Inside Parachute

Message from Normand Côté, Chair, Parachute Board of Directors

It is my great pleasure to announce that Steve Podborski is the new President & CEO of Parachute effective Monday, June 5, 2017

An Officer of the Order of Canada, Steve brings a stellar record of achievement to Parachute. He is a two-time Olympian and first North American male to win an Olympic medal in downhill skiing, capturing a bronze at the 1980 Olympic Winter Games in Lake Placid, New York. In 1982, Steve became the first and still only non-European male to win the World Cup downhill title and credits much of his unprecedented success to his ‘Crazy Canuck’ teammates. Since that time he has worked as an Olympic TV sport announcer for NBC and CBS and was Director, International Affairs for the successful bid for the 2010 Vancouver Olympic and Paralympic Winter Games. Steve is in four sports Halls of Fame. Steve was the Assistant Chef de Mission for the Canadian Olympic Team for the 2010 Games, the most successful Canadian Olympic team in Games history with 14 gold medal performances. He was also Canada’s Chef de Mission for the 2014 Olympic team in Sochi.

Steve leaves his role as Director Wellness at TELUS to lead Parachute. His tenure at TELUS began in 2003, in a consulting capacity regarding the Vancouver 2010 Olympic Winter Games. This developed into Steve becoming Director, Strategic Initiatives (2005) leading sponsorship activations with world class organizations including Formula 1, Vancouver Canucks, Calgary Flames, Montreal Alouettes, Alpine Canada, Soccer Canada, Snowboard Canada and Hockey Canada. Steve then became Director, Community Affairs (2009) contributing to TELUS being recognized as the World’s Most Philanthropic Corporation in 2010. As part of his increasing responsibilities at TELUS, Steve contributed to the management of TELUS’ generous giving to charities across Canada while driving results for Canadian kids in two major sports and health education programs: HEROS and 60 Minute Kids Club.

Steve brings to Parachute an impressive leadership background, dedication to community involvement, and a passion for Canadian achievement. He is committed to bringing these skills to lead Parachute during its next strategic phase. Under Steve’s leadership, Parachute will be dedicated to spreading the life saving message of injury prevention, while growing support for the charity with individuals, communities, sponsors and all levels of government. 

The Board also extends our sincere thanks to Pamela Fuselli, who acted as Interim CEO during the extensive search process. With Pamela’s guidance, enthusiasm and dedication, staff remained focused on our cause and achieved ongoing success, including earning a mandate from the Government of Canada to lead the development of harmonized concussion management guidelines and protocols; launching the national road-safety focused Parachute Vision Zero Network; and introducing National Injury Prevention Day as part of Parachute’s fifth anniversary celebration.

Parachute’s mission remains a challenging one. We are excited to have a leader of Steve’s calibre take the helm and guide the charity during this next stage for Parachute. The Board is confident in Steve’s ability to lead the charity as a unified voice of change and build the movement for an injury-free Canada.

For more information about Parachute visit our website and follow us on Twitter and Facebook.

Please direct any inquiries to Lorraine Doherty at or 416-779-3256.