by a vehicle while walking, according to survey results released today from Parachute and FedEx Express Canada.  When asked about the contributing factors to the incident or near miss, teens most commonly said the driver wasn’t paying attention (72%) or the driver was going too fast (30%). Teens also admitted they’ve failed to look before stepping onto the road (20%) and being distracted by their phone, music or other communication device (8%).   

The results of the pedestrian safety survey, conducted amongst 510 teens, were shared today with students from Northern Secondary School as part of a national awareness initiative to encourage Canadians to commit to taking a Moment of Silence, by putting their device down and paying attention when crossing the street. This public service announcement is dedicated to the thousands of young pedestrians who are killed or injured in Canada each year. 

“These numbers remind us that we need to educate Canadians on pedestrian and driver safety, including at intersections,” said Louise Logan, Parachute’s President and CEO. “It’s simple, make road safety part of the conversation and remember to take a moment of silence and pay attention whether on foot or in a vehicle.”

The survey was developed to better understand why on average, 30 child pedestrians are killed and 2,412 are injured every year in Canada – meaning nearly every three hours, a child pedestrian is killed or injured. Further, according to the most recent data available, 376 youth were injured in 2010-2011, and 36 were killed as pedestrians in 2010. Most incidents happen between 3:00 p.m. and 6:00 p.m., when drivers are coming home from work and children are walking home from school or after-school activities. For complete survey results and an infographic, visit parachutecanada.org.

“We all play a role in keeping our children and teens safe while they walk in their communities,” said Lisa Lisson, president of FedEx Express Canada. “At FedEx Express we put safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.

For more than 10 years, Parachute has been funded by FedEx Express Canada to deliver Walk This Way, a national awareness campaign aimed at reminding parents and drivers about road safety and ensure kids can walk safely to and from school, from a friend’s house and in the neighbourhood. For information and resources on pedestrian and road safety, including the Pace Car community program, visit parachutecanada.org.

Parachute offers these tips to keep teens, as well as all pedestrians and drivers safe:

  • Parents need to show their children and remind their teenagers about safe pedestrian practices.
  • Reduce distractions, such as cellphones or loud music, and stay alert.
  • Make eye contact with drivers before crossing.
  • Be especially alert when it’s dark out, and make sure you’re visible to drivers.
  • Cross at a traffic signal, crosswalk or corner.
  • Drive slowly in residential and school zone areas where children and teens are more likely to be.

About the Survey

From November 6th to November 11th, an online survey was conducted among a sample of 510 Canadian teenagers 13 to 18 years old who are members or children of members of Angus Reid Forum panel. The margin of error — which measures sampling variability — is +/-4.34%, 19 times out of 20. The sample was balanced and weighted by age, gender and region Census data to be representative of Canadian teens 13-18 years old. Discrepancies in or between totals are due to rounding.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $46 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Parachute

Parachute is dedicated to preventing injuries and saving lives. A national charity, Parachute officially formed in July 2012, when the former Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada joined together to become one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help keep Canadians safe.  Parachute’s vision is an injury-free Canada with Canadians living long lives to the fullest.  For information, visit us at parachutecanada.org, follow us on Twitter, and join us on Facebook.

- 30 -

Contact:

George James
Parachute
647-776-5125 (w)
416-402-3783 (c)
gjames@parachutecanada.org

Fall 2014

Summer 2014

Parachute Expert Advisory Committee

Dr. Ian Pike, BSPE, M.Sc., PhD (Chair)

Director, BC Injury Research and Prevention Unit 
Clinical Investigator, Child & Family Research Institute 
Associate Professor, Department of Pediatrics, University of British Columbia
Co-Executive Director, The Community Against Preventable Injuries

Dr. Ian Pike is Associate Professor of Pediatrics at UBC; Scientist at the Child and Family Research Institute; Director of the BC Injury Research and Prevention Unit, Network Researcher with AUTO21; and Co-executive Director, The Community Against Preventable Injuries.  

The BC Injury Research and Prevention Unit works directly with the BC Government, Health Authorities, and other organizations, with the goal to reduce the social and economic burden of injury in British Columbia.  In addition to its BC focus, the Unit participates in injury prevention research and initiatives across Canada and internationally.

Dr. Pike is the principle investigator of the CIHR Team in Child and Youth Injury Prevention in Canada. His research is funded by CIHR, AUTO21, and Public Health Agency of Canada, and includes national projects to develop and validate injury indicators for Canadian children and youth; injury prevention among First Nations and Inuit children and youth; child passenger safety; risky play; and, the efficacy of social marketing to reduce preventable injuries.  He has given over 50 invited presentations, including 12 keynote talks.  In addition, he has given over 30 continuing education sessions to physicians, nurses, public health and safety professionals, and has over 35 peer-reviewed journal articles, more that 55 conference proceeding abstracts, and numerous invited plenary and professional presentations.

Pamela Fuselli, BSc, BHA, MSc

Vice President, Knowledge Transfer & Stakeholder Relations

Pamela Fuselli is the Vice President, Government & Stakeholder Relations at Parachute. Formerly the executive director at Safe Kids Canada, she was instrumental in the amalgamation of four national organizations that led to the creation of Parachute. Pamela has over 18 years experience in the health care sector and has a reputation for building strategic partnerships with key stakeholders at the community, provincial, territorial, national and federal levels as well as with corporate partners and industry.

Dr. Michael D. Cusimano, MD, MHPE,  FRCSC, PhD, FACS

Division of Neurosurgery, St. Michael's Hospital
Professor of Neurosurgery, Education and Public Health, University of Toronto

Dr. Carolyn Emery, BScPT, PhD

Associate Dean Research and Associate Professor, Faculty of Kinesiology
Co-chair Sport Injury Prevention Research Centre, Faculty of Kinesiology
Pediatrics and Community Health Sciences, Faculty of Medicine, University of Calgary

Dr. Emery is a physiotherapist and her PhD in Epidemiology is from the Department of Public Health Sciences, Faculty of Medicine, University of Alberta. Her research fields include sport injury epidemiology, randomized controlled trials in injury prevention in sport and rehabilitation in pediatrics and sport medicine. Her research focuses primarily on injury prevention in child and adolescent sport and recreation. 

Dr. Emery is an associate professor in the Faculty of Kinesiology and the Departments of Pediatrics and Community Health Sciences, Faculty of Medicine, University of Calgary. She is an Alberta Innovation Health Solutions Population Health Investigator and holds a Professorship in Pediatric Rehabilitation funded through Alberta Children’s Hospital Foundation. She is co-chair of the Sport Injury Prevention Research Centre (SIPRC) [1 of 4 International Olympic Committee Research Centres of Excellence in Injury Prevention in Sport] in the Faculty of Kinesiology, University of Calgary. Dr. Emery is a member of the Alberta Children’s Hospital Research Institute for Child and Maternal Health, Hotchkiss Brain Institute and the Institute for Public Health.

Dr. Audrey Giles, Ph.D.

Associate Professor, School of Human Kinetics, University of Ottawa

Dr. Audrey Giles is an applied cultural anthropologist who is an Associate Professor in the School of Human Kinetics, Faculty of Health Sciences, at the University of Ottawa. Her community-based research focuses on the intersections of culture, gender, and place as they relate to physical activity and injury prevention. She conducts the majority of her interdisciplinary research with Aboriginal communities in the provincial and territorial north. Audrey has a particular interest in water, boat, and ice safety and was a lifeguard and swimming instructor for almost twenty years.

Dr. Claude Goulet, Ph.D.

Full Professor, Faculty of Education, Department of Physical Education, Laval University
 
Dr. Claude Goulet, PhD, is Full Professor in the Department of Physical Education at Laval University, in Québec City. He holds a PhD in motor learning from Laval University. For more than 20 years, his research has been related to safety promotion in sport and physical activities. From 1998 to 2006, he was head of sport safety research at the Québec Ministry of Education, Leisure, and Sport (QMELS). The QMELS is responsible for enforcing a unique law, the Act Respecting Safety in Sports. In accordance with this act, one of the QMELS’s orientations is to “ensure that the safety and physical security and well-being of participants are provided for during sports and recreational activities”. Therefore, the research projects of Dr. Goulet cover many spheres of sport participation ranging from informal to organised activities, and from recreational practice to the highest level of sport participation. His interests lie in the epidemiology, the aetiology, the surveillance, and the prevention of sport and physical activity injuries. In addition to his interest in sport safety Dr. Goulet’s research also covers the psychosocial factors associated with the use of performance enhancing substances.

Dr. Brent Hagel, Ph.D

Associate Professor, Research Methods Team
Departments of Paediatrics and Community Health Sciences
Alberta Children's Hospital Research Institute for Child and Maternal Health
Cumming School of Medicine, University of Calgary

Dr. Brent Hagel is an injury epidemiologist with the Departments of Paediatrics and Community Health Sciences in the Cumming School of Medicine at the University of Calgary. He received his MSc in Epidemiology at the University of Calgary in 1998 and his PhD in Epidemiology & Biostatistics at McGill University in 2003. His research interests involve evaluation of the intended and unintended effects of protective equipment use and injury prevention policies (e.g., ski and snowboard helmet use, bike helmet legislation, body checking and minor hockey participation), with particular interest in child and adolescent sport and recreational injury prevention.

Dr. Andrew Howard, MD, FRCSC, MSc

Chief, Division of Paediatric Orthopaedics and Director, Office of International Surgery, Hospital for Sick Children
Senior Scientist, Hospital for Sick Children Research Institute
Associate Professor, Departments of Surgery and Health Policy, Management, and Evaluation, University of Toronto

Dr. Alison Macpherson, PhD

Associate Professor, Faculty of Health - School of Kinesiology & Health Science, York University
Adjunct Scientist, The Institute for Clinical Evaluative Sciences

Dr. Macpherson received her PhD from the University of Toronto's Institute of Medical Science preceeded by a Master's degree in Epidemiology and Biostatistics from McGill University.  Her research interests include prevention of childhood injuries in mainstream, First Nations, and Inuit children, and pediatric health services research.  She is an adjunct scientist at the Institute for Clinical Evaluative Sciences (ICES), a member of the LaMarsh Institute for Child and Youth Health, and a member of the Editorial Board of the journal Injury Prevention.   She is currently the co-principal investigator on several CIHR grants, including the CIHR Team in Child Injury Prevention.

Dr. Cameron Mustard, A.B., Sc.D.

President and Senior Scientist, Institute for Work & Health
Professor, Dalla Lana School of Public Health, University of Toronto

Dr. Mustard is President and Senior Scientist, Institute for Work & Health and a Professor in the Dalla Lana School of Public Health, University of Toronto. Dr. Mustard has a background in public health sciences, with an emphasis on epidemiology and health policy. He completed his doctoral training in epidemiology, health policy and behavioral sciences at the Johns Hopkins University School of Hygiene and Public Health.

He has active research interests in the areas of work environments and health, the organization and deliver of health services and the adequacy and equity of disability income security programs. Dr Mustard is the author of more than 100 scientific papers and is a frequent advisory to public policy forums in Canada. Dr Mustard is a past member of the Board of Directors of the Canadian Institute for Health Information where he served as Chair of the Canadian Population Health Initiative Council. He was a Fellow of the Population Health Program of the Canadian Institute for Advanced Research (1998-2003) and a past recipient of a CIHR Scientist award (1998‑2003). He is currently a Board member of the Ontario Neurotrauma Foundation and a member of the Research Advisory Council of the Ontario Workplace Safety & Insurance Board.

Dr. David A. Sleet, Ph.D

Associate Director for Science, Division of Unintentional Injury Prevention, National Centre for Injury Prevention & Control (USA)
 
David Sleet, Ph.D., served for 15 years as the Associate Director for Science for the Division of Unintentional Injury Prevention at the National Center for Injury Prevention at the Center Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia.  He was the senior advisor on matters of science and policy before retiring in 2016.  Before joining CDC, he taught and conducted research in public health at San Diego State University, directed the Road Accident Research Unit at University of Western Australia, and was a visiting scientist at the US Dept Transportation and at the Road Safety Agency in Finland. He has published more than 175 articles related on injury prevention and health, and he co-edited the WHO World Report on Road Traffic Injury Prevention and the CDC Handbook on Injury and Violence Prevention.  Some of his most important work has been on alcohol and driving which led to a new .08 BAC standard in the US,  and published warning on the potential dangers of airbags to child passengers.    

Dr. Richard Stanwick, MD, MSc

Chief Medical Health Officer, Island Health 
Past President, Canadian Paediatric Society
Adjunct Professor, Faculty of Health Information Science, University of Victoria

Dr. Richard Stanwick was appointed the position of Chief Medical Health Officer for the Vancouver Island Health Authority in December 2001. 

In this role Dr. Stanwick is responsible for communicable disease prevention and control in the community, and provides evidence-based opinions to physicians, Councils, Boards and the community on a wide variety of health issues including communicable diseases, environmental health issues and complex health related social issues. He is also responsible for monitoring and assessing the health status of the community, making recommendations for strategies to address health issues and implementing immediate actions when necessary to protect the health of the public. 

Dr. Stanwick was the Medical Health Officer for the Capital Regional District (CRD) from 1995 to 1997, a position that expanded to include Director of Research when the function amalgamated to the Capital Health Region (CHR) in 1997.  He practiced pediatrics at St. Boniface Hospital and Winnipeg Children's Hospital from 1979 to 1995 in Manitoba. He was also the Assistant Provincial Epidemiologist in Manitoba in 1985 and the Medical Health Officer for the City of Winnipeg from 1990 to 1995. 

Dr. Stanwick obtained his degree in medicine at the University of Manitoba. He did his Fellowship in Community Pediatrics at McGill University, where he also received his Masters degree in Epidemiology and Health. He obtained a Fellowship in Community Medicine from the University of Manitoba. He was a Full Professor at the University of Manitoba in both Pediatrics and Community Health Sciences, and has held an Adjunct Professor appointment with the Faculty of Health Information Science at the University of Victoria since 2000.  

Dr. Stanwick is also an honourary Life Member of both the Canadian Public Health Association and the Canadian Paediatric Society.

Dr. Lynne Warda, MD FRCPC

Associate Professor, Department of Pediatrics and Child Health
Injury Prevention and Child Health, Winnipeg Regional Health Authority

Dr. Natalie L. Yanchar, MD, MSc, FRCS(C)

Professor, Pediatric General Surgery, University of Calgary, Alberta Children's Hospital
President, Trauma Association of Canada

Dr. Natalie Yanchar has MSc degrees in both Experimental Surgery (University of Alberta) and in Community Health and Epidemiology (Dalhousie University) and holds an ajunct cross-appointments with the Department of Community Health and Epidemiology at Dalhousie University.  In addition to her clinical role, Natalie has a strong research interest in clinical management of trauma, pediatric trauma systems and primary injury prevention.  This interest allows her to co-lead work on Pediatric Trauma Systems and access to Pediatric Trauma Care within the Scope of the CIHR funded STAIR Team in Child and Youth Injury Prevention.   Collaborative links as Chair of the Trauma Association of Canada Working Group for the new Canadian Network for Injury Surveillance and Research Committee chair of Pediatric Trauma Society provide opportunities to engage other experts and stakeholders in her field of research.  Finally, she is also a strong advocate for evidence-informed policy development in the areas of childhood injury prevention, being the founding President of Injury Free Nova Scotia.

Spring 2014

Winter 2013-2014

Whitehorse crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest 

WHITEHORSE, Dec. 17, 2013 – On Dec. 19, 2013, at 9 a.m., Elijah Smith Elementary School crossing guard Leonard Gordon Sr. will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Elijah Smith Elementary School 

When:            9 a.m., Dec. 19, 2013

Who:              Darrell Pasloski, Yukon Premier
                       Ryan Leef, Member of Parliament (Yukon) 
                       
Daniel Anton, Parachute Representative, Co-Chair, Injury Prevention Coalition Yukon
                       
Melanie Bennett, Principal, Elijah Smith Elementary School   

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

Mr. Gordon Sr., 75, is an elder with the Kwanlin Dun First Nation and volunteers widely in the community. A crossing guard for Elijah Smith Elementary School in Whitehorse, Mr. Gordon Sr. is at his post in temperatures that plunge to as low as -40. Very popular in his community, he teaches children about safety and helps with children who have behavioural issues.  

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

St. John’s crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest 

ST. JOHN’S, Dec. 17, 2013 – On Dec. 19, 2013, at 10:30 a.m., Roncalli Elementary School crossing guard Wilf Hunt will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Roncalli Elementary School 

When:            10:30 a.m., Dec. 19, 2013

Who:              Charles Spinney, Operations Manager, FedEx Express Canada, 
                        Len LeRiche, Parachute Representative,
                        Chair, Newfoundland & Labrador Injury Prevention Coalition
                        
Craig Tremblett, Principal, Roncalli Elementary School 

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

A crossing guard for Roncalli Elementary School in St. John’s for the last nine years, Mr. Hunt’s quick thinking saved a child from being hit in the crosswalk by a driver who failed to stop. He’s active in his community, volunteering for local charitable events and attends the school’s special and holiday events as well.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Parachute and FedEx Canada announce winners of Canada’s Favourite Crossing Guard Contest

For the first time, four exceptional crossing guards are recognized

TORONTO, Dec. 17, 2013 – Over the next few days, four crossing guards from across Canada will be presented with awards for being selected winners of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

Students, teachers and parents across Canada submitted hundreds of nominations praising their crossing guards’ abilities to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -        

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Toronto crossing guard named as one of Canada’s favourites

Parachute and FedEx Express Canada announce winners of Canada's Favourite Crossing Guard Contest

TORONTO, Dec. 11, 2013 – On Dec. 13, 2013, at 9:30 a.m., Northlea Elementary and Middle School crossing guard Jake Apacible will be presented with an award for being selected a winner of “Canada’s Favourite Crossing Guard Contest.” The annual contest is organized by FedEx Express Canada and Parachute to promote the important role that crossing guards play in keeping children safe.

What:             Canada’s Favourite Crossing Guard Contest award presentation

Where:           Northlea Elementary and Middle School 

When:             9:30 a.m., Dec. 13, 2013

Who:              Adrian Grundy, Manager, Corporate Communications, FedEx Express Canada

                        Lori Radke, VP Marketing and Development, Parachute

                        David Ehrlich, Principal, Northlea Elementary and Middle School 

“Canada’s Favourite Crossing Guard Contest is a way for FedEx and Parachute to raise awareness about the important role crossing guards play in preventing traffic injuries by creating a path of safety for our kids to get to and from school,” said Lisa Lisson, president of FedEx Express Canada.

“It’s also a unique way for our communities to say ‘thanks’ to a group of incredibly dedicated men and women who dedicate their time to keep the roads in our school zones safe.”

The annual contest encourages schools, students, teachers and parents from across Canada to nominate exceptional crossing guards in their community. It’s part of the Walk This Way pedestrian safety program by FedEx Express Canada and Parachute to reduce pedestrian injuries to Canadian children by raising motorist awareness and making school zones more ‘walkable’. The program also teaches children pedestrian safety tips.

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. We employ more than 6,000 people who drive and walk in thousands of Canadian communities every day, so safety is essential in our work,” said Ms. Lisson.

FedEx Express Canada and Parachute received hundreds of nominations from students, teachers, and parents across Canada, praising their crossing guards’ ability to go above and beyond the call of duty. Typically, three winners are selected based on their exceptional care and concern when helping children cross the street but this year the judges were so impressed with four crossing guards that four winners have been named. Congratulations to Jake Apacible of Toronto, Leonard Gordon Sr. of Whitehorse, Wilf Hunt of St. John’s and George Drad of Winnipeg.

Mr. Apacible, 78, is the crossing guard for Northlea Elementary and Middle School  in Toronto. Referred to by locals as their children’s “guardian angel”, Mr. Apacible often stays past his designated school times to help disabled people from local rehabilitation centres cross safely.

"Preventable injury is the No. 1 cause of death for Canadian children,” said Louise Logan, Parachute President and CEO. “Children aged five to 14 years are at the greatest risk of pedestrian-related deaths and crossing at an intersection is a major risk for kids. This contest recognizes the men and women who help to prevent injury in our communities. These four individuals, along with every crossing guard in the country, go to work every day, rain or shine, snow or slush, to ensure the safety of our children. They deserve to be applauded for all their great work."

The contest winners will receive a crystal maple leaf award and $500 and each school will receive $500 provided by FedEx Express Canada.

More information on pedestrian injuries and how to prevent them can be found at the Parachute website

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org, see us on Twitter or join us on Facebook.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.ca.

- 30 -

To arrange an interview with one of the winners or for more information about the contest or the photo opportunities at each school please contact:

James Anderson
Public Affairs and Media Relations
FedEx Express Canada 
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
647-776-5125
kblair@parachutecanada.org

Government of Canada Promotes Toy Safety During the Holiday Season

Safe play and injury prevention should be a priority when holiday shopping

OAKVILLE, ONTARIO--(Marketwired - Dec. 6, 2013) - On behalf of the Minister of Health, Rona Ambrose, Parliamentary Secretary, Eve Adams, Member of Parliament for Mississauga - Brampton South, Ontario today reminded Canadians to choose wisely this holiday season when shopping for toys for children and to keep injury prevention top of mind.

For the period between June 2011 and November 6, 2013, for children under the age of 12, Health Canada has received 185 incident reports related to toys, 10 reports related to children's jewellery and 37 reports related to children's sporting equipment.

"The holidays are a time for family and fun, and it is often a time when many new toys come into the home," said Parliamentary Secretary Eve Adams. "We are urging all parents to be mindful of toy safety while shopping this year to ensure a safe and fun holiday season." said Parliamentary Secretary Adams.

"Holiday fun should never end due to the tragedy of a preventable injury. Our children deserve to spend their holidays safe and filled with joy," said Louise Logan, President and CEO of Parachute. "We support the Government's ongoing efforts to improve toy safety and to promote these important injury prevention messages for Canadian families and caregivers."

Using unsafe toys - or using safe toys in unsafe ways - can put a child at risk for illness or injury. Canadians are advised to use the following safety tips to guide their toy purchases:

- Purchase age appropriate toys, as toys for older children may contain small parts or other hazards that may make them unsafe for young children;

- Read and follow the age labels, warnings, safety messages and assembly instructions that come with a toy;

- Look for sturdy, well-made toys;

- Look for toys that come with contact information for the manufacturer or importer; and

- Remember to check the Government of Canada's Recalls and Safety Alerts Database to see if a toy has been recalled.

Once the toys are at home, parents and caregivers should continue to be vigilant. For example, toys should be checked often for hazards like loose parts, broken pieces or sharp edges and any weak or damaged toys should be repaired or discarded. All toy packaging, such as plastic wrap, foam, staples, ties and temporary plastic films should be removed and thrown away. For more information, please read Health Canada's guide to toy safety Is Your Child Safe? - Playtime.

If consumers experience a health or safety incident with a toy they have in their home, they should report it to the manufacturer or the retailer it was bought from. They can also report incidents on Health Canada's website.

Également disponible en français

Health Canada news releases are available on the Internet at: www.healthcanada.gc.ca/media

CONTACT INFORMATION

Media Inquiries:
Michael Bolkenius
Office of the Honourable Rona Ambrose
Federal Minister of Health
(613) 957-0200

Health Canada
Media Relations
(613) 957-2983

Public Inquiries:
(613) 957-2991
1-866 225-0709

NASCAR Driver Denny Hamlin, FedEx Express Canada and Parachute Encourage Drivers to Slow Down

Video: Denny Hamlin invites Canadians to take the Pace Car pledge

Visit the FedEx Express Canada Facebook Page for a chance to win one of 10 Denny Hamlin Prize Packages

MISSISSAUGA, ON., December 4, 2013 - Did you know that in Canada approximately 300 pedestrians are killed on our roads each year and as many as 18,000 are injured? That's why NASCAR driver Denny Hamlin, Parachute and FedEx Express Canada are asking Canadians to take the Pace Car pledge to be a safe and responsible driver.

"On the track, speed is an important part of winning races - but it can have drastic consequences on the streets in our communities," said NASCAR driver Denny Hamlin.   "You can help make a difference.  Take the Pace Car pledge to be a safe and responsible driver, and help make your roads safer for all Canadians."

Many Pace Cars calm traffic throughout a neighbourhood. The more people who participate, the better it works.  By taking the pledge, you agree to become a Pace Car driver by caring for others, driving with courtesy and safety in mind.  You agree to:

  • Recognize that your car use impacts the livability of other residents' streets, just as theirs impacts yours.
  • Drive the posted speed limit on all roads, stop to let pedestrians cross, and be courteous to bicyclists and other road users.
  • Minimize your car use by using active transportation (walking, cycling, etc.), transit and car-pooling.
  • Display your Pace Car stickers on the back of your vehicle and encourage others to take the pledge.

It is important that Pace Cars be easily identifiable as a Pace Car so motorists behind know why the person is driving within the speed limit.  This is why drivers display a Pace Car window cling and/or bumper sticker on the back of their vehicle.  For more information on the Pace Car program and to order your FREE window cling and bumper sticker from Parachute visit http://www.parachutecanada.org/programs/item/pace-car.

"Unfortunately, speeding is common in Canada,” said Pamela Fuselli, Parachute’s Vice President, Government and Stakeholder Relations.  “While it is estimated that about 20% of collisions involve excessive speed or driving too fast for conditions, a Traffic Injury Research Foundation survey found that about 2.7 million Canadians admit to often driving well over the speed limit, We are asking drivers to take the Pace Car pledge and reduce their speed. They could save a life or prevent a child from experiencing a life-altering injury."

“As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate.  Our drivers know the importance of adhering to the speed limit, especially around school and pedestrian crossings,” said Lisa Lisson, president of FedEx Express Canada.

CONTEST

People are invited to take the Pace Car pledge and join the discussion on how they pledge to drive safely in their community. Those who 'like' the FedEx Express Canada Facebook page and take the Pace Car pledge will be entered into a random draw to win one of 10 FedEx Racing prize packages consisting of an autographed Denny Hamlin photo, a FedEx Racing Official Pit Cap and a FedEx Express die cast car.

Contest conditions and rules are posted on the Pace Car Contest tab at www.facebook.com/FedExCanada or directly at http://on.fb.me/1bf4mJ1.

Denny Hamlin® and #11® licensed under authority of Joe Gibbs Racing, Huntersville, N.C.

Toyota trademarks used with permission.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives.  Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention.  Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit http://www.parachutecanada.org

.

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions.  The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets.  FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast.  For more information, visit news.van.fedex.com/intl/ca.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $45 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

Video with caption: "Video: Denny Hamlin invites Canadians to take the Pace Car pledge". Video available at: http://www.youtube.com/watch?v=YpeXAQyfs8k.

For further information:
James Anderson
Public Affairs and Media Relations
FedEx Express Canada
905-212-5372
jcanderson@fedex.com

Kathy Blair
Coordinator, Media Relations and Communications
Parachute
647-776-5125
kblair@parachutecanada.org

No Regrets Live presents at St. Matthew Catholic School

(TORONTO, Nov 18, 2013) – Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Nov 28, Sheri-Lyn will share her story with students at St. Matthew Catholic School  as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at  St. Matthew Catholic School, 5735 58th Street, Rocky Mountain House, AB., T4T 1S2, on Nov. 28 at 10:00AM and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call 647-776-5118.

No Regrets Live presents at Pine Ridge Secondary School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 28, Jake will share his story with students at Pine Ridge Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Pine Ridge Secondary School, 2155 Liverpool Road North, Pickering, Ont., L1X 1V4, on Nov. 28, at 8:30am or 9:55 am and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at at 647-776-5118. 

No Regrets Live presents at Sexsmith Secondary School

(TORONTO, Nov. 18, 2013) – Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Nov. 27, Sheri-Lyn will share her story with students at Sexsmith Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Sexsmith Secondary School, Bag 5000, 9401-99 Ave., Sexsmith, AB., T0H 3C0, on Nov. 27, at 1:00pm and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.  

No Regrets Live presents at Ajax High School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 27, Jake will share his story with students at Ajax High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Ajax High School, 105 Bayly St. E, Ajax, Ont., L1S 1P2, on Nov. 27, at 9:00 am and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Sydenham High School

(TORONTO, Nov. 18, 2013) – Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Nov. 26, Melissa will share her story with students at Sydenham High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Kingston Partners for a Safe Community to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Sydenham High School, 2860 Rutledge Road, Sydenham, Ont., K0H 2T0, on Nov. 26 at 9:45am and/or to speak with Melissa.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Pickering High School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov 26, Jake will share his story with students at Pickering High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Pickering High School, 180 Church St N, Ajax, Ont., L1T 2W7, on Nov. 26 at 9:55 am and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Peace Wapiti Academy

(TORONTO, Nov. 18, 2013) – Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Nov. 26, Sheri-Lyn will share her story with students at Peace Wapiti Academy as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit http://www.parachutecanada.org

.

Contact

Media are welcome to attend the show at Peace Wapiti Academy, 11410 104 St., Grande Prairie, AB., T8V 2Z1, on Nov 26, at 1:00pm. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs, or call her at 647-776-5118.

No Regrets Live presents at Dunbarton High School

(TORONTO, Nov. 18, 2013) – Injury survivor Sean Fowler was on his way home from school with his friends. They often cut through an active rail yard, a popular short cut in his small town. While crossing between the moving train cars, Sean’s foot slipped, his backpack got caught and he was swung underneath the train. Sean lost his left arm and leg and has spent several years learning to adapt to his permanent injuries. On Nov. 25, Sean will share his story with students at Dunbarton High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sean, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Safe Communities of Pickering/Ajax to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Dunbarton High School, 655 Sheppard Ave,m Pickering, Ont., L1V 1G2, on Nov. 25 at 8:50 a.m. or 10:15 a.m. and/or to speak with Sean Fowler.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118. 

No Regrets Live presents at Lockerby Composite School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 22, Jake will share his story with students at Lockerby Composite School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with A&M Remediation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Lockerby composite School, 1391 Ramsey View Crt, Greater Sudbury, Ont., P3E 5T4, on Nov. 22 at 12:00pm and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

No Regrets Live presents at Lo-Ellen Park Secondary School

(TORONTO, Nov.18, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Nov. 21, Jake will share his story with students at Lo-Ellen Park Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with A&M Remediation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Lo-Ellen Park Secondary School, 275 Loach’s Road, Sudbury, Ont., P3E 2P8, on Nov. 21 at 12:15 pm or 1:30 pm and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please email Emily Driscoll, Coordinator, Youth Programs or call her at 647-776-5118.

Canada’s Influential Sport, Wellness and Health Orgs Offer Unprecedented Help to Get Kids Active

More than 60 of Canada's Leading Companies and Organizations Join Forces to Get Kids ACTIVE AT SCHOOL

Private Sector and Not-For-Profit Organizations Offer to Share Responsibility to Achieve One Hour of Physical Activity Every Day at School

Unprecedented Offer of Access to Considerable Networks, Resources, Investments and Marketing to Reverse a Staggering Trend of Inactivity

TORONTO, Nov. 18, 2013 /CNW/ - Canada's most influential sport, wellness and health organizations today offered unprecedented support to Canada's provincial and territorial governments in order to inject an hour of daily physical activity into Canada's schools. The group of more than 60 private sector and not-for-profit organizations offered to share responsibility to get Canada's kids active at school - representing a historical and unrivaled movement to solve the overwhelming problem of inactive youth in Canada.

The "ACTIVE AT SCHOOL" initiative announced today represents a multi-year movement by the organizations involved to work with governments and offer access to their considerable networks, resources, investments and marketing efforts to reverse the staggering trend of inactivity amongst millions of Canadian children and youth.

The group initiated meetings with governments over the past two months and will seek meetings with Premiers, Education and Health Ministers from all governments in the next 90 days to detail the breadth of what the group is offering to make an hour a day of activity in schools a reality.

The Problem

Canada's children and youth are more inactive today than at any time in our country's history - a fact articulated by numerous studies(i) andclearly recognized by Canada's concerned parents. A survey(ii) of more than 5,000 households has shown that 88 per cent of Canadian families know that being active is the right thing to do but have difficulty doing it, citing a lack of time, safety and financial resources as barriers to greater activity. The same study showed that more than 85 per cent of Canadians agree that schools should have daily physical activity for all students.

Increasing levels of physical activity among young people has been shown in study after study to:

  • improve health outcomes
  • increase confidence and self-esteem
  • provide life lessons, help with goal setting and build teamwork; and
  • improve concentration and academic performance.

Schools represent a safe and structured environment where all students, regardless of background or means, have the opportunity to succeed. Canada's school system, however, is facing extraordinary pressures and competing priorities.

Quotes from Leading Members of the Group and Supportive Voices

"We must help our children be more active at school but we must also help our schools and teachers who are doing great work with the resources they have," said Stephen Wetmore, Chief Executive Officer of Canadian Tire Corporation. "We rely on our schools and teachers to do so much. Those companies and organizations that have the resources and tools to help our school system get our kids more active need to step forward and make a difference."

"We're going to reach out to sit down with every Premier and Minister of Education in the next 90 days to identify ways we can inject more activity into schools," continued Wetmore. "We will learn about the barriers that are unique to each region - and we're going to offer the resources of this incredibly powerful group to help overcome those barriers."

"I always find it strange that we are looking for that secret sauce that makes our kids smarter, happier and gives them better self-esteem. Well, we've got it - it's called exercise," said Dr. Mike Evans, Staff Physician at St. Michael's Hospital. "It is great when kids are active outside of school, and many are, but just like adults if we want to change behaviour we need to think about their daily habits and make it as easy as possible for new habits to be formed."

"We've been focused on getting our young people access to daily physical education for over 80 years," stated Chris Jones, Executive Director and CEO of Physical & Health Education Canada. "We are excited to be a part of ACTIVE AT SCHOOL- working with partners to help raise awareness on the need for quality daily physical education programming for all kids across Canada."

"The passion for hockey, and the joy of playing it, has been passed through generations of Canadian youngsters," said Gary Bettman, Commissioner of the National Hockey League. "To help build the next generation of hockey players, we need to ensure that Canadian students get ACTIVE AT SCHOOL and receive the amount of physical activity they require. We are proud to be part of this outstanding initiative."

"We've made major strides in helping children enjoy healthier lifestyles, but we still have a long way to go to ensure that all kids are physically active," said Pierre Lavoie, co-founder of the Le Grand défi Pierre Lavoie. "Bringing together private, public and not-for-profit partners is part of the solution and we are excited that ACTIVE AT SCHOOL is helping to focus attention on such a critical issue for our youth."

More than 60 partners have rallied together to support an hour a day of activity at school. Inevitably more partners will join the movement in the coming months. Partners of the movement today include:

. 60 Minute Kids' Club

. Active For Live

. Active Healthy Kids Canada

. Alpine Canada Alpin

. Atmosphere

. Bell Canada

. Boys and Girls Clubs of Canada

. Calgary Flames

. Canada Games

. Canada Snowboard

. Canadian Association for the Advancement of Women and Sport and Physical Activity

. Canadian Chamber of Commerce

. Canadian Chiropractic Association

. Canadian Football League (CFL)

. Canadian Interuniversity Sport

. Canadian Medical Association

. Canadian Nurses Association

. Canadian Olympic Committee

. Canadian Paralympic Committee

. Canadian Parks and Recreation Association

. Canadian Public Health Association

. Canadian Soccer Association

. Canadian Sport for Life (CS4L)

. Canadian Tire Corporation

. Canadian Tire Dealers Association

. Canadian Tire Jumpstart Charities

. Canadian Tire Motorsport Park

. CBC Sports

. Clean Air Champions

. Coaching Association of Canada

. Concerned Children's Advertisers

. Ever Active Schools

. Edmonton Oilers Hockey Club . Hockey Canada

. Hockey Experts

. Le Grand Défi Pierre Lavoie

. Mark's

. Maple Leaf Sports & Entertainment

. Montreal Canadiens

. Motivate Canada

. National Association of Friendship Centres

. National Hockey League (NHL)

. National Hockey League Players' Association (NHLPA)

. Nike

. Ontario Chamber of Commerce

. Ontario Healthy Schools Coalition

. Ophea

. Own The Podium

. Parachute Canada

. ParticipACTION

. Physical & Health Education Canada

. Pro Hockey Life

. RBC

. Réseau Familles D'aujourd'hui

. S3

. Senators Sports & Entertainment

. Skate Canada

. Sportsnet

. Sport Chek

. Sport Matters Group

. Sports Experts

. The Sandbox Project

. TSN

. Winnipeg Jets

. YMCA Canada

. YWCA Canada

By working together, ACTIVE AT SCHOOL will raise awareness of the issue and the solution, as well as work with governments, school boards and industry partners to determine how best to achieve one hour a day of quality physical activity. ACTIVE AT SCHOOL partners expect to be making additional announcements in the days, weeks and months to come related to campaign successes and progress.

Visit activeatschool.ca or actifsalecole.ca

Join us on Facebook at Facebook.com/activeatschool

Follow the conversation on Twitter, #activeatschool

About ACTIVE AT SCHOOL

ACTIVE AT SCHOOL is a group of private, public and not-for-profit organizations committed to ensuring that one hour a day of qualityphysical activity and education is brought back to schools across Canada. With a goal of helping to reverse the trend of inactivity in Canadian kids and youth, the organization is focused on using its varied voices to keep the issue top of mind with federal, provincial and municipal government as well as school boards across Canada.

_______________

(1) See appendix

(2)Sklar Wilton & Associates, CTC Power of Sports Study, (2013).

Strategic plan

Please select:

Parachute Strategic Plan (full text) Parachute Strategic Plan Summary

Minister Joe Oliver Announces Support for the CIPSPC

TORONTO, Oct. 29, 2013 /CNW/ - The Honourable Joe Oliver, Minister of Natural Resources and Member of Parliament (Eglinton-Lawrence), today announced funding to enable the organization Parachute to offer simultaneous interpretation and translation services at the Canadian Injury Prevention and Safety Promotion Conference, to be held in Montréal in partnership with the Canadian Red Cross. He made this announcement on behalf of the Honourable Shelly Glover, Minister of Canadian Heritage and Official Languages.

"Our Government is a leader in promoting our two official languages across the country," said Minister Glover. "With this support, we are helping to make this important meeting a truly bilingual event."

"Our two official languages are an integral part of our country's history and identity," said Minister Oliver. "In addition to assisting with the provision of interpretation and translation services at this conference, our Government has helped to facilitate exchanges between the participants."

The Government of Canada has provided funding of $5,000 to Parachute through the Support for Interpretation and Translation subcomponent of the Promotion of Linguistic Duality component of the Enhancement of Official Languages Program. This subcomponent aims to assist organizations that encourage the participation of Canadians in both official languages at public events and to increase the number of documents available in both English and French.

The Government of Canada unveiled the Roadmap for Canada's Official Languages 2013-2018 last spring. The Roadmap focuses on three pillars that will ensure the vitality of English and French across Canada: education, immigration and communities. As outlined in Economic Action Plan 2013, the Government of Canada is renewing its unprecedented investment in the protection, promotion and celebration of both official languages for another five years.

SOURCE Canadian Heritage

For more information (media only), please contact:

Marisa Monnin
Press Secretary
Office of the Minister of Canadian Heritage
and Official Languages
819-997-7788

Media Relations
Canadian Heritage
819-994-9101
1-866-569-6155
media@pch.gc.ca

Transport Minister addresses Parachute’s youth road safety symposium

Students call for a National Teen Driver Safety Week

OTTAWA, Oct. 23, 2013 /CNW/ - Transport Minister Lisa Raitt yesterday congratulated attendees at a national youth road safety symposium on their leadership in working to make roads safer in their communities. Youth Ambassadors with Parachute's national teen driver safety Project Gearshift joined Ottawa-area youth to address traffic crashes as the leading cause of teenage deaths and to endorse calls for a National Teen Driver Safety Week the third week in October.

"The Government of Canada is committed to ensuring the safety and security of our transportation system and I am very pleased to be here today to support this important initiative," said Minister Raitt. "We all have a role to play in the improvement of road safety if we want to achieve our objective of making Canada's roads the safest in the world."

"We are honoured today to have Minister of Transport, Lisa Raitt, recognize the efforts of Canadian youth to save their lives and those of their friends," said Louise Logan, President and CEO of Parachute. "I congratulate our youth leaders for recognizing this important issue and for making action plans to address it."

Youth had gathered to learn more about road safety and to develop strategies to take back to their own communities. As part of this, the students, with Parachute and State Farm®, are urging Canadians to recognize the third week in October each year as National Teen Driver Safety Week, to focus attention on this serious issue. A diverse group including police, health units and industry have endorsed this call to action.

As a new report from the Traffic Injury Research Foundation finds, while the number of teen drivers killed in road crashes is declining over time, the problem is far from resolved. TIRF notes that in 2010, 16- to 19-year-old drivers were still 30% more likely to be killed in road crashes than drivers 20 and older. Males account for almost three quarters of all teen driver deaths.

About Project Gearshift

Project Gearshift, a program of Parachute, is designed to raise awareness of teen driver safety issues in Canada. It gives youth the tools to identify and tackle the main traffic issues in their communities - from pedestrian safety in urban areas to drinking and driving in rural communities.

About Parachute

Parachute (http://www.parachutecanada.org( http://www.parachutecanada.org )) is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute's injuryprevention solutions, knowledge mobilization, public policy and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute's vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. See us on Twitter, or join us on Facebook.

About State Farm

State Farm has been serving Canadians since 1938. State Farm is a Fortune 100 company and is the leading Property and Casualty insurer in North America with more than 80 million policyholders. In addition to providing affordable car insurance rates, State Farm has more than 500 Canadian agents and 1,700 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit www.statefarm.ca, join us on Facebook, follow us on Twitter, or see us on YouTube.

 

The Honourable Lisa Raitt, Minister of Transport (right) joins Parachute President and CEO, Louise Logan, (left) and Parachute Youth Ambassadors for a youth symposium on teen driver safety in Ottawa. Parachute is calling for Canadians to recognize a National Teen Driver Safety Week the third week of October. Photo credit: Lois Siegel (CNW Group/Parachute) 

Image available at: (photos.newswire.ca»)

Media Contact: Kathy Blair, Parachute 647-776-5125, kblair@parachutecanada.org

No Regrets Live presents at Central New Brunswick Academy during National Teen Driver Safety Week

(TORONTO, Oct 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Central New Brunswick Academy are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Oct 21, Sheri-Lyn will share her story with students at Central New Brunswick Academy as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Central New Brunswick Academy, 7263 Route 8, New Bandon, N.B, Oct. 21 at 1:40 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Lasalle Secondary School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Lasalle Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Oct. 21, Jake will share his story with students at Lasalle Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with A&M Remediation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Lasalle Secondary School, 1545 Kennedy Street, Sudbury, Ont., on Oct. 21 at 11:55 a.m. or 1:20 p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at All Saints Catholic Secondary School during NTDSW

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including All Saints Catholic Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Blair Williams was enjoying the Canada Day long weekend along with friends at a cottage. After a long day filled with fun and drinking, that night he decided to take a walk alone. He ended up on the edge of the dock contemplating diving or walking into the water. Due to his impaired state of mind, he dove in and broke his neck in the shallow water. Unable to feel or move his limbs, he was discovered minutes later and he’s now quadriplegic. On Oct.21, Blair will share his story with students at All Saints Catholic Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Blair, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with the Ontario Ministry of Transportation to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at All Saints Catholic Secondary School, 3001 Country Lane, Whitby, Ont., on Oct. 21 at 10:15 a.m. and/or to speak with Blair Williams.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Paul Kane High School during National Teen Driver Safety Week

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Paul Kane High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 21, Melissa will share her story with students at Paul Kane High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Paul Kane High School, 12 Cunningham Road, St. Albert, Alta., Oct. 21 at 8 a.m., 9:15 a.m. and 10:30 a.m. and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at École Mother Teresa School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including École Mother Teresa School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 24, Melissa will share her story with students at École Mother Teresa School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at École Mother Teresa School, 79 Old Boomer Rd, Sylvan Lake, Alta., Oct.24 at 1p.m. and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact:
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Chipman Forest Avenue School during National Teen Driver Safety Week

(TORONTO, Oct 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Chipman Forest Avenue School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Oct 23, Sheri-Lyn will share her story with students at Chipman Forest Avenue School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Chipman Forest Avenue School, 33 Forest Avenue, Chipman, N.B., Oct. 23 at 1:15 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at St. Francis of Assisi Middle School during NTDSW

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including St. Francis of Assisi Middle School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 23, Melissa will share her story with students at St. Francis of Assisi Middle School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with Devon Energy to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at St. Francis of Assisi Middle School, 321 Lindsay Avenue, Red Deer, Alta., Oct. 23 at 10 a.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Hammarskjold High School during National Teen Driver Safety Week

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Hammarskjold High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sean Fowler was on his way home from school with his friends. They often cut through an active rail yard, a popular short cut in his small town. While crossing between the moving train cars, Sean’s foot slipped, his backpack got caught and he was swung underneath the train. Sean lost his left arm and leg and has spent several years learning to adapt to his permanent injuries. On Oct.23, Sean will share his story with students at Hammarskjold High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sean, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with CN to deliver life-saving programming to several schools across the country.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Hammarskjold High School, 80 Clarkson Street South, Thunder Bay, Ont., on Oct.23 at 9:40 a.m. or 11 a.m. and/or to speak with Sean Fowler.

To arrange interviews or to attend the show, please contact:
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at McAdam High School during National Teen Driver Safety Week

(TORONTO, Oct 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including McAdam High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Sheri-Lyn Roberts was only 18 when her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On Oct 22, Sheri-Lyn will share her story with students at McAdam High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at McAdam High School, 29 Lake Avenue, McAdam, N.B., Oct. 22 at 1:15 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Bruce Peninsula District Secondary School during NTDSW

(TORONTO, Oct.18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Bruce Peninsula District Secondary School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On Oct. 22, Jake will share his story with students at Bruce Peninsula District Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with CN to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Bruce Peninsula District Secondary School, 5 Moore Street, Lion’s Head, Ont., on Oct.22 at 1:15 p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Mayerthorpe Jr./Sr. High School during National Teen Driver Safety Week

(TORONTO, Oct. 18, 2013) – While young people make up just 13% of licensed drivers, they account for approximately one quarter of all road-related injuries and fatalities. Schools across Canada including Mayerthorpe Jr./Sr. High School are joining the movement to prevent injuries and save lives by hosting Parachute’s No Regrets Live show during National Teen Driver Safety Week, Oct. 21- 26, 2013.

Injury survivor Melissa Hague was only 12 when her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On Oct. 22, Melissa will share her story with students at Mayerthorpe Jr./Sr. High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm youth with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

Parachute has partnered with State Farm Canada to deliver life-saving programming to several schools in the area. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Mayerthorpe Jr./Sr. High School, 5310 - 50 Avenue, Mayerthorpe, Alta., Oct.22 at 12:30pm and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact:
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

No Regrets Live presents at Safe Community Wood Buffalo

(TORONTO, Oct.18, 2013) – Kyle was heading out for a summer job interview near his home. As usual, he hopped onto his bike wearing an iPod but no helmet. That day, while cycling down a steep dirt hill near the bike path, he found his brakes wouldn’t work. Kyle lost control and fell off his bike, breaking his back and injuring his head. After three long months spent in hospital, Kyle had to learn how to live as a paraplegic. On Oct. 22, Kyle Gieni will share his story with youth at Safe Community Wood Buffalo as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Kyle, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

Visit http://www.parachutecanada.org/programs/item/no-regrets-live to see a two-minute trailer for the show.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.

For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Safe Community Wood Buffalo, #208 – 10010 Franklin Avenue, Fort McMurray, Alta., on Oct. 22 at 9:15 a.m. or 1:15 p.m. and/or to speak with Kyle Gieni.

To arrange interviews or to attend the show, please contact: 
Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Drive like it’s Halloween every night

Parachute & FedEx Express Canada urge drivers to be mindful of young pedestrians every day of the year.

(TORONTO) October 24, 2013 — Driving with extra care on Halloween is a great idea. Why not make it a habit every day? Each year, almost 2,400 children in Canada are injured in pedestrian-related incidents.  We can bring this number down by driving carefully in residential areas, avoiding distractions and keeping our speed at or below the posted limit—not just while children are trick-or-treating, but every day of the year.

FedEx Express Canada and Parachute, a national charity dedicated to preventing injury and saving lives, have tips for drivers and parents to ensure children can walk safely in their neighbourhoods year round.

“Halloween is a fantastic opportunity for parents to discuss safe pedestrian habits with their kids and to model safe behaviour both as a pedestrian and as a driver,” says Pamela Fuselli, a Vice-President at Parachute.  “Practice the safety rules with them and consistently set a good example – make it part of the conversation.  Research shows that this really makes a difference!”

“As the world's largest express transportation company, FedEx puts safety above all, both in the workplace and in the communities in which we operate,” said Lisa Lisson, president of FedEx Express Canada.  “Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.” 

To help parents and children prepare for Halloween, Parachute recommends:

  • Children under age nine should be accompanied by an adult or responsible older child, since they lack the developmental skills to cross the street on their own;
  • Teach your child to stop at the curb, look left, right and left again, and to listen for oncoming traffic;
  • Select costumes with bright colours to increase your child’s visibility and choose face paint instead of masks;
  • Always cross at crosswalks, street corners or intersections - it’s unsafe to cross between parked cars or other obstacles;
  • Stay on the sidewalk when walking from house to house and if there is no sidewalk, walk beside the road, facing traffic so drivers can see you.

To help drivers prepare for Halloween, Parachute recommends:

  • Drive slowly in residential areas where children are more likely to be trick-or-treating;
  • Watch out for kids, many of whom will be wearing costumes that limit their vision;
  • Reduce distractions, such as cellphones or loud music, and stay alert;
  • Reduce your speed during peak trick-or-treating hours.

Another effective way to increase road safety where you live is by becoming a Pace Car community, part of Parachute’s Walk This Way program. Community members sign up to become “Pace Car drivers”, displaying a Pace Car emblem on their vehicle. They pledge to drive respectfully and within speed limits, becoming “mobile speed bumps” to slow traffic, especially in school zones and pedestrian-dense areas.

For more information on Halloween safety, how to become a Pace Car Community, and the Walk This Way program, visit www.parachutecanada.ca

Parachute is generously funded by FedEx Express Canada to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets. 

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand.  Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

For further information, please contact:

Kathy Blair, Coordinator, Media Relations and Communications, Parachute
Tel: 647-776-5125
Email: kblair@parachutecanada.org

Media advisory: Youth Symposium in Ottawa to focus awareness on teen driver safety

Transport Minister to attend, youth to call for recognition of a National Teen Driver Safety Week 

TORONTO, Oct. 17, 2013 – A Youth Symposium at Ottawa’s National Arts Centre on Oct. 22 will focus attention on youth and road safety as part of Parachute’s Project Gearshift. Seven Youth Ambassadors from across Canada will share with Ottawa-area students their expertise and experience working on road safety issues in their communities. Parachute is delighted to host Transport Minister Lisa Raitt for part of the day as an honoured guest and to have her address the students.

While teen drivers make up just 13% of the driver population, they account for about a quarter of the driver fatalities and injuries each year. Parachute’s Project Gearshift aims to reduce that toll and to have Canadians recognize an annual National Teen Driver Safety Week in Canada for the third week in October. Symposium participants will share information and work together to develop tools to effect road safety changes in their own communities.

Who:

  • Hon. Lisa Raitt, Minister of Transport
  • Parachute staff, including President & CEO, Louise Logan and Project Gearshift lead, Alex Kelly
  • Students, including seven Youth Ambassadors from Alberta, Ontario and New Brunswick

Where:

Salon Room, National Arts Centre, 53 Elgin St., Ottawa

When:

Tuesday, Oct. 22, 8 a.m. – 1 p.m.

Schedule details for media

The Minister will speak from 12:25 – 12:35.

Youth will meet with Minister Raitt and take photos at 12:35 – 12:40.

Students available to speak with media after that time.

More information

See www.projectgearshift.ca and www.parachutecanada.org

For media assistance, contact

Kathy Blair, Parachute, 647-776-5125, kblair@parachutecanada.org

Karen Fricker, Parachute, 647-776-5117, kfricker@parachutecanada.org

Careers

Parachute has no openings at this time

More than $300,000 granted to five Canadian service-learning projects

State Farm® Youth Advisory Board issues grants to assist aboriginal youth, suicide prevention and robotics program

AURORA, ON, Oct. 3, 2013 /CNW/ - The State Farm Youth Advisory Board (YAB) is giving $318,527 in service-learning grants to five Canadian youth-focused projects designed to tackle issues and support community improvements.

"We support service-learning initiatives because they integrate community service with a hands-on, classroom curriculum," said John Bordignon, Media Relations, State Farm Canada. "These projects help students master subject material while fostering civic responsibility. The YAB is a prime example of our commitment to education, Canadian communities and our youth."

Grant Recipients Include:

  • Halton District School Board, HDSB Robotics Program, Burlington, ON, $100,000
  • Distress Centre Calgary ConnecTeen, Text Base Support, Calgary, AB, $83,259
  • York University, Serious Play Toronto, ON $48,143, Air Cadet League of Canada, Leaders Creating Leading Citizens, Toronto, ON, $46,500
  • Motivate Canada, Gen7 Aboriginal Role Model Program, Ottawa, ON, $40,624

The grant recipients are among 64 chosen from Canada and the United States. To date, the YAB has granted more than $28 million since its inception in 2006, empowering youth to implement service-learning in 509 communities.

Grant Recipient Quotes:

"This generous grant is going to support robotics program expansion from kindergarten to Grade 12 across the Halton District School Board," says Dave Lewis, Coordinator Technological Education and Pathways, New Street Education Centre. "Robotics has proven to be anexcellent way to engage students allowing them to make real-world connections."

"This grant will provide ConnecTeen immediate front-line texting support for teens on issues they are struggling with, helping them to stabilize any immediate crisis they are facing," says Joan Roy, Executive Director, Distress Centre Calgary.

"This grant will be a significant catalyst for our Air Cadets as they work together to impact the lives of young people," says Scott Lawson, Executive Director, Air Cadet League of Canada. "From gaining leadership skills to tackling community service projects, this grant opens new opportunities for youth to help youth in creating healthier futures."

"Motivate Canada is very excited to be partnering with the YAB to provide enhanced opportunities for aboriginal youth to develop their leadership skills and create positive change within their communities," says Katharine Hare,Active Circle & GEN7 Program Manager. "This grant will enable our GEN7 Aboriginal Role Model program to develop and deliver sport and physical activity programs to promote healthy, active living."

"The generous support of the YAB allows us to continue to address a near-peer mentoring program," says Shirley Freek, York University Development, Division of Advancement. "This program engages students, teachers and teachers training in service-learning while exploring issues of diversity as well as socio-economic and gender differences in science, technology, engineering and math fields."

Supporting Youth:

In addition to these youth-focused grants, State Farm is supporting youth through teen driver safety programs.

State Farm has partnered with charitable organization Parachute (http://www.parachutecanada.org) to establish a formally recognized National Teen Driver Safety Week (October 20 - 26, 2013) in Canada, dedicated to raising awareness and seeking solutions forunnecessary teen road-related injuries and fatalities.

Concurrently, State Farm is inviting high schools in Alberta, Ontario and New Brunswick to participate in its second North AmericanCelebrate My Drive® program. Celebrate My Drive raises awareness of the challenges teens will face on their driving journeys; asks parents, teachers and students to commit to safe driving habits during National Teen Driver Safety Week; and, rewards schools and communities for commitments to teen driver safety.

About State Farm

State Farm has been serving Canadians since 1938. State Farm is a Fortune 100 company and is the leading Property and Casualty insurer in North America with more than 80 Million policyholders. In addition to providing affordable car insurance rates, State Farm has more than 500 Canadian agents and 1,700 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit http://www.statefarm.ca join ,us on Facebook http://www.facebook.com/statefarmcanada follo,w us on Twitter (twitter.com/statefarmcanada), or see us on YouTube http://www.youtube.com/statefarm

.

About State Farm Youth Advisory Board

The State Farm Youth Advisory Board (http://www.sfyab.com)  is a diverse group of 30 youths, aged 17-20, who were chosen through a competitive process to lead and oversee a $5 million per year signature service-learning initiative. The Youth Board identified the issues, allocated competitive grants and will now provide technical assistance, communication and oversight to site grantees.

SOURCE State Farm

© 2013 CNW Group Ltd.

Note: Contact John Bordignon 905-750-5567 John.bordignon.pgr8@statefarm.com

Youth bring together road safety experts on Sept. 25

Toronto students host a community leader meeting on pedestrian safety

(TORONTO, Sept. 24, 2013) – Two Northern Secondary School students will bring in road safety experts for a Sept. 25 community leader meeting on pedestrian safety. Prompted by the realities of their school’s busy urban location and recent pedestrian deaths, Melissa Tigert and Colin Goad, two youth ambassadors for Parachute’s Project Gearshift, are bringing people together to inspire change and increase pedestrian safety.

Melissa and Colin are part of a national movement to create change around teen driver safety. Project Gearshift, a program of national injury prevention organization, Parachute, is working with students across the country to raise the profile of youth and road safety, with an ultimate goal of establishing a National Teen Driver Safety Week in October.

Working towards that week, the Northern students will host their community leader meeting on Wednesday, Sept. 25. Bringing together road safety experts from the Ministry of Transportation, Toronto Transit Commission, residents’ associations, pedestrian advocacy chapters and leading experts on injury prevention, the meeting will examine the challenges and potential solutions for this important and timely issue.

Media may attend the community meeting that begins at 6.30 p.m., Sept. 25, in the Heritage Room, Northern Secondary School, 851 Mt Pleasant Road.

About Project Gearshift

Project Gearshift is a project of Parachute, a national injury prevention organization. Project Gearshift aims to increase knowledge around teen driver issues while inspiring action and change. This fall, youth, teachers and community members are leading activities to create shifts in thinking and behaviour.   Parachute will host Canada’s first-ever National Teen Driver Safety Week, Oct. 20-26, to raise awareness around the issue and increase national support. For more information, visit www.projectgearshift.ca.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Alex Kelly, Parachute, at akelly@parachutecanada.org to arrange for interviews with students.

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Parents and teen drivers disconnected on graduated licensing

State Farm® calls for improved communication and attention regarding safe teen driving

Aurora, ON, (Sept 16, 2013) – There are strong disconnections between Canadian parents and teens regarding graduated driver licensing (GDL) laws, according to a new State Farm survey. However, the opportunity for improved dialogue could potentially lead to safer teen driving and may even save lives. In the lead-up to what State Farm hopes will be the first officially recognized National Teen Driver Safety Week, 500 parents of teen drivers and an independent sample of 280 teen drivers were surveyed in June about their perceptions, opinions and behaviours in relation to provincial GDL laws. 

Critically, the findings suggest parents of teen drivers believe their teens are following GDL laws more methodically than teens report. They also suggest parents monitor their teens’ adherence to GDL laws more than teens report. Yet, there’s one thing that parents and teens are aligned on – the most likely reason that teens don’t follow GDL laws is peer pressure.

Key survey findings include:

Parents overestimate teens’ adherence to two key GDL laws:

  • Nighttime driving – 69 per cent of parents believe their teen almost always follows nighttime driving restrictions while fewer than half (48 per cent) of teens indicate to almost always following this law.
  • Passenger number restrictions – 64 per cent of parents believe their teen driver almost always obeys this life-saving statute while only 42 per cent of teens state they almost always follow this restriction.

Parents significantly overestimate the impacts of their monitoring efforts:  

  • Eighty per cent of parents feel that their monitoring of teens’ adherence to GDL laws is one of the reasons that teens will follow driving restrictions; only 56 per cent of teens agreed with this.
  • For nighttime driving restrictions, 63 per cent of parents said they almost always monitor their teen’s obedience to the law while only 33 per cent of teens report this was the case.
  • For passenger number restrictions, 58 per cent of parents said they almost always monitor their teens and only 22 per cent of teens state their parents almost always monitor their adherence to the law. 

Under the (wrong) influence:

  • Parents and teens listed peer pressure as the most likely reason for teens to not follow GDL laws (34 per cent and 33 per cent, respectively).

“The survey findings highlight the need for greater dialogue about teen driver safety within families, communities and with public policy makers,” says Sam Palmerio, Public Affairs Manager, State Farm Canada. “Car crashes are the leading cause of death for Canadian teens and GDL laws are critical to reducing high-risk driving situations. With the right focus and conversational tone, we can empower teens to consistently make smart decisions as they enjoy the freedom that comes with getting a driver’s licence.”

State Farm has partnered with the charitable organization Parachute to establish a formally recognized National Teen Driver Safety Week (Oct. 20 to 26, 2013) in Canada, dedicated to raising awareness and seeking solutions for unnecessary teen road-related injuries and fatalities. Parachute’s activities (under their initiative Project Gearshift) include the appointment of six youth ambassadors to act as leading voices, community engagement activities and a workshop in Ottawa on October 22 that will unite local high school and university students, community members and industry leaders.

“I’m working hard to make sure that people in my community are talking about safe teen driving,” says Ontario Project Gearshift student ambassador Melissa Tigert. “I truly believe that positive, candid conversations can lead to significant change, and I hope they can develop into a larger, national movement.”

Concurrently, State Farm is inviting high schools in Alberta, Ontario and New Brunswick to participate in its second North American Celebrate My Drive® program. Celebrate My Drive raises awareness of the challenges teens will face on their driving journeys; asks parents, teachers and students to commit to safe driving habits during National Teen Driver Safety Week; and, rewards schools and communities for commitments to teen driver safety.

During the week of October 18-26, communities will be encouraged to make safe driving commitments on behalf of a registered high school. The greater the number of commitments, the better a school’s chances will be of winning a grant of $25,000 or $100,000 and one of two grand prize concerts from Kelly Clarkson. High school administrators must register their schools for communities to participate in Celebrate My Drive. Registration is open until October 17. State Farm agents in Alberta, Ontario and New Brunswick will also be hosting local student-focused events.

Additional Materials

For a report showing key statistics, please visit: http://media3.marketwire.com/docs/gdlreport.pdf

For an infographic of key GDL results, please visit: http://media3.marketwire.com/docs/gdlinfographic.pdf

About the Survey 

An online survey was conducted through the State Farm Center for Consumer Feedback from June 10 - July 11, 2013. 500 Canadian parents of a 14-17 year-old with a learner’s permit or driver’s licence (after data quality screening, the final sample was 482) responded to the survey. An independent sample of 280 Canadian teens ages 14-17 (after data quality screening, the final sample was 244) responded to the survey. The survey asked for their take on parental monitoring and graduated driver licensing laws, if teens follow the laws and the reasons why they do so.

About State Farm

State Farm has been serving Canadians since 1938. State Farm is a Fortune 100 company and is the leading Property and Casualty insurer in North America with more than 80 Million policyholders. In addition to providing affordable car insurance rates, State Farm has more than 500 Canadian agents and 1700 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick. For more information, please visit www.statefarm.ca, join us on Facebook www.facebook.com/statefarmcanada, follow us on Twitter http://twitter.com/statefarmcanada, or see us on YouTube www.youtube.com/statefarm.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit www.parachutecanada.org.

About Celebrate My Drive 

Celebrate My Drive is a different approach to a leading public health risk.  Motor vehicle collisions are the leading cause of death among Canadian teens, and a teen’s first year on the road is the most dangerous. Using research as a guide, State Farm® is approaching teen driver safety, a winnable public health battle by engaging teens in positive, supportive safe driving conversations. Grounded in the principles that sharing is more powerful than scaring, State Farm created Celebrate My Drive to emphasize the benefits of safe choices while celebrating teens’ first exciting years on the road. Learn more about the initiative at www.celebratemydrive.com.

Canadians encouraged to engage in conversation, take action to prevent suicide

Ottawa, Ontario | Tuesday, September 10, 2013

To mark World Suicide Prevention Day, the Mental Health Commission of Canada (MHCC), the Canadian Association for Suicide Prevention (CASP) and Inuit Tapiriit Kanatami (ITK), the national voice of Canada’s Inuit, are encouraging all Canadians to join a worldwide movement to celebrate life and to save lives.

World Suicide Prevention Day is an opportunity to bring much-needed attention to an issue that claimed the lives of more than 3,500 Canadians last year.

“The thousands of people who die by suicide this year will leave a circle of devastated family members, friends and colleagues,” says Louise Bradley, President and CEO of the MHCC. “These deaths are almost always preventable.”

It is estimated that more than 90 per cent of Canadians who die by suicide had a diagnosable mental illness. In recognition of the link between mental health and suicide prevention, the MHCC is partnering with CASP and ITK to promote this important day of awareness and action. 

“Suicide prevention is everyone’s business,” says Dammy Damstrom-Albach, President of CASP. “Every Canadian should know what to notice and what to do.”

“Hope, resilience, and connection are three essential ingredients to keeping people safe in times of trouble or despair,” says Damstrom-Albach.

The organizations, together with several other partners, including Pauktuutit Inuit Women of Canada, the Nunavut Sivuniksavut Training Program, the Ottawa Inuit Children’s Centre and the Ottawa Friendship Centre Tungasuvvingat Inuit are encouraging individuals, families, workplaces, communities, governments and others to begin a dialogue about suicide, and to commit to taking more action on suicide prevention.

“The suicide rate among Inuit is 11 times the national average, and most of these tragic, preventable deaths occur among men and women under 30,” says National Inuit Leader Terry Audla, President of ITK. “But this is not simply an Inuit issue or an Aboriginal problem. These unspeakable horrors affect all Canadians, and it will take the concerted efforts of all Canadians to break the silence surrounding suicide and mental illness.”

Bradley, Damstrom-Albach and Audla were among the speakers at an awareness-raising event on Parliament Hill today in Ottawa. They encouraged Canadians to commit to learning how to recognize the signs of suicide, to ask for help when they need it, download posters from CASP, host local activities in their communities, and light a candle at 8:00 pm in tribute to lives lost.

“And most importantly, we are asking them to speak up and get the conversation going,” adds Bradley.

Families, communities and workplaces play a critical role in helping people develop the skills and abilities to cope with the unavoidable stresses and challenges of life. Building on the international theme for World Suicide Prevention Day, Stigma: A Major Barrier to Suicide Prevention, Canada’s theme is Hope and Resiliency at Home and Work. This focus is intended to provide tools to strengthen connections, promote conversations about mental wellness, and know how we can help protect and care for each other during times of crisis.

“On World Suicide Prevention Day, and every day of the year, every person needs to know that mental illnesses are treatable, suicides are preventable, stigma is not acceptable and knowledge, support and care are cornerstones of recovery and maintaining wellness,” says Dave Gallson, Co-Chair, Canadian Alliance on Mental Illness and Mental Health.

More quotes on World Suicide Prevention Day

“As someone in the business of injury prevention, I find it absolutely shocking and unacceptable that 3,500 Canadians took their own lives last year.  We need to do more together.  This is definitely a conversation that Canadians need to have and Parachute is pleased to join in this worldwide movement to prevent suicide and help people live long lives to the fullest.” – Louise Logan, President and CEO, Parachute

“Just as we have done with physical illnesses such as heart and stroke and cancer, we must educate all Canadians on risk factors and warning signs of suicide so we can save more lives.” – Tana Nash, President of the Ontario Association for Suicide Prevention. 

“Numerous studies have shown a clear link between substance abuse disorders and suicide. Unfortunately, in Northern communities we see a higher proportion of both. CCSA is committed to continuing our productive and collaborative relationship with the MHCC to reduce all harms associated with the misuse of alcohol, licit and illicit drugs – among our First Nations, Inuit and Métis peoples, as well as in Canadian communities across the country.” – Michel Perron, Chief Executive Officer of the Canadian Centre on Substance Abuse (CCSA).

“Suicide is a leading cause of death among young people, and a large portion of those who die by suicide suffer from mental health issues. Recent reports have highlighted the difficulty students face dealing with stigmas and risk factors that can lead to mental health or suicide.” - Jonathan Champagne, National Director of the Canadian Alliance of Student Associations (CASA).

“We are convinced that stopping suicide is possible, necessary and urgent. It is an important public health issue. We should expect more from our governments who should reinforce efficient actions, from our organisations who should do more for their employees’ wellness, and from ourselves by getting involved, supporting the cause or caring for someone we love.” – Bruno Marchand, CEO of the Quebec Association for suicide prevention.

For more information on how Canadians can participate in World Suicide Prevention Day, and to download new resources for families and employers, visit www.suicideprevention.ca

Note for media: When reporting on suicide, we kindly encourage you to include contact information for a local crisis centre.

ABOUT THE MENTAL HEALTH COMMISSION OF CANADA

The Mental Health Commission of Canada is a catalyst for change. We are collaborating with hundreds of partners to change the attitudes of Canadians toward mental health problems and to improve services and support. Our goal is to help people who live with mental health problems and illnesses lead meaningful and productive lives. Together we create change.
The Mental Health Commission of Canada is funded by Health Canada.

www.mentalhealthcommission.ca | strategy.mentalhealthcommission.ca

ABOUT INUIT TAPIRIIT KANATAMI

Inuit Tapiriit Kanatami is a registered charitable organization dedicated to promoting Inuit culture and identity and improving the well being of Canada’s 55,000 Inuit. It works at the national level to influence government policy and program delivery, and advocates for improved services in Inuit Nunangat, the Inuit homeland in Canada, which is made up of four land claim settlement areas: Nunavut, Nunavik (Northern Quebec), Nunatsiavut (Northern Labrador) and the Inuvialuit Settlement Region of the Northwest Territories.

www.itk.ca

Contact:

Kyle Marr, Senior Communication Specialist
Mental Health Commission of Canada
Office: 403-385‐4050
Mobile: 587-226‐8782
kmarr@mentalhealthcommission.ca

Patricia D’Souza, Senior Communications Officer
Inuit Tapiriit Kanatami
Office: 613-238-8181
Mobile: 613-292-4482
dsouza@itk.ca

The views represented herein solely represent the views of the Mental Health Commission of Canada.
Production of this document is made possible through a financial contribution from Health Canada.

Local students bring safe driving messages to school

High school parking lot a focus of Parachute’s Project Gearshift

(FREDERICTON), Sept. 4, 2013. As students go back to school this week, a group at Leo Hayes High School in Fredericton has a message for their peers. Student ambassadors for Parachute’s national Project Gearshift campaign are leading the teen driver safety cause at their school. With youth drivers making up only 13% of licensed drivers, but approximately one-quarter of the driver injuries and fatalities on the road, these students are working to change the statistics.

Project Gearshift representatives have been busy retrofitting the student parking lot at Leo Hayes High School with chalk messaging, inviting sober drivers to park in certain spots, while other spots remind drivers “the front seat is a phone free zone.” This is an example of the peer leadership activities available on www.projectgearshift.ca, allowing students to take part in this national campaign. The art installation will be in place for student arrival on Friday morning, Sept. 6,  at 8:30 am.

About Project Gearshift

Project Gearshift is a project of Parachute, a national injury prevention organization. Project Gearshift aims to increase knowledge around teen driver issues while inspiring action and change. This fall, youth, teachers and community members are leading activities to create shifts in thinking and behaviour. Parachute will be hosting Canada’s first ever National Teen Driver Safety Week, Oct. 20-26, to raise awareness around the issue and increase national support. For more information, visit www.projectgearshift.ca

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit www.parachutecanada.org.

All media interested in attending should contact Alex Kelly, Parachute, at akelly@parachutecanada.org to arrange for interviews with students.

Local students to cheer on their safely crossing peers

Parachute’s Project Gearshift students to use guerrilla tactics at crosswalk

(TORONTO), Sept. 4, 2013. Student ambassadors at Northern Secondary School in Toronto are taking a new angle when it comes to changing pedestrian behaviour. They will be applauding those who use the crosswalk. Students participating in Parachute’s Project Gearshift, a national teen driver safety campaign, will be encouraging youth to use crosswalks outside their high school. They will do this by ushering pedestrians across the road at rush hour, applauding their efforts. This guerilla marketing campaign uses positive reinforcement to raise awareness, with further messaging once the pedestrians have crossed the road.  Several weeks ago, the Northern students identified pedestrian safety as a critical issue in their busy neighbourhood, an issue which is tragically current.

Aligning with the back to school rush, Northern Secondary School students are committed to keeping their peers safe. This is an example of the peer leadership activities available on www.projectgearshift.ca, allowing students to take part in this national campaign. The activity, called Pause for Applause, will be taking place on Thursday morning, September 5, from 8:00-8:30.

About Project Gearshift

Project Gearshift is a project of Parachute, a national injury prevention organization. Project Gearshift aims to increase knowledge around teen driver issues while inspiring action and change. This fall, youth, teachers and community members are leading activities to create shifts in thinking and behaviour. Parachute will be hosting the first ever National Teen Driver Safety Week, October 20-26th, to raise awareness around the issue and increase national support. For more information, visit www.projectgearshift.ca

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest.  For more information, visit www.parachutecanada.org.

All media interested in attending should contact Alex Kelly, Parachute, at akelly@parachutecanada.org to arrange for interviews with students.

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Fall 2013

Back-to-School Means Focusing on Safety for Drivers and Parents

(TORONTO) Aug. 22, 2013 – It’s back-to-school time, and Parachute and FedEx Express Canada want all road users to remember that the most important stop they can make is at school crossings.

FedEx and Parachute, a national charity dedicated to preventing injury and saving lives, are reminding parents and drivers to ensure kids can walk safely to and from school on our neighbourhood streets. That means drivers need to slow down in residential areas and parents need to show their children safe pedestrian practices.

Child pedestrian incidents are a leading cause of death for Canadian children under age 14. More than 30 children are killed and 2,400 are seriously injured in a typical year. Most incidents happen between 3 and 6 p.m., when drivers are coming home from work, and children may be walking home from school or after-school activities.

“With children back on the streets in large numbers, we all play a role in helping to keep kids safe while they walk in their communities,” says Lisa Lisson, president of FedEx Express Canada. “As the world's largest express transportation company, FedEx Express puts safety above all, both in the workplace and in the communities in which we operate. Our drivers know the importance of being extra alert around school and pedestrian crossings, since these are the most important stops they make each day.”

The Parachute and FedEx Walk This Way program recommends the following tips for back-to-school safety:

  • Teach your child to look and listen every time they cross the street.
  • Children under the age of nine lack the developmental skills to cross the street on their own and should be accompanied by an adult or responsible older children.
  • Cross at the corner. Be a good role model by walking with your children to school and demonstrating safe pedestrian practices.
  • Drivers need to slow down. The higher the speed, the higher the risk of injury, or even death, to a child pedestrian. It is estimated that if you hit a child while travelling at 65 km/h, there is an 80 per cent chance that child will die. If you hit a child at 30 km/h, there is a 95 per cent chance that child will live.
  • Put away distractions. Cellphones and other electronic devices should not be used when walking across streets or driving.

“With the school season set to begin, it’s a good time for parents to review with their children their route to school and discuss safe cellphone use,” says Pamela Fuselli of Parachute. “And parents are their children’s best role models. You can tell your kids what to do, but showing them by modelling safe behaviour is a very effective way to teach your children good safety habits.”

Another effective way to increase road safety where you live is by becoming a Pace Car community, also part of the Walk This Way program. Community members sign up to become “Pace Car drivers”, displaying a Pace Car emblem on their vehicle. They pledge to drive respectfully and within speed limits, becoming “mobile speed bumps” to slow traffic, especially in school zones and pedestrian-dense areas. For more information on child pedestrian safety, how to become a Pace Car Community, and the Walk This Way program, visit www.parachutecanada.org.

Parachute is generously funded by FedEx Corp. to provide the Walk This Way pedestrian safety program year-round, providing education, resources and support for parents and community groups to increase the safety of their streets.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention solutions, knowledge mobilization, public policy, and social awareness efforts are designed to help Canadians reduce their risks of injury while achieving Parachute’s vision of an injury-free Canada where Canadians enjoy long lives lived to the fullest. For more information, visit www.parachutecanada.org.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit http://news.van.fedex.com/intl/ca

About FedEx Express Canada

Federal Express Canada Ltd. is a global logistics and transportation company offering domestic and international shipping and electronic commerce solutions. The company uses advanced package status tracking systems, automated customs clearance services and a dedicated air and ground transportation network to serve Canadian and global markets. FedEx Express Canada employs approximately 6,000 people in over 70 facilities coast-to-coast. For more information, visit fedex.ca.

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Contact:

Kathy Blair
Coordinator, Media Relations & Communications
Parachute
T: 647-776-5125
E-mail: kblair@parachutecanada.org

Before you think only other swimmers drown, have a word with yourself

100 Ontarians die each year due to drowning

SANDBANKS, PICTON, Ont., July 23, 2013 – During this National Drowning Prevention Week, the Hastings & Prince Edward Counties Health Unit along with the Community against Preventable Injuries (Preventable) and Parachute, are asking Ontarians to have a word with themselves before getting in the water. Towels, emblazoned with the words “Before you think only other swimmers drown, have a word with yourself”, will be laid on the Outlet beach of Sandbanks Provincial Park and at North Beach Provincial Park on July 26-27, as a reminder that we are all at risk of drowning.

The health unit addresses water safety across the lifespan in a comprehensive manner. “For many people, summer includes activities such as swimming and boating but not everyone is aware of how to stay safe around water. Our role is to raise awareness, provide education, create supportive environments and influence the development and implementation of healthy policies for water safety,” says Cindy Kirkpatrick, public health nurse with the Hastings & Prince Edward Counties Health Unit. 

Approximately 100 Ontarians drown each year. Alcohol use, not wearing lifejackets or PFDs while boating and lack of child supervision are major risk factors. 

Data indicates that drowning is the second leading cause of injury death for children.  “Children under five are at special risk for drowning as they are attracted to water but can’t understand the risks, “ said Parachute’s Pamela Fuselli. “As well, their lungs are smaller than adults’ and quickly fill with water. Older children may overestimate their skills in the water, respond to a dare or underestimate the strength of a current. Even good swimmers can get into trouble. Active supervision of young children near water, four-sided pool fencing, the use of lifejackets, adult training in first aid and CPR and swimming lessons for kids are all valuable steps to prevent drowning.”

“The key to reducing serious injuries is behaviours and attitudes,” says Dr. Ian Pike, spokesperson for Preventable. “We all lead busy and hectic lives  – taking that one moment to have a word with yourself could prevent injury and save your life or your child’s life.”

DROWNING STATISTICS:

  • Of the 23 boaters who drowned in Ontario waters during the summer of 2010, 22 were not wearing lifejackets or PFDs, according to a report from Ontario’s Chief Coroner.
  • Alcohol was linked to 67% of deaths due to drowning that summer of those aged 15-64.
  • Of the 89 who drowned that summer, 85% were male.
  • Children under five years are most likely to drown in private pools, whereas older children and teenagers are most at risk in lakes, ponds, rivers, streams and creeks, according to the Lifesaving Society.
  • For each child who dies from drowning, there are some two to three near-drowning cases that require hospitalization and another seven that require a visit to an emergency room.
  • Evidence suggests that four-sided pool fencing can reduce a child’s risk of drowning by up to 83%, as compared to three-sided pool fencing.

The human and financial toll of drowning is shocking – in Ontario alone, the total direct and indirect costs are estimated to be over $30 million annually.

To learn more about water safety and preventable injuries, visit www.parachutecanada.org and www.preventable.ca.

ABOUT HASTINGS & PRINCE EDWARD COUNTIES HEALTH UNIT

The Hastings & Prince Edward Counties Health Unit’s job is to protect and promote the health of the people of our community and to prevent adverse health effects. 

ABOUT PARACHUTE

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s vision is an injury-free Canada where Canadians live long lives to the fullest. For more information, visit www.parachutecanada.org.

ABOUT PREVENTABLE

Preventable (also known as The Community Against Preventable Injuries) is the first-ever organization to undertake a nationwide social marketing strategy focusing on preventable injuries. Established to raise awareness, transform societal attitudes, and ultimately change behaviours, Preventable uses provocative communication to reach people at the moment of risk.

“Have a Word with Yourself” is Preventable’s current campaign that speaks to the little voice inside your head that knows that sometimes bad things can happen – but that we each have the power to prevent them.  Preventable is a registered non-profit organization representing a true partnership of more than 80 members, including businesses, injury prevention organizations and government.  Our goal is simple: to change attitudes in order to significantly reduce the number and severity of preventable injuries in Canada.

MEDIA CONTACTS

Cindy Kirkpatrick
Hastings & Prince Edward Counties Health Unit
Tel : 613-966-5513   ext. 336
Email : ckirkpatrick@hpechu.on.ca 

Kathy Blair
Parachute
Tel: 647-776-5125
Email : kblair@parachutecanada.org

Almira Bardai
Jive Communications
Tel: 604-561-7516
Email: almira@jivecommunications.ca

Media Advisory & Photo Opportunity

Before you think only other swimmers drown, have a word with yourself.

100 Ontarians die each year due to drowning

BELLEVILLE, Ont., July 17, 2013 – Media are invited to attend the July 23rd launch event of a local water safety campaign at Outlet Beach, Sandbanks Provincial Park, in which towels, emblazoned with the words “Before you think only other swimmers drown, have a word with yourself”, will be laid, as a reminder that we are all at risk of drowning. During this National Drowning Prevention Week (July 20-27), the Hastings & Prince Edward Counties Health Unit, along with Parachute and the Community against Preventable Injuries (Preventable), are asking Ontarians to have a word with themselves before getting in the water.

Between 2001 and 2005, more than 500 people in Ontario lost their lives due to drowning. Research indicates that most drownings occur during the summer months. Major risk factors include alcohol use among those age 15-65, failing to wear a lifejacket while boating and lack of supervision for children.

Who:
Pamela Fuselli, Parachute
Cindy Kirkpatrick, Kerri Jianopoulos and Andrew Landy, Hastings & Prince Edward Counties Health Unit

Where and When:
11 a.m., July 23, at Outlet Beach, Sandbanks Provincial Park (rain date, July 24.)
More information:
See http://www.parachutecanada.org and www.preventable.ca

MEDIA CONTACTS

Cindy Kirkpatrick
Hastings & Prince Edward Counties Health Unit
Tel : 613-966-5513   ext. 336
Email : ckirkpatrick@hpechu.on.ca 

Kathy Blair
Parachute
Tel: 647-776-5125
Email : kblair@parachutecanada.org

Almira Bardai
Jive Communications
Tel: 604-561-7516
Email: almira@jivecommunications.ca

State Farm Canada: Road Hazards Lurk as Summer Driving Season Heats Up

State Farm® and Parachute remind teens and their parents about perils behind the wheel

AURORA, ONTARIO--(Marketwired - June 18, 2013) - The end of the school year brings adventures on the roads for teens so State Farm is reminding young drivers and their parents to be aware of the challenges they can face behind the wheel. Auto crashes are the number one killer of teens in North America and State Farm believes that the way to combat this trend is to talk to teens about staying safe while driving.

In an April 2013 literature review, Parachute, a national charitable organization dedicated to preventing injuries and saving lives, found that teens are overrepresented in vehicle collision statistics. While only 13 percent of licensed drivers in Canada are between the ages of 16 and 24 they account for an estimated 24 per cent of fatalities and 26 per cent of serious injuries on Canada's roads.

"Driver safety, especially among adolescents, is a key priority for Parachute." Says Dr. Phil Groff, VP of Programs at Parachute. "One reason for the overrepresentation in collision statistics among young drivers is that while youth have always experienced emotional and developmental changes that impact on their risk behind the wheel, they are now growing up in a new social setting dominated by social networking influences. These challenges can make decisions around driving while distracted or impaired very difficult."

The situation is just as serious in the U.S. where the latest State Farm/Harris Interactive survey - http://www.multivu.com/mnr/56917-state-farm-survey-control-and-responsibility-teen-drivers-conflicted - conducted among 14-18 year olds reveals that teen drivers are aware of road dangers but continue to partake in some risky behaviours. The survey found that 49% of licenced drivers admit to texting while behind the wheel, and 2 out of 5 believe they have no control over whether or not they will get into a car crash despite research showing that 75% of crashes involving teens are caused by driver error.

"More needs to be done to teach teens about risky driving behaviours like driving while impaired or having too many passengers in their car," said Chris Mullen, Director of Technology Research at State Farm. "There is always room for improvement when it comes to practicing safe driving; teens' number one priority should be paying attention to the road."

What's causing the overrepresentation of teens in motor vehicle collisions?

There are numerous driving practices that place teens at a greater risk for injury on the road. Distracted driving and impaired driving are two the most problematic among this age group.

Parachute found:

  • Passengers are a top risk factor for youth related motor vehicle collisions.
  • A 2008 study out of the United States found two or more peer passengers will at least triple the risk of crash for teenaged drivers
  • Roughly 40 per cent of teen drivers who were fatally injured on the road had consumed alcohol before the incident.
  • One-third of drinking drivers involved in fatal crashes are between the ages of 16 and 24.

The beginning of the summer season is an ideal time for parents to remind teen drivers about safe driving habits. Some things to speak to your teen about include:

  • Never drink and drive or travel as a passenger with a driver who has been drinking
  • Stay focused on the road; never text and drive
  • Passengers inside the vehicle can be a distraction as well; consider limiting the number of passengers in the vehicle for inexperienced drivers
  • Prepare for summer road trips by checking oil, tire pressure and wiper blades

Celebrate My Drive

For the second year, State Farm is inviting schools in Alberta, Ontario and New Brunswick to participate in Celebrate My Drive™; Celebrate My Drive is an event that raises awareness of the challenges teens will face on their driving journeys and asks parents, teachers and students to commit to safe driving habits.

This year, Celebrate My Drive takes place from October 18 to 26 and culminates with a rally on Parliament Hill; together with Parachute, State Farm is working to have National Teen Driver Safety Week officially recognized by the federal government.

Participating Celebrate My Drive schools are eligible for grants and prizing, including one of 10 $100,000 grants and one of two Grant Prize Concerts by a chart topping musical artist for their community. To register your school for Celebrate My Drive visit www.celebratemydrive.com.

For more information about auto safety visit the State Farm Learning Centre.

About State Farm

State Farm has been serving Canadians since 1938. State Farm is a Fortune 100 company and is the leading Property and Casualty insurer in North America with more than 80 Million policyholders. In addition to providing affordable car insurance rates, State Farm has more than 500 Canadian agents and 1700 employees providing insurance and financial services including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to our customers in Ontario, Alberta and New Brunswick.

For more information, please visit http://www.statefarm.ca join ,us on Facebook http://www.facebook.com/statefarmcanada follo,w us on Twitter, or see us on YouTube.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute's injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Annual Reports

​2016 Annual Report

In 2015, Parachute continued its mission to create an injury-free Canada. We are grateful to our partners, stakeholders and generous funders who played an important role in our successful activities and program, including the launch of Concussion Ed app, the 20th anniversary of Parachute Safe Kid’s Week and a record-breaking response National Teen Driver Safety Week. We invite you to read our 2015 Annual Report to learn about these initiatives and many more that are helping to stop the clock on preventable injuries.

 

2015 Annual Report

In 2015, Parachute called on all Canada to “Stop the Clock” on injury, a broad-reaching public awareness national campaign. Parachute hosted its first-ever fundraising gala, drawing support from Wayne Gretzky, Martin Short, and Jason Priestly. In addition to deliverying our many programs and adding to our networks of communities and injury-prevention partners, Parachute published two major works: the landmark Cost of Injury report and a new edition of the Canadian Injury Prevention Resource.

 

2014 Annual Report

In 2014, Parachute continued to inspire and mobilize Canadians to prevent injuries and live long lives to the fullest. We invite you to read our 2014 Annual Report to learn more about how we are working with our partners, stakeholders and generous funders to stop the clock on preventable injuries.

Please download our 2014 Annual Report [PDF - 18 MB]

2013 Annual Report

Parachute’s first full year of operations was full of progress and accomplishment.  We have begun to deliver on the promise of Parachute:  a national organization with depth, influence, and vision.  We invite you to read our 2013 Annual Report to see how we continue to work with partners, stakeholders, volunteers, and funders toward a common vision of zero injuries.

Please download our 2013 Annual Report [PDF - 16 MB]
 

2012 Report on Operations

Annual report 2012

Since the founding of Parachute on July 1, 2012, great strides have been made towards our vision of an injury-free Canada.  Our commitment to injury prevention is strong.  We invite you to read our first Report on Operations for the period July 1 – December 31, 2012 and learn more about our drive to educate, inspire and mobilize Canadians to prevent injuries and save lives.

We are on our way to achieving our vision of an injury-free Canada, with Canadians living long lives to the fullest.

Click here for the 2012 Report.

Wellington County designated a Safe Community

Wellington County has become the 28th Ontario municipality to be designated a “Safe Community.” Today, a community event was held at the Mount Forest Community Centre to celebrate this accomplishment.

“The goal of this designation is the provide a safe and healthier community to live, learn, work and play,” said Councillor Gary Williamson, Co-Chair of the Safe Communities Wellington County Committee. “It’s wonderful to receive this designation from Parachute, but now the real work begins. We all need to work together to keep Wellington County residents and visitors safe.”

The County received this designation by:

• Involving community partners in the designation process.
• Working together to increase the awareness of safety and injury prevention
in the community.
• Providing a forum for community, business and government leaders committed to community safety and health.
• Working towards enhancing existing programmes and resources through networks and partnerships at the grass roots level to achieve sustainable results.

To learn more about the designation and the process, visit: www.parachutecanada.org

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For more information, please contact:
Andrea Ravensdale, Communications Manager
T: 519.546.7578
E: andrear@wellington.ca

Kathy Blair
Coordinator, Media Relations and Communications, Parachute
T: 647.776.5125
E: kblair@parachutecanada.org

Parachute’s Safe Kids Week 2013 shines spotlight on concussions:

Heads Up! Be Alert. Be Safe. Be Aware of Concussions.

TORONTO, May 27, 2013. – Twelve-year-old Nathan Fraser suffered a severe concussion during hockey practice in February 2012 when he tripped over a teammate diving for a puck and crashed head first into the ice and boards. Nathan’s memory was wiped out, he lost five months of school and was so sensitive to sound and light he had to wear sunglasses and special earmuffs in his own home. After a long, slow recovery, Nathan and his family are now advocates for concussion prevention and awareness, a goal of Parachute’s Safe Kids Week, May 27 to June 2.

The annual national campaign launched in the nation’s capital on Monday, May 27. Parachute President and CEO Louise Logan joined with Ottawa Mayor Jim Watson as he proclaimed Safe Kids Week. “I’m proud to be the first Mayor to proclaim Parachute’s Safe Kids Week and I hope other cities follow our lead. It’s very important that we give residents information on how to prevent and manage concussions.” 

“Canadian parents are right to be concerned about the serious issue of concussions,” Ms. Logan said. “Parachute is pleased to be able to provide easy access to the tools parents need to feel confident they’re doing everything they can to prevent, recognize and manage a concussion. I'd like to congratulate the many communities across Canada who are holding events and raising awareness of this issue by participating in Parachute's Safe Kids Week.”

Parachute has developed and is sharing numerous resources of interest to athletes, parents, coaches and other interested individuals, available on its website (http://www.parachutecanada.org/programs/item/safe-kids-week-2013-resources).

The three key themes for the week are:

  • Be alert: know that concussions are brain injuries. Take them seriously and understand that symptoms are numerous, can vary among individuals and over time.
  • Be safe: get the tools to help prevent and identify concussions. The Parachute website has resources and links, including our Concussion Toolkit, the Sport Concussion Assessment Tool 3 (SCAT3), and links to Hockey Canada’s smartphone apps.
  • Be aware: know how to manage concussions. If a child has a suspected concussion, get him or her out of the game and to a doctor. Follow return to play guidelines. 

Fortunately, after months of rest and slow step-by-step return to activity, Nathan recovered enough to pull on his skates and helmet again but his days of contact hockey are over.

For more information

Find Nathan’s story along with Katherine’s, who was hurt during a basketball game, and many concussion resources at the Parachute website
A roster of concussion experts across Canada is available to media on request to speak about Parachute’s Safe Kids Week.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Media Contact:

Kathy Blair 647-776-5125 kblair@parachutecanada.org

Media advisory: Parachute’s Safe Kids Week launches in nation’s capital

Parachute’s Safe Kids Week launches in nation’s capital with proclamation by Ottawa Mayor Jim Watson

TORONTO, May 24, 2013 – Parachute’s President and CEO, Louise Logan, joins Mayor Jim Watson in the nation’s capital as he proclaims May 27-June 2, 2013, Parachute’s Safe Kids Week, with the theme: Heads Up! Be Alert. Be Safe. Be Aware of Concussions, focusing on concussion prevention and awareness. The event launches the annual national campaign, which this year is aimed at Canadians becoming better educated about concussion and aware of the tools to prevent, recognize and manage concussion appropriately. Mr. Watson will challenge all mayors across Canada to sign this proclamation, so that young people can continue to enjoy the activities they love, injury-free.

Who:

Jim Watson, Ottawa Mayor
Louise Logan, Parachute President and CEO

When: 

11:30 a.m. - 12 p.m., Monday May 27, 2013

Where:

City Hall, Council Chambers

For more information about Parachute’s Safe Kids Week, see www.parachutecanada.org/programs/topic/C68

For media assistance, contact:

Kathy Blair, Parachute, 647-776-5125, kblair@parachutecanada.org,
Karen Fricker, Parachute 647-776-5117, 416-618-3142, kfricker@parachutecanada.org
Ryan Kennery, Mayor Watson’s office, 613-580-2424, Ext 14299, Ryan.Kennery@ottawa.ca

No Regrets Live presents at Roland Michener Secondary School

(TORONTO, May 14, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On May 16, Jake will share his story with students at Roland Michener Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with the Porcupine Health Unit to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org

Contact

Media are welcome to attend the shows at Roland Michener Secondary School, 155 Legion Drive, South Porcupine, Ont., tel (705) 360-8056, on May 16 at 10 a.m. and 1:30 p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact:


Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Owen Sound CVI

(TORONTO, May 10, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On May 13, Jake will share his story with students at Owen Sound CVI as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with the Ministry of Transportation and Bruce Power to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org

Contact

Media are welcome to attend the show at Owen Sound CVI 1550-8th Street East, Owen Sound, Ont.,tel (519)376-2010, on May 13 at 10:30 a.m. and/or to speak with Jake Lawless.
To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Ontario Students Against Impaired Decisions National Conference

(TORONTO, May 9, 2013) – When Sheri-Lyn Roberts was only 18, her life changed in an instant. She went out with friends to check out a new nightclub and at the end of the night they agreed to catch a ride home with some young men they met at the club. The driver lost control on the highway and the car started flipping – Sheri-Lyn was ejected from the car. She is now paralyzed from the chest down. On May 10, Sheri-Lyn will share her story with youth at the national conference as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Sheri-Lyn, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with national sponsors CN and State Farm Insurance, to deliver life-saving programming in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Sheridan College, 1430 Trafalgar Road, Oakville,Ont., tel 1(877) 706-7243, on May 10th at 4 p.m. and/or to speak with Sheri-Lyn Roberts.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Beattie School of The Arts

(TORONTO, May 8, 2013) – Kyle was heading out for a summer job interview near his home. As usual, he hopped onto his bike wearing an iPod but no helmet. That day, while cycling down a steep dirt hill near the bike path, he found his brakes wouldn’t work. Kyle lost control and fell off his bike, breaking his back and injuring his head. After three long months spent in hospital, Kyle had to learn how to live as a paraplegic. On May 10, Kyle Gieni will share his story with students at Beattie School of The Arts as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Kyle, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with the Central Okanagan Foundation to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Beattie School of The Arts, 1390 9th Avenue, Kamloops, BC.,tel (250) 374-3200, on May 10 at 2p.m. and/or to speak with Kyle Gieni.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Bedford Road Collegiate

(TORONTO, May 8, 2013) – Chris survived his first brush with serious injury when he drove after having had a couple of drinks and crashed his car. The crash left his childhood friend in a wheelchair but Chris escaped with just cuts and bruises. Having learned not to drink and drive, one night Chris left his car at home and was drinking heavily at a party. He accepted a ride home from a driver he wrongly thought was sober. The driver veered off the road, bounced off a house and landed against a tree. Chris was lying down in the back seat, unbuckled, and the crash left him a quadriplegic. On May 10, Chris will share his story with students at Bedford Road Collegiate as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Chris, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with Saskatchewan Government Insurance to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Bedford Road Collegiate, 722 Bedford Road Saskatoon, Sask. tel (306) 683-7650, on May 10 at 11:05 a.m. and/or to speak with Chris Marks.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Monsignor Paul Dwyer Catholic High School

(TORONTO, May 7, 2013) – On a road trip with his wife and young daughter, Fernando Resende was sleeping in the back seat, not wearing his seatbelt correctly, when a pickup truck blew a tire and crashed head on into the vehicle his wife was driving. Fernando broke his neck and is now quadriplegic. On May 9, Fernando will share his story with students at Monsignor Paul Dwyer Catholic High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Fernando, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with national sponsors CN and State Farm Insurance, to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Monsignor Paul Dwyer Catholic High School, 700 Stevenson Road North, Oshawa,Ont., tel (905) 723-5255, on May 9th at 9:40 a.m. and/or to speak with Fernando Resende.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Oasis National Youth Forum, hosted by Boys and Girls Clubs of Canada

(TORONTO, May 2, 2013) – After having his licence for only three days, Jade Berg decided to go on a drive with two of his best friends. One suggested riding on the hood of the car and the others agreed. As Jade picked up speed, his friend began to slip off the car and Jade slammed on his brakes to avoid hitting him. His friend fell and slid down the road on his head. He nearly died and now lives with a permanent brain injury. Jade, uninjured, was charged and lost his driver’s licence for five years. On May 6, Jade will share his story with youth at the Oasis National Youth Forum as part go the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jade, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Thompson Rivers University, Campus Activity Centre - Grand Hall, 900 McGill Road, Kamloops, B.C., on May 6 at 7:30 p.m. and/or to speak with Jade Berg.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Nipissing First Nation

(TORONTO, April 19, 2013) – Blair Williams was enjoying the Canada Day long weekend along with friends at a cottage. After a long day filled with fun and drinking, that night he decided to take a walk alone. He ended up on the edge of the dock contemplating diving or walking into the water. Due to his impaired state of mind, he dove in and broke his neck in the shallow water. Unable to feel or move his limbs, he was discovered minutes later and he’s now quadriplegic. On May 2, Blair will share his story with youth at Nipissing First Nation as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Blair, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at 36 Semo Road, Garden Village, Ont., on May 2nd at 1p.m. and/or to speak with Blair Williams.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Wesmor Community High School

(TORONTO, April 24, 2013) – On her way home from a day at the beach with family friends, Krystle Shewchuk’s life changed in an instant, when the car she was in was hit from behind, spinning it into oncoming traffic where it was hit a second time. The 13-year-old broke her back and was left paralyzed. A number of factors contributed to Krystle's injuries: she wasn’t wearing her seatbelt correctly, the driver of the car she was in failed to signal a lane change and the driver of the car behind them was talking on a cellphone. On April 26, Krystle will share her story with students at Wesmor Community High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Krystle, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with Saskatchewan Government Insurance (SGI) to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org

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Contact

Media are welcome to attend the show at Wesmor Community High School, 1819 14th Avenue West, Prince Albert,SK., tel (306) 764-5233, on April 26th at 1p.m. and/or to speak with Krystle Shewchuk.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Don Ross Secondary School

(TORONTO, April 24, 2013) – Kyle was heading out for a summer job interview near his home. As usual, he hopped onto his bike wearing an iPod but no helmet. That day, while cycling down a steep dirt hill near the bike path, he found his brakes wouldn’t work. Kyle lost control and fell off his bike, breaking his back and injuring his head. After three long months spent in hospital, Kyle had to learn how to live as a paraplegic. On April 26th, Kyle Gieni will share his story with students at Don Ross Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Kyle, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with the North Shore Credit Union to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Don Ross Secondary School, 42091 Ross Road, Brackendale, B.C.,tel (604) 898-3671, on April 26 at 1 p.m. and/or to speak with Kyle Gieni.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at École secondaire catholique Franco-Cité

(TORONTO, April 19, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On April 24, Jake will share his story with students at École secondaire catholique Franco-Cité as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with the Nipissing Fire Department to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at École secondaire catholique Franco-Cité 90 Main Street, West Nipissing,Ont., tel (705) 753-1510, on April 24th at 10:00a.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at École secondaire publique Northern

(TORONTO, April 19, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On April 24, Jake will share his story with students at École secondaire publique Northern as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

View a two-minute trailer for the show.

Parachute Canada has partnered with the Nipissing Fire Department to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org

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Contact

Media are welcome to attend the show at École secondaire publique Northern 175 Ethel Street, West Nipissing,Ont., tel (705) 753-2888, on April 24 at 1 p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Northern Secondary School

(TORONTO, April 19, 2013) – Although they had limited roofing experience, Jake and his friends agreed to his landlord’s request to replace the shingles on the roof of the house they lived in. While setting the last shingle, Jake stood up too quickly from a squatting position, became dizzy and fell from the edge of the roof. Jake is now a quadriplegic. On April 24, Jake will share his story with students at Northern Secondary School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Jake, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment.

 View a two-minute trailer for the show.

Parachute Canada has partnered with the Nipissing Fire Department to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Northern Secondary School 175 Ethel Street, West Nipissing,Ont., tel (705) 753-1510, on April 25th at 1:00p.m. and/or to speak with Jake Lawless.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at Denis Morris Catholic High School

(TORONTO, April 17, 2013) – When Melissa Hague was only 12, her life changed in an instant. She was heading home with her mother after a shopping trip when an impaired driver smashed into their vehicle. Melissa was left paralyzed and her mother was killed. On April 19, Melissa will share her story with students at Denis Morris Catholic High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Melissa Hague, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment. See a two-minute trailer for the show.

Support from the Ministry of Health and Long-Term Care's Healthy Communities fund has made it possible for Parachute to deliver to several area schools our life-saving shows, which were organized with the help of Niagara Public Health.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at Denis Morris Catholic High School, 40 Glen Morris Drive, St.Catharines, Ont., tel 905-684-8731, on April 19 at 9:35 a.m. and/or to speak with Melissa Hague.

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

No Regrets Live presents at E.D. Feehan Catholic High School

(TORONTO, April 17, 2013) – On her way home from a day at the beach with family friends, Krystle Shewchuk’s life changed in an instant, when the car she was in was hit from behind, spinning it into oncoming traffic where it was hit a second time. The 13-year-old broke her back and was left paralyzed. A number of factors contributed to Krystle's injuries: she wasn’t wearing her seatbelt correctly, the driver of the car she was in failed to signal a lane change and the driver of the car behind them was talking on a cellphone. On April 19, Krystle will share her story with students at E.D. Feehan Catholic High School as part of the No Regrets Live presentation, a program of Parachute.

No Regrets Live is an energetic and empowering presentation designed to arm high school students with the knowledge to prevent injuries with smart thinking. The show combines clips of young people having fun taking smart risks with more sober images of the results of poor choices that led to injury. The video features famous Canadians, whose lives have been affected by injury, such as George Stroumboulopoulos. The presentation includes a live talk by someone who has experienced a preventable injury, in this case Krystle Shewchuk, or who has been deeply affected by a preventable injury. Presenters speak candidly about how injury has affected their lives, while presenting positive choices to reduce the risk of injury: Buckle Up, Look First, Wear the Gear, Get Trained and Drive Sober. The show also features a question and answer segment. View a two-minute trailer for the show.

Parachute Canada has partnered with Saskatchewan Government Insurance (SGI) to deliver life-saving programming to several schools in the area.

About Parachute

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute officially came into being in July 2012 and unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in injury prevention. Parachute’s injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit www.parachutecanada.org.

Contact

Media are welcome to attend the show at E.D. Feehan Catholic High School, 411 Avenue M North, Saskatoon, SK., tel 306-659-7550, on April 19 at 1:15 p.m. and/or to speak with Krystle Shewchuk.

 

To arrange interviews or to attend the show, please contact:

Emily Driscoll, Coordinator, Youth Programs at 647-776-5118 or edriscoll@parachutecanada.org

Shenieka Russell-Metcalf, Youth Program Associate at 647-776-5106 or srussell-metcalf@parachutecanada.org

April 2013

Parachute releases new series of child safety PSAs

Parachute has developed a series of three animated 30-second public service announcements: Walk Safe, Bike Safe, and Play Safe. Each PSA incorporates evidence-based key messaging and has been produced in four languages: English, French, Chinese and Punjabi. The primary audience is Canadian families, especially those new to Canada.  The PSAs will air on OMNI (multi-cultural TV channel) in April and May 2013, and they aired through CBC Radio Canada (French TV) on two French, national CBC outlets the last two weeks of March. You are welcome to share these PSAs through your own social media networks and websites. 

The Walk Safe, Bike Safe and Play Safe PSAs can be viewed in all four languages at the below links:

Walk Safe PSA

 

Play Safe English PSA

 

Bike Safe ENGLISH PSA

New concussion resources, Ken Dryden keynote at March 18 Dr. Charles Tator Lectureship

TORONTO, March 14, 2013 /CNW/ - Parachute invites media to attend the 2013 Dr. Charles Tator Lectureship, March 18, in Toronto in which Montreal Canadiens goalie legend and former MP, Ken Dryden, will present the keynote speech, "Concussions: The Next Step - From Problems to Answers".

The day also marks the official unveiling of a number of new concussion resources developed with funding provided through a contribution agreement with the Public Health Agency of Canada. These resources will be of interest to everyone who needs to know about this important issue - whether coaches, parents, teachers or health professionals. The resources were created by ThinkFirst Canada, now a part of Parachute (including its new concussion toolkit), Hockey Canada, (smartphone apps) the Coaching Association of Canada (including new concussion resources added to coaching curricula) and the Canadian Centre for Ethics in Sport (resources targeting teams and sport organizations including an ethical decision-making game). Representatives of each of the four partners will be on hand to demonstrate their resources and answer questions.

Another highlight will include an appearance by a young woman who suffered a sport-related concussion and who will talk about her recovery and what she's learned. Finally, copies will be shared of the new Pocket Concussion Recognition Tool, which was developed in connection with the newly released consensus statement on concussion in sports.

Media are invited to attend all or part of the day from 11 a.m. - 4:30, March 18, at TD Bank Centre, 54th floor, 66 Wellington St., Toronto.

About Parachute and Dr. Charles Tator

Parachute is a national, charitable organization dedicated to preventing injuries and saving lives. Parachute's injury prevention programming and advocacy efforts are designed to help Canadians reduce their risks of injury while enjoying long lives lived to the fullest. For more information, visit http://www.parachutecanada.org

Dr. Charles Tator is a brain surgeon who founded ThinkFirst Canada in 1992, a professor of neurosurgery, and a board member of Parachute. He holds the Order of Canada.

SOURCE: Parachute

For further information:
Kathy Blair, Coordinator, Media Relations and Communications
647-776-5125
kblair@parachutecanada.org

February 2013